EX-99.1 2 ex991.htm INTERIM REPORT AND FINANCIAL STATEMENTS (Q3) Interim Report and Financial Statements (Q3)
 
Exhibit 99.1
 
 

Rogers Communications Reports Strong Third Quarter 2004 Results
 
Quarterly Revenue Grows 18%, Operating Profit Rises 14% and Capital Expenditures
Decline 10% as Cable, Wireless and Media Divisions Each Deliver Solid Financial and Operating Results

TORONTO (October 26, 2004) - Rogers Communications Inc. today announced its consolidated financial and operating results for the third quarter and nine months ended September 30, 2004. 
 
Financial highlights (in thousands of dollars, except per share amounts) are as follows: 

   
Three Months Ended September 30,
 
2004
 
2003
 
% Change
 

Operating revenue (1)
   
1,433,688
   
1,211,623
   
18.3
 
Operating profit (2)
   
455,975
   
400,106
   
14.0
 
Net income (loss)
   
61,584
   
(17,442
)
 
-
 
Earnings (loss) per share - basic (3)
   
0.20
   
(0.13
)
 
-
 
Additions to property, plant and equipment
   
221,147
   
244,722
   
(9.6
)

 
   
Nine Months Ended September 30,
 
2004
 
2003
 
% Change
 

Operating revenue (1)
   
4,041,932
   
3,500,216
   
15.5
 
Operating profit (2)
   
1,283,621
   
1,079,586
   
18.9
 
Net income
   
2,289
   
60,354
   
-
 
Earnings (loss) per share - basic (3)
   
(0.16
)
 
0.11
   
-
 
Additions to property, plant and equipment
   
668,080
   
655,984
   
1.8
 


1.
Effective January 1, 2004, we adopted new accounting standards regarding the timing of revenue recognition and the classification of certain items as revenue or expense. See the “New Accounting Standards - Revenue Recognition” section for further details with respect to the impact of this reclassification. All periods presented above are prepared on a consistent basis.
2.
Operating profit should not be considered as a substitute or alternative for operating income or net income, in each case determined in accordance with generally accepted accounting principles (“GAAP”). See the “Reconciliation to Net Income (Loss)” section for a reconciliation of operating profit to operating income and net income (loss) under GAAP and the “Key Performance Indicators and Non-GAAP Measures - Operating Profit” section.
3.
Reflects both the distribution on and dividend accreted on Convertible Preferred Securities. See Note 8, “Calculation of Earnings (Loss) Per Share” to the Unaudited Consolidated Financial Statements for the interim period ended September 30, 2004.
 
Highlights of the third quarter of 2004 included the following:
 
Operating revenue increased 18.3% for the quarter, with all three operating companies contributing to the year-over-year growth, including 22.5% growth at Wireless, 9.8% growth at Cable and 6.2% growth at Media.
   
Consolidated quarterly operating profit grew 14.0% year-over-year, with 21.3% growth at Wireless, 3.3% growth at Cable and 14.3% growth at Media.

  
Rogers Communications Inc. 1 Third Quarter 2004

 


 
Cable had quarterly growth in revenue generating units of 77,100, driven by growth of 43,300 Internet subscribers and of 37,300 digital cable households, modestly offset by a net loss of 3,500 basic subscribers.
 
 
Cable announced that it began offering customers in certain areas an all-digital channel line-up with all analog channels now fully digitized to offer picture and sound in digital format to customers who have a Rogers Digital Cable terminal or Personal Video Recorder. With the all digital line-up, these customers are able to experience Cable's extensive programming offering in 100% digital format, while at the same time retaining the ability to watch the analog channels on any cable outlet in the house without the need for extra digital boxes.
   
 
Cable launched its powerful new broadband Internet offering that is co-branded with Yahoo! Inc. and completed the transition of its Ontario and New Brunswick high-speed Internet customer bases to the new platform. This integrated broadband experience seamlessly combines broadband speed with a compelling suite of powerful services, including safety and security features with award-winning parental controls; a powerful email system with industry-leading e-mail anti-virus, SpamGuard Plus and two gigabytes of storage; Rogers Yahoo! Photos with unlimited storage; Rogers Yahoo! Messenger; Internet music and radio; and Rogers Yahoo! Games.
   
Wireless had net additions of 88,800 postpaid voice and data subscribers, compared to the 97,100 net additions in the third quarter of 2003, reflecting stable churn rates impacting a larger cumulative base of postpaid subscribers. Average monthly postpaid churn for the quarter was unchanged year-over-year at 1.85%, while average monthly revenue per postpaid voice and data subscriber was $62.18, an increase from the third quarter of 2003 ARPU of $60.56, or 2.7%, reflecting the continued growth of wireless data and roaming revenues and an increase in the penetration of optional services.
   
At Media, strong performances at the Radio division and The Shopping Channel more than offset continued softness in certain publications of the Publishing division and in over-the-air television advertising at the Television division to produce 14.3% year-over-year growth in Media’s operating profit.
 
Media’s Publishing division launched the inaugural edition of LouLou, its new and well-received national fashion, lifestyle and beauty shopping magazine. The only magazine of its kind in Canada, LouLou follows an already popular concept in the U.S., U.K., Japan and Australia. Also during the quarter, Media’s OMNI multicultural television stations began broadcasting in high-definition (HDTV) format, while its Sportsnet television network more than tripled the amount of HDTV sports content it broadcasts.
   
On July 30, our wholly-owned subsidiary, Blue Jays Holdco Inc., redeemed and cancelled all of its outstanding Class A Preferred Voting shares that were issued in April 2001 to Rogers Telecommunications Ltd. (“RTL”), a company controlled by our controlling shareholder. At that time, RTL acquired the voting rights to control the Toronto Blue Jays. As a result of the cancellation, voting control of the Toronto Blue Jays transferred to RCI and, accordingly, we began to consolidate the results of the Blue Jays effective July 31, 2004.  
   
We generated net income of $61.6 million in the third quarter of 2004 compared to a loss of $17.4 million in the third quarter of 2003, with the increase primarily attributable to the

  
Rogers Communications Inc. 2 Third Quarter 2004

 

 
 
year-over-year growth in operating profit, as well as foreign exchange gains of $35.8 million on U.S. dollar-denominated debt.
   
To further enhance our position in the Canadian wireless market, we announced two significant initiatives during September 2004; an agreement to acquire from AT&T Wireless Inc. (“AWE”) their 34% stake in Rogers Wireless for approximately $1.767 billion in cash while leaving seamless wireless voice and data roaming between Canada and the U.S. on North America's largest combined GSM/GPRS network intact, and a consensual all cash offer to acquire, through Rogers Wireless Inc., 100% of the outstanding equity securities of Microcell Telecommunications Inc. (“Microcell”), Canada’s fourth largest wireless communications provider, for $35.00 per share, or approximately $1.4 billion.
   
Subsequent to the end of the quarter, on October 13, 2004, we completed the acquisition from AWE of its 34% stake in Rogers Wireless, increasing our ownership of Rogers Wireless from 55.3% at September 30, 2004 to 89.3%. Financing for the approximately $1.767 billion cash purchase price was provided by a bridge financing facility of up to two years with a group of Canadian financial institutions.

“In addition to delivering solid operating and financial results across the Rogers group, two significant structural and strategic developments unfolded during the third quarter,” said Ted Rogers, President and CEO of Rogers Communications. “Our agreement with AT&T Wireless to purchase its 34% equity interest in Rogers Wireless, combined with Rogers Wireless’ offer to acquire 100% control of Microcell, will significantly increase our scale position in the rapidly growing wireless communications sector while solidifying Rogers Wireless’ position as Canada’s leading wireless communications company. These strategic initiatives in the wireless space, combined with our ongoing focus across the Rogers group on stable operating performance and profitable growth, are positioning us increasingly for continued success well into the future.”

ROGERS COMMUNICATIONS INC.
 
MANAGEMENT’S DISCUSSION AND ANALYSIS FOR THE THIRD QUARTER ENDED SEPTEMBER 30, 2004
 
In this Management’s Discussion and Analysis (MD&A) of operating results and financial position, the terms “we”, “us”, “our”, “the Company” and “RCI” refer to Rogers Communications Inc. and our subsidiaries, which are reported in the following five segments:
 
“Cable” or “Rogers Cable”, which refers to Rogers’ wholly-owned subsidiary Rogers Cable Inc.;
   
“Wireless”, “Rogers Wireless”, “RWCI”, or “RWI”, which refers to Rogers’ majority-owned subsidiary Rogers Wireless Communications Inc.; and
   
“Media” or “Rogers Media”, which refers to Rogers’ wholly-owned subsidiary Rogers Media Inc.; and
   
“Blue Jays”, which refers to Rogers’ wholly-owned subsidiary Blue Jays Holdco Inc., which owns the Toronto Blue Jays Baseball Club; and

  
Rogers Communications Inc. 3  Third Quarter 2004

 


 
“RCI Corp”, which refers to Rogers’ wholly-owned subsidiary Rogers Communications Inc. Non-Consolidated.
 
This discussion should be read in conjunction with our 2003 Annual MD&A and 2003 Annual Audited Consolidated Financial Statements and Notes thereto. The financial information presented herein has been prepared on the basis of Canadian generally accepted accounting principles (“GAAP”) for interim financial statements. Please refer to Note 22 to our 2003 Annual Audited Consolidated Financial Statements for a summary of the differences between Canadian GAAP and United States (“U.S.”) GAAP.
 
Throughout this MD&A, percentage changes are calculated using numbers rounded to the decimal to which they appear. All dollar amounts are in Canadian dollars unless otherwise indicated.

COMPANY OVERVIEW
 
We are a diversified Canadian communications and media company engaged in cable television, high-speed Internet access and video retailing through our wholly-owned subsidiary Rogers Cable; in wireless voice, data and messaging services through our subsidiary Rogers Wireless, the equity of which we owned 55.3% at September 30, 2004 and which we increased our ownership of to 89.3% effective October 13, 2004; in radio and television broadcasting, televised shopping, consumer magazines, and trade and professional publications through our wholly-owned subsidiary Rogers Media; and in sports entertainment through our wholly-owned subsidiary the Blue Jays.
 
We also hold other interests including a pay-per-view movie service and investments in several specialty television channels, all of which are accounted for by the equity method. In addition, we hold interests in other companies for investment purposes.
 
COMPANY STRATEGY
 
Our business strategy is to maximize revenue, operating income and return on invested capital by enhancing our position as one of Canada’s leading national diversified communications and media companies. We remain committed to our strategy and believe the financial and operating results for the three months and nine months ended September 30, 2004 reflect continued progress against our stated strategies.
 
In addition, on February 12, 2004, we announced an initiative to deploy an advanced broadband Internet Protocol (IP) multimedia network to support primary line voice-over-cable telephony and other new services across our cable service areas with the rollout of the network to begin in 2005.
 
To further our exposure to and scale position in the Canadian wireless market, we announced two significant structural and strategic initiatives during the third quarter of 2004 which are further described below; an agreement to acquire from AWE their 34% stake in Rogers Wireless and an offer by Rogers Wireless to acquire 100% ownership of Microcell.

PURCHASE OF ROGERS WIRELESS SHARES FROM AT&T WIRELESS
 
On September 13, 2004, we announced an agreement with JVII General Partnership ("JVII"), a partnership owned by AWE, whereby RCI agreed to purchase all of JVII's 27,647,888 Class A Multiple Voting shares ("Class A shares") and 20,946,284 Class B Restricted Voting shares

  
Rogers Communications Inc. 4  Third Quarter 2004

 

("Class B shares") of Rogers Wireless for a cash purchase price of $36.37 per share. We closed this transaction on October 13, 2004 through our wholly-owned subsidiary, Rogers Acquisition Inc. Immediately prior to closing, JVII converted the Class A shares into Class B shares of Rogers Wireless. As a result of the transaction, the shareholders' agreement among RCI, Rogers Wireless and JVII dated August 16, 1999, as amended, was terminated; the registration rights agreements between Rogers Wireless and JVII, also dated August 16, 1999, was terminated; and JVII’s four nominees to the Rogers Wireless Board of Directors resigned. The sale by AWE of its shares of Rogers Wireless does not impact or change the extensive North American wireless voice and data roaming capabilities between the companies. Customers of both Rogers Wireless and AWE continue to enjoy the benefits of seamless wireless roaming between Canada and the U.S. on North America's largest combined GSM/GPRS network. Upon closing of this transaction on October 13, 2004, our equity ownership of Wireless increased from 55.3% to approximately 89.3%. We funded the approximate $1,767.4 million cash purchase price for the 48.6 million Rogers Wireless shares with a bridge financing facility with a term of up to two years provided by a group of Canadian financial institutions and cash on hand.

OFFER TO ACQUIRE MICROCELL TELECOMMUNICATIONS INC.
 
On September 20, 2004, together with Wireless, we announced an all cash offer of $35 per share, totalling approximately $1.4 billion, to acquire (through Rogers Wireless Inc.) all of the issued and outstanding equity securities of Microcell, Canada’s fourth largest wireless communications provider. Microcell’s Board of Directors has recommended that its shareholders tender to Wireless’ offer, and the offering documents were mailed by Wireless to Microcell security holders on September 30, 2004. The initial offer period currently expires on November 5, 2004. The acquisition would make Wireless the largest wireless operator in Canada with over 5.1 million voice and data customers across the country, operating Canada's only nationwide GSM/GPRS/EDGE wireless network. This combination, amongst other things, would lead to measurably increased scale providing opportunities for operating and capital spending efficiencies. Completion of the transaction is subject to receipt of certain regulatory approvals and other conditions. Wireless intends to finance the purchase through cash on hand, drawdowns under its $700 million bank credit facility and a bridge loan of up to $900 million from us.
 
We intend that Wireless will refinance its bridge loan from us, as well as our $1.75 billion bridge credit facility, with longer-term debt financing which Wireless will most likely issue in the U.S. and/or Canadian public debt markets. Wireless is beginning a review of the various methods of transferring funds to shareholders, including us, so that we will have adequate funds to repay our $1.75 billion bridge credit facility. No decision has been made on any of these matters, and each is subject to Wireless Board approval.
 
SUMMARY CONSOLIDATED FINANCIAL RESULTS
 
For the three months ended September 30, 2004, Cable, Wireless, Media and the Blue Jays represented 34.1%, 50.3%, 14.4% and 2.9% of our consolidated revenue, respectively, offset by negative 1.8%, representing corporate items and eliminations. For the same period, Cable, Wireless and Media represented 36.8%, 57.2% and 5.1% of our consolidated operating profit, respectively, offset by negative 2.0% and 0.4%, representing the Blue Jays operating profit and corporate expenses, respectively. See the “Key Performance Indicators - Operating Profit and Operating Profit Margin” section.
 

  
Rogers Communications Inc. 5 Third Quarter 2004

 

The Blue Jays were consolidated effective July 31, 2004, and prior periods have not been restated, as required under Generally Accepted Accounting Principles (“GAAP”). Our net income was unaffected by this change as we had been recording 100% of the losses of the Blue Jays under the equity method of accounting.
 
For more detailed discussions of the Cable, Wireless, Media and Blue Jays segments and their respective results, please refer to the individual segment discussions below.
 
Summarized Consolidated Financial Results
 

(In millions of dollars, except per share  
Three Months Ended September 30,
 
Nine Months Ended September 30,
amounts and margin)    
2004
     
2003
     
% Chg
     
2004
     
2003
     
% Chg

Operating revenue (1)                                                
 
Cable
 
$
489.4
   
$
445.6
     
9.8
   
$
1,437.3
   
$
1,313.0
     
9.5
 
 
Wireless
   
721.1
     
588.6
     
22.5
     
1,969.9
     
1,618.2
     
21.7
 
 
Media
   
206.8
     
194.7
     
6.2
     
653.4
     
611.1
     
6.9
 
 
Blue Jays
   
42.1
     
-
     
-
     
42.1
     
-
     
-
 
 
Corporate items and eliminations
   
(25.6
)
 
 
(17.3
)
   
-
     
(60.7
)
   
(42.1
)
   
-
 
     
   
 
 
 
 
Total  
$
1,433.8
   
$
1,211.6
     
18.3
 
 
$ 
4,042.0
 
 
$
3,500.2
   
 
15.5
 
Operating expenses (1)                                                
 
Cable
 
$
316.3
   
$
278.0
     
13.8
   
$
919.7
   
$
826.2
     
11.3
 
 
Wireless
   
451.5
     
366.3
     
23.3
     
1,233.6
     
1,057.5
     
16.7
 
 
Media
   
182.8
     
173.7
     
5.2
     
584.1
     
547.0
     
6.8
 
 
Blue Jays
   
51.2
     
-
     
-
     
51.2
     
-
     
-
 
 
Corporate items and eliminations
   
(23.9
)
 
 
(6.5
)
   
-
     
(30.1
)
   
(10.2
)
   
-
 
     
 
 
 
 
 
Total  
$
977.9
   
$
811.5
     
20.5
 
 
$
2,758.5
 
 
$
2,420.5
   
 
14.0
 
Operating profit (2)                                                
 
Cable
 
$
173.1
   
$
167.6
     
3.3
   
$
517.6
   
$
486.8
     
6.3
 
 
Wireless
   
269.6
     
222.3
     
21.3
     
736.3
     
560.7
     
31.3
 
 
Media
   
24.0
     
21.0
     
14.3
     
69.3
     
64.1
     
8.1
 
 
Blue Jays
   
(9.1
)
 
 
-
     
-
     
(9.1
)
   
-
     
-
 
 
Corporate items and eliminations
   
(1.7
)
 
 
(10.8
)
   
-
     
(30.6
)
   
(31.9
)
   
-
 
     
 
 
 
 
 
Total  
$
455.9
   
$
400.1
     
13.9
 
 
$
1,283.5
 
 
$
1,079.7
   
 
18.9
 
Other income and expense, net (3)    
394.4
     
417.5
     
(5.5
)
   
1,281.2
     
1,019.3
   
 
25.7
 
   
 
 
 
 
 
Net income (loss)  
$
61.5
   
$
(17.4
)
   
-
 
 
$
2.3
 
 
$
60.4
   
 
(96.2
)
   
 
 
 
 
 
Earnings (loss) per share                                                
 
Basic
 
$
0.20
   
$
(0.13
)
   
-
   
$
(0.16
)
 
$
0.11
     
-
 
 
Diluted
 
$
0.19
   
$
(0.13
)
   
-
   
$
(0.16
)
 
$
0.10
     
-
 
Property, plant and equipment ("PP&E") expenditures                                                
 
Cable
 
$
126.5
   
$
122.1
     
3.6
   
$
344.6
   
$
335.1
     
2.8
 
 
Wireless
   
89.9
     
116.4
     
(22.8
)
   
305.8
     
292.9
     
4.4
 
 
Media
   
4.0
     
6.1
     
(34.4
)
   
15.9
     
27.6
     
(42.4
)
 
Blue Jays
   
0.2
     
-
     
-
     
0.2
     
-
     
-
 
 
Corporate items and eliminations
   
0.6
     
0.2
     
-
     
1.6
     
0.4
     
-
 
     
 
 
 
 
 
Total  
$
221.2
   
$
244.8
     
(9.6
)
 
$
668.1
 
 
$
656.0
   
 
1.8
 
     
 
 
 
 
 
Operating profit margin (4)    
31.8
%
   
33.0
%
           
31.8
%
   
30.8
%
       

 
(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition” section.
   
(2)
As defined - see the “Key Performance Indicators Non-GAAP Measures - Operating Profit” section.
   
(3)
See the “Reconciliation of Operating Profit to Net Income (Loss)” section for specific details of these amounts.
   
(4)
As defined - see the “Key Performance Indicators Non-GAAP Measures - Operating Profit Margin” section.
 
Consolidated revenue for the three months ended September 30, 2004 was $1,433.8 million, an increase of $222.2 million, or 18.3%, from $1,211.6 million in the corresponding period of 2003.
 

  
Rogers Communications Inc. 6 Third Quarter 2004

 

 
Of the increase, Wireless contributed $132.5 million, Cable $43.8 million, Media $12.1 million and Blue Jays $42.1 million.
 
Consolidated operating profit for the three months ended September 30, 2004 was $455.9 million, an increase of $55.8 million, or 13.9%, from $400.1 million in the corresponding period in 2003. Of this increase, Wireless contributed $47.3 million, Cable $5.5 million and Media $3.0 million, offset by the Blue Jays loss of $9.1 million. Consolidated quarterly operating profit as a percentage of revenue decreased to 31.8% in 2004 from 33.0% in 2003 as margin contraction at Cable and the loss at the Blue Jays more than offset margin expansions at Wireless and Media.
 
Reconciliation of Operating Profit to Net Income (Loss)
 
The items listed below represent the consolidated income and expense amounts that are required to reconcile operating profit to net income as defined under Canadian GAAP. For details of these amounts on a segment-by-segment basis and for an understanding of intersegment eliminations on consolidation, the following section should be read in conjunction with the Unaudited Interim Consolidated Financial Statements and Notes for the quarter ended September 30, 2004 (included herein)
 
   
   
Three Months Ended September 30,
 
Nine Months Ended September 30,

(In millions of dollars)
 
2004
 
2003
 
Chg
 
% Chg
 
2004
 
2003
 
Chg
 
% Chg
 

Operating profit (1)
   
456.0
   
400.1
   
55.9
   
14.0
   
1,283.6
   
1,079.6
   
204.0
   
18.9
 
Depreciation and amortization
   
(255.9
)
 
(261.7
)
 
5.8
   
(2.2
)
 
(752.5
)
 
(766.4
)
 
13.9
   
(1.8
)
   
 
Operating income
   
200.1
   
138.4
   
61.7
   
44.6
   
531.1
   
313.2
   
217.9
   
69.6
 
Interest on long-term debt
   
(116.4
)
 
(121.9
)
 
5.5
   
(4.5
)
 
(359.3
)
 
(373.5
)
 
14.2
   
(3.8
)
Gain on sale of other investments
   
1.5
   
12.9
   
(11.4
)
 
(88.4
)
 
5.5
   
12.9
   
(7.4
)
 
(57.4
)
Writedown of investments
   
-
   
-
   
-
   
-
   
(4.1
)
 
-
   
(4.1
)
 
-
 
Loss from investments accounted for by the equity method
   
(3.4
)
 
(11.5
)
 
8.1
   
(70.4
)
 
(19.6
)
 
(37.1
)
 
17.5
   
(47.2
)
Foreign exchange gain (loss)
   
35.8
   
5.4
   
30.4
   
-
   
(88.6
)
 
242.1
   
(330.7
)
 
(136.6
)
Change in the fair value of derivative instruments
   
(7.9
)
 
-
   
(7.9
)
 
-
   
28.1
   
-
   
28.1
   
-
 
Loss on repayment of long-term debt
   
-
   
(17.2
)
 
17.2
   
(100.0
)
 
(20.3
)
 
(24.8
)
 
4.5
   
(18.1
)
Investment and other income
   
3.8
   
(1.6
)
 
5.4
   
-
   
11.6
   
1.4
   
10.2
   
-
 
Income tax expense
   
(3.4
)
 
(3.0
)
 
(0.4
)
 
13.3
   
(8.4
)
 
(13.5
)
 
5.1
   
(37.8
)
Non-controlling interest
   
(48.5
)
 
(18.9
)
 
(29.6
)
 
-
   
(73.7
)
 
(60.2
)
 
(13.5
)
 
22.4
 
   
 
Net income (loss) for the period
   
61.6
   
(17.4
)
 
79.0
   
-
   
2.3
   
60.5
   
(58.2
)
 
(96.2
)

 
(1)
As defined - see “Key Performance Indicators - Operating Profit” section.
 
