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Lines of Business (Details)
visit in Millions, fan in Millions
1 Months Ended 3 Months Ended
Jan. 31, 2016
reporting_unit
Feb. 29, 2016
reporting_unit
Feb. 29, 2016
operating_segment
Sep. 30, 2016
fan
vertical
operating_segment
visit
Organization, Consolidation and Presentation of Financial Statements [Abstract]        
Number of operating segments 1 3 3 3
Number of verticals | vertical       13
Facebook fans | fan       13.5
Website visits | visit       14.4