EXHIBIT (a)(5)(F)

                              FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE;                                CONTACT:
TUESDAY, AUGUST 27, 2002                              MACKENZIE PARTNERS, INC.
                                                      LEX FLESHER (212) 929-5500

                 VICTORINOX AG COMPLETES SWISS ARMY TENDER OFFER

         IBACH, SWITZERLAND - August 27, 2002 - Victorinox AG ("Victorinox")
announced today that its wholly owned subsidiary, SABI Acquisition Corp., has
completed its cash tender offer for all of the outstanding shares of common
stock of Swiss Army Brands, Inc. ("Swiss Army") (NASDAQ: SABI) not already owned
by Victorinox and its affiliates.

         The tender offer expired at 12:00 midnight, New York City time, on
Monday, August 26, 2002. Based on a preliminary count, 2,564,415 shares of Swiss
Army common stock had been tendered and not withdrawn. The tendered shares,
together with the shares currently held by Victorinox and its affiliates,
constitute approximately 98.8% of the outstanding common stock.

         In the second step of the transaction, Victorinox will merge SABI
Acquisition Corp. with and into Swiss Army. As a result, each share of Swiss
Army common stock not previously purchased in the tender offer (other than
shares owned by SABI Acquisition Corp. and its affiliates, and shares held by
stockholders who seek appraisal right under Delaware law) will be converted into
the right to receive $9.00 per share, without any interest. The merger is not
subject to the approval of the holders of the remaining shares of Swiss Army and
will be completed within the next few days. Stockholders who did not tender
their shares pursuant to the tender offer will receive thereafter information
from the company regarding the surrender of their certificates for payment.

         For further information, please contact MacKenzie Partners, Inc., the
information agent, for the tender offer, at (800) 322-2885.