Depreciation and Amortization Expense
 
Depreciation and amortization expense for the three months ended September 30, 2004 was $255.9 million, a decrease of $5.8 million, or 2.2%, from $261.7 million in the corresponding period of 2003. This decrease is due to lower property, plant and equipment (“PP&E”) expenditure levels over the last several periods.
 
Operating Income
 
Operating income increased to $200.1 million for the three months ended September 30, 2004; an increase of $61.7 million, or 44.6%, from the $138.4 million earned in the corresponding period of 2003.
 
Interest on Long-term Debt
 
Interest expense for the three months ended September 30, 2004 was $116.4 million, a reduction of $5.5 million from $121.9 million in the corresponding period in 2003. This was primarily due to the impact of lower interest rates on the fixed rate portion of debt (due to refinancings earlier in 2004) as well as to the fact that there was less lower cost floating rate debt outstanding in the current period, largely as a result of the unwinding earlier in 2004 of certain cross-currency interest rate exchange agreements which were swapped into Canadian floating rate debt.
 

  
Rogers Communications Inc. 7 Third Quarter 2004

 

Losses from Investments Accounted for by the Equity Method
 
We use the equity method to record losses and income from investments that we do not control, but over which we are able to exercise significant influence. The equity loss for the three months ended September 30, 2004 was $3.4 million, compared to $11.5 million in 2003. Effective July 31, 2004, as a result of the redemption and cancellation of the preferred voting shares more fully described below, we began to consolidate the Blue Jays. As a result, only one month of the Blue Jays’ loss is included in losses from investments accounted for by the equity method, with the remaining two months of the Blue Jays’ results consolidated with our operations. The equity loss for the quarter consists of the Blue Jays’ losses for the month of July 2004 of $3.8 million compared to $11.9 million for the comparative quarter of 2003, offset by other equity investments with equity income of $0.4 million in the third quarter of 2004 and $0.4 million in the corresponding period of 2003.
 
Foreign Exchange Gain (Loss)
 
The foreign exchange gain of $35.8 million in the third quarter of 2004 arose primarily from the translation of the unhedged U.S. dollar-denominated debt and reflects a strengthening of the Canadian dollar relative to that of the U.S. dollar from an exchange rate of $1.3338 as at June 30, 2004 to a rate of $1.2639 at September 30, 2004. In the corresponding period of 2003, the Canadian dollar also strengthened against the U.S. dollar, although to a lesser degree, resulting in a more modest foreign exchange gain of $5.4 million. Refer also to Note 1(b) of the Unaudited Interim Consolidated Financial Statements.
 
Change in Fair Value of Derivative Instruments
 
Effective January 1, 2004, in accordance with the Canadian Institute of Chartered Accountants (“CICA”) Accounting Guideline 13 (AcG-13), we determined that we would not record our derivative instruments, including cross-currency interest rate exchange agreements, as effective hedges for accounting purposes. Consequently, we began to account for such derivatives on a mark-to-market basis with resulting gains or losses recorded in or charged against income. Accordingly, up to June 30, 2004, we recorded the change in the fair value of our derivative instruments as either income or expense, depending on the change in the fair value of our cross-currency interest rate exchange agreements.
 
Effective July 1, 2004, we met the requirements of AcG-13 to treat certain of our cross-currency interest rate exchange agreements and forward exchange agreements as effective hedges for accounting purposes. Hedge accounting was applied prospectively beginning July 1, 2004. The exchange agreements not accounted for as hedges are marked-to-market with their change in fair value for each period either recorded in or charged against income as appropriate.
 
For the three months ended September 30, 2004, the change in fair value of our cross-currency interest rate exchange agreements not accounted for as hedges resulted in a loss of $7.9 million.
 
This change in accounting has been adopted on a prospective basis, as described in Note 1(b) to the Unaudited Interim Consolidated Financial Statements.
 
Income Tax Expense
 
Income taxes for the three months ended September 30, 2004 and for the corresponding period in 2003 consisted primarily of current income tax expense related to the Federal Large Corporations Tax.
 

  
Rogers Communications Inc. 8 Third Quarter 2004

 

Non-Controlling Interest
 
Non-controlling interest, representing a 44.7% interest in Wireless’ income, resulted in a charge of $48.5 million in the three months ended September 30, 2004, as compared to a 44.2% interest in Wireless’ net income in the corresponding period in 2003, which resulted in a charge of $18.9 million. On October 13, 2004, following the end of the quarter, the non-controlling interest in Wireless of 44.7% was reduced to approximately 10.7% upon the completion of our purchase of the 34% ownership interest in Wireless previously held by AWE. As such, the amount in future periods of the non-controlling interest in Wireless’ income will reflect this significantly decreased level of minority ownership.
 
Net Income (Loss) and Earnings (Loss) per Share
 
We recorded net income of $61.6 million in the three months ended September 30, 2004, or earnings of $0.20 per share, compared to a loss of $17.4 million or a loss of $0.13 per share in 2003.
 
Distributions and accretions on Convertible Preferred Securities, totalling $13.5 million in the third quarter of 2004 and $13.3 million in the third quarter of 2003, had the impact of decreasing basic earnings per share by $0.05 and $0.05, respectively. See Note 8 to the Unaudited Interim Consolidated Financial Statements.

EMPLOYEES
 
At September 30, 2004, we had approximately 15,600 full-time equivalent (“FTE”) employees across all of our operating groups, including our shared services organization and corporate office, representing an increase of approximately 600 FTEs from the levels of December 31, 2003. This increase primarily reflects increased sales, customer service, credit and collections staff and resources dedicated to the cable telephony project, partially offset by staff reductions in other areas.
 
Refer to the respective segment discussions below for details of Cable, Wireless and Media employee levels.

NINE MONTHS ENDED SEPTEMBER 30, 2004
 
Consolidated revenue for the nine months ended September 30, 2004 was $4,042.0 million, an increase of $541.8 million, or 15.5%, from $3,500.2 million in the corresponding period of 2003. Of the increase, Wireless contributed $351.7 million, Cable $124.3 million, Media $42.3 million and Blue Jays $42.1 million.
 
Operating expenses for the nine months ended September 30, 2004 were $2,758.5 million, an increase of $338.0 million, or 14.0%, from $2,420.5 million in the corresponding period of 2003. Of the increase, Wireless contributed $176.1 million, Cable $93.5 million, Media $37.1 million and Blue Jays $51.2 million.
 
Operating profit grew $203.8 million or 18.9% to $1,283.5 million for the nine months ended September 30, 2004, with Wireless contributing $175.6 million, Cable $30.8 million and Media $5.2 million, offset by a loss of $9.1 million at the Blue Jays.
 
For details of these changes by segment, refer to the respective segment discussions below.
 

  
Rogers Communications Inc. 9 Third Quarter 2004

 

In the nine months ended September 30, 2004, we recognized net income of $2.3 million, compared to net income of $60.4 million in the corresponding period of 2003. This decrease of approximately $58.1 million was primarily attributable to foreign exchange fluctuations, resulting in a foreign exchange gain of $242.1 million in 2003 compared to a loss of $88.6 million in 2004. As previously discussed, hedge accounting was not applied for the first six months of the 2004 for our derivative instruments, resulting in this charge against income due to the recognition of unrealized foreign exchange loss on the debt previously hedged. This foreign exchange loss was partially offset by a $217.9 million increase in operating income.

CABLE OVERVIEW
 
Cable is Canada’s largest cable television company, serving approximately 2.25 million basic subscribers representing approximately 29% of the basic cable subscribers in Canada. Cable provides digital cable services to approximately 627,000 households and Internet service to approximately 879,500 subscribers at September 30, 2004.
 
Cable has highly-clustered and technologically advanced broadband cable networks in Ontario, New Brunswick and Newfoundland. Its Ontario cable systems, which comprise approximately 90% of its approximately 2.25 million basic cable subscribers, are concentrated in and around three principal clusters: (i) the Greater Toronto Area, Canada’s largest metropolitan centre; (ii) Ottawa, the capital city of Canada; and (iii) the Guelph to London corridor in southern Ontario. Cable’s New Brunswick and Newfoundland cable systems in Atlantic Canada comprise the balance of its subscribers.
 
Through its technologically advanced broadband networks, Cable offers a diverse range of services, including analog and digital cable television services and residential and commercial Internet services. At September 30, 2004, 99% of the homes passed in its service areas had digital cable available and 96% of the homes passed were two-way addressable.
 
Cable also offers digital video disc (“DVD”), videocassette and video game sales and rentals through Rogers Video, Canada’s second largest chain of video rental stores. There were 288 Rogers Video stores at September 30, 2004, many of which provide customers with the additional ability to purchase cable and wireless products and services, to pay their cable television, Internet or Rogers Wireless Communications Inc. (“Rogers Wireless”, “Wireless”, or “RWCI”) bills and to pick up or return Rogers digital cable and Internet equipment.
 
In addition, on February 12, 2004, Cable, together with ourselves, announced an initiative to deploy an advanced broadband Internet Protocol multimedia network to support primary line voice-over-cable telephony and other new telephony services across its cable service areas, with the roll-out of that network expected to begin in mid-2005.

CABLE STRATEGY
 
Cable’s business strategy is to maximize its revenue, operating income and return on invested capital by leveraging its technologically advanced cable network to meet the information, entertainment and communications needs of its subscribers. Cable remains committed to its strategy and believes that the financial and operating results of the three months and nine months ended September 30, 2004 reflect continued progress against its stated strategy.


  
Rogers Communications Inc. 10 Third Quarter 2004

 

CABLE OPERATING AND FINANCIAL RESULTS
 
For purposes of this discussion, Cable’s revenue has been classified according to the following categories:
 
 
Core cable, which includes revenue derived from: (a) analog cable service, consisting of basic cable service fees plus extended basic (or tier) service fees, and access fees for use of channel capacity by third and related parties, and (b) digital cable service, consisting of digital channel service fees, including premium and specialty service subscription fees, pay-per-view (“PPV”) service fees, video-on-demand (“VOD”) and revenue earned on the sale and rental of digital set-top terminals;
   
Internet, which includes service revenues from residential and commercial Internet access service and modem sale and rental fees; and
   
Rogers Video, which includes the sale and rental of DVDs, videocassettes, video games and confectionary, as well as commissions that Rogers Video earns while acting as an agent to sell other Rogers’ services, such as wireless, Internet and digital cable.

Cable’s operating expenses are segregated into three categories for assessing business performance:
 
Cost of Video store sales, which comprises Rogers Video store merchandise and depreciation related to the acquisition of DVD, videocassettes and game rental assets;
   
Sales and marketing expenses, which include sales and retention-related advertising and customer communications, as well as other customer acquisition costs such as sales support and commissions and costs of operating, advertising and promoting the Rogers Video store chain;
   
Operating, general and administrative expenses, which include all other expenses incurred to operate the business on a day-to-day basis and to service subscriber relationships, including: (a) the monthly contracted payments for the acquisition of programming paid directly to programming suppliers, as well as to copyright collectives and the Canadian Programming Production funds; (b) Internet interconnectivity and usage charges and the cost of operating its Internet service; (c) technical service expenses, which includes the costs of operating and maintaining its cable networks as well as certain customer service activities such as installations and repair; (d) customer care expenses, which include the costs associated with customer order-taking and billing inquiries; (e) community television expenses, consisting of the costs to operate a series of local community-based television stations in the communities served by its cable services, which have traditionally filled a unique and localized customer-oriented niche; (f) other general and administrative expenses; and (g) expenses related to the national management of the Rogers Video stores.


  
Rogers Communications Inc. 11 Third Quarter 2004

 

Summarized Consolidated Financial Results
 
     
     
Three Months Ended September 30,
 
Nine Months Ended September 30,
 

(In millions of dollars, except margin)  
2004
 
2003
 
% Chg
 
2004
 
2003
 
% Chg

Operating revenue (1)                                      
 
Core cable
 
$
316.4
 
$
298.6
   
6.0
 
$
933.2
 
$
878.5
    6.2  
 
Internet
   
96.5
   
81.7
   
18.1
   
278.2
   
236.2
   
17.8
 
     
 
Total cable revenue    
412.9
   
380.3
   
8.6
   
1,211.4
   
1,114.7
    8.7  
 
Video Stores
   
77.4
   
66.1
   
17.1
   
228.3
   
200.8
   
13.7
 
 
Intercompany eliminations
   
(0.9
)
 
(0.8
)
 
-
   
(2.4
)
 
(2.5
)
  -  
     
 
Total operating revenue    
489.4
   
445.6
   
9.8
   
1,437.3
   
1,313.0
    9.5  
Operating expenses (1)                                      
 
Cost of Video Stores sales
   
36.0
   
29.0
   
24.1
   
105.9
   
91.7
   
15.5
 
 
Sales and marketing expenses
   
68.3
   
49.3
   
38.5
   
186.0
   
146.8
   
26.7
 
 
Operating, general and administrative expenses
   
212.8
   
200.5
   
6.1
   
630.2
   
590.2
    6.8  
 
Intercompany eliminations
   
(0.9
)
 
(0.8
)
 
-
   
(2.4
)
 
(2.5
)
  -  
     
 
Total operating expense    
316.2
   
278.0
   
13.7
   
919.7
   
826.2
   
11.3
 
                                         
Operating profit (2)                                      
 
Cable
   
166.4
   
162.0
   
2.7
   
499.9
   
473.1
    5.7  
 
Video Stores
   
6.8
   
5.6
   
21.4
   
17.7
   
13.7
   
29.2
 
     
 
Total operating profit    
173.2
   
167.6
   
3.3
   
517.6
   
486.8
    6.3  
Cable operating profit margin (3)    
40.3
%
 
42.6
%
       
41.3
%
 
42.4
%
     
Video Stores operating profit margin (3)    
8.8
%
 
8.5
%
       
7.8
%
 
6.8
%
     
   
 
Total (3)    
35.4
%
 
37.6
%
       
36.0
%
 
37.1
%
     
   
 
PP&E expenditures  
$
126.5
 
$
122.1
   
3.6
 
$
344.6
 
$
335.1
   
2.8
 

 
(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition” section.
   
(2)
As defined - see the “Key Performance Indicators and Non-GAAP Measures- Operating Profit” section.
   
(3)
As defined - see the “Key Performance Indicators and Non-GAAP Measures- Operating Profit Margin” section.
 
Cable Revenue and Subscribers
 
   
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,
   
 
(Subscriber statistics in thousands, except ARPU)
 
2004
 
2003
 
Chg
 
% Chg
 
2004
 
2003
 
Chg
 
% Chg

 
Homes passed
                           
3,270.1
   
3,195.1
   
75.0
   
2.3
 
Basic cable subscribers
                           
2,248.8
   
2,260.9
   
(12.1
)
 
(0.5
)
Basic cable, net additions (losses)
   
(3.5
)
 
5.9
   
(9.4
)
 
-
   
(20.7
)
 
(9.5
)
 
(11.2
)
 
-
 
Core cable ARPU $
   
46.95
   
44.17
   
2.78
   
6.3
   
45.95
   
43.16
   
2.79
   
6.5
 
Internet subscribers (1)
                           
879.5
   
736.5
   
143.0
   
19.4
 
Internet, net additions (1)
   
43.3
   
36.1
   
7.2
   
19.9
   
101.7
   
108.0
   
(6.3
)
 
(5.8
)
Internet (Residential) ARPU $
   
36.92
   
37.60
   
(0.68
)
 
(1.8
)
 
36.67
   
37.74
   
(1.07
)
 
(2.8
)
Digital terminals in service
                           
729.3
   
562.7
   
166.6
   
29.6
 
Digital terminals, net additions
   
48.0
   
43.9
   
4.1
   
9.3
   
115.6
   
106.6
   
9.0
   
8.4
 
Digital households
                           
627.0
   
492.1
   
134.9
   
27.4
 
Digital households, net additions
   
37.3
   
35.2
   
2.1
   
6.0
   
91.8
   
90.6
   
1.2
   
1.3
 
VIP customers
                           
698.9
   
637.7
   
61.2
   
9.6
 
VIP customers, net additions
   
16.5
   
13.4
   
3.1
   
23.1
   
37.3
   
44.7
   
(7.4
)
 
(16.6
)


(1)
Effective in the third quarter of 2004, Cable modified the reporting of Internet subscribers to include only those subscribers with service installed, operating and on billing and to exclude those subscribers who have subscribed to the service but installation of the service was still pending. Historically Cable had included both those subscribers that had the service installed and those with installations pending. The impact of this change in the presentation of Internet subscriber net additions for the three months ended September 30, 2004 and 2003 was to reduce net additions by 1,575 and 2,933, respectively. Prior period results for Internet subscribers and net additions have been conformed to this current presentation. Schedule 1 to this MD&A presents historical quarterly subscriber results under both its current and previous reporting.

  
Rogers Communications Inc. 12 Third Quarter 2004

 

Core Cable Revenue
 
Core cable revenue, which accounted for 64.7% of total revenues in the three-month period ended September 30, 2004, totalled $316.4 million, an increase of $17.8 million, or 6.0%, increase over 2003. Analog cable service increased year-over-year by $8.8 million due to price increases in August 2003 and July 2004, with the remaining $9.0 million increase primarily attributable to increased penetration of its digital cable services.
 
The increase in Core cable average monthly revenue per subscriber (“ARPU”) to $46.95 from $44.17 reflects the growing penetration of its digital products, its continued up-selling of customers into more expensive programming packages, and pricing changes. Price increases on basic service in July 2004 and August 2003 contributed to an overall lift in ARPU despite the net reduction of 3,500 basic subscribers in the current quarter, which was associated with competitive activity and the impact of price increases. The popularity of its bundled offerings and its VIP customer loyalty program has continued, with an additional 37,300 VIP members added so far during 2004, the majority of whom upgraded to more expensive tiers of service, bringing the VIP program penetration of its basic cable subscriber base to 31.1%. Cable estimates that approximately 1 million customers now subscribe to two or more of Rogers’ cable, Internet and wireless services, and expects this trend to continue as we continue to develop and advertise unique product bundles and provide for billing of multiple services on a single bill.
 
Internet Revenue
 
The growth of $14.8 million, or 18.1%, in Internet revenue primarily reflects the 19.4% increase in the number of Internet subscribers. Average revenue per residential Internet subscriber per month for the three-month period ended September 30, 2004 was $36.92, a modest decrease from $37.60 for the corresponding 2003 period, due to increased discounts as well as to an increase in the proportion of subscribers to its lower priced entry-level Internet offerings. Year-over-year, the Internet subscriber base has grown by 143,000, resulting in 39.1% Internet penetration in its service areas of basic cable households, and 26.9% Internet penetration as a percentage of homes passed.
 
Video Stores Revenue
 
The increase of $11.3 million, or 17.1%, in Rogers Video stores revenue reflects the combination of an 11.3% increase in same-store revenues, as well as to an increase in the number of stores at September 30, 2004, to 288 compared to 276 at September 30, 2003. (“Same stores” are stores that were open for a full year in both 2004 and 2003.) The strong Video store sales results as compared to 2003 are attributable to an increase in the number of popular titles that were available in the quarter and to higher average revenue per customer visit. At the end of September 2004, many of the Rogers Video stores were integrated stores that offered access to a wide variety of cable, Internet and Rogers Wireless products and services, in addition to the core DVD and video rental and sales offerings.
 

  
Rogers Communications Inc. 13 Third Quarter 2004

 

Cable and Video Stores Operating Expenses
 
     

     
Three Months Ended September 30,
 
Nine Months Ended September 30,

(In millions of dollars)  
2004
2003
% Chg
2004
2003
% Chg


Cable operating expenses: (1)                                      
 
Sales and marketing expenses
 
$
38.4
 
$
21.1
   
82.0
 
$
94.5
 
$
61.6
   
53.4
 
 
Operating, general and administrative expenses
   
208.1
   
197.2
   
5.5
   
617.1
   
580.0
   
6.4
 
     
 
Total Cable operating expenses    
246.5
   
218.3
   
12.9
   
711.6
   
641.6
   
10.9
 
Video stores operating expenses                                      
 
Cost of sales
   
36.0
   
29.0
   
24.1
   
105.9
   
91.7
   
15.5
 
 
Sales and marketing expenses
   
29.9
   
28.2
   
6.0
   
91.5
   
85.2
   
7.4
 
 
Operating, general and administrative expenses
   
4.7
   
3.3
   
42.4
   
13.1
   
10.2
   
28.4
 
     
 
Total Video stores operating expenses    
70.6
   
60.5
   
16.7
   
210.5
   
187.1
   
12.5
 
Intercompany eliminations    
(0.9
)
 
(0.8
)
 
-
   
(2.4
)
 
(2.5
)
 
-
 
   
 
Operating expenses  
$
316.2
 
$
278.0
   
13.7
 
$
919.7
 
$
826.2
   
11.3
 


(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition and Classification” section.

Cable sales and marketing expenses increased by $17.3 million, or 82.0%, in the three month period ended September 30, 2004 compared to the same period in 2003. The launch of Cable’s new Rogers Yahoo! Hi-Speed Internet offering was supported with a significant marketing campaign. In addition, Cable is continuing to invest in awareness of its unique digital cable offerings, focusing on sports, movies and VOD advantages versus satellite, as well as an increased sales and distribution presence in retail locations.
 
The increase of $10.9 million, or 5.5%, in Cable operating, general and administrative expenses in the three months ended September 30, 2004 compared to the same period in 2003 relates to: increased costs of programming associated with the growth in digital cable subscribers and the cost related to the deployment of digital set-top terminals, which total approximately $5.0 million; increased pension expense of $4.1 million; the impact of expensing stock options beginning in 2004 of $0.9 million; certain costs totalling $0.7 million which were expensed relating to the development of its cable telephony offering; and increased costs directly related to servicing a growing base of Internet subscribers.
 
The $7.0 million increase in cost of sales at the Video stores reflects the higher sales volumes as well as the increased number of store locations. The growth in store locations, from 276 stores at September 30, 2003 to 288 stores at September 30, 2004, was the primary driver of the increase in Video store sales and marketing expenses, which includes the cost of operating the stores. The modest $1.4 million increase in operating, general and administrative expenses for Video stores reflects increases in costs related to functions such as human resources and administration.
 
Operating Profit
 
The modest 2.7% growth in total Cable operating profit reflects the 8.6% revenue growth partially offset by the 12.9% increase in total Cable operating expenses. The 21.4% increase in operating profit at the Video stores was due to increased same store revenues, operating efficiencies and improved margins on the rental and sale of products.
 
The revenue and expense changes described above resulted in Cable’s operating margin declining year-over-year to 40.3% in the three months ended September 30, 2004, compared to 42.6% in the corresponding period of 2003. The compression of the Core Cable operating margin resulted from Cable’s increase in sales and marketing expense as Cable supported the launch of a large array of new Internet and digital services, the expensing of stock options, increased pension expense, start-up costs associated with cable telephony and accounting changes related to revenue

  
Rogers Communications Inc. 14 Third Quarter 2004

 

recognition. Video operating margins increased slightly, to 8.8% in the three-month period ended September 30, 2004 from 8.5% in the corresponding period of the prior year, as described above.
 
CABLE PROPERTY, PLANT AND EQUIPMENT EXPENDITURES
 
The nature of the cable television business is such that the construction, rebuild and expansion of a cable system is highly capital-intensive. Cable categorizes its PP&E expenditures according to a standardized set of reporting categories that were developed and agreed to by the U.S. cable television industry and which facilitate comparisons of PP&E expenditures between different cable companies. Under these industry definitions, Core Cable PP&E expenditures are classified into the following five categories:
 
Customer premises equipment (“CPE”), which includes the equipment and the associated installation costs;
   
Scaleable infrastructure, which includes non-CPE costs to meet business growth and to provide service enhancements, including many of the costs to date of our cable telephony initiative;
   
Line extensions, which includes network costs to enter new service areas;
   
Upgrade and rebuild, which includes the costs to modify or replace existing coaxial cable and fibre optic network electronics; and
   
Support capital, which includes the costs associated with the purchase, replacement or enhancement of non-network assets.
 
