EXHIBIT (a)(1)(G)

                                                        [Swiss Army Brands Logo]

                                                        Peter W. Gilson
                                                        Chairman and CEO

                                  July 23, 2002


Dear Stockholder:

         Today, SABI Acquisition Corp. (the "Purchaser"), a wholly owned
subsidiary of Victorinox AG ("Victorinox") has commenced a tender offer to
purchase all outstanding shares of common stock of Swiss Army Brands, Inc.
("SABI"), par value $.10 per share, not owned by Victorinox and its affiliates
at a price of $9.00 per share, net to the seller in cash upon the terms and
subject to the conditions set forth in the enclosed Offer to Purchase and
related materials. The tender offer is currently scheduled to expire at 12:00
midnight, New York time, on Monday August 19, 2002.

         A special committee of SABI's board of directors (the "Special
Committee") has determined that the tender offer is advisable, fair to and in
the best interests of SABI's stockholders. In arriving at its recommendation,
the Special Committee gave careful consideration to a number of factors that are
described in the enclosed Schedule 14D-9, including, among other things, the
opinion of its financial advisor, Needham & Co., Inc. ("Needham"), to the effect
that the consideration to be received by stockholders pursuant to the tender
offer was fair, from a financial point of view, to stockholders, as of the date
of that opinion. A discussion of Needham's financial analysis can be found in
SABI's enclosed Schedule 13E-3. Please read the Schedule 14D-9 and the Schedule
13E-3 carefully.

         The enclosed Offer to Purchase and Letter of Transmittal set forth the
terms and conditions of the Purchaser's tender offer and provide instructions as
to how to tender your shares. We urge you to read all of the enclosed materials
carefully.


                                                            Very truly yours,

                                                            /s/ Peter W. Gilson
                                                            Peter W. Gilson
                                                            Chairman and CEO