SECURITIES AND EXCHANGE COMMISSION
                                              Washington, D.C. 20549

                                                   SCHEDULE 13D

                                     UNDER THE SECURITIES EXCHANGE ACT OF 1934
                                                 (Amendment No. 1)

                                               DIGITAL IMPACT, INC.
                                                 (Name of Issuer)

                                      COMMON STOCK, PAR VALUE $.001 PER SHARE
                                          (Title of Class of Securities)

                                                    25385G 10 6
                                                   (CUSIP Number)

                                                  Jerry C. Jones
                                                Acxiom Corporation
                                                #1 Information Way
                                                  P. O. Box 8180
                                            Little Rock, Arkansas 72203
                                             Telephone: (501) 342-1000

                                                     Copy to:
                                              John P. Fletcher, Esq.
                                              Goodloe M. Partee, Esq.
                                                  Kutak Rock LLP
                                         425 W. Capitol Avenue, Suite 1100
                                            Little Rock, Arkansas 72201
                                             Telephone: (501) 975-3000
          (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)


                                                  April 29, 2005
                              (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the
subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or
240.13d-1(g), check the following box. ?

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including
all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.

* The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with
respect to the subject class of securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of
Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section
of the Act but shall be subject to all other provisions of the Act (however, see the Notes).


CUSIP No.                                                                       25385G 10 6


- -------------------------------------------------------------------------------------------------------------------

1.       Name of Reporting Person                                               Acxiom Corporation
- -------------------------------------------------------------------------------------------------------------------
         I.R.S. Identification
         No. of Above Person (entities only)

- -------------------------------------------------------------------------------------------------------------------
2.       Check the Appropriate Box                                              (a)----------
         if a Member of a Group                                                 (b)----------
         (See Instructions)

- -------------------------------------------------------------------------------------------------------------------
3.       SEC Use Only

- -------------------------------------------------------------------------------------------------------------------
4.       Source of Funds
         (See Instructions)                                                     BK, WC

- -------------------------------------------------------------------------------------------------------------------
5.       Check Box if Disclosure of Legal
         Proceedings is Required Pursuant                                       Not Applicable
         to Items 2(d) or 2(e)

- -------------------------------------------------------------------------------------------------------------------
6.       Citizenship or Place
         of Organization                                                        Delaware

- -------------------------------------------------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With :

     7.    Sole Voting Power                                                    28,104,957
     8.    Shared Voting Power                                                  0
     9.    Sole Dispositive Power                                               28,104,957
     10.  Shared Dispositive Power                                              0
- -------------------------------------------------------------------------------------------------------------------
11.      Aggregate Amount Beneficially
         Owned by Each Reporting Person                                         28,104,957

- -------------------------------------------------------------------------------------------------------------------
12.      Check Box if the Aggregate Amount
         in Row (11) Excludes Certain Shares
         (See Instructions)                                                     Not Applicable

- -------------------------------------------------------------------------------------------------------------------
13.      Percent of class represented by amount in Row (11)                      72.62%*
- -------------------------------------------------------------------------------------------------------------------
14.      Type of Reporting Person
         (See Instructions)                                                     CO

*  Based on 38,702,216 shares of common stock of Digital Impact, Inc. issued and outstanding as reported by
Digital Impact's transfer agent, Computershare Investor Services, as of April 28, 2005.


CUSIP No.                                                                       25385G 10 6

- -------------------------------------------------------------------------------------------------------------------

1.       Name of Reporting Person                                               Adam Merger Corporation
- -------------------------------------------------------------------------------------------------------------------
         I.R.S. Identification
         No. of Above Person (entities only)

- -------------------------------------------------------------------------------------------------------------------
2.       Check the Appropriate Box                                              (a)---------
         if a Member of a Group                                                 (b)---------
         (See Instructions)

- -------------------------------------------------------------------------------------------------------------------
3.       SEC Use Only

- -------------------------------------------------------------------------------------------------------------------
4.       Source of Funds
         (See Instructions)                                                     AF

- -------------------------------------------------------------------------------------------------------------------
5.       Check Box if Disclosure of Legal
         Proceedings is Required Pursuant                                       Not Applicable
         to Items 2(d) or 2(e)

- -------------------------------------------------------------------------------------------------------------------
6.       Citizenship or Place
         of Organization                                                        Delaware

- -------------------------------------------------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With :

