-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, IlGrlEjno47TR8uBSyrsrASBMQGRGf8lQC5Y0RF6Dtt2sNveWysl+5In2mKErJKr HqzeK7AaMfkXjKd7q7IluQ== 0001209191-10-041779.txt : 20100809 0001209191-10-041779.hdr.sgml : 20100809 20100809180417 ACCESSION NUMBER: 0001209191-10-041779 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100805 FILED AS OF DATE: 20100809 DATE AS OF CHANGE: 20100809 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Simpson William Henry Jr. CENTRAL INDEX KEY: 0001358354 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 101002920 MAIL ADDRESS: STREET 1: 6710 CLAYTON ROAD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2010-08-05 0 0000724606 PANERA BREAD CO PNRA 0001358354 Simpson William Henry Jr. 6710 CLAYTON ROAD RICHMOND HEIGHTS MO 63117 0 1 0 0 SVP, Company and JV Operations Class A Common Stock 2010-08-05 4 F 0 134 75.92 D 7210 D Class A Common Stock 2010-08-06 4 S 0 372 75.07 D 6838 D The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 18, 2010. /s/ Louis DiPietro, Attorney in Fact for William H. Simpson 2010-08-09 -----END PRIVACY-ENHANCED MESSAGE-----