   
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,

 
(In millions of dollars) 
 
2004 
 
2003 
 
 % Chg
 
2004
 
2003
 
% Chg

 
Customer premises equipment
 
$
50.1
 
$
50.0
   
0.2
 
$
143.8
 
$
128.5
   
11.9
 
Scaleable infrastructure
   
32.0
   
19.7
   
62.4
   
76.5
   
44.8
   
70.8
 
Line extensions
   
13.5
   
13.3
   
1.5
   
36.6
   
33.9
   
8.0
 
Upgrade and rebuild
   
8.3
   
29.0
   
(71.4
)
 
33.4
   
84.3
   
(60.4
)
Support capital
   
19.2
   
8.7
   
120.7
   
45.6
   
37.8
   
20.6
 
   
 
Core Cable PP&E expenditures
   
123.1
   
120.7
   
2.0
   
335.9
   
329.3
   
2.0
 
Video Stores PP&E expenditures
   
3.4
   
1.4
   
142.9
   
8.7
   
5.8
   
50.0
 
   
 
Rogers Cable PP&E expenditures
 
$
126.5
 
$
122.1
   
3.6
 
$
344.6
 
$
335.1
   
2.8
 


The significant factors driving the 3.6% year-over-year increase in Cable’s PP&E expenditures were spending on scaleable infrastructure, which increased by $12.3 million, of which $15.5 million was related to spending on its cable telephony initiative; and an increase in support capital of $10.5 million. These increases were offset by reduced spending on upgrades and rebuild of $20.7 million. As at September 30, 2004, approximately 93.1% of the cable network was upgraded to 750 MHz or greater, and 85% of the cable network was upgraded to 860 MHz, as compared to approximately 36% at 860 MHz at September 30, 2003.

CABLE EMPLOYEES
 
Cable had approximately 5,690 full-time-equivalent employees (“FTE”) at September 30, 2004, an increase of 220 from 5,470 at December 31, 2003. The increase in the FTE levels was spread across a number of operating areas, including resources dedicated to the cable telephony project. Cable also relies on employees of RCI in the area of, amongst other things, customer service call

  
Rogers Communications Inc. 15 Third Quarter 2004

 

centres, for a material amount of services. These employees are not included in the FTE levels that Cable reports.

CABLE NINE MONTHS ENDED SEPTEMBER 30, 2004
 
Operating revenue grew to $1,437.3 million for the nine months ended September 30, 2004, an increase of 9.5% compared to 2003, as a result of consistent quarterly revenue growth. The level of revenue growth at Cable increased in the third quarter due to rate increases and to the continued growth in Internet and digital cable subscribers. Video store revenue in the first nine months of 2004 increased by 13.7% over 2003 due to a combination of the increase in same-store revenues and the increase in the number of store locations.
 
Operating expense levels increased by 11.3% in the nine months ended September 30, 2004 as compared to the corresponding period in 2003, largely attributable to increased levels of sales and marketing spending in Cable supporting the launch of new product and service offerings and to the growth in Internet and digital cable subscribers.
 
The combination of growth in revenue and operating expenses resulted in an increase in operating profit of 6.1% to $488.9 million for the nine months ended September 30, 2004 as compared to the corresponding period in 2003.
 
WIRELESS OVERVIEW
 
Wireless is a leading Canadian wireless communications service provider, serving more than 4.2 million customers at September 30, 2004, including over 4.0 million wireless voice and data subscribers and approximately 211,000 one-way messaging (paging) subscribers. Wireless operates both a Global System for Mobile Communications/General Packet Radio Service (“GSM/GPRS”) network, with Enhanced Data for GSM Evolution (“EDGE”) technology, and a seamless integrated Time Division Multiple Access (TDMA) and analog cellular network. The GSM/GPRS/EDGE network provides coverage to approximately 93% of Canada’s population. Wireless’ seamless TDMA and analog network provides coverage to approximately 85% of the Canadian population in digital mode and approximately 93% of the population in analog mode. Wireless estimates that its more than 4.0 million wireless voice and data subscribers represent approximately 13% of the Canadian population residing in its coverage area and approximately 28% of the wireless voice and data subscribers in Canada.
 
Subscribers to its wireless services have access to these services in the U.S. through its roaming agreements with various U.S. wireless operators. Wireless’ subscribers also have wireless access internationally in over 140 countries, including throughout Europe, Asia and Latin America, through roaming agreements with other wireless providers.
 
WIRELESS STRATEGY
 
Wireless’ business strategy is to achieve profitable growth within the Canadian wireless communications industry. The elements of this strategy are designed to maximize its cash flow and return on investment. Wireless remains committed to this strategy, and it believes that the financial and operating results for the three months and nine months ended September 30, 2004, reflect continued progress in line with its stated strategies.
 

  
Rogers Communications Inc. 16 Third Quarter 2004

 

To further its investment and scale position in the Canadian wireless communications market, Wireless and RCI announced two significant structural and strategic developments during the third quarter of 2004: an agreement for RCI to acquire from AWE its 34% interest in Rogers Wireless and a bid to acquire 100% ownership of Microcell.

SUMMARY WIRELESS FINANCIAL RESULTS
 
For the Third Quarter Ended September 30, 2004
 
For purposes of this discussion, revenue has been classified according to the following categories:
 
 
Postpaid voice and data revenues generated principally from:
     
   
Monthly fees;
   
Airtime and long-distance charges;
   
Optional service charges;
   
System access fees; and
   
Roaming charges.
       
 
Prepaid revenues generated principally from charges for airtime, long-distance and text messaging;
     
 
One-way messaging (paging) revenues generated from monthly fees and usage charges; and
     
 
Equipment revenues generated from the sale of hardware and accessories to independent dealers, agents and retailers, and directly to new and existing subscribers through direct fulfillment by its customer service groups, Rogers.com e-business Web site, and telesales. Equipment revenue includes activation fees. Equipment subsidies and other incentives related to the activation of new subscribers or the retention of existing subscribers are recorded as a reduction to equipment revenue.
     
  Operating expenses are segregated into three categories for assessing business performance:
 
 
Cost of equipment sales;
     
 
Sales and marketing expenses, which represent costs to acquire new subscribers (other than those related to equipment), such as advertising, commissions paid to third parties for new activations, and remuneration and benefits to sales and marketing employees, as well as direct overheads related to these activities;
     
 
Operating, general and administrative expenses, which include all other expenses incurred to operate the business on a day-to-day basis, including inter-carrier payments to roaming partners and long-distance carriers, and the Canadian Radio-television and Telecommunications Commission (“CRTC”) contribution levy. As well, it includes costs to service existing subscriber relationships, including retention costs (other than those related to equipment).

  
Rogers Communications Inc. 17 Third Quarter 2004

 

Summarized Consolidated Financial Results
 
   
 
   
Three Months Ended September 30,
Nine Months Ended September 30,

 
(In millions of dollars)
 
2004
2003
% Chg
2004
2003
% Chg

 
Operating revenue (1)
                                     
    Postpaid (voice and data)
 
$
604.6
 
$
510.8
   
18.4
 
$
1,678.5
 
$
1,408.3
   
19.2
 
    Prepaid
   
25.0
   
21.2
   
17.9
   
75.2
   
64.0
   
17.5
 
    One-way messaging
   
6.0
   
6.8
   
(11.8
)
 
18.7
   
21.1
   
(11.4
)
   
 
 
 
 
 
    Network revenue
   
635.6
   
538.8
   
18.0
   
1,772.4
   
1,493.4
   
18.7
 
    Equipment revenue
   
85.5
   
49.8
   
71.7
   
197.5
   
124.8
   
58.3
 
   
 
 
 
 
 
Total operating revenue
   
721.1
   
588.6
   
22.5
   
1,969.9
   
1,618.2
   
21.7
 
Operating expenses (1)
                                     
    Cost of equipment sales
   
151.6
   
94.6
   
60.3
   
357.5
   
252.0
   
41.9
 
    Sales and marketing expenses
   
89.6
   
85.2
   
5.2
   
266.4
   
250.1
   
6.5
 
    Operating, general and administrative expenses
   
210.4
   
186.5
   
12.8
   
609.7
   
555.4
   
9.8
 
   
 
 
 
 
 
Total operating expenses
   
451.6
   
366.3
   
23.3
   
1,233.6
   
1,057.5
   
16.7
 
Operating profit (2)
   
269.5
   
222.3
   
21.2
   
736.3
   
560.7
   
31.3
 
PP&E Expenditures (3)
 
$
89.9
 
$
116.4
   
(22.8
)
$
305.8
 
$
292.9
   
4.4
 
Operating profit margin as % of network revenue (4)
   
42.4
%
 
41.3
%
       
41.5
%
 
37.5
%
     

 

(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition” section.
   
(2)
As defined - see the “Key Performance Indicators and Non-GAAP Measures - Operating Profit” section.
   
(3)
As defined - see the “Key Performance Indicators and Non-GAAP Measures - Operating Profit” section.
   
(4)
Calculated by dividing operating profit by network revenue as detailed below:
 
   
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,

 
(In millions of dollars)
 
2004
2003
 
2004
2003 

 
Operating profit
 
$
269.5
 
$
222.3
   
$
736.3
 
$
560.7
 
Divided by network revenue
 
$
635.6
 
$
538.8
   
$
1,772.4
 
$
1,493.4
 
Operating profit margin
   
42.4
%
 
41.3
%
   
41.5
%
 
37.5
%

 


 

  
Rogers Communications Inc. 18 Third Quarter 2004

 

Wireless Network Revenue and Subscribers
 
     
 
     
Three Months Ended September 30, 2004
 
Nine Months Ended September 30, 2004

 
(Subscriber statistics in thousands, except ARPU, churn and usage)  
2004
 
2003
 
Chg
 
% Chg
 
2004
 
2003
 
Chg
 
% Chg

 
Postpaid (Voice and Data)                                                  
 
Gross additions
   
268.2
   
252.3
   
15.9
   
6.3
   
764.1
   
683.1
   
81.0
   
11.9
 
 
Net additions
   
88.8
   
97.1
   
(8.3
)
 
(8.5
)
 
260.3
   
234.0
   
26.3
   
11.2
 
 
Total subscribers
                           
3,289.9
   
2,863.4
   
426.5
   
14.9
 
 
ARPU ($) (1)
   
62.18
   
60.56
   
1.62
   
2.7
   
59.10
   
57.27
   
1.83
   
3.2
 
 
Average monthly usage (minutes)
   
397
   
374
   
23
   
6.1
   
388
   
360
   
28
   
7.8
 
 
Churn (%)
   
1.85
   
1.85
   
-
   
-
   
1.78
   
1.84
   
(0.06
)
 
(3.3
)
Prepaid                                                  
 
Gross additions
   
73.1
   
73.4
   
(0.3
)
 
(0.4
)
 
192.3
   
190.0
   
2.3
   
1.2
 
 
Net additions (losses)
   
8.7
   
18.1
   
(9.4
)
 
(51.9
)
 
(26.4
)
 
(4.4
)
 
(22.0
)
 
-
 
 
Adjustment to subscriber base (2)
                           
-
   
(20.9
)
 
20.9
   
-
 
 
Total subscribers
                           
733.4
   
753.4
   
(20.0
)
 
(2.7
)
 
ARPU ($)
   
11.45
   
9.46
   
1.99
   
21.0
   
11.37
   
9.40
   
1.97
   
21.0
 
 
Churn (%)
   
2.96
   
2.48
   
0.48
   
19.4
   
3.31
   
2.85
   
0.46
   
16.1
 
Total - Postpaid and Prepaid                                                  
 
Gross additions
   
341.3
   
325.7
   
15.6
   
4.8
   
956.4
   
873.1
   
83.3
   
9.5
 
 
Net additions
   
97.5
   
115.2
   
(17.7
)
 
(15.4
)
 
233.9
   
229.6
   
4.3
   
1.9
 
 
Adjustment to subscriber base (2)
                           
-
   
(20.9
)
 
20.9
   
-
 
 
Total subscribers
                           
4,023.3
   
3,616.8
   
406.5
   
11.2
 
 
ARPU (blended) ($) (1)
   
52.88
   
49.85
   
3.03
   
6.1
   
50.09
   
46.89
   
3.20
   
6.8
 
One-Way Messaging                                                  
 
Gross additions
   
7.6
   
8.3
   
(0.7
)
 
(8.4
)
 
23.4
   
33.5
   
(10.1
)
 
(30.1
)
 
Net losses
   
(10.7
)
 
(14.8
)
 
4.1
   
-
   
(30.7
)
 
(43.9
)
 
13.2
   
-
 
 
Total subscribers
                           
210.6
   
258.4
   
(47.8
)
 
(18.5
)
 
ARPU ($)
   
9.19
   
8.58
   
0.61
   
7.1
   
9.15
   
8.36
   
0.79
   
9.4
 
 
Churn (%)
   
2.77
   
2.89
   
(0.12
)
 
(4.2
)
 
2.63
   
3.04
   
(0.41
)
 
(13.5
)

 
 
(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition” section.
   
(2)
Wireless’ policy is to treat prepaid subscribers with no usage for a six month period as a reduction of the prepaid subscriber base. In 2003, as part of a review of prepaid subscriber usage, it determined that a number of subscribers who only had non-revenue usage (e.g. calls to customer service) were being included in the prepaid subscriber base. Wireless determined that these subscribers should not have been included in the prepaid subscriber base and, as such, made an adjustment to the second quarter of 2003 opening prepaid subscriber base.
 
Wireless Network Revenue
 
Network revenue of $635.6 million accounted for 88.1% of Wireless’ total revenues in the three months ended September 30, 2004, an increase of 18.0% from the corresponding period in 2003. This growth reflects the 11.2% increase in the number of wireless voice and data subscribers from September 30, 2003 combined with a 6.1% year-over-year increase in blended postpaid and prepaid ARPU.
 
Postpaid voice and data gross subscriber additions in the three months ended September 30, 2004 represented 78.6% of total gross activations and 91.1% of its total net additions. Wireless has continued our strategy of targeting higher-value postpaid subscribers and selling prepaid handsets at higher price points, which has contributed to the significantly heavier mix of postpaid versus prepaid subscribers.
 
The 2.7% year-over-year increase in average monthly revenue per postpaid voice and data subscriber in the quarter ended September 30, 2004 reflects the continued growth of wireless data and roaming revenues and an increase in the penetration of optional services. With the continued increase in the portion of its customer base using GSM handsets, it has experienced significant increases in roaming revenues from our subscribers travelling outside of Canada, as
 

  
Rogers Communications Inc. 19 Third Quarter 2004

 

well as strong growth in roaming revenues from visitors to Canada utilizing our network. The 90.1% growth in data revenues, from $19.1 million for the three months ended September 30, 2003 to $36.3 million for the three months ended September 30, 2004, represented approximately 90.7% of the $1.62 increase in postpaid ARPU.
 
Prepaid ARPU increased to $11.45 in the third quarter of 2004, compared to $9.46 in 2003, as a result of changes to prices introduced in 2003 together with higher usage per subscriber. The higher prepaid ARPU also reflects increased use of text messaging by prepaid subscribers.
 
Wireless’ postpaid voice and data subscriber churn rate of 1.85% in the three months ended September 30, 2004 was unchanged from the third quarter of 2003 and reflects its continued utilization of longer term customer contracts and focused subscriber retention efforts. During the third quarter, it continued to experience increased levels of customers being deactivated for non-payment. As a result, Wireless has implemented more restrictive credit requirements early in the fourth quarter. The increase in prepaid churn to 2.96% from 2.48% in the prior year period reflects the minimal sales and marketing resources applied to its prepaid offerings given its postpaid focus, combined with highly competitive prepaid offerings in the market.
 
One-way messaging (paging) subscriber churn has declined year-over-year to 2.77%, while one-way messaging ARPU has increased by 7.1%, reflecting pricing changes implemented in earlier periods. With 210,600 paging subscribers, Wireless continues to view paging as a profitable but mature business segment, and recognizes that churn will likely continue at relatively high rates as one-way messaging subscribers increasingly migrate to two-way messaging and converged voice and data services.
 
Wireless Equipment Revenue
 
In the three months ended September 30, 2004, revenue from wireless voice, data and messaging equipment sales, including activation fees and net of equipment subsidies, was $85.5 million, up $35.7 million, or 71.7%, from the corresponding period in 2003. This significant increase in equipment revenue reflects the higher volume of handset upgrades associated with its retention programs, combined with the generally higher price points of more sophisticated handsets and devices and the higher volume of postpaid voice and data subscriber gross additions.
 
Wireless Operating Expenses
 
     
 
     
Three Months Ended September 30,
 
Nine Months Ended September 30,   

 
(In millions of dollars, except per subscriber statistics)  
2004
 
2003
 
Chg
 
% Chg
 
2004
 
2003
 
Chg
 
% Chg

 
Operating expenses (1)                                                  
 
Cost of equipment sales
 
$
151.6
 
$
94.6
 
$
57.0
   
60.3
 
$
357.5
 
$
252.0
 
$
105.5
   
41.9
 
 
Sales and marketing expenses
   
89.6
   
85.2
   
4.4
   
5.2
   
266.4
   
250.1
   
16.3
   
6.5
 
 
Operating, general and administrative expenses
   
210.3
   
186.5
   
23.8
   
12.8
   
609.7
   
555.4
   
54.3
   
9.8
 
     
 
 
 
 
 
 
 
Total operating expenses  
$
451.5
 
$
366.3
 
$
85.2
   
23.3
 
$
1,233.6
 
$
1,057.5
 
$
176.1
   
16.7
 
   
 
 
 
 
 
 
 
Average monthly operating expense per subscriber before sales and
marketing expenses (1)
 
$
19.59
 
$
17.69
 
$
1.90
   
10.7
 
$
18.47
 
$
17.68
 
$
0.79
   
4.5
 
Sales and marketing costs per gross subscriber addition (1)
 
$
344
 
$
340
 
$
4
   
1.2
 
$
359
 
$
367
 
$
(8
)
 
(2.2
)

 
 
(1)
As reclassified - see the “New Accounting Standards - Revenue Recognition” section.
 

  
Rogers Communications Inc. 20 Third Quarter 2004

 

The $57.0 million increase in the cost of equipment sales reflects the significantly increased handset upgrade activity associated with our retention programs and increased activations of new subscribers. Both the new subscriber acquisition and subscriber retention programs were influenced by the trend to higher-priced feature-rich colour phones and data devices.
 
The 5.2% year-over-year increase in total sales and marketing expenses in the three months ended September 30, 2004, as compared to the corresponding period in 2003, primarily reflects the higher variable acquisition costs associated with the 6.3% year-over-year increase in the number of postpaid voice and data gross additions. Variable sales and marketing expenses increased in line with our strategy of offering customers incentives to enter into multi-year service contracts. In the third quarter of 2004, Wireless introduced three year contracts for its postpaid customers and it was able to drive 67.0% of its postpaid gross additions in the current quarter to this new contract term. Fixed sales and marketing costs, such as advertising and overhead costs, increased modestly in the three months ended September 30, 2004, as compared to the prior year quarter, largely due to increased advertising costs. These factors resulted in the 1.2% increase in our sales and marketing costs per gross addition to $344.
 
The year-over-year increase in operating, general and administrative expenses of $23.8 million, or 12.8%, as compared to the corresponding period in 2003, is primarily attributable to higher credit and collection costs, increases in retention spending and growth in network operating expenses reflective of the growth in our customer base, offset by savings related to more favourable roaming arrangements and operating efficiencies across various functions. Retention spending includes the cost of customer loyalty and renewal programs, as well as residual payments to agents and distributors for ongoing service for certain existing customers.
 
The year-over-year increase in average monthly operating expense per subscriber, excluding sales and marketing expenses, to $19.59 in the third quarter of 2004 reflects Wireless’ increased spending on handset upgrades associated with targeted retention programs and the impact of increases in operating, general and administrative expenses. Total retention spending (including subsidies on handset upgrades) increased to $58.9 million in the third quarter of 2004 as compared to $36.7 million in the corresponding period in 2003. Retention spending, both on an absolute and per subscriber basis, is expected to continue to grow as wireless market penetration in Canada deepens.
 
Wireless Operating Profit
 
Operating profit grew by $46.2 million, or 21.2%, to $269.5 million in the three months ended September 30, 2004, from $222.3 million in the third quarter of 2003. Quarterly operating profit as a percentage of network revenue, or operating profit margin, increased to 42.4% from 41.3% in the third quarter of 2003 due to the strength of network revenue growth.
 
WIRELESS PROPERTY, PLANT AND EQUIPMENT EXPENDITURES
 
PP&E expenditures totalled $89.9 million for the three months ended September 30, 2004, a decrease of $26.5 million, or 22.8%, from $116.4 million in the corresponding period in 2003. Network-related PP&E expenditures were $70.0 million compared to $94.9 million in the prior year, and included $27.5 million for capacity expansion of the GSM/GPRS network and transmission, compared to $39.6 million in the third quarter of 2003. The remaining balance of $42.5 million in network-related PP&E expenditures related primarily to technical upgrade projects, including new cell sites, operational support systems and the addition of new services.

  
Rogers Communications Inc. 21 Third Quarter 2004

 

Other PP&E expenditures consisted of $16.0 million for information technology initiatives, and $3.9 million for call centres and other facilities and equipment.
 
WIRELESS EMPLOYEES
 
Wireless had approximately 2,567 full-time-equivalent employees (“FTE”) at September 30, 2004, an increase of 203 from 2,364 at December 31, 2003. The increase in the FTE levels was primarily in the areas of credit and collections, network operations and information technology. Wireless also relies on employees of RCI in the area of, amongst other things, customer service call centres, for a material amount of services. These employees are not included in FTE levels that Wireless reports.
 
WIRELESS NINE MONTHS ENDED SEPTEMBER 30, 2004
 
The year-over-year revenue trends experienced in the first half of the year continued, with network revenue increasing by 18.7% to $1,772.4 million for the nine months ended September 30, 2004. The revenue growth was driven by the increase in the postpaid subscriber base and by the year-over-year increase in postpaid (voice and data) ARPU, which was up 3.2% to $59.10.
 
Operating expenses for the nine months ended September 30, 2004 increased by 16.5% to $1,242.4 million as compared to $1,066.0 million in the corresponding period of 2003. Operating expenses were modestly higher in the third quarter of 2004 as compared to the first and second quarters, due to higher costs of equipment sales attributable to volume increases in sales and retention, increased sales and marketing costs as a result of increased levels of gross additions, and higher operating, general and administrative expenses related to increased levels of retention and collection costs.

MEDIA OVERVIEW
 
Rogers Media holds Rogers radio and television broadcasting operations, its consumer and trade publishing operations, and its televised home shopping service. Within Media, the Broadcasting group (“Broadcasting”) includes our 43 radio stations (“Radio”) across Canada (33 FM and 10 AM radio stations), two multicultural television stations in Ontario (OMNI.1 and OMNI.2), an 80% interest in a sports specialty service licenced to provide regional sports programming across Canada (“Rogers Sportsnet”), and Canada’s only nationally televised shopping service (“The Shopping Channel”). Broadcasting holds minority interests in several Canadian specialty television services, including Viewers Choice Canada, Outdoor Life Network (OLN), Tech TV Canada, The Biography Channel Canada, and certain other minority interest investments. In addition, effective January 2, 2004, Broadcasting entered into a partnership with CTV Specialty Television Inc. (“CTV”) in which 50% of CTV’s mobile production and distribution business was acquired for $21.3 million, including working capital adjustments and net of cash acquired. Our interest in this partnership, “Dome Productions”, is proportionately consolidated with the results of the Television group (“Television”). The Publishing group (“Publishing”) publishes approximately 70 consumer, trade, and professional publications. In addition to its traditional broadcast and print media platforms, the Media group also delivers content over the Internet relating to many of the individual broadcasting and

  
Rogers Communications Inc. 22 Third Quarter 2004

 

publishing properties, and has a Web-commerce distribution channel associated with The Shopping Channel.

