SECURITIES AND EXCHANGE COMMISSION
                                                        Washington, D.C. 20549

                                                              SCHEDULE TO
                                                           (Amendment No. 1)
                                       Tender Offer Statement under Section 14(d)(1) or 13(e)(1)
                                                of the Securities Exchange Act of 1934

                                                         DIGITAL IMPACT, INC.
                                                  (Name of Subject Company (Issuer))

                                                        ADAM MERGER CORPORATION
                                                     a wholly-owned subsidiary of

                                                          ACXIOM CORPORATION
                                                 (Names of Filing Persons (Offerors))

                                               COMMON STOCK, PAR VALUE $0.001 PER SHARE
                                                    (Title of Class of Securities)

                                                              25385G 10 6
                                                 (CUSIP Number of Class of Securities)

                                                            Jerry C. Jones
                                                          Acxiom Corporation
                                                          #1 Information Way
                                                            P. O. Box 8180
                                                      Little Rock, Arkansas 72203
                                                       Telephone: (501) 342-1000
                                                (Name, address and telephone number of
                                                 person authorized to receive notices
                                            and communications on behalf of filing persons)

                                                            With a copy to:
                                                        John P. Fletcher, Esq.
                                                        Goodloe M. Partee, Esq.
                                                            Kutak Rock LLP
                                                         425 W. Capitol Avenue
                                                              Suite 1100
                                                      Little Rock, Arkansas 72201
                                                       Telephone: (501) 975-3000


                                                       CALCULATION OF FILING FEE

                                Transaction Valuation (1)                    Amount of Filing Fee (2)
                                _________________________                    ________________________

                                       $151,330,102                                   $17,812

(1)      Estimated for purposes of calculating the filing fee only. The transaction valuation assumes the purchase of 37,237,172


shares of common stock of Digital Impact, Inc. (based on shares outstanding as of March 23, 2005) at a purchase price of $3.50 per
share. The transaction value also includes the offer price of $3.50 per share multiplied by 6,000,000, the estimated number of
outstanding options to purchase shares of common stock of Digital Impact, Inc. with an exercise price of less than or equal to $3.50
per share.

(2)      The amount of the filing fee is calculated in accordance with Regulation 240.0-11 of the Securities Exchange Act of 1934,
as amended, and equals 0.00011770 of the transaction valuation based on Fee Rate Advisory #6 for Fiscal Year 2005 issued by the
Securities and Exchange Commission on December 9, 2004.

[X]      Check the box if any part of the fee is offset as provided by Rule 0-11(a)(2) and identify the filing with which the
offsetting fee was previously paid. Identify the previous filing by registration statement number, or the Form or Schedule and the
date of its filing.

                Amount Previously Paid:         $17,812                  Filing Party:   Acxiom Corporation
                Form or Registration No.:       Schedule TO-T            Date Filed:     April 1, 2005

[ ]      Check the box if the filing relates solely to preliminary communications made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the statement relates:

         [X]      third-party tender offer subject to Rule 14d-1.

         [ ]      issuer tender offer subject to Rule 13e-4.

         [ ]      going-private transaction subject to Rule 13e-3.

         [ ]      amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the results of the tender offer: [ ]






                                                    AMENDMENT NO. 1 TO SCHEDULE TO

         This Amendment No. 1 (this "Amendment") amends and supplements the Tender Offer Statement on Schedule TO (the "Statement"),
originally filed with the Securities and Exchange Commission on April 1, 2005, by Adam Merger Corporation, a Delaware corporation
(the "Purchaser") and wholly-owned subsidiary of Acxiom Corporation, a Delaware corporation ("Acxiom"), and Acxiom, relating to a
tender offer by the Purchaser to purchase all outstanding shares of common stock, par value $0.001 per share, of Digital Impact,
Inc., a Delaware corporation, including the associated preferred stock purchase rights (the "Rights" and, together with the Common
Stock, the "Shares"), for a purchase price of $3.50 per Share, net to the seller in cash, without interest thereon, upon the terms
and subject to the conditions set forth in the Offer to Purchase dated April 1, 2005 (the "Offer to Purchase"), and in the related
Letter of Transmittal, copies of which are filed as Exhibit (a)(1)(A) and Exhibit (a)(1)(B) to the Statement, respectively.
Capitalized terms used and not otherwise defined in this Amendment shall have the meanings assigned to such terms in the Offer to
Purchase or in the Statement.

Item 11. Additional Information.

         Item 11 of the Statement is hereby amended and supplemented to add to the end thereof the following:

         "On April 11, 2005, the United States Department of Justice and the Federal Trade Commission granted early
         termination of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the
         "HSR Act"), with respect to the Offer.  On April 12, 2005, Acxiom issued a press release announcing the early
         termination of the waiting period under the HSR Act.  A copy of the press release is attached hereto as Exhibit
         (a)(1)(I) and is incorporated herein by reference."

Item 12. Exhibits.

         Item 12 of the Statement is hereby amended and supplemented to add the following:

         "(a)(1)(I)        Press Release issued by Acxiom dated April 12, 2005."




                                                               SIGNATURE

         After due inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is
true, complete and correct.

