8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C., 20549




                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934




                                 March 30, 2001
                Date of Report (Date of earliest event reported)


                               Acxiom Corporation
             (Exact name of registrant as specified in its charter)


              Delaware                 0-13163               71-0581897
           (State or other           (Commission            (IRS Employer
           jurisdiction of           File Number)        Identification No.)
            incorporation)


   P.O. Box 8180, 1 Information Way, Little Rock, Arkansas      72203-8180
           (Address of principal executive offices)             (Zip Code)


       Registrant's telephone number, including area code: (501) 342-1000









ITEM 5.          OTHER EVENTS AND REGULATION FD DISCLOSURE

            On March 30, 2001, Acxiom Corporation (the "Company") issued a press
release  announcing  that it anticipates  that financial  results for the fourth
quarter will be below the Company's  previously stated  expectations (the "Press
Release").  As  stated in the  Press  Release,  the  Company  expects  to hold a
conference call at 9 a.m. CDT on Wednesday, April 4, 2001, to discuss the fourth
quarter  results  further.  The text of the Press Release is attached as Exhibit
99(a) to this report and is incorporated herein by reference.

ITEM 7.           FINANCIAL STATEMENTS AND EXHIBITS

                  (c)  Exhibits.

                       99(a)    Text of the Press Release.








                                    SIGNATURE

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                            Acxiom Corporation



                                            /s/ Catherine L. Hughes
Date:    April 2, 2001                      ------------------------------------
                                            Catherine L. Hughes
                                            Secretary and Corporate Counsel

EX-99

                                                                   EXHIBIT 99(a)



     Acxiom(R) Corporation Expects Fourth Quarter Results Below Expectations

LITTLE ROCK,  Ark. -- March 30, 2001 -- Acxiom(R)  Corporation  announced  today
that it  anticipates  revenue and earnings for the fourth quarter of fiscal 2001
ended  March  31,  2001,   will  be  below  the  Company's   previously   stated
expectations.  Acxiom said it will hold a  conference  call next week to discuss
this information  further.  Detailed  financial  information will be issued in a
news release on May 15, 2001, as regularly scheduled.

"While fundamentally  strong,  Acxiom has not been immune to the severe economic
downturn in the United  States," said Acxiom  Company  Leader Charles D. Morgan.
"Our customer base represents some of the finest and most respected companies in
the world,  but they are  aggressively  cutting  expenses  based on the  current
economic  climate.  In a quarter  when we  normally  expect more  purchases  and
projects to be  completed as companies  launch their new fiscal  years,  we have
recently  seen many of our clients  postponing  these large  purchases and major
projects.  As a result, many new sales opportunities were delayed as late as the
last week of the quarter."

Acxiom expects that fourth-quarter revenues will be in the range of $250 million
to $260  million,  delivering  earnings of $.10 to $.12 per share on  continuing
operations  before  considering the following  items,  compared to the consensus
analysts' estimates of $.36 per share:

o        Acxiom  will adopt SAB 101 during the fourth  quarter  and as  required
         will  restate  prior   quarters  in  fiscal  2001.   Acxiom  expects  a
         fourth-quarter  SAB 101  decrease  of $.02 to $.03  per  share  related
         primarily  to the  sale of data  licenses,  and to a lesser  extent  IT
         management and services revenue. For the full year, the SAB 101 revenue
         decrease is expected to be approximately $32 million to $38 million and
         the SAB 101 EPS decrease approximately $.12 to $.16.




o        Acxiom  previously  announced that it expected a write-off of up to $30
         million related to the Montgomery Ward  bankruptcy  proceedings.  It is
         now expected that this write-off could be up to $35 million. The future
         cash  payments of such  charges are  expected  to be  approximately  $3
         million.

o        Due to the  particularly  weak  economic  climate  for  technology  and
         dot-com  companies,  Acxiom has evaluated its investments in several of
         its business  partners and their  related  technologies  and expects to
         have a write-down of up to $13 million,  net of gains realized on other
         investments.

o        Additionally, the Company expects to record other non-recurring charges
         in the quarter of $3 to $6 million.

Acxiom also reported  continued strong sales of AbiliTec(TM),  its revolutionary
customer data integration software.  Fourth-quarter  AbiliTec sales are expected
to exceed $30 million, bringing the fiscal year total to more than $100 million.

"Not only did we have another great quarter for our CDI software,"  Morgan said.
"But the AbiliTec  pipeline  continues to increase.  We remain  convinced of the
long-term  success of  AbiliTec,  and we hope to soon close many of the AbiliTec
sales that were pushed into the future."

The  Company  also  announced  that  it  launched  an  aggressive,   broad-based
cost-savings  initiative in the fourth  quarter that targets many major areas of
expense,  including advertising,  payroll,  travel and capital expenditures.  In
fiscal  2002,  these  initiatives  are  expected  to produce  $20 million to $30
million in expense reductions from current levels. Acxiom also announced that no
workforce reductions are currently planned. "Acxiom is taking these strong steps
to contain  costs in every area of our business  with an important  goal:  to do
everything in our power to diminish the  possibility of a workforce  reduction,"
Morgan said.

Acxiom also  announced that it expects that its cash flow for the fourth quarter
will be improved over that reported in the third quarter and that its total debt
as of March 31, 2001 is expected to be lower than that reported for December 31,
2000. While a complete cash flow statement is not yet available,  borrowing from
the  Company's  line of credit was  reduced by $25 million  during the  quarter,
reflecting improved free cash flow.

The Company said that due to the business  environment,  it is making changes in
AbiliTec contract terms. In the future,  AbiliTec revenue  recognition will more
closely  match  cash  flow  and in  general  revenue  will  be  recognized  on a
subscription model or as fees are due.