MEDIA STRATEGY
 
Media seeks to maximize revenues, operating income and return on invested capital across each of its businesses through leveraging our brands, exploiting our ability to sell targeted media and cross-promoting our properties. Media remains committed to this strategy and believes that the financial and operating results for the third quarter of 2004 reflect continued progress.
 
Summarized Media Financial Results
 
 
     
 
     
Three Months Ended September 30,
 
Nine Months Ended September 30,

(In millions of dollars)   
2004 
 
2003
 
% Chg
 
2004
 
2003 
 
% Chg

 
Operating revenue                                      
 
Publishing
 
$
65.0
 
$
62.8
   
3.5
 
$
205.3
 
$
208.1
   
(1.3
)
 
Radio
   
46.8
   
41.8
   
12.0
   
144.7
   
124.5
   
16.2
 
 
Television
   
44.0
   
42.0
   
4.8
   
146.0
   
128.2
   
13.9
 
 
The Shopping Channel
   
53.7
   
48.6
   
10.5
   
165.9
   
151.1
   
9.8
 
 
Corporate items, eliminations and other
   
(2.7
)
 
(0.5
)
 
-
   
(8.5
)
 
(0.8
)
 
-
 
     
 
Total operating revenue    
206.8
   
194.7
   
6.2
   
653.4
   
611.1
   
6.9
 
     
 
Operating expenses                                      
 
Cost of sales
   
33.0
   
30.4
   
8.6
   
102.7
   
95.0
   
8.1
 
 
Sales and marketing
   
43.3
   
41.0
   
5.6
   
135.8
   
125.5
   
8.2
 
 
Operating, general and administrative
   
106.5
   
102.3
   
4.1
   
345.6
   
326.5
   
5.8
 
     
 
Total operating expenses    
182.8
   
173.7
   
5.2
   
584.1
   
547.0
   
6.8
 
     
 
Operating profit (1)                                      
 
Publishing
   
2.6
   
2.6
   
-
   
12.8
   
16.2
   
(21.0
)
 
Radio
   
12.8
   
8.5
   
50.6
   
35.1
   
24.7
   
42.1
 
 
Television
   
7.9
   
8.0
   
(1.3
)
 
19.7
   
18.7
   
5.3
 
 
The Shopping Channel
   
4.7
   
3.6
   
30.6
   
14.6
   
11.0
   
32.7
 
 
Corporate items, eliminations and other
   
(4.0
)
 
(1.7
)
 
-
   
(12.9
)
 
(6.5
)
 
-
 
     
 
Total operating profit (1)  
$
24.0
 
$
21.0
   
14.3
 
$
69.3
 
$
64.1
   
8.1
 
     
 
Operating profit margin(2)                                      
 
Publishing
   
4.0
%
 
4.1
%
       
6.2
%
 
7.8
%
     
 
Radio
   
27.4
%
 
20.3
%
       
24.3
%
 
19.8
%
     
 
Television
   
18.0
%
 
19.0
%
       
13.5
%
 
14.6
%
     
 
The Shopping Channel
   
8.8
%
 
7.4
%
       
8.8
%
 
7.3
%
     
     
 
       
11.6
%
 
10.8
%
       
10.6
%
 
10.5
%
     
     
 
Additions to property, plant and equipment    
4.0
   
6.1
   
(34.4
)
 
15.9
   
27.6
   
(42.4
)

 
(1)
As defined - see the “Key Performance Indicators Non-GAAP Measures - Operating Profit” section.
   
(2)
As defined - see the “Key Performance Indicators Non-GAAP Measures - Operating Profit Margin” section. Refer to table below for details of calculation.
 

  
Rogers Communications Inc. 23 Third Quarter 2004

 


 
     
 
     
Three Months Ended September 30,
Nine Months Ended September 30,

(In millions of dollars)
2004 
2003
2004
2003

Publishing                            
 
Operating profit
 
$
2.6
 
$
2.6
   
$
12.8
 
$
16.2
 
 
Divided by revenue
 
$
65.0
 
$
62.8
   
$
205.3
 
$
208.1
 
     
 
Total Publishing operating profit margin    
4.0
%
 
4.1
%
   
6.2
%
 
7.8
%
Radio                            
 
Operating profit
 
$
12.8
 
$
8.5
   
$
35.1
 
$
24.7
 
 
Divided by revenue
 
$
46.8
 
$
41.8
   
$
144.7
 
$
124.5
 
     
 
Total Radio operating profit margin    
27.4
%
 
20.3
%
   
24.3
%
 
19.8
%
Television                            
 
Operating profit
 
$
7.9
 
$
8.0
   
$
19.7
 
$
18.7
 
 
Divided by revenue
 
$
44.0
 
$
42.0
   
$
146.0
 
$
128.2
 
     
 
Total Television operating profit margin    
18.0
%
 
19.0
%
   
13.5
%
 
14.6
%
The Shopping Channel                            
 
Operating profit
 
$
4.7
 
$
3.6
   
$
14.6
 
$
11.0
 
 
Divided by revenue
 
$
53.7
 
$
48.6
   
$
165.9
 
$
151.1
 
     
 
Total Shopping Channel operating profit margin    
8.8
%
 
7.4
%
   
8.8
%
 
7.3
%
Total Media                            
 
Operating profit
 
$
24.0
 
$
21.0
   
$
69.3
 
$
64.1
 
 
Divided by revenue
 
$
206.8
 
$
194.7
   
$
653.4
 
$
611.1
 
     
 
Total Media operating profit margin    
11.6
%
 
10.8
%
   
10.6
%
 
10.5
%

 

Media Revenue Overview
 
Media’s revenue of $206.8 million in the three months ended September 30, 2004 represented an increase of $12.1 million, or 6.2%, from $194.7 million in the corresponding period of 2003. The Media revenue growth was led by Radio, which increased 12.0%, and The Shopping Channel, which grew 10.5%, as well as modest growth at Publishing and the contribution from the acquisition of our 50% interest in Dome Productions. This growth was partially offset by declines at our Sportsnet and OMNI television properties. Further details with respect to each group are provided below.
 
Media Operating Expenses
 
     
 
     
Three Months Ended September 30,
 
Nine Months Ended September 30,

(In millions of dollars)  
2004 
2003
% Chg
2004
2003
% Chg 

Publishing                                      
 
Sales and marketing
 
$
17.7
 
$
17.1
   
3.5
 
$
54.0
 
$
53.8
   
0.4
 
 
Operating, general and administrative
   
44.7
   
43.1
   
3.7
   
138.4
   
138.1
   
0.2
 
     
 
Total Publishing    
62.4
   
60.2
   
3.7
   
192.4
   
191.9
   
0.3
 
Radio                                      
 
Sales and marketing
   
13.3
   
12.9
   
3.1
   
44.1
   
37.9
   
16.4
 
 
Operating, general and administrative
   
20.7
   
20.4
   
1.5
   
65.5
   
61.9
   
5.8
 
     
 
Total Radio    
34.0
   
33.3
   
2.1
   
109.6
   
99.8
   
9.8
 
Television                                      
 
Sales and marketing
   
3.0
   
3.0
   
0.0
   
10.2
   
9.4
   
8.5
 
 
Operating, general and administrative
   
33.1
   
31.0
   
6.8
   
116.3
   
100.1
   
16.2
 
     
 
Total Television    
36.1
   
34.0
   
6.2
   
126.5
   
109.5
   
15.5
 
The Shopping Channel                                      
 
Cost of sales
   
33.0
   
30.4
   
8.6
   
102.7
   
95.0
   
8.1
 
 
Sales and marketing
   
9.3
   
8.0
   
16.3
   
27.5
   
24.4
   
12.7
 
 
Operating, general and administrative
   
6.7
   
6.6
   
1.5
   
21.1
   
20.8
   
1.4
 
     
 
Total Shopping Channel    
49.0
   
45.0
   
8.9
   
151.3
   
140.2
   
7.9
 
Corporate items, eliminations and other    
1.3
   
1.2
   
-
   
4.3
   
5.6
   
(23.2
)

 
Total operating expenses  
$
182.8
 
$
173.7
   
5.2
 
$
584.1
 
$
547.0
   
6.8
 

 


  
Rogers Communications Inc. 24 Third Quarter 2004

 

Total Media operating expenses for the three months ended September 30, 2004 were $182.8 million, up $9.1 million, or 5.2%, over the corresponding period in 2003, as discussed in detail below.
 
Total operating profit in the three months ended September 30, 2004 was $24.0 million, a year-over-year increase of $3.0 million, or 14.3%, compared to the corresponding period in 2003. Further details with respect to each group are provided below.
 
Publishing
 
Publishing experienced revenue growth of $2.2 million in the three months ended September 30, 2004 as compared to the corresponding period in 2003. The increase in revenue was due largely to the launch of LouLou Magazine in August 2004 combined with continued strength in the Womens’ Publications group. These increases in revenue were offset by a $2.2 million increase in operating expenses, primarily reflecting start-up costs associated with the launch of LouLou resulting in flat year-over-year operating profit for the quarter ended September 30, 2004. Also in the quarter, Publishing closed its Physicians’ Financial News publication.
 
Radio
 
The $5.0 million year-over-year increase in Radio’s quarterly revenues reflects the success of the Jack-FM format in several of our markets as well as strong results at 680 News in Toronto. Operating expenses at Radio increased $0.7 million, or 2.1%, due to additional variable costs associated with the growth in Radio’s revenue. The growth in revenues, offset slightly by the increase in operating expenses, led to $4.3 million, or 50.6%, quarterly operating profit growth at Radio to $12.8 million.
 
Television
 
Television operations include the results of OMNI.1, OMNI.2, Rogers Sportsnet and our 50% interest in Dome Productions. The $2.0 million increase in Television’s revenues in the three months ended September 30, 2004 arose from the 50% interest in Dome Productions acquired during 2004, as Television, in general, experienced softness with respect to national advertising sales at both our Sportsnet and OMNI properties. Television’s operating expenses increased by $2.1 million as the result of the acquisition of Dome Productions as well as increased programming costs at OMNI. As a result of the modest growth in revenues and the increase in operating costs, Television’s operating profit decreased by $0.1 million in the current quarter compared to the corresponding period in 2003. With the current NHL player lockout, Sportsnet is facing the likelihood of reduced advertising revenue due to NHL hockey games that will not be played. However, this revenue loss will be offset by a reduction in programming and production costs from not producing the games. If there is a relatively timely resolution of the NHL labour dispute, advertising revenue for the games will likely be slow to return, but programming and production costs would begin to be incurred immediately.
 
The Shopping Channel
 
The Shopping Channel’s revenue growth of 10.5% reflects a generally improved retail climate in the current quarter relative to the prior year quarter, which reflected the negative impact of the SARS outbreak and the black-out. During the quarter, the Shopping Channel’s off-air sales, which includes catalogue, Internet, and physical store sales, increased to 27.5% of revenue compared to 26.0% in the third quarter of 2003. Strong sales of selected product categories (including fashion jewellery and health and beauty products), reduced product return
 

  
Rogers Communications Inc. 25 Third Quarter 2004

 

rates, operating efficiencies at our national distribution centre and favourable exchange rates, combined to drive a 140 basis point increase in operating profit margins and a 30.6% increase in operating profit to $4.7 million.
 
MEDIA PP&E EXPENDITURES
 
Total Media PP&E expenditures for the three months ended September 30, 2004 were $4.0 million, compared to $6.1 million for the corresponding quarter in 2003. The decline in the current quarter expenditures primarily reflects expenditures associated with the construction of a new national distribution centre for The Shopping Channel in 2003.
 
MEDIA EMPLOYEES
 
At September 30, 2004, Media had 3,080 FTEs, an increase of 60 from 3,020 FTEs at December 31, 2003. The increase primarily relates to the launch of LouLou and increases in sales and marketing staff.
 
MEDIA NINE MONTHS ENDED SEPTEMBER 30, 2004
 
Operating revenue increased by $42.3 million, or 6.9%, for the nine months ended September 30, 2004 as compared to the corresponding period in 2003. The growth was driven primarily by increases at Radio of $20.2 million, The Shopping Channel of $14.8 million, and Dome Productions of $18.5 million, of which we acquired a 50% interest during 2004. These were partially offset by declines at our Publishing and OMNI television properties. 
 
Operating expenses increased by $37.1 million for the nine months ended September 30, 2004 as compared to the corresponding period in 2003, due to increased programming costs at Radio and Television as well as higher sales and marketing costs. As a result, total operating profit was $69.3 million in the nine months ended September 30, 2004, a year-over-year increase of $5.2 million, or 8.1%, compared to the corresponding period in 2003.

BLUE JAYS OPERATING AND FINANCIAL RESULTS
 
Effective July 31, 2004, due to the redemption of the Class A preferred voting shares as more fully described below, we began to consolidate the Blue Jays. As a result, only one month of the Blue Jays’ equity loss is included in losses from investments accounted for by the equity method, and the remaining two months are consolidated with our operations.
 
The requirement to consolidate the Blue Jays resulted from the redemption and cancellation by Blue Jays Holdco Inc. (“Blue Jays Holdco”) of all of the outstanding preferred voting securities held by RTL. Refer to the New Accounting Standards for significant accounting policies related to the Blue Jays.
 
During the two months ended September 30, 2004, the Blue Jays generated revenue of $42.1 million primarily related to baseball revenue, which comprises home game and concession revenue, and revenue generated from Major League Baseball’s revenue sharing agreement whereby funds are distributed to and from clubs based on the clubs’ respective revenues.
 
Operating expenses for the two months ended September 30, 2004 were $51.2 million, which consist primarily of player salaries, team costs, scouting and stadium operations. During the quarter, the Blue Jays took a non-cash write off of $15.2 million relating to deferred receivables
 

  
Rogers Communications Inc. 26 Third Quarter 2004

 

which were considered uncollectible. As such, an operating loss of $9.1 million was recognized for the two months ended September 30, 2004.
 
On a cash basis, for the quarter ended September 30, 2004, we advanced the Blue Jays $7.8 million compared to $22.2 million in the third quarter of 2003.

CONSOLIDATED LIQUIDITY AND CAPITAL RESOURCES
 
Operations
 
Cash flows from operating activities before changes in non-cash working capital items for the three months ended September 30, 2004 increased by $67.6 million to $345.2 million, up from $277.6 million in the third quarter of 2003, reflecting the increase in operating profit of $55.8 million.
 
Taking into account the changes in non-cash working capital items for the three months ended September 30, 2004, cash generated from operations decreased by $4.5 million to $356.7 million, compared to $361.2 million in the corresponding quarter of 2003.
 
Cash flow from operations of $356.7 million, together with the following items, resulted in total net funds of $361.5 million raised in the three months ended September 30, 2004:
 
$3.3 million from the issuance of Class B Non-Voting shares under employee share purchase plans and the exercise of employee stock options; and
   
proceeds on the sale of investments of $1.5 million.

Net funds used during the three months ended September 30, 2004 totalled approximately $348.3 million, the details of which include:
 
net PP&E expenditures of $186.7 million;
   
net repayments of bank credit facilities of $105.5 million;
   
redemption of Blue Jays Holdco Class A Preferred Shares held by RTL for $30.0 million;
   
payment of dividends of $11.7 million on Class B Non-Voting shares and Class A Voting shares;
   
distributions on Convertible Preferred Securities of $8.3 million;
   
other investments aggregating $5.1 million, including $2.0 million for advances in July to the Blue Jays; and
   
net reduction of $1.0 million of capital leases and mortgages and other debt.
 
As a result of the above, our cash and cash equivalents increased in the third quarter by $13.2 million which, together with the opening cash balance of $203.7 million, resulted in a closing cash balance of $217.0 million.
 
Financing
 
Our long-term financial instruments as at December 31, 2003 are described in Note 10 to the 2003 Annual Consolidated Financial Statements.
 

  
Rogers Communications Inc. 27 Third Quarter 2004

 

During the nine-month period ending September 30, 2004, the following financings and redemptions were completed:
 
In January, 2004, Cable established a dividend/distribution policy to distribute $6.0 million per month to RCI on a recurring basis, starting in January 2004. During the three months and nine months ended September 30, 2004, Cable distributed $18.0 and $54.0 million, respectively, to RCI.
 
On February 20, 2004, Wireless completed the private placement of US$750.0 million 6.375% Senior Secured Notes due 2014, and on March 26, 2004 used approximately US$734.7 million of the proceeds to redeem US$196.1 million 8.30% Senior Secured Notes due 2007, US$179.1 million 8.80% Senior Subordinated Notes due 2007, and US$333.2 million 9.375% Senior Secured Debentures due 2008. Also on February 20, 2004, Wireless unwound an aggregate of US$333.2 million notional amount of cross-currency interest rate exchange agreements for net cash proceeds of $58.4 million. In February, Wireless also entered into US$750 million notional amount of new cross-currency interest rate exchange agreements.
 
As a result of these transactions, Wireless recorded a loss on repayment of $2.3 million, which included redemption premiums of $34.7 million and the write-off of deferred financing costs of $7.8 million, offset by a $40.2 million gain on the release of the deferred transitional gain related to the cross-currency interest rate exchange agreements that were unwound during the first quarter. The cross-currency interest exchange agreement were previously treated as effective hedges for accounting purposes prior to the adoption of the new rules with respect to accounting for hedges, as discussed in Note 1(b) to the Unaudited Interim Consolidated Financial Statements.
 
On February 23, 2004, Cable redeemed $300.0 million aggregate principal amount of its 9.65% Senior Secured Second Priority Debentures due 2014 at a redemption price of 104.825% of the aggregate principal amount which, together with the write-off of deferred financing costs, resulted in a loss on the repayment of debt of $18.0 million.
 
On March 11, 2004, Cable completed a private placement in an aggregate principal amount of US$350.0 million 5.50% Senior Secured Second Priority Notes due 2014. During the first quarter of 2004, Cable entered into an aggregate US$525.0 million notional amount of new cross-currency interest rate exchange agreements.
 
On September 30, 2004, Wireless mailed a cash offer to acquire all of the outstanding equity securities of Microcell. The estimated cash cost is approximately $1.4 billion. We expect the aggregate net cost to increase to approximately $1.6 billion, including the repayment of Microcell’s bank debt net of Microcell’s cash on hand. The funding for this acquisition, if completed, will comprise of: utilization of Wireless’ cash on hand; drawdowns under Wireless’ committed $700 million bank credit facility; and proceeds from a bridge loan from RCI of up to $900 million. The bridge loan will have a term of up to two years from the date of drawdown and will be made on an unsecured subordinated basis. The loan will bear interest at 6% per annum and will be prepayable in whole or in part without penalty. RCI in turn intends to fund the bridge loan of up to $900 million using cash on hand, cash to be received from Cable in the form of a return of capital and cash to be received from Media in the form of a partial repayment of an intercompany advance made by us to Media. Each of Cable and Media will make drawdowns under its committed bank credit facilities to fund the cash transfers to RCI. RCI expects that Cable will distribute up to $660 million, of which up to
 

  
Rogers Communications Inc. 28 Third Quarter 2004

 

$600 million will be used by RCI to partially fund the $900 million bridge loan to Rogers Wireless.
 
On October 13, 2004, we purchased 48,594,172 Class B Restricted Voting shares of RWCI owned by JVII, an entity wholly-owned by AWE. The cash price of $36.37 per share totalled approximately $1.767 billion. This acquisition was funded by RCI, with a $1.75 billion secured bridge credit facility with a term of up to two years to October 12, 2006. The facility was provided by a group of Canadian financial institutions and is secured by a pledge of all of the shares of Cable and Wireless that are owned by RCI or any of its subsidiaries. The company may borrow at various rates, including the bank prime rate plus 0.50% to 2.25% per annum, the bankers’ acceptance rate plus 1.50% to 3.25% per annum and the London Inter-Bank Offered Rate (“LIBOR”) plus 1.50% to 3.25% per annum. The bridge credit facility contains mandatory repayments, subject to certain exceptions, from the incurrence of debt and/or equity at RCI or Wireless. The bridge credit facility also requires the maintenance of certain financial ratios on a quarterly basis.
 
RCI intends that Wireless will refinance its bridge loan from RCI of up to $900 million as well as RCI’s $1.75 billion bridge credit facility with longer-term debt financing, which Wireless will most likely issue in the U.S. and/or Canadian public debt markets. Wireless is beginning a review of the various methods of transferring funds to shareholders, including RCI, so that RCI will have adequate funds to repay its $1.75 billion bridge credit facility. No decision has been made on any of these matters, and each is subject to Wireless Board approval.
 
There can be no assurance that Wireless will be successful in raising the intended amount of longer-term debt financing on terms acceptable to Wireless, or if successful, how such financing will impact the future ability of Wireless and/or RCI to issue additional debt.
 
We structure our borrowings generally on a stand-alone basis. Therefore, borrowings by each of our three principal operating groups are generally secured only by the assets of the respective entities within each operating group, and such instruments generally do not provide for guarantees or cross-collateralization or cross-defaults between groups. Currently, no such guarantees or cross-collateralizations or cross-defaults between the groups exist.
 
At September 30, 2004, our long-term committed bank credit facilities provided for aggregate credit of $2.28 billion, of which nil was drawn down. Generally, access to these credit facilities is subject to compliance within certain debt-to-operating profit ratios; and at September 30, 2004, based upon the most restrictive covenants under our bank credit facilities and public debt instruments, we could have borrowed additional long-term debt under existing credit facilities of approximately $2.18 billion, including $400.0 million available for the repayment of debt maturing in Cable in 2005. In addition, $217.0 million was available as cash on hand at September 30, 2004.
 
Of all our debt instruments, the provisions of our bank loan agreements generally impose the most restrictive limitations on the operations and activities of the companies governed by these agreements. The most significant of these restrictions are debt incurrence and maintenance tests (based upon certain ratios of debt to operating profit), restrictions upon additional investments, sales of assets, and distributions to shareholders. We and our subsidiaries are currently in compliance with all of the covenants under the respective debt instruments, and we expect to remain in compliance with all covenants. (See Note 10 to the 2003 Annual
 

  
Rogers Communications Inc. 29 Third Quarter 2004

 

Consolidated Financial Statements for details of the specific debt instruments outstanding as of December 31, 2003.)
 
Cable’s amended and restated $1.075 billion bank credit facility, which was established on January 2, 2002, comprises of two tranches: (a) the $600.0 million Tranche A which matures on January 2, 2009, and (b) the $475.0 million Tranche B, which reduces by 25% annually on each of January 2, 2006, 2007, 2008 and 2009. In September, 2003 Cable amended its bank credit facility to eliminate the possibility of earlier-than-scheduled maturity of Tranche B. Availability of a $400.0 million portion of Tranche B has been reserved to repay Cable’s Senior Secured Notes due 2005. The $400.0 million reserved amount will be reduced by an amount equal to any repayment of the Notes due 2005 made from time to time from any source including Tranche B and, as a result, an amount equal to such repayments becomes available to Cable under Tranche B.
 
