0001209191-15-071089.txt : 20150917 0001209191-15-071089.hdr.sgml : 20150917 20150917151908 ACCESSION NUMBER: 0001209191-15-071089 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150915 FILED AS OF DATE: 20150917 DATE AS OF CHANGE: 20150917 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 BUSINESS PHONE: 314-984-1000 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Moreton William W. CENTRAL INDEX KEY: 0001449672 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 151112111 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: ST LOUIS STATE: MO ZIP: 63127 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2015-09-15 0 0000724606 PANERA BREAD CO PNRA 0001449672 Moreton William W. 3630 SOUTH GEYER ROAD, SUITE 100 ST. LOUIS MO 63127 1 1 0 0 Executive Vice-Chairman Class A Common Stock 2015-09-15 4 S 0 2000 182.75 D 18830 D The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 31, 2015. /s/ Louis DiPietro, Attorney in Fact for William W. Moreton 2015-09-17