8-K

                                                             UNITED STATES
                                                  SECURITIES AND EXCHANGE COMMISSION
                                                         Washington, DC 20549


                                                               FORM 8-K


                                                        CURRENT REPORT Pursuant
                                                     to Section 13 or 15(d) of the
                                                    Securities Exchange Act of 1934


                                  Date of report (Date of earliest event reported): October 21, 2004

                                                          ACXIOM CORPORATION
                                        (Exact Name of Registrant as Specified in Its Charter)

                                                               DELAWARE
                                            (State or Other Jurisdiction of Incorporation)

                  0-13163                                                       71-0581897
         (Commission File Number)                             (IRS Employer Identification No.)

1 Information Way, P.O. Box 8180, Little Rock, Arkansas                                        72203-8180
         (Address of Principal Executive Offices)                                             (Zip Code)

                                                             501-342-1000
                                         (Registrant's Telephone Number, Including Area Code)

                                                            Not Applicable
                                     (Former Name or Former Address, if Changed Since Last Report)

     Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions (see General Instruction A.2. below):

     |_| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

     |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

     |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

     |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))



Item 7.01         Regulation FD Disclosure

As reported in our fiscal second quarter press release issued October 20, 2004, cash flow from operating activities (or operating
cash flow) was $61,742,000 for the three months ended September 30, 2004 and $49,909,000 for the three months ended September 30,
2003.

The impact of income taxes on the operating cash flows for both periods was not material.  As the Company has substantial net
operating loss carryforwards to offset any taxes otherwise payable, the resulting taxes paid for either period is minimal.  As the
attached schedule indicates, the Company paid income taxes of $397,000 and had income tax refunds, net of $2,532,000, for the three
months ended September 30, 2004 and September 30, 2003, respectively.

For book purposes, taxes were provided for in the income statement in both periods and are reflected in net earnings on the
statement of cash flows. As no material income taxes were paid as noted above, the provision for taxes included in net earnings in
the income statement has been offset within the calculation of operating cash flow.  In the three months ended September 30, 2004,
the offset was recorded in deferred taxes, and in the three months ended September 30, 2003, the offset was recorded in accrued
income taxes which is included in the calculation of operating cash flow under the caption entitled "accounts payable and other
liabilities."

As a result of the discussion above, the 24% or $11,833,000 increase in operating cash flow between the three months ended September
30, 2004 and the prior year period was not significantly affected by income taxes.  In fact, the prior year period included net tax
refunds of $2,532,000, while the three months ended September 30, 2004 included net tax payments of $397,000.

The attached schedule reconciles the balance sheet with the statement of cash flows for both periods.



Item 9.01         Financial Statements and Exhibits

(c)      Exhibits

The following exhibits are furnished herewith:

  Exhibit
  Number                                                 Description
- ------------ -------------------------------------------------------------------------------------------------------

   99.1      Schedule (Reconciliation of Balance Sheet with Statement of Cash Flows for the Periods ending
             September 30, 2004 and September 30, 2003)






                                                               SIGNATURE

         Pursuant to the  requirements of the Securities  Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.

Dated:   October 21, 2004


                                                     ACXIOM CORPORATION


                                                     By:   /s/ Catherine L. Hughes
                                                        ------------------------------------------
                                                     Name:    Catherine L. Hughes
                                                     Title:   Secretary






                                                             EXHIBIT INDEX

  Exhibit
  Number                                                 Description
- --------------------------------------------------------------------------------------------------------------------

   99.1     Schedule (Reconciliation of Balance Sheet with Statement of Cash Flows for the Periods ending
            September 30, 2004 and September 30, 2003)

EX-99

                                                                                                                       EXHIBIT 99.1
                                                    SCHEDULE
                            (Reconciliation of Balance Sheet with Statement of Cash Flows
                           for the Periods ending September 30, 2004 and September 30, 2003)

Dollars in thousands
                                                   Quarter Ended
                                              -------------------------
Income statement:                              09/30/04      09/30/03
                                              -----------   -----------

    Earnings before income taxes               $  29,833     $  17,948
    Income taxes                                  11,337     $   6,731
                                              -----------   -----------

    Net earnings                               $  18,496     $  11,217
                                              ===========   ===========



Balance Sheet (Qtr to Qtr change this year):           As of                            Recon to
                                              -------------------------                 9/30/2004
                                               09/30/04      06/30/04     Change        Cash Flow
                                              -----------   -----------   --------      ----------
Current assets
      Deferred income taxes                    $  14,288     $  15,670     (1,382) ‹--¦
     Refundable income taxes                        915         1,162       (247)    ¦  ‹--- $ 246  This amount plus a $1 foreign
                                                                                      ¦              translation adjustment equal
                                                                                      ¦              the amount shown on cash flow
Current liabilities                                                                   ¦
      Income taxes                                     -             -          -     ¦
                                                                                      ¦
Long term liabilities                                                                 ¦              These two amounts plus
    Deferred income taxes                         58,892        49,568      9,324  ‹--¦    $ 10,699  a $7 foreign translation
                                                                                                     adjustment equals the amount
                                                                                                     shown on cash flow



Balance Sheet (Qtr to Qtr change last year):           As of                            Recon to
                                              -------------------------                 9/30/2003
                                               09/30/03      06/30/03     Change        Cash Flow
                                              -----------   -----------   --------      ----------
Current assets
      Deferred income taxes                    $  46,056     $  46,056          -
      Refundable income taxes                          -           921       (921) ‹--------- $ 871 This amount plus a $50 foreign
                                                                                                    translation adjustment equal the
                                                                                                    amount shown on cash flow
Current liabilities
      Income taxes                                 8,399             -      8,399  ‹------- $ 8,392 This amount plus a $7 foreign
                                                                                                    translation adjustment equal the
                                                                                                    amount shown on cash flow
Long term liabilities
    Deferred income taxes                         62,606        62,606          -




                                                   Quarter Ended
                                              -------------------------
Cash Flow:                                     09/30/04      09/30/03
                                              -----------   -----------

    Income taxes (from income statement)       $ (11,337)    $  (6,731)

    Change in deferred income taxes               10,699             -
    Change in refundable income taxes
       (included in Other assets on cash flow)       246           871
    Change in tax payable
       (included in AP and Other liabilities
        on cash flow)                                 (5)        8,392
                                              -----------   -----------

    Net impact on cash flow of tax accounts    $    (397)(1) $   2,532(2)
                                              ===========   ===========

- -------------------------
(1) Represents tax payments during the quarter.
(2) Represents tax refunds received during the quarter.