On October 8, 2004, Wireless and its bank lenders entered into an amending agreement to Wireless’ $700 million bank credit facility, which provided, among other things, for a two-year extension to the maturity date and the reduction schedule so that the bank credit facility now reduces by $140 million on each of April 30, 2008 and April 30, 2009, with the maturity date on April 30, 2010. The proviso for early maturity in the event that Wireless’ 10 ½% senior secured notes due 2006 are not repaid (by refinancing or otherwise) on or prior to December 31, 2005 has been eliminated. In addition, certain financial ratios to be maintained on a quarterly basis have been made less restrictive; the restriction on the annual amount of PP&E expenditures has been eliminated; and the restriction on the payment of dividends and other shareholder distributions has been eliminated other than in the case of a default or event of default under the terms of the bank credit facility.
 
Media’s revolving $500.0 million bank credit facility is due on September 30, 2006.
 
We believe that if the proposed maximum $660 million distribution by Cable to RCI is not at least partially reinvested in Cable by RCI on or before March 15, 2005, then Cable will require additional cash funding sources in order to satisfy its 2005 funding requirements. Additional debt would be the most likely source of funding.
 
On April 28, 2004, following AWE’s decision to explore the sale of its 34% stake in Rogers Wireless, Standard & Poor’s (S&P) placed the credit ratings on all of the Rogers companies on “Credit Watch with negative implications”. S&P has historically rated Wireless on a stand-alone basis, but indicated that it would revert to a consolidated basis when AWE sold its 34% stake to RCI following our announcement that we had reached an agreement to purchase AWE’s 34% stake in Wireless. On September 14, 2004, S&P said that it had consolidated and equalized the long-term corporate credit ratings for RCI and Wireless. The ratings remain on “credit watch with negative implications” due to the uncertainty with regard to Wireless’ bid for Microcell. The previous debt ratings were: for RCI senior unsecured debt, BB- with a negative outlook; for Cable’s senior secured and subordinated debt, BBB- with a negative outlook and BB- with a negative outlook, respectively; and for Wireless’ senior secured debt, BB+ with a positive outlook.
 
On September 13, 2004, the ratings of RCI, Wireless and Cable were put under review for possible downgrade by Moody’s following our announcement that we would acquire AWE’s 34% stake in Wireless and they remain under review following Wireless’ offer to acquire Microcell. The previous ratings were: for RCI senior unsecured debt, B2; for Cable’s senior
 

  
Rogers Communications Inc. 30 Third Quarter 2004

 

secured and subordinated debt, Ba2 and Ba3, respectively; and for Wireless’ senior secured debt, Ba3.
 
On September 14, 2004, Fitch Ratings placed its BBB- rating for Wireless’ senior secured debt on “rating watch negative” following our announcement that we would acquire AWE’s 34% stake in Wireless. Following the announcement of Wireless’ offer to acquire Microcell, Fitch announced that it would maintain the “ratings watch negative” status.
 
We do not have any off-balance sheet arrangements other than the cross-currency interest rate exchange agreements described below.
 
Interest Rate and Foreign Exchange Management
 
Consolidated Economic Hedge Analysis
 
As a result of the financing activity described above, our consolidated economic hedged position changed at September 30, 2004 compared to December 31, 2003 as noted below.
 

(in millions of dollars)
 
September 30 
December 31, 
Foreign Exchange
 
2004 
2003 

U.S. dollar-denominated long-term debt
  US
 $3,265.7
  US
 $2,868.3
 
Hedged with cross-currency interest rate exchange agreements
  US
 $2,885.3
  US
 $1,943.4
 
Hedged Exchange Rate
   
1.4217
   
1.4647
 
Percent Hedged
   
88.4
%
 
67.8
%

Effect of cross-currency interest rate exchange agreements:
             
Converted US $ principal of
  US
 $2,833.4
  US
 $1,558.4
 
at US $ fixed rate of
   
7.60
%
 
8.82
%
to Cdn $ fixed rate of
   
8.50
%
 
9.70
%
on Cdn $ principal of
  Cdn
 $4,034.7
  Cdn
 $2,346.0
 
Converted US $ principal of
  US
 $51.8
  US
 $385.0
 
at US $ fixed rate of
   
9.38
%
 
9.38
%
to Cdn $ floating at bankers acceptance plus
   
2.67
%
 
2.35
%
for all-in rate of
   
4.98
%
 
5.11
%
on Cdn $ principal of
  Cdn
 $67.4
  Cdn
 $500.5
 

Amount of long-term debt at fixed rates:
             
Total long-term debt
  Cdn
 $5,300.1
  Cdn
 $5,305.0
 
Total long-term debt at fixed rates
  Cdn
 $5,229.7
  Cdn
 $4,560.6
 
Percent of long-term debt fixed
   
98.7
%
 
86.0
%

Weighted average interest rate on long-term debt
   
8.44
%
 
8.48
%


As discussed below in “New Accounting Standards - Accounting for Derivative Instruments”, effective July 1, 2004, we began accounting for 96.1% of our cross-currency interest rate exchange agreements as hedges against designated U.S. dollar-denominated debt. As a result,
 

  
Rogers Communications Inc. 31 Third Quarter 2004

 

84.9% of consolidated U.S. dollar-denominated debt or US$ 2,773.4 million will be hedged for accounting purposes versus 88.4% on an economic basis.
 
The weighted average interest rate of consolidated long-term debt remained relatively unchanged against December 31, 2003. The amount of long-term debt at fixed interest rates increased during the nine-month period by almost $670.0 million, from 86.0% to 98.7% of consolidated debt, with a significant portion of long-term debt refinanced at lower fixed rates, the effect of which was virtually offset by the $674.0 million decrease of lower interest rate floating rate debt outstanding at September 30, 2004 compared to December 31, 2003.

OUTSTANDING SHARE DATA
 
Set out below is our outstanding share data as at September 30, 2004. For additional detail, see Note 7 to the Unaudited Interim Consolidated Financial Statements included herein.
 
Common shares:
 
Class A Voting
   
56,235,394
 
 
Class B Non-Voting
   
188,856,821
 
Options to Purchase Class B Non-Voting shares:
 
Issued and Outstanding
   
16,314,032
 
 
Exercisable
   
10,912,912
 
           
Securities Convertible into Class B Non-Voting Shares:        
 

        Number of   
   
Number or Amount
 
 Shares Issuable
 
Class
 
Outstanding
 
on Conversion
 

Convertible Preferred Securities
 
$
600,000,000
   
17,142,857
 

Convertible Senior Debentures
 
$
284,137,000
   
7,726,270
 

 
COMMITMENTS AND CONTRACTUAL OBLIGATIONS
 
Our material obligations under firm contractual arrangements, including commitments for future payments under long-term debt arrangements, capital lease obligations and operating lease arrangements, are summarized in our 2003 Annual MD&A and are further discussed in the Notes to our 2003 Annual Consolidated Financial Statements. Refer to Consolidated Liquidity and Capital Resources for significant changes to our contractual obligations since December 31, 2003.

GOVERNMENT REGULATION AND REGULATORY DEVELOPMENTS
 
Wireless Spectrum Licence Issues
 
On August 27, 2004, Industry Canada rescinded the cap on ownership of mobile spectrum. Up to that time, Canadian carriers were limited to a maximum of 55 MegaHertz (“MHz”) of mobile spectrum (PCS and cellular). After a public consultation earlier in 2004 as to whether the cap should be maintained, removed or increased, Industry Canada advised that it would be removed, effective immediately. Industry Canada concluded that the wireless industry will require access to more spectrum through a future third generation (“3G”) wireless services
 

  
Rogers Communications Inc. 32 Third Quarter 2004

 

auction and further stated that it will continue to monitor the wireless industry for spectrum concentration, and to manage the licensing of spectrum resources through other mechanisms at its disposal. We expect that Industry Canada will follow future spectrum allocation decisions made by the Federal Communications Commission in the U.S., and will likely not proceed with a 3G spectrum auction before such decisions regarding 3G spectrum allocations are made, likely not before the 2007 timeframe.
 
Fixed Wireless Spectrum Auction
 
Industry Canada announced its intention to auction one block of 30 MHz of spectrum in the 2,300 MHz band, as well as three blocks of 50 MHz of spectrum and one block of 25 MHz of spectrum in the 3,500 MHz band. The auction was completed on February 16, 2004. There were approximately 172 geographic licence areas in Canada for each available block. Successful bidders for the spectrum had flexibility in determining the services to be offered and the technologies to be deployed in the spectrum. Industry Canada expects that the spectrum will be used for point-to-point or point-to-multi-point broadband services. Wireless participated in this spectrum auction in 2003 and acquired 33 blocks of spectrum in various areas for a total cost of $5.9 million.
 
Industry Canada has initiated another auction process to make available the blocks of spectrum that did not sell in the February 2004 process. In a multiphase process that has recently commenced, parties were able to identify those blocks in which they were interested, and if there were no other parties expressing interest in those blocks, then they were the successful party. In this process, Wireless obtained an additional nine licences for a cost of $0.1 million. The remaining licenses are expected to be auctioned commencing January 10, 2005.

UPDATES TO RISKS AND UNCERTAINTIES
 
Wireless Local Number Portability
 
Over the past several years, certain countries in Europe and Asia have mandated wireless local number portability (“WLNP”). WLNP involves porting wireless phone numbers to other wireless companies, but can also involve porting phone numbers between wireline and wireless companies. The implementation of WLNP systems and capabilities represents significant costs for the carriers in a country. In November 2003, as mandated by the U.S. federal government, the U.S. wireless industry began the implementation of WLNP. There has been no regulatory mandate for the implementation of WLNP in Canada to date. The Canadian Radio-television and Telecommunications Commission (CRTC) recently stated that it intends to review the matter in its 2005/2006 planning period. If WLNP were to be mandated, this would require carriers, including Wireless, to incur implementation costs that could be significant and could cause an increase in churn among Canadian wireless carriers.
 
Potential Indebtedness
 
We have financed the purchase of the 48.6 million Wireless shares from AWE and we intend to finance the acquisition of Microcell, should such an acquisition be completed, through the incurrence of additional debt. The purchase of the Wireless shares alone had the effect of materially increasing our debt, and should the Microcell acquisition be completed, our financial leverage would increase significantly. Such increased debt could increase our vulnerability to general adverse economic and industry conditions, limit our flexibility in
 

  
Rogers Communications Inc. 33 Third Quarter 2004

 

planning or reacting to changes in our businesses and industries and limit our ability to obtain additional financing.
 
Cable Funding Risk
 
In connection with the possibility of Cable distributing up to $660 million to RCI if Wireless is successful in acquiring all of the outstanding equity interests of Microcell (see “Consolidated Liquidity and Capital Resources - Financing”), we anticipate that Cable will require additional funding sources if all or a portion of this distribution is not reinvested in Cable by RCI on or before March 15, 2005 in order to fund Cable’s cash requirements in 2005. Additional debt would be the most likely source of funding. There can be no assurance that Cable could raise the required debt.
 
Potential Claim against the Company

On August 9, 2004, a proceeding under the Class Actions Act (Saskatchewan) was brought against Wireless and other providers of wireless communications services in Canada. The proceeding involves allegations by wireless customers of breach of contract, misrepresentation and false advertising. The plaintiffs seek unquantified damages from the defendant wireless communications service providers. Wireless believes it has good defences to the allegations. The proceeding has not been certified as a class action and it is too early to determine whether it will qualify for certification as a class action.

GUIDANCE
 
We are revising one element of our 2004 annual guidance for Cable which was originally provided during the first quarter of 2004. PP&E expenditures associated with our anticipated mid-2005 deployment of local telephony at Cable are revised downward from the range of $140 million to $170 million to a new range of $100 million to $120 million for the full year 2004. This change reflects our current expectation that portions of the local telephony initiative spending initially anticipated to occur during the second half of 2004 will instead occur during the first half of 2005.
 
Other previously issued 2004 financial and operating metric guidance ranges for Cable, Wireless and Media remain unchanged.
 
KEY PERFORMANCE INDICATORS AND NON-GAAP MEASURES
 
We measure the success of our strategies using a number of key performance indicators that are defined and described in our 2003 Annual MD&A. These key performance indicators are not measurements under Canadian or U.S. GAAP, but we believe they allow us to appropriately measure our performance against our operating strategy as well as against the results of our peers and competitors. They include:
 
Revenue and average revenue per subscriber (ARPU);
Subscriber counts and subscriber churn;
Operating expenses and average monthly operating expense per Wireless subscriber; and
Sales and marketing costs per gross Wireless subscriber addition.

  
Rogers Communications Inc. 34 Third Quarter 2004

 

We also refer to the following two other non-GAAP measures that are used in various financial tables and discussions throughout this MD&A. The related definitions and reconciliations to GAAP measures of these items are as follows:
 
Operating Profit
 
Operating profit is defined as net income before depreciation and amortization, interest expense, income taxes and non-operating items, which include losses from investments accounted for by the equity method, foreign exchange gains (losses), loss on repayment of long-term debt, change in the fair value of derivative instruments, gain (loss) on the sale of other investments, write-down of investments, investment and other income (expense) and non-controlling interest. Operating profit is a standard measure used in the communications industry to assist us in understanding and comparing operating results, and is often referred to in the industry either as earnings before interest taxes, depreciation and amortization (EBITDA) or as operating income before depreciation and amortization (OIBDA). We believe this is an important measure as it allows us to assess our ongoing businesses without the impact of depreciation or amortization expenses as well as other non-operating factors. Operating profit is intended to measure our ability to incur or service debt, to invest in property, plant and equipment (“PP&E”), and to pay dividends, and it allows us to compare ourselves to peers and competitors that have different capital or organizational structures. This measure is not a defined term under GAAP.
 
Operating Profit Margin
 
For Cable and Media, we calculate operating profit margin by dividing operating profit by total revenue; and for Wireless, we calculate it by dividing operating profit by network revenue. Network revenue rather than total revenue is used in the calculation because it excludes equipment sales revenue and thus better reflects Wireless’ core business activity of providing wireless services. This measure is not a defined term under GAAP.
 
INTERCOMPANY AND RELATED PARTY ARRANGEMENTS
 
From time to time, we enter into agreements with our subsidiaries and other related parties which we believe are mutually advantageous to us and our affiliates. Our subsidiaries also enter into agreements with related parties. For example, Wireless has entered into a reciprocal roaming arrangement and into other agreements related to the marketing and delivery of wireless services with AWE, a significant shareholder of Wireless at September 30, 2004.
 
Wireless, Cable and Media have each entered into a management services agreement under which we provide a range of services, including strategic planning, financial and information technology services. We also maintain contractual relationships with Wireless and Cable involving other cost sharing and services agreements.
 
Our management is presently discussing with Wireless and Cable the terms upon which these two subsidiaries may outsource, to a shared operation managed by us, their information technology operations. We are also discussing with Wireless and Cable the terms upon which we may establish a business unit that would be responsible for marketing Wireless and Cable products and services to business customers.
 

  
Rogers Communications Inc. 35 Third Quarter 2004

 

We monitor our intercompany and related party agreements to ensure that the agreements remain beneficial to us. We are continually evaluating the expansion of existing arrangements and the entry into new agreements. See the “Intercompany and Related Party Transactions” section in the 2003 Annual MD&A for further details with respect to these arrangements.
 
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
 
Within this MD&A, reference is made to our 2003 Annual Consolidated Financial Statements and Notes thereto, which have been prepared in accordance with Canadian GAAP. The preparation of these financial statements requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amount of revenues and expenses during the period. These estimates are based on our historical experience and various other assumptions that we believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the reported amounts of revenues, expenses, and carrying value of assets and liabilities that are not readily apparent from other sources. Actual results could differ from these estimates.
 
We have identified the accounting policies and estimates outlined below as being critical to our business operations and to an understanding of the results of operations. The impact and any associated risks related to these policies on our business operations are discussed throughout this MD&A, and a detailed discussion of these critical accounting policies can be found in our 2003 Annual MD&A.
 
Our Audit Committee reviews our accounting policies and periodic financial filings, and recommends adoption of our annual financial statements to our Board of Directors. For a detailed discussion on the application of these and other accounting policies and estimates, see our 2003 Annual MD&A and Note 2 to our 2003 Annual Audited Consolidated Financial Statements. In addition, a discussion of new accounting standards adopted by us in the nine months ended September 30, 2004 follows in the New Accounting Standards section below.
 
Our critical accounting policies and estimates are as follows:
 
Revenue Recognition;
Allowance for Doubtful Accounts;
Subscriber Acquisition Costs;
Costs of Subscriber Retention;
Capitalization of Direct Labour and Overhead;
Depreciation and Amortization Policies and Useful Lives;
Asset Impairment;
Accounting for Derivative Instruments;
Pension Assumptions;
Contingencies; and
Related Party Transactions.

Significant changes to accounting policies and estimates since December 31, 2003 are discussed below.
 

  
Rogers Communications Inc. 36 Third Quarter 2004

 

 
NEW ACCOUNTING STANDARDS
 
In the nine months ended September 30, 2004, we have adopted the following new accounting standards:
 
GAAP Hierarchy
 
In June 2003, the Canadian Institute of Chartered Accountants (“CICA”) released Handbook Section 1100, “Generally Accepted Accounting Principles”. Previously, there had been no clear definition of the order of authority for sources of GAAP. This standard established standards for financial reporting in accordance with Canadian GAAP, and applies to our 2004 fiscal year. This section also provides guidance on sources to consult when selecting accounting policies and on appropriate disclosures when a matter is not dealt with explicitly in the primary sources of GAAP.
 
We have reviewed this new standard, and as a result have adopted a classified balance sheet presentation because we believe that the historical industry practice of a declassified balance sheet presentation is no longer appropriate.
 
In addition, within our Consolidated Statement of Cash Flows, we have reclassified the change in non-cash working capital items related to PP&E to cash used in investing activities. This change had the impact of decreasing our cash used in investing activities on the Statements of Cash Flows, compared to our previous method, by $34.5 million and by $6.6 million in the three months ended September 30, 2004 and 2003, respectively. For the nine months ended September 30, 2004, our cash used in investing activities on the Statements of Cash Flows decreased by $16.1 million and for the nine months ended September 30, 2003, this change had the impact of increasing our cash used in investing activities on the Statements of Cash Flows by $96.3 million. In all periods, the corresponding change was to non-cash working capital items within operating activities.
 
With the adoption of these two changes, which are further described in the Notes to the Unaudited Interim Consolidated Financial Statements included herein, we believe that our accounting policies and financial statements comply with this new standard.
 
Accounting for Derivative Instruments
 
Our cross-currency interest rate exchange agreements (“swaps”) are used to manage the cash flow risks associated with the fluctuations in foreign exchange rates relating to our U.S. dollar-denominated debt. We do not enter into such swaps for speculative purposes.
 
Prior to January 1, 2004, we accounted for these swaps as hedges of the fluctuations in foreign exchange rates relating to approximately 67.8 % of our U.S. dollar-denominated debt. Under hedge accounting, the foreign exchange gains and losses arising on the translation of the U.S. dollar-denominated debt at the end of each accounting period were hedged by the equal and offsetting foreign exchange gains and losses relating to the swaps that were designated as hedges.
 
In November 2001, the CICA issued Accounting Guideline 13, "Hedging Relationships" ("AcG-13"), and in November 2002, the CICA amended the effective date of the guideline. AcG-13 established new criteria for hedge accounting with application to all hedging relationships in effect on or after January 1, 2004. Effective January 1, 2004, we determined that we would not account for our swaps as hedges for accounting purposes and consequently
 

  
Rogers Communications Inc. 37 Third Quarter 2004

 

began to account for such swaps on a mark-to-market basis, with resulting gains or losses recorded in or charged against income.
 
We adjusted the carrying value of these swaps from $334.8 million at December 31, 2003 to the fair value of $388.2 million on January 1, 2004. The corresponding transitional loss of $53.4 million was deferred and amortized to income over the remaining life of the underlying debt instruments. Amortization for the six months ended June 30, 2004 totalled $3.3 million.
 
This resulted in the recognition in the Consolidated Statement of Income of an unrealized gain related to the change in fair value of the swaps of $36.0 million for the six months ended June 30, 2004. A loss of $87.2 million was also recognized for the six months ended June 30, 2004 related to the unrealized foreign exchange on the debt previously hedged.
 
Effective July 1, 2004, we met the requirements for hedge accounting under AcG-13 for certain of our instruments, and consequently, on a prospective basis, began to treat approximately US$2,773.4 million notional amount of the aggregate US $2885.2 million (or 96.1% of our swaps) as hedges for accounting purposes against foreign fluctuations on US$2,773.4 million of US-dollar-denominated debt.
 
Under hedge accounting, the foreign exchange gains and losses arising on the translation of the U.S. dollar-denominated debt at the end of each accounting period are hedged by the equal and offsetting foreign exchange gains and losses relating to the swaps that are designated as hedges.
 
A new transition adjustment arising on the change from mark-to-market accounting to hedge accounting was therefore calculated as at July 1, 2004, resulting in a deferred transitional gain of $74.8 million, which will be amortized to income over the shorter of the remaining life of the debt and the term of the swaps. Amortization of this transitional gain from July 1, 2004 to September 30, 2004 totaled $3.1 million.
 
Certain other swaps will continue not to be hedges for accounting purposes, as they do not meet the requirements for hedge accounting under AcG-13. Approximately US$111.83 million notional amount of swaps will continue to be accounted for on a mark-to-market basis. The fair value of these swaps of $9.4 million at September 30, 2004 was recorded in other long-term liabilities.
 
Stock-Based Compensation
 
Effective January 1, 2004, Canadian GAAP requires us to estimate the fair value of stock-based compensation granted to employees and to expense the fair value over the vesting period of the stock options. In accordance with the transition rules, we determined the fair value of stock options granted to employees since January 1, 2002 using the Black-Scholes Option Pricing Model, and recorded an adjustment to opening retained earnings in the amount of $7.0 million, representing the expense for the 2002 and 2003 fiscal years. The offset to retained earnings is an increase in our contributed surplus. Stock-based compensation expense was $3.4 million and $11.5 million for the three months and nine months ended September 30, 2004, respectively.
 
Revenue Recognition
 
Effective January 1, 2004, we adopted new Canadian accounting standards, including the CICA Emerging Issues Committee Abstract 142 issued in December 2003, regarding the timing of revenue recognition and the classification of certain items as revenue or expense.
 

  
Rogers Communications Inc. 38 Third Quarter 2004

 

As a result of the adoption of these new accounting standards, the following changes to the recognition and classification of revenue and expenses have been made:
 
Cable installation fee revenue from both new connects and re-connects is deferred and amortized over the estimated life of the subscriber, which we have determined based on churn, transfers of service and moves to be approximately four years. Re-connect installation costs up to the amount of installation revenue earned from re-connects are also deferred and amortized over the estimated life of the subscriber. At September 30, 2004, the revenue deferred with respect to installations was $6.3 million and the re-connect costs deferred were $4.1 million.
   
Wireless activation fees are now classified as equipment revenue. Previously, these amounts were classified as network revenue.
   
Recoveries from new and existing subscribers from the sale of Wireless and Cable equipment are recognized immediately upon sale and are now classified as equipment revenue. Previously, these amounts were recorded as a reduction to expense.
   
Certain other recoveries from Wireless and Cable subscribers related to collections activities are now recorded in revenue rather than as a recovery of operating, general and administrative expenses.
   
Wireless equipment subsidies provided to new and existing subscribers are now classified as a reduction to equipment revenue. Previously, these amounts were recorded as sales expense in the case of a new subscriber, and as operating, general and administrative expense in the case of an existing subscriber.
   
Wireless equipment costs for equipment provided under retention programs to existing subscribers are now recorded as cost of equipment sales. Previously, these amounts were recorded as operating, general and administrative expense.
 
