0001209191-11-048643.txt : 20110921 0001209191-11-048643.hdr.sgml : 20110921 20110921160329 ACCESSION NUMBER: 0001209191-11-048643 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110919 FILED AS OF DATE: 20110921 DATE AS OF CHANGE: 20110921 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KUPSTAS MICHAEL J CENTRAL INDEX KEY: 0001244658 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 111101444 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: ST LOUIS STATE: MO ZIP: 63127 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1228 BUSINESS ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 BUSINESS PHONE: 314-984-1000 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0304 4 2011-09-19 0 0000724606 PANERA BREAD CO PNRA 0001244658 KUPSTAS MICHAEL J 3630 SOUTH GEYER ROAD SUITE 100 ST. LOUIS MO 63127 0 1 0 0 SVP, Chief Franchise Officer Class A Common Stock 2011-09-19 4 S 0 1693 110.45 D 13683 D Class A Common Stock 2011-09-19 4 M 0 1844 43.31 A 15527 D Class A Common Stock 2011-09-19 4 S 0 1844 110.45 D 13683 D Class A Common Stock 8575 I By revocable trust Employee Stock Option (Right to Buy) 43.31 2011-09-19 4 M 0 1844 0.00 D 2013-08-10 Class A Common Stock 1844 1844 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 2, 2011. The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 2, 2011. The option vests in four (4) equal annual installments beginning August 10, 2009. /s/ Louis DiPietro, Attorney in Fact for Michael J. Kupstas 2011-09-21