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BASIC AND DILUTED LOSS PER SHARE
12 Months Ended
Jul. 31, 2014
Basic and Diluted Loss Per Share [Abstract]  
BASIC AND DILUTED LOSS PER SHARE
8.
BASIC AND DILUTED LOSS PER SHARE
 
Basic net loss per common share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding during the period. Diluted net loss per common share is computed giving effect to all dilutive potential common shares that were outstanding during the period. Diluted potential common shares consist of incremental shares issuable upon exercise of stock options and warrants and conversion of preferred stock. In computing diluted net loss per share for the years ended July 31, 2014 and 2013, no dilution adjustment has been made to the weighted average outstanding common shares because the assumed exercise of outstanding options and warrants and the conversion of preferred stock would be anti-dilutive.
 
Potential common shares not included in calculating diluted net loss per share are as follows:
 
 
 
 
July 31, 2014
 
July 31, 2013
 
Stock options
 
 
378,750
 
 
613,750
 
Series C Preferred Stock
 
 
1,551,200
 
 
1,551,200
 
Series D Preferred Stock
 
 
13,975,000
 
 
13,975,000
 
Total
 
 
15,904,950
 
 
16,139,950