ex99-1.htm

Keefe, Bruyette & Woods
Greenbrier Resort, 2011

September 15-16, 2011

Forward looking statements

This news release contains certain forward-looking statements that are included
pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. Such information involves risks and uncertainties that could result in the
Company's actual results differing from those projected in the forward-looking
statements. Important factors that could cause actual results to differ materially from
those discussed in such forward-looking statements include, but are not limited to,
(1) the Company may incur additional loan loss provision due to negative credit
quality trends in the future that may lead to a deterioration of asset quality; (2) the
Company may incur increased charge-offs in the future; (3) the Company may
experience increases in the default rates on previously securitized loans that would
result in impairment losses or lower the yield on such loans; (4) the Company may
not continue to benefit from strong recovery efforts on previously securitized loans
resulting in improved yields on these assets; (5) the Company could have adverse
legal actions of a material nature; (6) the Company may face competitive loss of
customers; (7) the Company may be unable to manage its expense levels; (8) the
Company may have difficulty retaining key employees; (9) changes in the interest
rate environment may have results on the Company’s operations materially different
from those anticipated by the Company’s market risk management functions; (10)
changes in general economic conditions and increased competition could adversely
affect the Company’s operating results; (11) changes in other regulations and
government policies affecting bank holding companies and their subsidiaries,
including changes in monetary policies, could negatively impact the Company’s
operating results; (12) the Company may experience difficulties growing loan and
deposit balances; (13) the current economic environment poses significant
challenges for us and could adversely affect our financial condition and results of
operations; (14) continued deterioration in the financial condition of the U.S. banking
system may impact the valuations of investments the Company has made in the
securities of other financial institutions resulting in either actual losses or other than
temporary impairments on such investments; and (15) the effects of the Wall Street
Reform and Consumer Protection Act (the “Dodd-Frank Act”) recently adopted by
the United States Congress. Forward-looking statements made herein reflect
management's expectations as of the date such statements are made. Such
information is provided to assist stockholders and potential investors in
understanding current and anticipated financial operations of the Company and is
included pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. The Company undertakes no obligation to update any forward-
looking statement to reflect events or circumstances that arise after the date such
statements are made.

• Total Assets $2.7 bil

• Branches 68

• FTE 795

• Market Cap $416 mil

• Institutional Ownership 62%

• Average Daily Volume $1.8 mil

Date: September 9, 2011

City Holding Company

• Markets: Operates an extremely strong
retail/commercial franchise in stable markets
with disciplined competition

• Asset Quality: Strong compared to peers and
City’s management has recognized and dealt
with issues

• Performance: Has consistently outperformed
peers with respect to earnings, capital, and
liquidity

• Growth: Growing and succeeding in slow-
growth stable markets with targeted expansion
into new markets

Key markets

1st Branch Share & 9% Deposit Share

in Huntington WV/Ashland KY MSA

$4.2 Billion

1st Branch Share & 10% Deposit Share

in WV’s largest market; $5.7 Billion

1st & 27% Deposit Share

$1.9 Billion

2ndBranch Share & 8% Deposit

Share in Morgan, Berkeley

& Jefferson Co. WV

$2.1Billion

The key to City’s success: an
enviable deposit franchise

• Branches 68

• Average Deposits per Branch $32.9 MM

• Average Households per Branch 2,291

• Average Deposit Share 12.5%

• Average Household Share 42%

City’s deposit franchise:

($000’s omitted)	Deposits	Share	Branches	Share
Charleston MSA	$574,866	10%	17	17%
Huntington/Ashland MSA	$366,184	9%	13	12%
Beckley MSA	$322,515	28%	7	25%
Greenbrier County, WV (Lewisburg)	$179,306	25%	6	33%
Eastern Panhandle Counties	$172,615	8%	7	13%
Mason County, WV	$83,879	26%	3	33%
Braxton County, WV	$65,615	33%	3	38%
Paintsville, KY	$94,723	24%	2	22%

Low cost and stable deposits:

Data: December 31, 2010

Solid core deposits drive strong net
interest margin:

CHCO is well positioned with respect
to interest rate risk:

Immediate Basis Point Change in Interest Rates	Estimated Increase or Decrease in Net Income between 1-12 months
+400 Bp	+17.5%
+300 Bp	+12.0%
+200 Bp	6.8%
+100 Bp	1.4%

Data: June 30, 2011

Strong deposit franchise drives top
decile non-interest revenue:

*As of December 31, 2010. Non-interest
income excludes investment
gains/(losses)

