EXHIBIT 32

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350

AS ADOPTED PURSUANT TO SECTION 906

OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Panera Bread Company on Form 10-K for the fiscal year ended December 25, 2012 (the “Annual Report”), as filed with the Securities and Exchange Commission, we, William W. Moreton, President and Co-Chief Executive Officer, Ronald M. Shaich, Chairman and Co-Chief Executive Officer, and Thomas P. Kelly, Interim Chief Financial Officer, certify, to the best of our knowledge and belief, pursuant to Rule 13a-14(b) and 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1. The Annual Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2. The information contained in this Annual Report fairly presents, in all material respects, the financial condition and results of operation of Panera Bread Company.

Date:	February 15, 2013	/s/ WILLIAM W. MORETON
		William W. Moreton
		President and Co-Chief Executive Officer

Date:	February 15, 2013	/s/ RONALD M. SHAICH
		Ronald M. Shaich
		Chairman and Co-Chief Executive Officer

Date:	February 15, 2013	/s/ THOMAS P. KELLY
		Thomas P. Kelly
		Interim Chief Financial Officer