NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2012	Dec. 31, 2011
Finite Life Intangible Assets
Gross Carrying Amount	$ 755,930	$ 755,930
Accumulated Amortization Amount	710,952	694,383
Net Book Value Amount	44,978	61,547
Amortization expense	16,569	140,603
Estimated future annual amortization expense
Estimated future annual amortization expense per annum until maturity	5,000
Preferred Stock
Non-cumulative dividend rate (as a percent)	12.00%
Liquidation preference (in dollars per share)	$ 1.00
Advertising
Advertising expense charged	219,000	157,000
Sock-Based Compensation
Stock-based compensation expense	0	27,000
Bond Issue Costs
Finite Life Intangible Assets
Remaining Lives	9 years	10 years
Gross Carrying Amount	79,373	79,373
Accumulated Amortization Amount	34,395	29,105
Net Book Value Amount	44,978	50,268
Customer Base
Finite Life Intangible Assets
Remaining Lives	0 years	1 year
Gross Carrying Amount	676,557	676,557
Accumulated Amortization Amount	676,557	665,278
Net Book Value Amount		$ 11,279