0001209191-12-052341.txt : 20121108
0001209191-12-052341.hdr.sgml : 20121108
20121108175443
ACCESSION NUMBER: 0001209191-12-052341
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20121107
FILED AS OF DATE: 20121108
DATE AS OF CHANGE: 20121108
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Moreton William W.
CENTRAL INDEX KEY: 0001449672
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 000-19253
FILM NUMBER: 121191187
MAIL ADDRESS:
STREET 1: 3630 SOUTH GEYER ROAD
STREET 2: SUITE 100
CITY: ST LOUIS
STATE: MO
ZIP: 63127
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: PANERA BREAD CO
CENTRAL INDEX KEY: 0000724606
STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812]
IRS NUMBER: 042723701
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1212
BUSINESS ADDRESS:
STREET 1: 3630 SOUTH GEYER ROAD
STREET 2: SUITE 100
CITY: SAINT LOUIS
STATE: MO
ZIP: 63127
BUSINESS PHONE: 314-984-1000
MAIL ADDRESS:
STREET 1: 3630 SOUTH GEYER ROAD
STREET 2: SUITE 100
CITY: SAINT LOUIS
STATE: MO
ZIP: 63127
FORMER COMPANY:
FORMER CONFORMED NAME: AU BON PAIN CO INC
DATE OF NAME CHANGE: 19940201
FORMER COMPANY:
FORMER CONFORMED NAME: AU BON PAIN COMPANY INC
DATE OF NAME CHANGE: 19920501
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2012-11-07
0
0000724606
PANERA BREAD CO
PNRA
0001449672
Moreton William W.
3630 SOUTH GEYER ROAD
SUITE 100
ST. LOUIS
MO
63127
1
1
0
0
CO-CEO, President
Class A Common Stock
2012-11-07
4
M
0
644
44.41
A
24346
D
Class A Common Stock
2012-11-07
4
S
0
644
167.67
D
23702
D
Class A Common Stock
2012-11-07
4
F
0
312
166.82
D
23390
D
Employee Stock Option (Right to Buy)
44.41
2012-11-07
4
M
0
644
0.00
D
2014-11-07
Class A Common Stock
644
644
D
The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2012.
The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2012.
The option vests in four (4) equal annual installments beginning November 7, 2010.
/s/ Louis DiPietro, Attorney in Fact for William W. Moreton
2012-11-08