The effect of this adoption on the financial results and on our key performance indicators at Wireless is as follows:
 
   
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,

 
(In millions of dollars, except per subscriber statistics)
 
2004
 
2003
 

2004

 
2003

 
   
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
   
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
Network revenue
 
$
635.6
 
$
636.7
 
$
538.8
 
$
540.7
 
$
1,772.4
 
$
1,777.2
 
$
1,493.4
 
$
1,499.1
 
Equipment sales
   
85.5
   
92.5
   
49.8
   
59.0
   
197.5
   
214.3
   
124.8
   
158.4
 
   
 
 
 
   
$
721.1
 
$
729.2
 
$
588.6
 
$
599.7
 
$
1,969.9
 
$
1,991.5
 
$
1,618.2
 
$
1,657.5
 
   
 
 
 
Cost of equipment sales
 
$
151.6
 
$
87.2
 
$
94.6
 
$
58.5
 
$
357.5
 
$
207.5
 
$
252.0
 
$
160.9
 
Sales and marketing expenses
   
89.6
   
132.2
   
85.2
   
120.8
   
266.4
   
378.8
   
250.1
   
349.6
 
Operating, general and administrative expenses
   
210.3
   
240.3
   
186.5
   
198.0
   
609.7
   
668.9
   
555.4
   
586.2
 

 
Operating profit
 
$
269.6
 
$
269.6
 
$
222.3
 
$
222.3
 
$
736.3
 
$
736.3
 
$
560.7
 
$
560.7
 

 
Postpaid ARPU
 
$
62.18
 
$
62.30
 
$
60.56
 
$
60.78
 
$
59.10
 
$
59.28
 
$
57.27
 
$
57.50
 
Average monthly operating expense per subscriber before sales and marketing costs
 
$
19.59
 
$
19.14
 
$
17.69
 
$
17.26
 
$
18.47
 
$
18.05
 
$
17.68
 
$
17.28
 
Sales and marketing costs per gross addition
 
$
344
 
$
378
 
$
340
 
$
361
 
$
359
 
$
385
 
$
367
 
$
389
 

 


  
Rogers Communications Inc. 39 Third Quarter 2004

 



The effect of this adoption on the financial results and on our key performance indicators at Cable is as follows:
 

(in millions of dollars, except operating profit
 

Three months ended September 30,

 
Nine months ended September 30,
margin and core cable ARPU)   
 
2004
 
2003
 
2004
 
2003
   
   
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
   
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
Operating revenue
 
$
489.4
 
$
483.3
 
$
445.6
 
$
441.1
 
$
1,437.3
 
$
1,425.3
 
$
1,313.0
 
$
1,298.5
 
   
 
 
 
Sales and marketing expenses
 
$
68.3
 
$
69.1
 
$
49.3
 
$
49.8
 
$
186.0
 
$
188.4
 
$
146.8
 
$
147.8
 
Operating, general and administrative expenses
   
211.9
   
204.3
   
199.7
   
195.5
   
627.8
   
611.2
   
587.7
   
573.0
 
Operating profit
 
$
173.2
 
$
173.9
 
$
167.6
 
$
167.6
 
$
517.6
 
$
519.7
 
$
486.8
 
$
486.8
 
Core cable ARPU
 
$
46.95
 
$
46.05
 
$
44.17
 
$
43.50
 
$
45.95
 
$
45.35
 
$
43.16
 
$
42.45
 
   
 
 
 
Cable operating profit margin
   
40.3
%
 
41.1
%
 
42.6
%
 
43.1
%
 
41.3
%
 
41.9
%
 
42.4
%
 
42.9
%
   
 
 
 

 
Significant Accounting Policies- Blue Jays
 
The following represents the significant accounting policy of the Blue Jays:
 
Revenue Recognition: The Blue Jays revenue, which is composed primarily of home game admission and concession revenue, is recognized as the related games are played during the baseball season. Revenue from radio and television agreements is recorded at the time the related games are aired. The Blue Jays receive revenue from the Major League Baseball (MLB) Revenue Sharing Agreement which distributes funds to and from member clubs, based on the clubs’ revenues, in an effort to subsidize lower-revenue generating clubs. This revenue is recognized in the season in which it is earned, when the amount is estimable and collectibility is reasonably assured.

FUTURE ACCOUNTING STANDARDS
 
Effective January 1, 2005, we will be required to adopt retroactively the amended provisions of CICA Handbook Section 3860, “Financial Instruments - Disclosure and Presentation”, requiring that financial instruments embodying obligations that may be settled by the issuance of a variable number of shares be classified as debt. While we are currently evaluating the implications of this requirement, it is expected that a portion of the carrying value of the Convertible Preferred Securities will be reclassified from shareholders’ equity to liabilities effective January 1, 2005, while a portion representing the value of the securities’ conversion feature will remain in shareholders’ equity. With the adoption of these amended provisions of CICA 3860 on January 1, 2005, certain amounts that previously had been recorded as dividends on these Convertible Preferred Securities will instead be recorded as interest expense and reflected as such in our net income and earnings per share.

CAUTION REGARDING FORWARD-LOOKING STATEMENTS
 
This document includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition. These forward-looking statements include, among others, statements with respect to our objectives, and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. When used in this document, the words “believe”,

  
Rogers Communications Inc. 40 Third Quarter 2004

 

“anticipate”, “intend”, “estimate”, “expect”, “project” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such words. These forward-looking statements are based on current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise. For a more detailed discussion of factors that may affect actual results, see the Risks and Uncertainties discussions in our 2003 Annual MD&A.

ADDITIONAL INFORMATION
 
Additional information in respect of the Company, including the Annual Information Form, is on our website at www.rogers.com or on SEDAR at www.sedar.com.

Schedule 1

Supplemental Information:

The following table outlines the reclassification of our Internet subscriber activity to conform to current presentation.

     
 
 
     

 2002

 2003

 2004

     
 
 
     
Q1
 
Q2
 
Q3
 
Q4
 
Q1
 
Q2
 
Q3
 
Q4
 
Q1
 
Q2
 
Q3 
     
 
 
Internet, net additions                                                                    
 
including pending
   
21,194
   
40,958
   
53,315
   
45,164
   
50,306
   
26,361
   
39,057
   
35,388
   
37,958
   
22,872
   
44,840
 
 
as reclassed (excluding pending)
   
27,059
   
34,925
   
53,826
   
48,004
   
48,962
   
22,948
   
36,124
   
41,277
   
37,896
   
20,572
   
43,265
 
Internet subscribers                                                                  
 
including pending
   
499,971
   
540,929
   
594,244
   
639,408
   
689,714
   
716,075
   
755,132
   
790,520
   
828,478
   
851,350
   
896,190
 
 
as reclassed (excluding pending)
   
491,745
   
526,670
   
580,496
   
628,500
   
677,462
   
700,410
   
736,534
   
777,811
   
815,707
   
836,279
   
879,544
 
     
 
 



 
Rogers Communications Inc. 41 Third Quarter 2004

 
 
Historical Quarterly Summary

   
2004
 
2003
 
2002

 
 
(thousands of dollars,
                                             
except per share amounts)
 
Q1
 
Q2
 
Q3
 
Q1
 
Q2
 
Q3
 
Q4
 
Q1
 
Q2
 
Q3
 
Q4

 
 
Income Statement
                                             
Operating Revenue (1)
                                             
    Cable
 
$
473,074
 
$
474,846
 
$
489,371
 
$
432,998
 
$
434,386
 
$
445,646
 
$
475,092
 
$
384,586
 
$
394,218
 
$
409,235
 
$
426,515
 
    Wireless
   
592,841
   
655,920
   
721,136
   
497,118
   
532,462
   
588,615
   
589,599
   
414,624
   
461,018
   
512,871
   
503,001
 
    Media
   
215,741
   
230,881
   
206,757
   
196,726
   
219,706
   
194,691
   
243,869
   
176,817
   
213,570
   
187,395
   
233,023
 
    Blue Jays
   
-
   
-
   
42,062
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
    Corporate and eliminations
   
(16,907
)
 
(18,152
)
 
(25,637
)
 
(11,462
)
 
(13,341
)
 
(17,329
)
 
(16,920
)
 
(10,984
)
 
(12,035
)
 
(12,945
)
 
(14,124
)

   
 
     
1,264,749
   
1,343,495
   
1,433,689
   
1,115,380
   
1,173,213
   
1,211,623
   
1,291,640
   
965,043
   
1,056,771
   
1,096,556
   
1,148,415
 

 
 
Operating profit (2)
                                                                   
    Cable
   
171,186
   
173,294
   
173,144
   
157,288
   
161,878
   
167,587
   
176,721
   
131,314
   
136,067
   
139,770
   
156,329
 
    Wireless
   
219,644
   
247,083
   
269,564
   
155,810
   
182,546
   
222,295
   
166,921
   
110,851
   
132,782
   
160,906
   
123,148
 
    Media
   
6,470
   
38,819
   
24,046
   
6,020
   
37,106
   
20,988
   
42,610
   
4,234
   
30,129
   
18,804
   
34,468
 
    Blue Jays
   
-
   
-
   
(9,065
)
 
-
   
-
   
-
   
-
   
-
   
-
   
-
   
-
 
    Corporate
   
(15,443
)
 
(13,407
)
 
(1,714
)
 
(9,846
)
 
(11,324
)
 
(10,762
)
 
(16,942
)
 
(7,358
)
 
(10,630
)
 
(8,717
)
 
(10,483
)

 
 
     
381,857
   
445,789
   
455,975
   
309,272
   
370,206
   
400,108
   
369,310
   
239,041
   
288,348
   
310,763
   
303,462
 
Other expense (recovery)
   
-
   
-
   
-
   
-
   
-
   
-
   
-
   
(12,331
)
 
-
   
-
   
5,850
 
Depreciation & Amortization
   
246,090
   
250,528
   
255,857
   
248,319
   
256,427
   
261,666
   
273,851
   
235,861
   
247,227
   
246,534
   
251,836
 

 
 
Operating income
   
135,767
   
195,261
   
200,118
   
60,953
   
113,779
   
138,442
   
95,459
   
15,511
   
41,121
   
64,229
   
45,776
 
Interest on long-term debt
   
(124,144
)
 
(118,840
)
 
(116,359
)
 
(123,547
)
 
(128,010
)
 
(121,944
)
 
(115,364
)
 
(108,635
)
 
(118,035
)
 
(133,107
)
 
(131,502
)
Other income (expense)
   
(75,383
)
 
(41,775
)
 
29,676
   
109,620
   
96,860
   
(12,045
)
 
50,558
   
(12,241
)
 
(216,923
)
 
(48,692
)
 
798,569
 
Income tax recovery (expense)
   
(1,453
)
 
(3,555
)
 
(3,371
)
 
(7,132
)
 
(3,372
)
 
(3,039
)
 
36,400
   
(10,367
)
 
105,365
   
11,564
   
(31,832
)
Non-controlling interest
   
423
   
(25,596
)
 
(48,480
)
 
(16,158
)
 
(25,197
)
 
(18,854
)
 
1,784
   
18,169
   
(324
)
 
6,241
   
17,145
 

 
 
Net income (loss) for the period
   
(64,790
)
 
5,495
   
61,584
   
23,736
   
54,060
   
(17,440
)
 
68,837
   
(97,563
)
 
(188,796
)
 
(99,765
)
 
698,156
 

 
 
Net income (loss) per share -basic
 
$
(0.33
)
$
(0.03
)
$
0.20
 
$
0.06
 
$
0.18
 
$
(0.13
)
$
0.24
 
$
(0.53
)
$
(0.96
)
$
(0.68
)
$
3.22
 
Operating profit margin % (3)
                                                                   
    Consolidated
   
30.2
   
33.2
   
31.8
   
27.7
   
31.6
   
33.0
   
28.6
   
24.8
   
27.3
   
28.3
   
26.4
 
Other Statistics
                                                                   
Property, plant and equipment expenditures
 
$
228,666
 
$
218,267
 
$
221,147
 
$
188,950
 
$
222,312
 
$
244,722
 
$
307,758
 
$
242,043
 
$
324,656
 
$
305,359
 
$
389,925
 
Property, plant and equipment
   
5,037,873
   
5,016,443
   
5,007,141
   
5,004,390
   
4,981,017
   
4,975,265
   
5,039,304
   
4,739,519
   
4,839,198
   
4,904,965
   
5,051,998
 
Total Assets
   
8,606,593
   
8,761,089
   
8,794,097
   
8,446,249
   
8,791,553
   
8,481,103
   
8,465,495
   
9,460,899
   
9,469,818
   
9,477,272
   
8,524,503
 
Total long-term debt, including current portion (4)
   
5,674,517
   
5,587,164
   
5,287,830
   
5,727,561
   
5,777,974
   
5,356,314
   
5,305,016
   
5,766,770
   
6,048,900
   
6,053,303
   
5,687,471
 
Shareholders' equity
   
1,708,771
   
1,946,787
   
2,006,238
   
1,459,611
   
1,736,140
   
1,714,462
   
1,767,380
   
2,312,778
   
2,122,742
   
711,376
   
1,404,035
 

 
 
 
1.
Effective January 1, 2004, we adopted new accounting standards regarding the timing of revenue recognition and the classification of certain items as revenue or expense; see the “New Accounting Standards - Revenue Recognition” section for further details with respect to the impact of this reclassification. All periods presented above are prepared on a consistent basis.
   
2.
Operating profit should not be considered as a substitute or alternative for operating income or net income, in each case determined in accordance with generally accepted accounting principles (“GAAP”). See the “Reconciliation to Net Income (Loss)” section for a reconciliation of operating profit to operating income and net income (loss) under GAAP; and the ”Key Performance Indicators and Non-GAAP Measures - Operating Profit” section.
   
3.
As defined - see the “Key Performance Indicators Non-GAAP Measures - Operating Profit Margin” section and as calculated below.
   
4.
Total long-term debt, including current portion, has been presented to include the effect of cross-currency interest rate exchange agreements for all periods.
 

 
Rogers Communications Inc. 42 Third Quarter 2004

 


Rogers Communications Inc.
Unaudited Consolidated Statements of Income
 
     
Three Months Ended September 30,
Nine Months Ended September 30,
(In thousands of dollars, except per share amounts)
2004
2003
2004
2003

 
 
 
Operating revenue (Note 1 (d))  
$
1,433,688
 
$
1,211,623
 
$
4,041,932
 
$
3,500,216
 
Cost of sales (Note 1 (d))    
220,730
   
154,075
   
566,193
   
438,746
 
Sales and marketing costs (Note 1 (d))    
203,640
   
175,488
   
591,717
   
522,375
 
Operating, general and administrative expenses (Note 1 (d))    
553,343
   
481,954
   
1,600,401
   
1,459,509
 
Depreciation and amortization    
255,857
   
261,666
   
752,475
   
766,413
 

Operating income    
200,118
   
138,440
   
531,146
   
313,173
 
Interest on long-term debt    
(116,359
)
 
(121,944
)
 
(359,343
)
 
(373,501
)

 
 
 
       
83,759
   
16,496
   
171,803
   
(60,328
)
Gain on sale of other investments    
1,513
   
12,892
   
5,479
   
12,892
 
Writedown of investments    
-
   
-
   
(4,080
)
 
-
 
Losses from investments accounted for by the equity method    
(3,433
)
 
(11,490
)
 
(19,633
)
 
(37,051
)
Foreign exchange gain (loss)    
35,804
   
5,378
   
(88,566
)
 
242,064
 
Change in the fair value of derivative instruments    
(7,919
)
 
-
   
28,073
   
-
 
Loss on repayment of long-term debt    
-
   
(17,242
)
 
(20,327
)
 
(24,839
)
Investment and other income    
3,711
   
(1,583
)
 
11,572
   
1,370
 

 
 
 
Income before income taxes and non-controlling interest    
113,435
   
4,451
   
84,321
   
134,108
 

 
 
 
Income tax expense                          
 
Current
   
3,371
   
3,039
   
8,379
   
10,359
 
 
Future
   
-
   
-
   
-
   
3,185
 

 
 
 
       
3,371
   
3,039
   
8,379
   
13,544
 

 
 
 
Income before non-controlling interest    
110,064
   
1,412
   
75,942
   
120,564
 
Non-controlling interest    
(48,480
)
 
(18,854
)
 
(73,653
)
 
(60,210
)

 
 
 
Net income (loss) for the period  
$
61,584
 
$
(17,442
)
$
2,289
 
$
60,354
 

 
 
 
Earnings (loss) per share (Note 8)                          
 
    Basic
 
$
0.20
 
$
(0.13
)
$
(0.16
)
$
0.11
 
 
    Diluted
   
0.19
   
(0.13
)
 
(0.16
)
 
0.10
 


See accompanying Notes to Unaudited Interim Consolidated Financial Statements.
 
 

  
Rogers Communications Inc. 43 Third Quarter 2004

 

Rogers Communications Inc.
Unaudited Consolidated Statements of Cash Flows
 
       
Three Months Ended September 30,
 
Nine Months Ended September 30,
(In thousands of dollars)  
2004
 
2003
 
2004
 
2003 

 
 
 
Cash provided by (used in):                  
Operating activities:                          
  Net income (loss) for the period  
$
61,584
 
$
(17,442
)
$
2,289
 
$
60,354
 
  Adjustments to reconcile net income (loss) to cash flows from operating activities:                          
   
Depreciation and amortization
   
255,857
   
261,666
   
752,475
   
766,413
 
   
Gain on sale of other investments
   
(1,513
)
 
(12,892
)
 
(5,479
)
 
(12,892
)
   
Writedown of investments
   
-
   
-
   
4,080
   
-
 
   
Losses from investments accounted for by the equity method
   
3,433
   
11,490
   
19,633
   
37,051
 
   
Unrealized foreign exchange (gain) loss
   
(34,197
)
 
(4,094
)
 
87,718
   
(237,259
)
   
Change in fair value of derivative instruments
   
7,919
   
-
   
(28,073
)
 
-
 
   
Loss on repayment of long-term debt
   
-
   
17,242
   
20,327
   
24,839
 
   
Accreted interest due on repayment of certain notes payable
   
2,546
   
2,529
   
7,589
   
7,728
 
   
Dividends from associated companies
   
1,124
   
249
   
1,498
   
624
 
   
Future income taxes
   
-
   
-
   
-
   
3,185
 
   
Non-controlling interest
   
48,480
   
18,854
   
73,653
   
60,210
 

 
 
 
         
345,233
   
277,602
   
935,710
   
710,253
 
   
Change in non-cash working capital items (Note 13)
   
11,495
   
83,643
   
(120,335
)
 
(9,428
)

 
 
 
         
356,728
   
361,245
   
815,375
   
700,825
 
Financing activities:                          
  Issue of long-term debt    
28,000
   
236,500
   
2,407,550
   
1,334,900
 
  Repayment of long-term debt    
(134,539
)
 
(654,908
)
 
(2,429,712
)
 
(1,436,527
)
  Proceeds on termination of cross-currency interest rate exchange agreements    
-
   
-
   
58,416
   
-
 
  Premium on repayment of long-term debt    
-
   
(13,032
)
 
(49,188
)
 
(19,348
)
  Financing costs incurred    
-
   
-
   
(18,671
)
 
(6,220
)
  Issue of capital stock    
3,322
   
4,009
   
263,914
   
248,046
 
  Dividends on Preferred shares and distributions on ConvertiblePreferred Securities    
(8,250
)
 
(8,250
)
 
(24,750
)
 
(24,750
)
  Dividends on Class B Non-Voting, Class A Voting and Series E Preferred shares    
(11,745
)
 
(11,607
)
 
(23,422
)
 
(11,607
)

 
 
 
         
(123,212
)
 
(447,288
)
 
184,137
   
84,494
 
Investing activities:                          
  Property, plant and equipment ("PP&E") expenditures    
(221,147
)
 
(244,722
)
 
(668,080
)
 
(655,984
)
  Change in non-cash working capital items related to PP&E
(Note 1(a))
   
34,493
   
6,631
   
16,095
   
(96,337
)
  Proceeds on sale of other investments    
1,496
   
15,696
   
7,768
   
15,696
 
  Acquisition of Toronto Blue Jays    
(30,000
)
 
-
   
(69,111
)
 
-
 
  Acquisitions of subsidiary companies, net of cash acquired    
(1,483
)
 
-
   
(21,260
)
 
-
 
  Acquisition of spectrum licences    
-
   
-
   
(5,913
)
 
-
 
  Other    
(3,645
)
 
(20,700
)
 
(31,755
)
 
(54,305
)

 
 
 
         
(220,286
)
 
(243,095
)
 
(772,256
)
 
(790,930
)

 
 
 
Increase in cash    
13,230
   
(329,138
)
 
227,256
   
(5,611
)
Cash (deficiency), beginning of period    
203,738
   
350,411
   
(10,288
)
 
26,884
 

 
 
 
Cash, end of period  
$
216,968
 
$
21,273
 
$
216,968
 
$
21,273
 

 
 
 
 
Cash and cash equivalents are defined as cash and short-term deposits which have an original maturity of less than 90 days, less bank advances     
  
     
Three Months Ended September 30,
 
Nine Months Ended September 30,
(In thousands of dollars)  
2004
 
2003
 
2004
 
2003

 
 
 
Supplemental cash flow information:                          
 
Interest paid
 
$
100,888
 
$
80,863
 
$
329,054
 
$
316,660
 
 
Income taxes paid
   
2,818
   
19,921
   
9,490
   
27,692
 

 
 
 
Supplemental disclosure of non-cash financing and investing activities:                          
 
Class B Non-Voting shares issued on conversion of Series B and E Convertible Preferred shares
 
$
-
 
$
-
 
$
851
 
$
12
 
 
Class B Non-Voting shares issued in consideration for acquisition of shares of Cogeco Cable Inc.
   
-
   
-
   
-
   
35,181
 


See accompanying Notes to Unaudited Interim Consolidated Financial Statements.

  
Rogers Communications Inc. 44 Third Quarter 2004

 

Rogers Communications Inc.
Unaudited Consolidated Balance Sheets
  
   

September 30,

 
December 31,
(In thousands of dollars)  
2004
 
2003

 
Assets            
Current assets              
 
Accounts receivable
 
$
599,677
 
$
550,830
 
 
Cash and cash equivalents
   
216,968
   
-
 
 
Other current assets
   
231,164
   
178,993
 

 
       
1,047,809
   
729,823
 
Property, plant and equipment    
5,007,141
   
5,039,304
 
Goodwill    
1,985,572
   
1,891,636
 
Other intangible assets    
431,638
   
400,219
 
Investments (Note 2)    
128,060
   
229,221
 
Deferred charges    
119,780
   
142,480
 
Other long term assets    
59,097
   
32,812
 

 
     
$
8,779,097
 
$
8,465,495
 

 
Liabilities and Shareholders' Equity              
                 
Liabilities              
Current liabilities              
 
Bank advances, arising from outstanding cheques
 
$
-
 
$
10,288
 
 
Accounts payable and accrued liabilities
   
937,119
   
1,021,559
 
 
Current portion of long-term debt (Note 4)
   
371,668
   
11,498
 
 
Current portion of derivative instruments (Note 5)
   
41,764
   
-
 
 
Unearned revenue
   
106,616
   
97,577
 

 
       
1,457,167
   
1,140,922
 
Long-term debt (Note 4)    
4,472,974
   
4,958,734
 
Derivative instruments (Note 5)    
401,424
   
334,784
 
Deferred transitional gain (Note 6)    
76,224
   
19,225
 
Other long term liabilities    
82,958
   
51,108
 

 
       
6,490,747
   
6,504,773
 
Non-controlling interest    
282,112
   
193,342
 
Shareholders' equity (Note 7)    
2,006,238
   
1,767,380
 

 
     
$
8,779,097
 
$
8,465,495
 

 

Subsequent events (Note 15)
Contingent liabilities (Note 16)

See accompanying Notes to Unaudited Interim Consolidated Financial Statements.
 
