0001209191-12-052341.txt : 20121108 0001209191-12-052341.hdr.sgml : 20121108 20121108175443 ACCESSION NUMBER: 0001209191-12-052341 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20121107 FILED AS OF DATE: 20121108 DATE AS OF CHANGE: 20121108 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Moreton William W. CENTRAL INDEX KEY: 0001449672 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 121191187 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: ST LOUIS STATE: MO ZIP: 63127 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1212 BUSINESS ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 BUSINESS PHONE: 314-984-1000 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2012-11-07 0 0000724606 PANERA BREAD CO PNRA 0001449672 Moreton William W. 3630 SOUTH GEYER ROAD SUITE 100 ST. LOUIS MO 63127 1 1 0 0 CO-CEO, President Class A Common Stock 2012-11-07 4 M 0 644 44.41 A 24346 D Class A Common Stock 2012-11-07 4 S 0 644 167.67 D 23702 D Class A Common Stock 2012-11-07 4 F 0 312 166.82 D 23390 D Employee Stock Option (Right to Buy) 44.41 2012-11-07 4 M 0 644 0.00 D 2014-11-07 Class A Common Stock 644 644 D The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2012. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2012. The option vests in four (4) equal annual installments beginning November 7, 2010. /s/ Louis DiPietro, Attorney in Fact for William W. Moreton 2012-11-08