     7.    Sole Voting Power                                                    28,104,957
     8.    Shared Voting Power                                                  0
     9.    Sole Dispositive Power                                               28,104,957
     10.  Shared Dispositive Power                                              0
- -------------------------------------------------------------------------------------------------------------------
11.      Aggregate Amount Beneficially
         Owned by Each Reporting Person                                         28,104,957
- -------------------------------------------------------------------------------------------------------------------
12.      Check Box if the Aggregate Amount
         in Row (11) Excludes Certain Shares                                    Not Applicable
         (See Instructions)

- -------------------------------------------------------------------------------------------------------------------
13.      Percent of class represented by amount in Row (11)                     72.62%*
- -------------------------------------------------------------------------------------------------------------------
14.      Type of Reporting Person
         (See Instructions)                                                     CO

*  Based on 38,702,216 shares of common stock of Digital Impact, Inc. issued and outstanding as reported by
Digital Impact's transfer agent, Computershare Investor Services, as of April 28, 2005.

                                                                2

         This Amendment No. 1 ("Amendment No. 1") amends the Schedule 13D filed on April 5, 2005 (as amended, the
"Schedule 13D") by Acxiom Corporation and Adam Merger Corporation in connection with the offer by Adam Merger
Corporation, a wholly owned subsidiary of Acxiom Corporation, to purchase all outstanding shares (the "Shares")
of common stock of Digital Impact, Inc. at a purchase price of $3.50 per Share, net to the seller in cash,
without interest, upon the terms and subject to the conditions set forth in the Offer to Purchase, dated April 1,
2005 (as amended, the "Offer").  Except as specifically provided herein, this Amendment No. 1 does not modify any
of the information reported on the Schedule 13D filed on April 5, 2005.

Item 5. Interest in Securities of the Issuer.

Item 5 is amended and restated as follows:

         (a)-(b)  The initial Offer period expired at midnight, New York City time, on April 28, 2005.  The
depositary for the Offer, EquiServe Trust Company, N.A., has advised Acxiom that, as of the expiration of the
initial Offer period, 28,104,957 Shares, representing approximately 72.62% of the outstanding Shares, were
validly tendered and not withdrawn pursuant to the Offer.  In addition, notices of guaranteed delivery were
received with respect to an additional 7,843,158 Shares, which, together with the Shares validly tendered and not
withdrawn pursuant to the Offer, represent approximately 92.9% of the outstanding Shares.  All validly tendered
Shares have been accepted for purchase in accordance with the terms of the Offer and payment will be made
promptly.

         (c)      Except for the execution and delivery of the Stockholders' Agreements and the Merger Agreement
as previously described in Items 4. and 5 of the Schedule 13D filed with the Securities and Exchange Commission
on April 5, 2005, no transactions in the Shares were effected by Purchaser, Acxiom or, to their knowledge, any
person listed in Schedule I to the Schedule 13D, during the 60 days prior to the date hereof.

         (d)      Not applicable.

         (e)      Not applicable.

                                                                3

                                                     SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set
forth in this statement is true, complete and correct.

Dated:  April 29, 2005

                                                              ADAM MERGER CORPORATION

                                                              By:  /s/  Jerry C. Jones
                                                                 -----------------------------------------
                                                              Name:  Jerry C. Jones
                                                              Title:  Vice President/Assistant Secretary

                                                              ACXIOM CORPORATION

                                                              By:  /s/  Jerry C. Jones
                                                                 -----------------------------------------
                                                              Name:  Jerry C. Jones
                                                              Title:  Business Development/Legal Leader

                                                             4

                                                     EXHIBIT 1

                                              JOINT FILING AGREEMENT

         This will confirm the agreement by and between the undersigned that the Amendment No. 1 to Schedule 13D
filed on or about this date and any amendments thereto with respect to beneficial ownership by the undersigned of
shares of common stock, par value $0.001 per share, of Digital Impact, Inc. is being filed on behalf of each of
the undersigned under the Securities Exchange Act of 1934, as amended.  This agreement may be executed in two or
more counterparts, each of which shall be deemed an original, but all of which together shall constitute one and
the same instrument.

Dated:  April 29, 2005

                                                              ADAM MERGER CORPORATION

                                                              By:  /s/  Jerry C. Jones
                                                                 ------------------------------------------
                                                              Name:  Jerry C. Jones
                                                              Title:  Vice President/Assistant Secretary

                                                              ACXIOM CORPORATION

                                                              By:  /s/  Jerry C. Jones
                                                                 ------------------------------------------
                                                              Name:  Jerry C. Jones
                                                              Title:  Business Development/Legal Leader