-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, R76+PNpqWIcIm3lt1L9KjOvu+3MKhXJaW6S4I3Ra3AZfE6BRKWUF/71fARmeiG4D g+RIQkXYGmM8sH7szYtlxQ== 0001209191-09-058836.txt : 20091228 0001209191-09-058836.hdr.sgml : 20091225 20091228171420 ACCESSION NUMBER: 0001209191-09-058836 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20091223 FILED AS OF DATE: 20091228 DATE AS OF CHANGE: 20091228 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Simpson William Henry Jr. CENTRAL INDEX KEY: 0001358354 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 091262326 MAIL ADDRESS: STREET 1: 6710 CLAYTON ROAD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 4 1 doc4.xml FORM 4 SUBMISSION X0303 4 2009-12-23 0 0000724606 PANERA BREAD CO PNRA 0001358354 Simpson William Henry Jr. 6710 CLAYTON ROAD RICHMOND HEIGHTS MO 63117 0 1 0 0 SVP, Company and JV Operations Class A Common Stock 2009-12-23 4 M 0 5250 54.41 A 13378 D Class A Common Stock 2009-12-23 4 S 0 5250 68.50 D 8128 D Employee Stock Option (Right to Buy) 54.41 2009-12-23 4 M 0 5250 0.00 D 2011-03-04 Class A Common Stock 5250 1750 D The exercise reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 18, 2009. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 18, 2009. The option vests in four (4) equal annual installments beginning March 4, 2007. /s/ Louis DiPietro, Attorney in Fact for William H. Simpson 2009-12-28 -----END PRIVACY-ENHANCED MESSAGE-----