0001209191-12-015397.txt : 20120305 0001209191-12-015397.hdr.sgml : 20120305 20120305085709 ACCESSION NUMBER: 0001209191-12-015397 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120301 FILED AS OF DATE: 20120305 DATE AS OF CHANGE: 20120305 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KUPSTAS MICHAEL J CENTRAL INDEX KEY: 0001244658 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 12664812 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: ST LOUIS STATE: MO ZIP: 63127 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1228 BUSINESS ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 BUSINESS PHONE: 314-984-1000 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0304 4 2012-03-01 0 0000724606 PANERA BREAD CO PNRA 0001244658 KUPSTAS MICHAEL J 3630 SOUTH GEYER ROAD SUITE 100 ST. LOUIS MO 63127 0 1 0 0 SVP, Chief Franchise Officer Class A Common Stock 2012-03-01 4 S 0 600 154.80 D 10583 D Class A Common Stock 2012-03-01 4 S 0 400 155.38 D 10183 D Class A Common Stock 8575 I By revocable trust The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 2, 2011. This price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $154.30 to $155.26. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price. This price reported is the weighted average of the shares sold. The shares were sold at varying prices in the range of $155.33 to $155.51. The reporting person undertakes, upon request by the Staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, to provide full information regarding the number of shares sold at each separate price. /s/ Louis DiPietro, Attorney in Fact for Michael J. Kupstas 2012-03-05