-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Bk0e0xsKVzh/K1Y6Osgk89z+cUAIVvhvzpnrRMBcGkrmV125s6o0/xO7F2t5KH/y RtEi/PRTvwiSAKnu8tpXBg== 0001209191-10-046492.txt : 20100916 0001209191-10-046492.hdr.sgml : 20100916 20100916135026 ACCESSION NUMBER: 0001209191-10-046492 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100915 FILED AS OF DATE: 20100916 DATE AS OF CHANGE: 20100916 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: BORLAND MARK CENTRAL INDEX KEY: 0001244907 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 101075583 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2010-09-15 0 0000724606 PANERA BREAD CO PNRA 0001244907 BORLAND MARK 6710 CLAYTON ROAD RICHMOND HEIGHTS MO 63117 0 1 0 0 SVP,Chief Supply Chain Officer Class A Common Stock 2010-09-15 4 M 0 1423 50.25 A 9340 D Class A Common Stock 2010-09-15 4 S 0 1423 86.82 D 7917 D Employee Stock Option (Right to Buy) 50.25 2010-09-15 4 M 0 1423 0.00 D 2011-09-15 Class A Common Stock 1423 0 D The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 27, 2010. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 27, 2010. The option vested in four (4) equal annual installments beginning September 15, 2007. /s/ Louis DiPietro, Attorney in Fact for Mark A. Borland 2010-09-16 -----END PRIVACY-ENHANCED MESSAGE-----