Intangible Assets and Goodwill

6 Months Ended

Dec. 31, 2014

Goodwill and Intangible Assets Disclosure [Abstract]



		December 31, 2014										June 30, 2014
Description	Amortization Period	Amount			Accumulated Amortization				Carrying Value			Amount			Accumulated Amortization				Carrying Value

Wetpaint technology	84 months		$	10,600		$	(1,577	)		$	9,023		$	10,600		$	(820	)		$	9,780
Wetpaint trademarks	360 months		5,800			(200		)		5,600			5,800			(103		)		5,697
Wetpaint customer relationships	60 months		2,000			(417		)		1,583			2,000			(217		)		1,783
Wetpaint non-compete agreements	36 months		609			(211		)		398			609			(110		)		499
Watchpoints technology	36 months		—			—				—			4,209			(3,859		)		350
Loyalize software	36 months		—			—				—			2,350			(2,350		)		—
Dijit technology	84 months		1,820			(238		)		1,582			1,820			(108		)		1,712
Choose Digital intangible assets	84 months		5,797			(428		)		5,369			5,797			(14		)		5,783
Internally generated capitalized software	36 months		5,435			(3,211		)		2,224			5,244			(2,364		)		2,880
Other	various		326			(3		)		323			333			(7		)		326

Total			$	32,387		$	(6,285	)		$	26,102		$	38,762		$	(9,952	)		$	28,810

Amortization of intangible assets included in selling, general and administrative expenses for the six months ended December 31, 2014 and 2013 amounted to $2,899 and $1,756, respectively. Future annual amortization expense expected is as follows:



Years ending June 30,

2015	$	2,598
2016	4,729
2017	3,291
2018	3,198
2019	2,981

Goodwill consists of the following:



Description	December 31, 2014		June 30, 2014
Loyalize	$	2,953	$	2,953
Wetpaint	23,788		23,723
Dijit	2,492		1,945
Choose Digital	7,929		8,006

Total	$	37,162	$	36,627

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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