                                                              ADAM MERGER CORPORATION


                                                              By:      /s/ Jerry C. Jones
                                                                       ___________________________________
                                                              Name:    Jerry C. Jones
                                                              Title:   Vice President/Assistant Secretary


                                                              ACXIOM CORPORATION


                                                              By:      /s/ Jerry C. Jones
                                                                       ____________________________________
                                                              Name:    Jerry C. Jones
                                                              Title:   Business Development/Legal Leader





                                                             Exhibit Index

Exhibit No.                Description
___________                ___________

(a)(1)(A)*        Offer to Purchase dated April 1, 2005
(a)(1)(B)*        Letter of Transmittal
(a)(1)(C)*        Notice of Guaranteed Delivery
(a)(1)(D)*        Letter to Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees
(a)(1)(E)*        Letter to Clients for use by Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees
(a)(1)(F)*        Guidelines for Certification of Taxpayer Identification Number on Substitute Form W-9
(a)(1)(G)         Press Release issued by Acxiom and the Company on March 28, 2005 (incorporated herein by reference to the
                  pre-commencement Schedule TO filed by Acxiom on March 28, 2005)
(a)(1)(H)*        Summary Advertisement as published in The Wall Street Journal on April 1, 2005
(a)(1)(I)         Press Release issued by Acxiom on April 12, 2005
(b)               Third Amended and Restated Credit Agreement dated as of March 24, 2005 among Acxiom Corporation, the lenders party
                  thereto and JPMorgan Chase Bank, N. A. (incorporated by reference to Exhibit 10.2 to Acxiom's Current Report on
                  Form 8-K dated March 29, 2005)
(d)(1)            Agreement and Plan of Merger, dated March 25, 2005, among Acxiom, Purchaser and the Company (incorporated by
                  reference to Exhibit 10.1 to Acxiom's Current Report on Form 8-K dated March 29, 2005)
(d)(2)*           Form of Stockholder Agreement, dated March 25, 2005, between Acxiom and certain stockholders of the Company
(d)(3)*           Confidentiality Agreement, dated March 9, 2005, between Acxiom and the Company
(d)(4)            Amendment No. 1 to Preferred Stock Rights Agreement dated as of March 24, 2005, by and between the Company and
                  Computershare Investor Services LLC. (incorporated herein by reference to Exhibit 4.3 to the Company's
                  Registration Statement on Form 8A/A dated March 28, 2005)
(d)(5)*           Employment Agreement, dated March 25, 2005, between William Park and Acxiom
(d)(6)*           Employment Agreement, dated March 25, 2005, between Gerardo Capiel and Acxiom
(d)(7)*           Employment Agreement, dated March 25, 2005, between Kevin Johnson and Acxiom
(g)               Not applicable
(h)               Not applicable


 *    Incorporated herein by reference to the Schedule TO filed by Adam Merger Corporation and Acxiom Corporation on April 1, 2005.





                                                                                                                  Exhibit (a)(1)(I)

                                ACXIOM CORPORATION ANNOUNCES EARLY TERMINATION OF HART-SCOTT-
                                    RODINO WAITING PERIOD RELATING TO ITS ACQUISITION OF
                                                    DIGITAL IMPACT, INC.

         LITTLE ROCK - April 12, 2005 - Acxiom Corporation (Nasdaq: ACXM) announced today that it has received notification from the
Federal Trade Commission ("FTC") that the United States Department of Justice and the FTC have granted early termination of the
Hart-Scott-Rodino Antitrust Improvements Act of 1976 waiting period relating to its proposed acquisition of Digital Impact, Inc.
(Nasdaq: DIGI).  As previously announced, Acxiom's tender offer for Digital Impact currently is scheduled to expire at 12:00
midnight, New York City time, on Thursday, April 28, 2005.

         The complete terms and conditions of the offer are set forth in the Offer to Purchase and related Letter of Transmittal,
copies of which are available by contacting the Information Agent for the offer, The Proxy Advisory Group of Strategic Stock
Surveillance, L.L.C., 331 Madison Avenue, 12th Floor, New York, NY 10017, or by calling toll free (866) 657-8728.

About Acxiom Corporation

Acxiom Corporation integrates data, services and technology to create and deliver customer and information management solutions for
many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and
China. For more information, visit www.acxiom.com.

About Digital Impact

Digital Impact is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, The
Gap, and Hewlett-Packard. Digital Impact combines agency services with world-class campaign execution on a proprietary technology
platform to deliver superior marketing results for clients. The company's proprietary IMPACT(TM) platform combines campaign
management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing
communications. The company creates and executes campaigns across multiple media channels: including personalized email, targeted
websites, banner and other web advertisements, search engines, and direct mail (print). Digital Impact is a member of the TRUSTe
Privacy Program and the NAI's Email Service Provider Coalition and works only with companies that adhere to appropriate consumer
privacy guidelines. Digital Impact was founded in 1997 and has offices in Silicon Valley, New York and London. Digital Impact is
publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.  For more information, visit www.digitalimpact.com.



Important Information Regarding the Tender Offer

This announcement is neither an offer to purchase nor a solicitation of an offer to sell securities of Digital Impact.  The tender
offer is being made pursuant to a tender offer statement and related materials.  Investors and security holders are strongly advised
to read both the tender offer statement and the solicitation/recommendation statement regarding the tender offer referred to in this
press release, because they contain important information.  The tender offer statement by Acxiom and the solicitation/recommendation
statement by Digital Impact were filed on April 1, 2005 with the Securities and Exchange Commission (SEC).  Investors and security
holders may obtain a free copy of these statements and other documents filed by Acxiom and Digital Impact at the SEC's Web site at
www.sec.gov.  The tender offer statement and related materials may be obtained for free by directing such requests to The Proxy
Advisory Group of Strategic Stock Surveillance, L.L.C., 331 Madison Avenue, 12th Floor, New York, NY 10017, or by calling toll free
(866) 657-8728.