  
Rogers Communications Inc. 45 Third Quarter 2004 

 

Rogers Communications Inc.
Unaudited Consolidated Statements of Deficit
 
   
Nine Months Ended
 
Nine Months Ended
   
September 30,
 
September 30,
(In thousands of dollars)
 
2004
 
2003

 
Deficit, beginning of period
 
$
(339,436
)
$
(415,589
)
Adjustment for stock-based compensation (Note 1(c))
   
(7,025
)
 
-
 

As restated
   
(346,461
)
 
(415,589
)
Net income for the period
   
2,289
   
60,354
 
Dividends on Class A Voting shares and Class B Non-Voting shares
   
(11,745
)
 
(11,602
)
Dividends on Series E Preferred shares
   
-
   
(6
)
Distribution on Convertible Preferred Securities
   
(24,750
)
 
(21,546
)

 
Deficit, end of period
 
$
(380,667
)
$
(388,389
)

 

See accompanying notes to Unaudited Interim Consolidated Financial Statements.

  
Rogers Communications Inc. 46 Third Quarter 2004

 

Rogers Communications Inc.
Notes to Unaudited Consolidated Financial Statements
Three Months and Nine Months Ended September 30, 2004 and 2003
 
These interim unaudited Consolidated Financial Statements do not include all of the disclosures required by Canadian generally accepted accounting principles (GAAP). They should be read in conjunction with the audited Consolidated Financial Statements, including the Notes thereto, for the year ended December 31, 2003.

1.
Basis of Presentation and Accounting Policies:
 
The interim Consolidated Financial Statements include the accounts of Rogers Communications Inc. and its subsidiaries (collectively “Rogers” or “the Company”). The Notes presented in these interim Consolidated Financial Statements include only significant changes and transactions occurring since the Company’s last year-end, and are not fully inclusive of all matters normally disclosed in the Company’s annual audited Consolidated Financial Statements.
 
These interim Consolidated Financial Statements follow the same accounting policies and methods of application as the most recent annual financial statements, except that certain comparative figures have been reclassified and the following policies have been adopted in the nine months ended September 30, 2004:
 
(a)
GAAP Hierarchy
   
 
In June 2003, the Canadian Institute of Chartered Accountants (CICA) released Handbook Section 1100, “Generally Accepted Accounting Principles”. Previously, there had been no clear definition of the order of authority for sources of GAAP. This standard established standards for financial reporting in accordance with Canadian GAAP and applies to the Company’s 2004 fiscal year. This section also provides guidance on sources to consult when selecting accounting policies and on appropriate disclosures when a matter is not dealt with explicitly in the primary sources of GAAP.
   
 
The Company has reviewed this new standard, and as a result has adopted a classified balance sheet presentation since it believes the historical industry practice of a declassified balance sheet presentation is no longer appropriate.
   
 
In addition, within the Company’s Consolidated Statements of Cash Flows, it has reclassified the change in non-cash working capital items related to PP&E to investing activities. This change had the impact of decreasing cash used in investing activities on the Statements of Cash Flows, compared to the previous method, by $34.5 million and by $6.6 million in the three months ended September 30, 2004 and 2003, respectively. For the nine months ended September 30, 2004 cash used in investing activities on the Statements of Cash Flows decreased by $16.1 million and for the nine months ended September 30, 2003 this change had the impact of increasing cash used in investing activities on the Statements of Cash Flows by $96.3 million. In all periods, the corresponding change was to non-cash working capital items within operating activities.

 

  
Rogers Communications Inc. 47 Third Quarter 2004

 

 
(b)
Hedging Relationships
   
 
In November 2001, the CICA issued Accounting Guideline 13, "Hedging Relationships" ("AcG-13"), and in November 2002, it amended the effective date of the guideline. AcG-13 established new criteria for hedge accounting with application to all hedging relationships in effect on or after January 1, 2004. Effective January 1, 2004, the Company determined that it would not account for its derivative instruments, including cross-currency interest rate exchange agreements and forward exchange agreements, as hedges for accounting purposes and consequently began to account for such derivatives on a mark-to-market basis with resulting gains or losses recorded in or charged against income.
   
 
This resulted in the recognition in the Consolidated Statement of Income of an unrealized gain related to the change in fair value of the exchange agreements of $36.0 million for the six months ended June 30, 2004. A loss of $87.2 million was also recognized for the six months ended June 30, 2004, related to the unrealized foreign exchange on the debt previously hedged.
   
 
The Company also adjusted the carrying value of these instruments from $334.8 million at December 31, 2003 to the fair value of $388.2 million on January 1, 2004. The corresponding transitional loss of $53.4 million was deferred and amortized to income over the remaining life of the underlying debt instruments. Amortization for the six months ended June 30, 2004 totalled $3.3 million.
   
 
Effective July 1, 2004, the Company met the requirements for hedge accounting under AcG-13 for certain of our instruments, and consequently, on a prospective basis, began to treat approximately US$2,773.4 million notional amount of the aggregate US$2,885.3 million, or 96.1% of these exchange agreements as hedges, for accounting purposes, against foreign exchange fluctuations on US$2,773.4 million of US dollar-denominated debt.
   
 
Under hedge accounting, the foreign exchange gains and losses arising on the translation of the U.S. dollar-denominated debt at the end of each accounting period are hedged by the equal and offsetting foreign exchange gains and losses relating to the swaps that are designated as hedges.
   
 
A new transitional adjustment arising on the change from mark-to-market accounting to hedge accounting was therefore calculated as at July 1, 2004, resulting in a deferred transitional gain of $74.8, million which will be amortized to income over the shorter of the remaining life of the debt and the term of the exchange agreements. Amortization of this transitional gain from July 1, 2004 to September 30, 2004 totalled $3.1 million.
   
 
Certain other cross-currency interest rate exchange agreements will continue not to be accounted for as hedges as they do not meet the requirements for hedge accounting under AcG-13. Approximately US$111.83 million notional amount of exchange agreements will continue to be accounted for on a mark-to-market basis. The fair value of these exchange agreements of $9.4 million at September 30, 2004 was recorded in other long-term liabilities.

  
Rogers Communications Inc. 48 Third Quarter 2004

 


 
(c)
Stock-Based Compensation
   
 
Effective January 1, 2004, Canadian GAAP requires the Company to calculate the fair value of stock-based compensation awarded to employees and to expense the fair value over the vesting period of the stock options. In accordance with the transition rules, the Company determined the fair value of stock options granted to employees since January 1, 2002, using the Black-Scholes Option Pricing Model, and recorded an adjustment to opening retained earnings in the amount of $7.0 million, representing the expense for the 2002 and 2003 fiscal years. The offset to retained earnings is an increase in contributed surplus. Stock-based compensation expense of $3.3 million and $11.5 million have been recorded for the three months ended September 30, 2004 and the nine months ended September 30, 2004, respectively.
   
(d)
Revenue Recognition
   
 
Effective January 1, 2004, the Company adopted new Canadian accounting standards including CICA Emerging Issues Committee Abstract 142 issued in December 2003, regarding the timing of revenue recognition and the classification of certain items as revenue or expense.
   
 
As a result of the adoption of these new accounting standards, the following changes to the recognition and classification of revenue and expenses have been made for all periods presented:
   
Cable installation fee revenue from both new connects and re-connects is deferred and amortized over the estimated life of the subscriber, which the Company has determined based on churn, transfers of service and moves to be approximately four years. Re-connect installation costs up to the amount of installation revenue earned from re-connects are also deferred and amortized over the estimated life of the subscriber. At September 30, 2004, the revenue deferred with respect to installations was $6.3 million and re-connect costs deferred were $4.1 million.
   
Wireless activation fees are now classified as equipment revenue. Previously, these amounts were classified as network revenue.
   
Recoveries from new and existing subscribers from the sale of wireless and cable equipment are now classified as equipment revenue. Previously, these amounts were recorded as a reduction to expense.
   
Certain other recoveries from Wireless and Cable subscribers related to collections activities are recognized immediately upon sale and are now recorded in revenue. Previously, these amounts were recorded as a recovery of operating, general and administrative expenses.
   
Wireless equipment subsidies provided to new and existing subscribers are now classified as a reduction to equipment revenue. Previously, these amounts were recorded as sales expense in the case of a new subscriber, and as operating, general and administrative expense in the case of an existing subscriber.
   
Wireless equipment costs for equipment provided under retention programs to existing subscribers are now recorded as cost of equipment sales. Previously, these amounts were recorded as operating, general and administrative expense.

  
Rogers Communications Inc. 49 Third Quarter 2004

 



The effect of the adoption on the financial results of Wireless is as follows:
 
   
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,

 
(In millions of dollars)
 
2004
 
2003
 
2004
 
2003

 
   
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
   
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
Network revenue
 
$
635.6
 
$
636.7
 
$
538.8
 
$
540.7
 
$
1,772.4
 
$
1,777.2
 
$
1,493.4
 
$
1,499.1
 
Equipment sales
   
85.5
   
92.5
   
49.8
   
59.0
   
197.5
   
214.3
   
124.8
   
158.4
 
   
 
 
 
   
$
721.1
 
$
729.2
 
$
588.6
 
$
599.7
 
$
1,969.9
 
$
1,991.5
 
$
1,618.2
 
$
1,657.5
 
   
 
 
 
Cost of equipment sales
 
$
151.6
 
$
87.2
 
$
94.6
 
$
58.5
 
$
357.5
 
$
207.5
 
$
252.0
 
$
160.9
 
Sales and marketing expenses
   
89.6
   
132.2
   
85.2
   
120.8
   
266.4
   
378.8
   
250.1
   
349.6
 
Operating, general and administrative expenses
   
210.3
   
240.3
   
186.5
   
198.0
   
609.7
   
668.9
   
555.4
   
586.2
 

 

The effect of the adoption on the financial results of Cable is as follows:
 
   
 
 
Three months ended September 30,
 
Nine months ended September 30,

 
(in millions of dollars)   
2004
 
2003
 
2004
 
2003

 
   

After

 
Prior to
 
After
 
Prior to
 
After
 
Prior to
 
After
 
Prior to
   
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
 
Adoption
Operating revenue
 
$
489.4
 
$
483.3
 
$
445.6
 
$
441.1
 
$
1,437.3
 
$
1,425.3
 
$
1,313.0
 
$
1,298.5
 
   
 
 
 
Sales and marketing expenses
 
$
68.3
 
$
69.1
 
$
49.3
 
$
49.8
 
$
186.0
 
$
188.4
 
$
146.8
 
$
147.8
 
Operating, general and administrative expenses
   
211.9
   
204.3
   
199.7
   
195.5
   
627.8
   
612.7
   
587.7
   
574.7
 

 

(e)
Significant Accounting Policies - Blue Jays
   
 
The following reflects the significant accounting policy of the Toronto Blue Jays Baseball Club (the “Blue Jays”), which is consolidated as of July 31, 2004:
   
 
(i)
Revenue Recognition: The Blue Jays’ revenue, which is composed primarily of home game admission and concession revenue, is recognized as the related games are played during the baseball season. Revenue from radio and television agreements is recorded at the time the related games are aired. The Blue Jays receive revenue from the Major League Baseball (MLB) Revenue Sharing Agreement that which distributes funds to and from member clubs, based on the clubs’ revenues, in an effort to subsidize lower-revenue-generating clubs. This revenue is recognized in the season in which it is earned, when the amount is estimable and collectibility is reasonably assured.

  
Rogers Communications Inc. 50 Third Quarter 2004

 


 
2. 
Investments:
 
               
September 30,
 
December 31, 
(In thousands of dollars)      
2004
 
2003 

           
Quoted
         
           
Market
 
Book
 
Book 
Description  
Value
 
Value
 
Value 

Investments accounted for by the equity method                    
Blue Jays Holdco        
$
-
 
$
95,720
 
Other          
5,594
   
5,055
 

                   
5,594
   
100,775
 
Investments accounted for by the cost method, net of writedowns                     
Publicly traded companies:                    
Cogeco Cable Inc. 7,253,800
Subordinate Voting Common shares
 
$
157,770
   
75,758
   
75,758
 
Cogeco Inc. 2,724,800 Subordinate Voting Common shares    
52,452
   
28,610
   
28,610
 
Other publicly traded companies    
19,904
   
3,550
   
7,508
 

           
$
230,126
   
107,918
   
111,876
 
Private companies          
14,548
   
16,570
 

                 
$
128,060
 
$
229,221
 


Blue Jays Holdco
 
On January 5, 2004, the Company paid the remaining amount due related to the purchase of the 20% minority interest in the Blue Jays for approximately $39.1 million. This payment had no impact on the carrying value of the investment, as this liability was recorded at the date of acquisition.
 
Effective April 1, 2001, Rogers Telecommunications Ltd. (“RTL”), a company controlled by the controlling shareholder of the Company, acquired the Class A Preferred Shares of a subsidiary of RCI that owns the Blue Jays (“Blue Jays Holdco”) for $30.0 million. On July 31, 2004, Blue Jays Holdco redeemed and cancelled the 30,000 Class A Preferred shares for $30.0 million, resulting in Blue Jays Holdco becoming a wholly-owned subsidiary of the Company. This redemption had no impact on net income, as the Company had previously recorded 100% of the losses of Blue Jays Holdco.
 

  
Rogers Communications Inc. 51 Third Quarter 2004

 

As a result of the consolidation of the Blue Jays, the net assets included on consolidation effective July 31, 2004 are as follows:
 
     

As at

 
(In thousands of dollars)    

 July 31, 2004

 
Assets:        
Accounts receivable
 
$
32,169
 
Cash and cash equivalents
   
70
 
Other current assets
   
3,334
 
Property, plant and equipment
   
7,166
 
Goodwill
   
95,509
 
Intangible assets
   
27,524
 
Other long-term assets
   
36,913
 
   
   
202,685
 
   
Liabilities:
       
Accounts payable and accrued liabilities
   
27,822
 
Unearned revenue
   
10,869
 
Other long-term liabilities
   
31,151
 
   
   
$
69,842
 
   
Net reduction in investment
  $
(132,843
)
   
 
3.
Acquisitions:
 
On January 2, 2004, the Company entered into a partnership with CTV Specialty Television Inc. (“CTV”) in which it acquired 50% of CTV’s mobile production and distribution business. The interest in the partnership, “Dome Productions”, was acquired for cash of $21.3 million, net of cash acquired. The final purchase price is subject to adjustments for working capital items and the allocation of the purchase price to the net assets acquired is not yet finalized.
 

  
Rogers Communications Inc. 52 Third Quarter 2004 

 


 
4.
Long-Term Debt:
 
     
Interest
   
September 30,
   
December 31, 
(in thousands of dollars)
Rate
   

2004

   
2003

 
(A)
Corporate:
                 
 
(i)
Convertible Debentures, due 2005
5.75
%
 
$
272,436
   
271,197
 
 
(ii)
Senior Notes, due 2006
10.50
%
   
75,000
   
75,000
 

 
             
347,436
   
346,197
 
(B)
Cable:
                 
 
(i)
Bank credit facilities
Floating
     
-
   
36,000
 
 
(ii)
Senior Secured Second Priority Notes, due 2005
10.00
%
   
368,469
   
376,777
 
 
(iii)
Senior Secured Second Priority Notes, due 2007
7.60
%
   
450,000
   
450,000
 
 
(iv)
Senior Secured Second Priority Notes, due 2012
7.875
%
   
442,365
   
452,340
 
 
(v)
Senior Secured Second Priority Notes, due 2013
6.25
%
   
442,365
   
452,340
 
 
(vi)
Senior Secured Second Priority Debentures, due 2014
5.50
%
   
442,365
   
-
 
 
(vii)
Senior Secured Second Priority Debentures, due 2014
9.65
%
   
-
   
300,000
 
 
(viii)
Senior Second Priority Debentures, due 2032
8.75
%
   
252,780
   
258,480
 
 
(ix)
Senior Subordinated Debentures, due 2015
11.00
%
   
143,674
   
146,914
 

 
             
2,542,018
   
2,472,851
 
(C)
Wireless:
                 
 
(i)
Bank credit facilities
Floating
     
-
   
138,000
 
 
(ii)
Senior Secured Notes, due 2006
10.50
%
   
160,000
   
160,000
 
 
(iii)
Senior Secured Notes, due 2007
8.30
%
   
-
   
253,453
 
 
(iv)
Senior Secured Debentures, due 2008
9.375
%
   
-
   
430,589
 
 
(v)
Senior Secured Notes, due 2011
9.625
%
   
619,311
   
633,276
 
 
(vi)
Senior Secured Notes, due 2014
6.375
%
   
947,925
   
-
 
 
(vii)
Senior Secured Debentures, due 2016
9.75
%
   
195,778
   
200,193
 
 
(viii)
Senior Subordinated Notes, due 2007
8.80
%
   
-
   
231,443
 

 
             
1,923,014
   
2,046,954
 
(D)
Media:
                 
   
Bank credit facility - Media
Floating
     
-
   
63,500
 
Obligations under mortgages and capital leases and other
Various
     
32,174
   
40,730
 

 
             
4,844,642
   
4,970,232
 
Less current portion (Note 5)
       
(371,668
)
 
(11,498
)

 
           
$
4,472,974
 
$
4,958,734
 

Issued:
 
On February 20, 2004, Wireless issued US$750.0 million 6.375% Senior Secured Notes due 2014.
 
On March 26, 2004, Wireless entered into US$750.0 million notional amount of cross-currency interest rate exchange agreements to reduce Wireless’ exposure to changes in the exchange rate of the U.S. dollar as compared to the Canadian dollar.
 
On March 8, 2004, Cable issued US$350.0 million 5.50% Senior Secured Second Priority Notes, due 2014.

 
  
Rogers Communications Inc. 53 Third Quarter 2004

 

Redeemed:
 
On February 20, 2004, Wireless unwound US$333.2 million cross-currency interest rate exchange agreements for cash proceeds of $58.4 million. On March 26, 2004, Wireless redeemed its US$196.1 million Senior Secured Notes, US$179.1 million Senior Subordinated Notes and US$333.2 million Senior Secured Debentures for an aggregate US$734.7 million, including payment of redemption premiums. These transactions resulted in a loss on the repayment of long-term debt of $2.3 million, which consisted of redemption premiums of $34.7 million and $7.8 million related to the write-off of deferred financing costs, offset by a $40.2 million gain on the release of the deferred transition gain related to the cross-currency interest rate exchange agreements that were unwound during the quarter.
 
On February 23, 2004, Cable redeemed $300.0 million of its Senior Secured Second Priority Debentures for $314.5 million including redemption premiums, resulting in a loss on the repayment of debt of $18.0 million.
 
See also Note 15 for subsequent events related to long-term debt.

5.
Derivative Instruments:
 
The carrying value of the derivative instruments represents the impact of the differences in foreign exchange rates under the cross-currency interest rate exchange agreements used to hedge, for accounting purposes, long-term debt denominated in U.S. dollars and the spot foreign exchange rate at the balance sheet date. In the prior year, this amount was recorded as part of long-term debt on the consolidated balance sheet. The comparative amount as at December 31, 2003 has been reclassified to reflect the current year’s financial statement presentation.

6.
Deferred Transitional Gain:
 
The deferred transitional gain arose from changes between mark-to-market accounting and hedge accounting related to cross-currency interest rate exchange agreements. The transitional gain is being amortized to income over the shorter of the remaining life of the debt and the term of the exchange agreements. Amortization for the three months ended September 30, 2004 totalled $3.8 million.

  
Rogers Communications Inc. 54 Third Quarter 2004

 


 
7.
Shareholders’ Equity:
 
   
September 30,
 
December 31,
(In thousands of dollars)  
 2004
2003
 

  
Capital stock issued, at stated value:              
Preferred shares:              
  Held by subsidiary companies:              
   

60,000

     Series XXVII  (2003 - 60,000)  
$
60,000
 
$
60,000
 
   

818,300

     Series XXX     (2003 - 818,300)    
10,000
   
10,000
 
   

300,000

     Series XXXI    (2003 - 300,000)    
300,000
   
300,000
 

           
370,000
   
370,000
 
  Held by members of the Company's share purchase plans:              
   

Nil

    Series E Convertible shares (2003-104,488)    
-
   
1,787
 
Common shares:              
   

56,235,394

    Class A Voting shares    
72,313
   
72,313
 
              (2003 - 56,235,394)              
   

188,856,821

    Class B Non-Voting shares              
              (2003 - 177,241,646)    
306,851
   
287,978
 

           
749,164
   
732,078
 
Deduct:              
  Amounts receivable from employees under certain share purchase plans    
-
   
(1,186
)
                     
  Preferred shares of the Company held by subsidiary companies    
(370,000
)
 
(370,000
)

Total capital stock    
379,164
   
360,892
 
                     
Convertible Preferred Securities    
576,000
   
576,000
 
Contributed surplus    
1,431,741
   
1,169,924
 
Deficit    
(380,667
)
 
(339,436
)

Shareholders' Equity  
$
2,006,238
 
$
1,767,380
 

 
(i)
During the nine months ended September 30, 2004, the Company completed the following capital stock transactions:
   
 
a)    On April 15, 2004, the Company filed a final shelf prospectus in all of the provinces in Canada and in the U.S. under which it will be able to offer up to aggregate of US$750 million of Class B Non-Voting shares, preferred shares, debt securities, warrants, share purchase contracts or units, or any combination thereof, for a period of 25 months;
   
 
b)    On June 16, 2004, 9,541,985 Class B Non-Voting shares were issued under the shelf prospectus for net cash proceeds of $238.9 million;
   
 
c)    1,970,088 Class B Non-Voting shares were issued to employees upon the exercise of stock options for cash of $24.1 million;
   
 
d)    103,102 Series E Convertible Preferred shares with a value of $1.8 million were converted to 103,102 Class B Non-Voting shares, and 1,386 Series E Convertible Preferred shares were cancelled upon their expiry in April 2004.
   
 
As a result of the above transactions, $245.8 million of the issued amounts related to Class B Non-Voting shares was recorded in contributed surplus.
 
(ii)
Convertible Preferred Securities:
   
 
In August 2004, the Company and Microsoft Corporation, the holder of the Convertible Preferred Securities, agreed to amend the terms of such securities whereby certain transfer restrictions will terminate on March 28, 2006 unless a qualifying offer to purchase these securities is made by the Company. In the event such transfer restrictions terminate, during a three month period subsequent to March 28, 2006 the Company has the option

 

  
Rogers Communications Inc. 55 Third Quarter 2004

 

 
  to extend the maturity of these securities for up to three years from the original August 11, 2009 maturity date.
   
(iii)
Stock-based compensation:
   
 
a)    On January 1, 2004, the Company adopted CICA Handbook Section 3870 and recorded a charge to opening retained earnings of $7.0 million for stock options granted to employees on or after January 1, 2002 (Note 1(c)).
   
 
During the three months and nine months ended September 30, 2004, the Company recorded compensation expense of approximately $3.3 million and $11.5 million, respectively, related to stock options granted to employees.
   
 
As a result of the above transactions, $18.5 million was recorded in contributed surplus. This was offset by the change related to the non-controlling interest share of stock compensation expense of $2.5 million, which together with the change in contributed surplus related to shares issued, increased the contributed surplus by $261.8 million.
   
 
b)    Based on stock options issued subsequent to January 1, 2002, the stock-based compensation expense for the three months and nine months ended September 30, 2003 would have been increased by $1.9 million and $4.1 million, respectively, and pro forma net income (loss) for the three months and nine months ended September 30, 2003 would have been a loss of $19.3 million and net income of $56.3 million, respectively, or a loss of $0.14 per share and earnings of $0.09 per share (basic and diluted), respectively.
   