Acxiom  expects  strong  customer  demand for AbiliTec to continue.  The Company
currently  expects  that it may be able to  generate  EPS of $.08 to $.13 in the
first quarter of fiscal 2002.  Acxiom has not announced  guidance for subsequent
quarters due to uncertainties related to the economic environment.

The Company expects to hold a conference call at 9 a.m. CDT on Wednesday,  April
4, 2001, to discuss this guidance  further.  Except for the conference call, the
Company  will  remain in a "quiet  period,"  neither  updating  the  information
provided in this or previous  news  releases or  providing  additional  comments
concerning Acxiom's financial results or expectations. Acxiom's leadership plans
a news release  after  market  close on May 15,  2001,  to announce the complete
audited  results for fiscal 2001 and expects to hold a conference call at 9 a.m.
CDT on May 16.

About Acxiom
Acxiom Corporation, the global leader in real-time,  multi-channel Customer Data
Integration,  enables businesses to develop and deepen customer relationships by
creating a single,  accurate  view of their  customers  across  the  enterprise.
Acxiom achieves this by providing Customer Data Integration  software,  database
management  services,  and premier customer data content through its AbiliTecTM,
Solvitur(R)  and  InfoBase(R)  products,  while also  offering a broad  range of
information  technology  outsourcing services.  Founded in 1969, Acxiom (Nasdaq:
ACXM) is based in Little Rock,  Arkansas,  with locations  throughout the United
States and with operations in the United Kingdom,  France,  Spain and Australia.
For more information, please visit www.acxiom.com.

This press  release  contains  forward-looking  statements  that are  subject to
certain  risks and  uncertainties  that  could  cause  actual  results to differ
materially;  such  statements  include  but are not  necessarily  limited to the
following:  1) that sales of AbiliTec will continue to be strong;  2) that there
will continue to be strong  customer  demand for  AbiliTec;  3) that the Company
will have fourth quarter 2001 AbiliTec sales within the indicated range; 4) that
AbiliTec  will prove to be a continued  long term  success;  5) that the Company
will be able to soon close many AbiliTec sales  situations  that were delayed by
potential customers;  6) that the range of the write-offs and charges related to
Montgomery  Wards and other situations will be within the indicated  ranges;  7)
that the  write-off of the  investments  in certain  business  partners  will be
within the indicated ranges;  8) that the revenue and earnings  projections will
be within the  indicated  ranges;  9) that the adoption of SAB 101 will have the
indicated impact; 10) that the Company will be able to effectively  continue its
expense reduction  efforts,  within the indicated ranges; 11) that the Company's
cash flow will be within the indicated range; 12) that the economic  environment
and business  conditions  will remain  difficult to predict.  The  following are
important  factors,  among  others,  that could cause  actual  results to differ
materially from these forward-looking  statements: with regard to all statements
regarding AbiliTec:  the complexity and uncertainty regarding the development of
new software and high technologies;  the difficulties associated with developing
new AbiliTec  products and AbiliTec Enabled  Services;  the loss of market share
through  competition or the acceptance of these or other Company  offerings on a
less rapid  basis than  expected;  changes  in the length of sales  cycles;  the
introduction  of  competent,  competitive  products  or  technologies  by  other
companies;  changes in the consumer and/or business  information  industries and




markets; the Company's ability to protect proprietary information and technology
or to obtain necessary licenses on commercially  reasonable terms; the impact of
changing  legislative,  accounting,  regulatory and consumer environments in the
geographies  in which  AbiliTec will be deployed.  With regard to the statements
that generally relate to the business of the Company:  all of the above factors;
the fact that the financial  numbers listed herein are estimates and ranges that
are based on the Company's understanding of current facts and circumstances; the
possibility  that certain  contracts  may not be closed;  the  possibility  that
economic  or other  conditions  might  lead to a  reduction  in  demand  for the
Company's  products and  services;  the  possibility  that the current  economic
slowdown may worsen  and/or  persist for an  unpredictable  period of time;  the
possibility that significant  customers may experience extreme,  severe economic
difficulty;  the continued ability to attract and retain qualified technical and
leadership   associates   and  the  possible   loss  of   associates   to  other
organizations;  the  ability  to  properly  motivate  the sales  force and other
associates  of the  Company;  the ability to achieve cost  reductions  and avoid
unanticipated  costs;  changes in the  legislative,  accounting,  regulatory and
consumer environments affecting the Company's business including but not limited
to litigation,  legislation,  regulations and customs  relating to the Company's
ability  to  collect,  manage,  aggregate  and use data;  data  suppliers  might
withdraw data from the Company,  leading to the  Company's  inability to provide
certain products and services; short-term contracts affect the predictability of
the  Company's  revenues;   the  potential  loss  of  data  center  capacity  or
interruption of  telecommunication  links; postal rate increases that could lead
to  reduced  volumes of  business;  customers  that may  cancel or modify  their
agreements  with  the  Company;  the  successful  integration  of  any  acquired
businesses  and other  competitive  factors.  With  respect to the  providing of
products or services  outside the  Company's  primary base of  operations in the
U.S.:  all of the above factors and the difficulty of doing business in numerous
sovereign  jurisdictions  due to differences in culture,  laws and  regulations.
Other factors are detailed from time to time in the Company's  periodic  reports
and registration statements filed with the United States Securities and Exchange
Commission.  Acxiom  believes that it has the product and technology  offerings,
facilities,  associates and  competitive  and financial  resources for continued
business  success,  but future  revenues,  costs,  margins  and  profits are all
influenced by a number of factors, including those discussed above, all of which
are inherently difficult to forecast.  Acxiom undertakes no obligation to update
the information contained in this press release.

Acxiom,  InfoBase and Solvitur are  registered  trademarks of Acxiom,  RTC, Inc.
AbiliTec is a trademark of Acxiom Corporation.