<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>3
<FILENAME>c72570exv99w1.txt
<DESCRIPTION>PRESS RELEASE, DATED OCTOBER 25, 2002
<TEXT>
<PAGE>
                                                               EXHIBIT 99.1

PRESS RELEASE
Contact: William W. Moreton
         Chief Financial Officer
Phone:   314-633-7123


                      PANERA BREAD COMPANY TO PRESENT AT
                     MORGAN KEEGAN 2002 EQUITY CONFERENCE

St. Louis, MO October 25, 2002 - Panera Bread Company (Nasdaq: PNRA) will
be presenting at the Morgan Keegan 2002 Equity Conference to be held in
Memphis on Tuesday, October 29, 2002 at 11:20 AM CST. An audio webcast of
the presentation will be available over the Internet at
http://www.twst.com/econf/mm/mk3/pnra.html. A replay will be available for
90 days.


</TEXT>
</DOCUMENT>