 
The weighted average estimated fair value at the date of the grant for RCI options granted for the nine months ended September 30, 2004 was $11.90 per share (2003 - $10.64). There were no RCI options granted for the three months ended September 30, 2004 and 2003. There were no Wireless options granted for the three months and nine months ended September 30, 2004. The weighted average estimated fair value at the date of the grant for Wireless options granted for the nine months ended September 30, 2003 was $10.59 per share. The “fair value” of each option granted was estimated on the date of the grant using the Black-Scholes Option Pricing Model with the following assumptions:

   
Nine Months Ended Sept 30,
 
   
2004
 
2003
 

 
Risk-free interest rate - RCI's options
   
4.38
%
 
4.41
%
Risk-free interest rate - Wireless options
   
-
   
4.66
%
Dividend yield - RCI's options
   
0.40
%
 
-
 
Volatility factor of the future expected market price of Wireless Class B Restricted Voting shares
   
-
   
56.14
%
Volatility factor of the future expected market price of RCI's Class B Non-Voting shares
   
45.24
%
 
49.88
%
Weighted average expected life Wireless options
   
-
   
5 years
 
Weighted average expected life of RCI's options
   
6.1 years
   
6.6 years
 



  
Rogers Communications Inc. 56 Third Quarter 2004

 


8.
Calculation of Earnings (Loss) Per Share:
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,
(In thousands, except per share amounts)     
2004

 2003

2004
2003

 
 
 
Numerator:                          
  Net income (loss) for the period  
$
61,584
 
$
(17,442
)
$
2,289
 
$
60,354
 
  Distribution on Convertible Preferred Securities    
(8,250
)
 
(8,250
)
 
(24,750
)
 
(21,546
)
  Dividends accreted on Convertible Preferred Securities    
(5,259
)
 
(5,035
)
 
(15,607
)
 
(14,943
)
 
Net income (loss) - basic and diluted  
$
48,075
 
$
(30,727
)
$
(38,068
)
$
23,865
 
 
Denominator:                          
  Weighted average number of Class A and Class B shares outstanding:                          
   
Basic
   
244,951
   
232,221
   
238,502
   
223,608
 
   
Diluted
   
248,984
   
232,221
   
238,502
   
227,615
 
  Earnings (loss) per share                          
   
Basic
 
$
0.20
   
($0.13
)
 
($0.16
)
$
0.11
 
   
Diluted
 
$
0.19
   
($0.13
)
 
($0.16
)
$
0.10
 


For the three months ended September 30, 2004, the effect of potentially dilutive securities, including the Convertible Debentures and the Convertible Preferred Securities, were excluded from the computation of diluted earnings per share as their effect is anti-dilutive. In addition, stock options totalling approximately 4.1 million that are anti-dilutive were excluded from the calculation.
 
9.
Pensions:
 
For the three months and nine months ended September 30, 2004, the Company has recorded pension expense in the amount of $1.5 million and $4.9 million, respectively (2003 - $2.5 million and $8.5 million, respectively). In addition, expense for the three months and nine months ended September 30, 2004 related to supplemental executive retirement plans that are unfunded were $0.9 million and $3.0 million, respectively.
 
10.
Employee Share Accumulation Plan:
 
Effective in the first quarter of 2004, the Company launched an employee share accumulation program that allows employees to voluntarily participate in a share purchase program. Under the terms of the program, employees of the Company can contribute a specified percentage of their regular earnings through payroll deductions. The designated administrator of the plan then purchases Class B Non-Voting shares of the Company or, in the case of Wireless employees, Class B Restricted Voting shares of that company, on the open market, on behalf of the employee.
 
At the end of each quarter, the Company makes a contribution of 25% of the employee’s contribution in the quarter. The administrator then uses this amount to purchase additional shares of the Company or of Wireless on behalf of the employee, as outlined above.
 
The Company records its contribution as compensation expense, which amounted to $0.3 million and $0.8 million for the three months and nine months ended September 30, 2004, respectively.
 
11.
Restricted Share Units:
 
Effective March 10, 2004, the Company created the 2004 Restricted Share Unit Plan which enables employees, officers and directors of the Company and participating companies to participate in the growth and development of the Company by providing such persons with the opportunity, through Restricted Share Units, to acquire a proprietary interest in the Company.

  
Rogers Communications Inc. 57 Third Quarter 2004

 

Under the terms of the plan, Restricted Share Units are issued to the participant, and the units issued vest over a period not to exceed three years from the grant date.

On the vesting date, the Company shall redeem all of the participants’ Restricted Share Units in cash or by issuing one Class B Share for each Restricted Share Unit. The Company has reserved 2,344,591 Class B Shares for issuance under this plan.

As at September 30, 2004, 50,916 Restricted Units were outstanding related to Units issued on April 20, 2004. These Restricted Units vest at the end of three years from the grant date. The Company records compensation expense equally over the vesting period, taking into account fluctuations in the market price of the Class B Shares. Compensation expense for the three months and nine months ended September 30, 2004 related to these Restricted Units were $0.1 million and $0.2 million, respectively.
 


  
Rogers Communications Inc. 58 Third Quarter 2004

 


12.
Segmented Information:

As discussed in Note 2, effective July 31, 2004, the Company obtained control of the Blue Jays and accordingly began to consolidate their results of operations. The Blue Jays are a separate operating segment and accordingly, the results for the three months and nine months ended September 30, 2004 presented below include the Blue Jays as a separate segment since July 31, 2004.
 
For the Three Months Ended September 30, 2004 
                 
Corporate items
 
Consolidated
(in thousands of dollars) 
 
Cable
 
Wireless
 
Media
 
Blue Jays
 
and eliminations
 
Totals

Operating revenue
 
$
489,371
 
$
721,136
 
$
206,757
 
$
42,062
 
$
(25,638
)
$
1,433,688
 
Cost of sales
   
36,048
   
151,675
   
33,007
   
-
   
-
   
220,730
 
Sales and marketing
   
68,300
   
89,605
   
43,408
   
2,327
   
-
   
203,640
 
Operating, general and administrative expenses
   
211,880
   
210,291
   
106,296
   
48,800
   
(23,924
)
 
553,343
 
Management fees
   
9,787
   
2,919
   
3,223
   
-
   
(15,929
)
 
-
 
Depreciation and amortization
   
112,199
   
118,944
   
22,446
   
1,591
   
677
   
255,857
 

Operating income (loss)
   
51,157
   
147,702
   
(1,623
)
 
(10,656
)
 
13,538
   
200,118
 
Interest:
                                     
    Long-term debt
   
(60,909
)
 
(47,630
)
 
(1,518
)
 
(414
)
 
(5,888
)
 
(116,359
)
    Intercompany
   
(7
)
 
-
   
(11,508
)
 
-
   
11,515
   
-
 
Intercompany dividends
   
-
   
-
   
10,788
   
-
   
(10,788
)
 
-
 
Gain on sale of investments
   
-
   
1,445
   
-
   
-
   
68
   
1,513
 
Writedown of investments
   
-
                     
-
   
-
 
Loss from investments accounted for by the equity method
   
-
   
-
   
341
   
-
   
(3,774
)
 
(3,433
)
Loss on repayment of long-term debt
   
-
   
-
   
-
   
-
   
-
   
-
 
Change in fair value of derivative instruments
   
(2,713
)
 
(5,206
)
 
-
   
-
   
-
   
(7,919
)
Foreign exchange (loss)
   
9,512
   
10,783
   
190
   
166
   
15,153
   
35,804
 
Investment and other income (loss)
   
73
   
2,591
   
(137
)
 
(19
)
 
1,203
   
3,711
 
Income tax reduction (expense)
   
(1,472
)
 
(1,301
)
 
399
   
(1,039
)
 
42
   
(3,371
)
Non-controlling interest
   
-
   
-
   
-
   
-
   
(48,480
)
 
(48,480
)

Net income (loss) for the period
 
$
(4,359
)
$
108,384
 
$
(3,068
)
$
(11,962
)
$
(27,411
)
$
61,584
 

Plant, property and equipment expenditures
 
$
126,523
 
$
89,911
 
$
3,951
 
$
179
 
$
584
 
$
221,147
 

 
For the Three Months Ended September 30, 2003 
             
Corporate items
 

Consolidated

(In thousands of dollars) 
 
Cable
 
Wireless
 
Media
 
and eliminations
 
Totals

Operating revenue
 
$
445,646
 
$
588,615
 
$
194,691
 
$
(17,329
)
$
1,211,623
 
Cost of sales
   
29,040
   
94,610
   
30,425
   
-
   
154,075
 
Sales and marketing costs
   
49,293
   
85,233
   
40,963
   
(1
)
 
175,488
 
Operating, general and administrative expenses
   
199,728
   
186,477
   
102,315
   
(6,566
)
 
481,954
 
Management fees
   
8,823
   
2,834
   
2,459
   
(14,116
)
 
-
 
Depreciation and amortization
   
122,938
   
129,069
   
8,924
   
735
   
261,666
 

Operating income (loss)
   
35,824
   
90,392
   
9,605
   
2,619
   
138,440
 
Interest:
                               
    Long-term debt
   
(61,823
)
 
(49,339
)
 
(2,036
)
 
(8,746
)
 
(121,944
)
    Intercompany
   
(7
)
 
-
   
(11,224
)
 
11,231
   
-
 
Intercompany dividends
   
1,504
   
-
   
10,925
   
(12,429
)
 
-
 
Gain on sale of other investments
   
-
   
305
   
1,107
   
11,480
   
12,892
 
Loss on repayment of long-term debt
   
-
   
-
   
-
   
(17,242
)
 
(17,242
)
Loss from investments accounted for by the equity method
   
-
   
-
   
459
   
(11,949
)
 
(11,490
)
Foreign exchange gain (loss)
   
1,507
   
2,008
   
85
   
1,778
   
5,378
 
Investment and other income (loss)
   
(270
)
 
546
   
(625
)
 
(1,234
)
 
(1,583
)
Income tax expense
   
(1,735
)
 
(1,171
)
 
(119
)
 
(14
)
 
(3,039
)
Non-controlling interest
   
-
   
-
   
-
   
(18,854
)
 
(18,854
)

Net Income (loss) for the period
 
$
(25,000
)
$
42,741
 
$
8,177
 
$
(43,360
)
$
(17,442
)

Plant, property and equipment expenditures
 
$
122,081
 
$
116,379
 
$
6,068
 
$
194
 
$
244,722
 



  
Rogers Communications Inc. 59 Third Quarter 2004

 


12.
Segmented Information (continued):
 
For the Nine Months Ended September 30, 2004 
                 
Corporate items
 
Consolidated
(In thousands of dollars) 
 
Cable
 
Wireless
 
Media
 
Blue Jays
 
and eliminations
 
total

Operating revenue
 
$
1,437,291
 
$
1,969,896
 
$
653,379
 
$
42,062
 
$
(60,696
)
$
4,041,932
 
Cost of sales
   
105,926
   
357,527
   
102,740
   
-
   
-
   
566,193
 
Sales and marketing
   
185,920
   
266,447
   
137,023
   
2,327
   
-
   
591,717
 
Operating, general and administrative expenses
   
627,822
   
609,630
   
344,280
   
48,800
   
(30,131
)
 
1,600,401
 
Management fees
   
28,746
   
8,756
   
9,739
   
-
   
(47,241
)
 
-
 
Depreciation and amortization
   
348,366
   
357,327
   
43,342
   
1,591
   
1,849
   
752,475
 

Operating income
   
140,511
   
370,209
   
16,255
   
(10,656
)
 
14,827
   
531,146
 
Interest:
                                     
    Long-term debt
   
(181,842
)
 
(152,422
)
 
(6,980
)
 
(414
)
 
(17,685
)
 
(359,343
)
    Intercompany
   
(21
)
 
-
   
(32,253
)
 
-
   
32,274
   
-
 
Intercompany dividends
   
-
   
-
   
32,188
   
-
   
(32,188
)
 
-
 
Gain on sale of investments
   
-
   
1,445
   
-
   
-
   
4,034
   
5,479
 
Loss on repayment of long-term debt
   
(18,013
)
 
(2,314
)
 
-
   
-
   
-
   
(20,327
)
Writedown of investments
   
(494
)
 
-
               
(3,586
)
 
(4,080
)
Gain (loss) from investments accounted for by the equity method
   
-
   
-
   
936
   
-
   
(20,569
)
 
(19,633
)
Change in fair value of derivative instruments
   
37,119
   
(9,046
)
 
-
   
-
   
-
   
28,073
 
Foreign exchange gain (loss)
   
(49,719
)
 
(46,369
)
 
(50
)
 
166
   
7,406
   
(88,566
)
Investment and other income (loss)
   
(309
)
 
3,646
   
(681
)
 
(19
)
 
8,935
   
11,572
 
Income tax reduction (expense)
   
(4,288
)
 
(3,947
)
 
(219
)
 
(1,039
)
 
1,114
   
(8,379
)
Non-controlling interest
   
-
   
-
   
-
   
-
   
(73,653
)
 
(73,653
)

Net income (loss) for the period
 
$
(77,056
)
$
161,202
 
$
9,196
 
$
(11,962
)
$
(79,091
)
$
2,289
 

Plant, property and equipment expenditures
 
$
344,609
 
$
305,790
 
$
15,941
 
$
179
 
$
1,561
 
$
668,080
 

 
For the Nine Months Ended September 30, 2003 
             
Corporate items
 
Consolidated
(In thousands of dollars) 
 
Cable
 
Wireless
 
Media
 
and eliminations
 
total

Operating revenue
 
$
1,313,030
 
$
1,618,195
 
$
611,123
 
$
(42,132
)
$
3,500,216
 
Cost of sales
   
91,711
   
252,009
   
95,026
   
-
   
438,746
 
Sales and marketing costs
   
146,793
   
250,086
   
125,876
   
(380
)
 
522,375
 
Operating, general and administrative expenses
   
587,775
   
555,449
   
326,115
   
(9,830
)
 
1,459,509
 
Management fees
   
25,971
   
8,502
   
8,173
   
(42,646
)
 
-
 
Depreciation and amortization
   
363,448
   
373,425
   
26,846
   
2,694
   
766,413
 

Operating income
   
97,332
   
178,724
   
29,087
   
8,030
   
313,173
 
Interest:
                               
    Long-term debt
   
(177,754
)
 
(146,948
)
 
(5,453
)
 
(43,346
)
 
(373,501
)
    Intercompany
   
(2,858
)
 
-
   
(35,729
)
 
38,587
   
-
 
Intercompany dividends
   
4,488
   
-
   
32,433
   
(36,921
)
 
-
 
Gain on sale of investments
   
-
   
305
   
1,107
   
11,480
   
12,892
 
Loss on repayment of long-term debt
   
(5,945
)
 
-
   
-
   
(18,894
)
 
(24,839
)
Loss from investments accounted for by the equity method
   
-
   
-
   
1,059
   
(38,110
)
 
(37,051
)
Foreign exchange gain (loss)
   
34,842
   
107,780
   
(323
)
 
99,765
   
242,064
 
Investment and other income
   
97
   
556
   
(297
)
 
1,014
   
1,370
 
Income tax expense
   
(5,820
)
 
(3,927
)
 
(549
)
 
(3,248
)
 
(13,544
)
Non-controlling interest
   
-
   
-
   
-
   
(60,210
)
 
(60,210
)

Net Income (loss) for the period
 
$
(55,618
)
$
136,490
 
$
21,335
 
$
(41,853
)
$
60,354
 

Plant, property and equipment expenditures
 
$
335,125
 
$
292,865
 
$
27,583
 
$
411
 
$
655,984
 




  
Rogers Communications Inc. 60 Third Quarter 2004

 

13.
Consolidated Statement of Cash Flows - Supplemental Information:

The changes in non-cash working capital items are as follows:
 
   
Three Months Ended September 30,
 
Nine Months Ended September 30,
(In thousands of dollars)
 
2004
2003
2004
2003

 
 
 
    Decrease (increase) in accounts receivable
 
$
(26,165
)
$
(46,740
)
$
(35,183
)
$
(16,817
)
    Increase (decrease) in accounts payable and accrued liabilities
   
55,279
   
121,605
   
(58,062
)
 
15,270
 
    Increase (decrease) in unearned revenue
   
(1,962
)
 
(3,950
)
 
8,253
   
(1,995
)
    Increase (decrease) in deferred charges and other assets
   
(15,657
)
 
12,728
   
(35,343
)
 
(5,886
)

   
$
11,495
 
$
83,643
 
$
(120,335
)
$
(9,428
)

 
14.
Related Party Transactions:
 
The Company has entered into certain transactions in the normal course of business with AT&T Wireless Services, Inc. (“AWE”), a 34% shareholder of Wireless, and with certain broadcasters in which the Company has an equity interest as follows:

   
Three Months Ended September 30,
 
Nine Months Ended September 30, 
(In thousands of dollars)
 
2004
2003
2004
2003

 
 
 
Roaming revenue billed to AWE
 
$
(5,872
)
$
(4,409
)
$
(12,146
)
$
(10,098
)
Roaming expense paid to AWE
   
2,547
   
3,081
   
8,977
   
10,868
 
Fees paid to AWE for over-air activation
   
-
   
61
   
31
   
234
 
Access fees paid to broadcasters accounted for by the equity method
 
$
5,287
   
3,893
   
14,420
   
12,057
 

   
$
1,962
 
$
2,626
 
$
11,282
 
$
13,061
 


The Company has entered into certain transactions with companies, the partners or senior officers of which are directors of the Company and/or its subsidiary companies. During the three months and nine months ended September 30, 2004, total amounts paid by the Company to these related parties are as follows:
 
     
Three Months Ended September 30,
 
Nine Months Ended September 30, 
(In thousands of dollars)  
2004
2003
2004
2003

 
 
 
Supplemental:                          
 
Legal services and commissions paid on premiums for insurance coverage
   
1,425
   
1,143
   
3,279
   
4,043
 
 
Telecommunication and programming services
   
1,519
   
12,738
   
4,698
   
43,469
 
 
Interest charges and other financing fees
   
1,166
   
7,821
   
5,926
   
15,121
 

       
4,110
   
21,702
   
13,903
   
62,633
 

 
15.
Subsequent Events:
   
 
(a)
 
On September 30, 2004, Wireless, a subsidiary of RCI, mailed a cash offer to acquire all of the outstanding equity interests of Microcell Telecommunications Inc., a Canadian telecommunications company. The estimated cash cost is approximately $1.4 billion. Completion of the transaction is subject to the receipt of certain regulatory approvals and other conditions. The funding for this acquisition, if it is completed, will be comprised of the utilization of Wireless’ cash on hand, drawdowns under Wireless’ committed $700 million bank credit facility and proceeds from a bridge loan from RCI of up to $900 million. The bridge loan will have a term of up to two years from the date of drawdown and will be made on an unsecured subordinated basis. The loan will bear interest at 6% per annum and will be prepayable in whole or in part without penalty. RCI intends to fund the bridge loan of up to $900 million using cash on hand; cash to be received from Cable in the form of a return of capital and cash to be received from Media in the form of a partial repayment of an

  
Rogers Communications Inc. 61 Third Quarter 2004

 


 
   
intercompany advance made to Media by RCI. Each of Cable and Media will make drawdowns under its committed bank credit facilities to fund the cash transfers to RCI.
     
 
(b)
On October 8, 2004 Wireless and its bank lenders entered into an amending agreement to Wireless’ $700 million bank credit facility that provided, among other things, for a two-year extension to the maturity date and the reduction schedule so that the bank credit facility now reduces by $140 million on each of April 30, 2008 and April 30, 2009 with the maturity date on April 30, 2010. The proviso for early maturity in the event that Rogers Wireless’ 10 ½% senior secured notes due 2006 are not repaid (by refinancing or otherwise) on or prior to December 31, 2005 has been eliminated. In addition, certain financial ratios to be maintained on a quarterly basis have been made less restrictive; the restriction on the annual amount of PP&E expenditures has been eliminated; and the restriction on the payment of dividends and other shareholder distributions has been eliminated other than in the case of a default or event of default under the terms of the bank credit facility.
     
 
(c)
On October 13, 2004, the Company announced the completion of its purchase of the 48,594,172 Class B Restricted Voting shares of Wireless owned by JVII General Partnership, a partnership owned by AWE, for a cash price of $36.37 per share for a total of approximately $1,767 million. The number of Class B Restricted Voting shares purchased reflects the requisite conversion of the Class A Multiple Voting Shares owned by JVII to such Class B shares.

   
With the completion of the purchase, the Company beneficially owns 64,911,816 Class B Restricted Voting shares, representing approximately 80.9% of the issued and outstanding Class B Restricted Voting shares; and 62,820,371 Class A Multiple Voting shares, representing 100% of the issued and outstanding Class A Multiple Voting shares; combined representing a total ownership position of approximately 89.3% of the total issued and outstanding shares of both classes of such shares of Rogers Wireless.
     
   
The Company funded the approximate $1,767 million cash purchase price of the 48.6 million Rogers Wireless shares through a $1.75 billion secured bridge credit facility with a term of up to two years to October 12, 2006. The facility was provided by a group of Canadian financial institutions and is secured by a pledge of all of the shares of Rogers Cable and Rogers Wireless that are owned by RCI or any of its subsidiaries. The Company may borrow at various rates, including the bank prime rate plus 0.50% to 2.25% per annum, the bankers’ acceptance rate plus 1.50% to 3.25% per annum and the London Inter-Bank Offered Rate (“LIBOR”) plus 1.50% to 3.25% per annum. The bridge credit facility contains mandatory repayments, subject to certain exceptions, from the incurrence of debt and/or equity at RCI or Rogers Wireless. The bridge credit facility also requires the maintenance of certain financial ratios on a quarterly basis.
     
   
For accounting purposes, this will be treated as the acquisition of approximately 34% of Rogers Wireless. Accordingly, on a consolidated basis, the Company will record the fair value increments of the assets and liabilities of Rogers Wireless as at October 13, 2004, including intangible assets, and will reduce its non-controlling interest. The excess purchase price over the fair value of the net assets will be recorded as goodwill.

  
Rogers Communications Inc. 62 Third Quarter 2004

 
 
  The Company is currently determining the fair values of the acquired net assets. Using the September 30, 2004 accounts of Wireless, the excess of the purchase price of $1,767 million over the book value of the net assets acquired is approximately $1,553 million.
   
16.
Contingent Liabilities:

On August 9, 2004, a proceeding under the Class Actions Act (Saskatchewan) has been brought against Wireless and other providers of wireless communications services in Canada. The proceeding involves allegations of breach of contract by wireless customers, misrepresentation and false advertising. The plaintiffs seek unquantified damages from the defendant wireless communications service providers. Wireless believes it has good defences to the allegations. The proceeding has not been certified as a class action and it is too early to determine whether it will qualify for certification as a class action.

About the Company:
 
Rogers Communications Inc. (TSX: RCI.A and RCI.B; NYSE: RG) is a diversified Canadian communications and media company. It is engaged in cable television, high-speed Internet access and video retailing through Canada’s largest cable television provider, Rogers Cable Inc.; in wireless voice and data communications services through Canada’s leading national GSM/GPRS cellular provider, Rogers Wireless Communications Inc.; and in radio, television broadcasting, televised shopping and publishing businesses through Rogers Media Inc.

For Further Information (Investment Community):
 
Bruce M. Mann, 416.935.3532, bruce.mann@rci.rogers.com
Eric A. Wright, 416.935.3550, eric.wright@rci.rogers.com

For Further Information (Media):
 
Jan L. Innes, 416.935.3525, jan.innes@rci.rogers.com

Quarterly Investment Community Conference Call:
 
As previously announced, a live Webcast of the quarterly results conference call with the investment community will be broadcast via the Internet at www.rogers.com/webcast beginning at 10:00 a.m. ET on October 26, 2004. A re-broadcast of this call will be available on the Webcast Archive page of the Investor Relations section of www.rogers.com for a period of at least two weeks following the call.

 

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Rogers Communications Inc.

63

Third Quarter 2004