-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, GWCeA99mmgwGRqvd1ZBaTbGA9xG0SHxk91V1gH92Uita3KBU2vBhFRRZx+EXbJMD vp+F4nClm4l1cpZC6GyHEQ== 0001209191-10-045097.txt : 20100903 0001209191-10-045097.hdr.sgml : 20100903 20100903145148 ACCESSION NUMBER: 0001209191-10-045097 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100902 FILED AS OF DATE: 20100903 DATE AS OF CHANGE: 20100903 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: MAGUIRE JOHN M CENTRAL INDEX KEY: 0001244661 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 101057446 MAIL ADDRESS: STREET 1: CHARLES RIVER PL STREET 2: 63 KENDRICK ST 2ND FL CITY: NEEDHAM STATE: MA ZIP: 02494 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2010-09-02 0 0000724606 PANERA BREAD CO PNRA 0001244661 MAGUIRE JOHN M CHARLES RIVER PLACE 63 KENDRICK STREET, 2ND FLOOR NEEDHAM MA 02494 0 1 0 0 Executive Vice President Class A Common Stock 2010-09-02 4 M 0 2598 43.31 A 16447 D Class A Common Stock 2010-09-02 4 S 0 2805 85.00 D 13642 D Employee Stock Option (Right to Buy) 43.31 2010-09-02 4 M 0 2598 0.00 D 2009-08-10 Class A Common Stock 2598 5196 D The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2010. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2010. The option vests in four (4) equal annual installments beginning August 10, 2009. /s/ Louis DiPietro, Attorney in fact for John Maguire 2010-09-03 -----END PRIVACY-ENHANCED MESSAGE-----