Sample of 284 reporting publicly traded banks
and thrifts with assets between $1 and $10
billion as of December 31, 2010, excluding
investment gains/(losses)

Non-interest income is branch driven:

	2006	2007	2008	2009	2010
Branch Service Charges	42.6	44.4	46.0	45.0	40.0
Insurance	2.3	4.1	4.2	5.6	5.5
Investment Management	2.1	2.0	2.2	2.3	2.8
BOLI	2.4	2.5	2.9	3.3	3.4

City’s deposit franchise:

Branch Service Charges	2008	2009	2010	2011
Fiscal Year	46.0	45.0	40.0
1st Half of Year		21.7	20.7	18.9
1st Quarter	11.2	10.4	10.2	9.1
2nd Quarter	11.3
3rd Quarter	12.0		9.7
4th Quarter	11.5		9.6

Decreases in branch service charges reflect :

• Real-time processing in May 2010

• Regulation E in August 2011

Service Charge challenges:

• NSF - real-time processing - May 2010

• NSF - Regulation E - August 2010

• NSF - forthcoming OCC Guidance - 2012

• Durbin Amendment - July 2011

Service Charge competitive landscape:

	Actions
BB&T	$10 monthly svc charge
Chase	$12 monthly svc charge
United (UBSI)	Still offers free checking
Huntington	Still offers free checking
Fifth Third	$15 monthly svc charge
First Community (FCBC)	Still offers free checking

Asset quality:
A function of culture and market

• City’s loans are 60% retail/40% commercial

• City’s market area tends to be more stable

• Real estate prices in City’s market area have
been relatively stable

• City’s past-due loan trends are stable

• City’s non-performing asset levels are
stronger than peers

• City has been aggressive about charging
down non-performing loans

Conservative loan portfolio mix

City Holding Company

Peer Group

As of June 30, 2011

Sample of 283 publicly traded banks and thrifts with
assets between $1-$10 billion as of December 31, 2010

Retail loan facts:

• Residential real estate are 1,3,5 and 10 Yr
ARMs

• No sub-prime, interest-only, option adjustable

• Home equity loans include LOCs, fixed
amortizing loans, non-purchase adjustable
loans

• 65% of home equity loans are 1st lien position

• 66% of home equity loans have an LTV < 80%

• Ave loan balance for residential real estate is
$78,000

• Ave loan balance for home equity loans is
$35,000

Stable past-due loans (30+ days)
Past-due loans trends are stable and reflect
better economics in City’s core markets

Charge-off trends:

Source: FDIC, All Insured Depository Institutions

Non-performing assets & OREO

Source: FDIC, All Insured Depository Institutions

Net charge-offs: 2010
Net C/O: $7.4 MM (0.41% of Average Loans)
Provision $7.1 MM

Retail charge-offs: 2010

CHCO consistently strong performance

	2006	2007	2008	2009	2010	2010 Conference Attendee Median
Reported ROA	2.11%	2.03%	1.12%	1.63%	1.47%	0.95% — 1st of 9
ROTE	22.4%	21.0%	11.4%	18.0%	15.1%	10.85% — 2nd of 9
Tangible Common Equity/TA	10.1%	9.7%	8.83%	9.78%	10.01%	8.68% — 3rd of 9
NIM	4.56%	4.34%	4.64%	4.18%	4.06%	3.65% — 2nd of 9
Efficiency Ratio	44.5%	45.9%	46.3%	50.0%	51.6%	59.9% — 1st of 9
Non-Int Rev/Total Rev*	34%	34%	36%	37.9%	36.3%	25.7% — 2nd of 9
5 Yr Total Return thru Sept 9th					-12.5%	-30.4% - 3rd of 9

* Non-int rev excludes gain on Visa IPO; securities losses

Growth:
CHCO is positioned to achieve “reasonable
growth” in its core franchise

• Commercial

• Retail

• Insurance

• Trust & Investment Management

Commercial loan growth:
Success achieved due to community bank
orientation, strong team, strong underwriting,
and strong local economies

Deposit growth opportunity:
CHCO has many small deposit relationships;
peers tend to have larger commercial & public
deposits

	Branches	Deposits	Deposits/Branch
CHCO	68	$ 2.2 B	$33 million
BBT	36	$ 3.3 B	$92 million
JPM	20	$ 1.2 B	$60 million
UBSI	20	$ 1.2 B	$60 million
HBAN	14	$ 0.9 B	$64 million
FITB	10	$ 0.4 B	$40 million