-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, QMI0QJuQ3ubELWoQMwNGwXPIKVPJPClr7mLJKwgAGDOMzsI7wWJ162mzYPf/JBGy xjCV1nw9kbrWW2NW1E7VKA== 0001209191-10-061903.txt : 20101221 0001209191-10-061903.hdr.sgml : 20101221 20101221122424 ACCESSION NUMBER: 0001209191-10-061903 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20101220 FILED AS OF DATE: 20101221 DATE AS OF CHANGE: 20101221 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Moreton William W. CENTRAL INDEX KEY: 0001449672 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 101264839 MAIL ADDRESS: STREET 1: C/O PANERA BREAD COMPANY STREET 2: 6710 CLAYTON ROAD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1228 BUSINESS ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 BUSINESS PHONE: 314-984-1000 MAIL ADDRESS: STREET 1: 3630 SOUTH GEYER ROAD STREET 2: SUITE 100 CITY: SAINT LOUIS STATE: MO ZIP: 63127 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2010-12-20 0 0000724606 PANERA BREAD CO PNRA 0001449672 Moreton William W. THREE CHARLES RIVER PLACE 63 KENDRICK STREET NEEDHAM MA 02494 1 1 0 0 CEO, President Class A Common Stock 2010-12-20 4 M 0 644 44.41 A 16729 D Class A Common Stock 2010-12-20 4 S 0 900 105.61 D 15829 D Employee Stock Option (Right to Buy) 44.41 2010-12-20 4 M 0 644 0.00 D 2014-11-07 Class A Common Stock 644 1932 D The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 29, 2010. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 29, 2010. The option vests in four (4) equal annual installments beginning November 7, 2010. /s/ Louis DiPietro, Attorney in Fact for William W. Moreton 2010-12-21 -----END PRIVACY-ENHANCED MESSAGE-----