-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, BW9UprChbD7Vc+2uwQU8K25jBIzfx5QdwHng5XYuXluQtt0AkhxirQv9Df4NZhBN jHmwrY3jCm8ad+1GYrY1Cg== 0001209191-07-006457.txt : 20070131 0001209191-07-006457.hdr.sgml : 20070131 20070131170324 ACCESSION NUMBER: 0001209191-07-006457 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20070129 FILED AS OF DATE: 20070131 DATE AS OF CHANGE: 20070131 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: PANERA BREAD CO CENTRAL INDEX KEY: 0000724606 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 042723701 STATE OF INCORPORATION: DE FISCAL YEAR END: 1227 BUSINESS ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 BUSINESS PHONE: 3146337100 MAIL ADDRESS: STREET 1: 6710 CLAYTON RD CITY: RICHMOND HEIGHTS STATE: MO ZIP: 63117 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN CO INC DATE OF NAME CHANGE: 19940201 FORMER COMPANY: FORMER CONFORMED NAME: AU BON PAIN COMPANY INC DATE OF NAME CHANGE: 19920501 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KUPSTAS MICHAEL J CENTRAL INDEX KEY: 0001244658 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-19253 FILM NUMBER: 07568854 MAIL ADDRESS: STREET 1: 824 GREENWICH GREEN LANE CITY: TOWN &COUNTRY STATE: MO ZIP: 63017 4 1 doc4.xml FORM 4 SUBMISSION X0202 4 2007-01-29 0 0000724606 PANERA BREAD CO PNRA 0001244658 KUPSTAS MICHAEL J 6710 CLAYTON ROAD RICHMOND HEIGHTS MO 63117 0 1 0 0 SVP, Chief Franchise Officer Class A Common Stock 2007-01-29 4 M 0 5000 3.19 A 11325 D Class A Common Stock 2007-01-29 4 S 0 3100 53.70 D 8225 D Class A Common Stock 2007-01-29 4 S 0 100 53.72 D 8125 D Class A Common Stock 2007-01-29 4 S 0 100 53.69 D 8025 D Class A Common Stock 2007-01-29 4 S 0 300 53.68 D 7725 D Class A Common Stock 2007-01-29 4 S 0 100 53.92 D 7625 D Class A Common Stock 2007-01-29 4 S 0 300 53.77 D 7325 D Class A Common Stock 2007-01-29 4 S 0 800 53.73 D 6525 D Class A Common Stock 2007-01-29 4 S 0 200 53.94 D 6325 D Class A Common Stock 8575 I Revocable Trust Employee Stock Option (Right to Buy) 3.19 2007-01-29 4 M 0 5000 0.00 D 2000-11-19 2008-11-19 Class A Common Stock 5000 0 D The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 28, 2006. /s/ Michael J. Kupstas 2007-01-31 -----END PRIVACY-ENHANCED MESSAGE-----