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Intangible Assets (Tables)
12 Months Ended
Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets
Intangible assets consisted of:
 
As of December 31, 2014
 
As of December 31, 2013
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Amount
Amortized Intangible Assets
 
 
 
 
 
 
 
 
 
 
 
License agreements (a)
$
259

 
$
59

 
$
200

 
$
272

 
$
52

 
$
220

Customer relationships (b)
167

 
50

 
117

 
166

 
35

 
131

Other (c)
8

 
3

 
5

 
2

 
1

 
1

 
$
434

 
$
112

 
$
322

 
$
440

 
$
88

 
$
352

 
 
 
 
 
 
 
 
 
 
 
 
Unamortized Intangible Assets
 
 
 
 
 
 
 
 
 
 
 
Goodwill (d)
$
842

 
 
 
 
 
$
691

 
 
 
 
Trademarks
$
564

 
 
 
 
 
$
571

 
 
 
 
_________
(a) 
Primarily amortized over a period ranging from 3 to 40 years with a weighted average life of 21 years.
(b) 
Primarily amortized over a period ranging from 2 to 20 years with a weighted average life of 11 years.
(c) 
Primarily amortized over a period ranging from 3 to 27 years with a weighted average life of 9 years.
(d) 
The increase primarily relates to the acquisitions of Budget licensees, partially offset by a currency translation loss of $52 million.

Schedule of Intangible Assets Amortization Expense
Amortization expense relating to all intangible assets was as follows:
 
Year Ended December 31,
 
2014
 
2013
 
2012
Customer relationships
$
18

 
$
15

 
$
8

License agreements
16

 
12

 
13

Other
2

 

 

Total
$
36

 
$
27

 
$
21

Schedule of Goodwill
The carrying amounts of goodwill and related changes are as follows:
 
 
Americas
 
International
 
Total Company
Gross goodwill as of January 1, 2013
$
1,608

 
$
885

 
$
2,493

 
Accumulated impairment losses as of January 1, 2013
(1,587
)
 
(531
)
 
(2,118
)
Goodwill as of January 1, 2013
21

 
354

 
375

 
Acquisitions
296

 
4

 
300

 
Currency translation adjustments and other

 
16

 
16

Goodwill as of December 31, 2013
$
317

 
$
374

 
$
691

 
Acquisitions
190

 
13

 
203

 
Currency translation adjustments and other
(28
)
 
(24
)
 
(52
)
Goodwill as of December 31, 2014
$
479

 
$
363

 
$
842