UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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Stifel Financial Corp.

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LETTER FROM OUR CHAIRMAN & CEO

             501 North Broadway St. Louis, Missouri 63102 (314) 342-2000  

April 26, 2017

Fellow Shareholders:

We cordially invite you to attend the 2017 Annual Meeting of Shareholders of Stifel Financial Corp., which will be held on June 6, 2017 at 9:30 a.m., local time, at our corporate headquarters. We hope that you will be able to attend.

Enclosed you will find a notice setting forth the business expected to come before the meeting and instructions for accessing this proxy statement and our Annual Report for the year ended December 31, 2016 on the Internet and for submitting proxy votes online. The notice also contains instructions on how to request a printed set of proxy materials.

Your vote is very important to us. Whether or not you plan to attend the meeting in person, we hope that your shares are represented and voted.

I thank Bruce Beda, who will retire from our Board of Directors after two decades of service on the date of our annual meeting. I also thank my colleagues among the senior management of Stifel who are standing down from the board of directors, on the same date, as our board of directors works to enhance its efficiency and independence. Each of them will continue to offer their wisdom and experience to the board of directors and to the firm. And we welcome our new director, David Peacock.

I expand on our Company’s performance, strategy, and outlook in the 2017 Annual Report Shareholder Letter, which I hope you will read.

Thank you for your investment in Stifel. I look forward to welcoming our shareholders to the Annual Meeting.

Sincerely,

Ronald J. Kruszewski

Chairman of the Board and Chief Executive Officer

         Proxy Statement 2017     1                

TABLE OF CONTENTS

Letter from our Chairman & CEO	1
Table of Contents	2
Notice of 2017 Annual Meeting of Shareholders	3
Executive Summary	4
Performance Highlights	5
Compensation Highlights	8
Shareholders’ Say on Pay: Outreach and Shareholder Input	10
Corporate Governance Highlights	11
Diversity is an important factor in consideration of potential and incumbent directors	13
Item 1. Election of Directors	14
Our Directors	14
Our Director Nominees	15
Our Corporate Governance Principles	17
Board of Directors – Leadership, Risk Oversight and Meetings	17
Board of Directors – Committees	18
Other Governance Matters	20
Continuing and Incoming Directors	22
Compensation Discussion & Analysis	26
2016 CEO Compensation Determinations	26
2016 Compensation Determinations for Named Executive Officers Other than the CEO	30
Committee Process and 2016 Determinations	36
2016 Firm Performance	39
Key Pay Practices	44
The Committee’s Commitments and Principles	45
Benefits of Discretionary Elements within our Compensation Program	46
Key Executive Compensation Program Elements	49

How the Compensation Committee Structures Pay and Mitigates Risk	52
Use of Non-GAAP Measures	58
How our Recent Executive Compensation Structure Improvements Appear in the Summary Compensation Tables	59
2016 Summary Compensation Table	61
2016 Grants of Plan-Based Awards	62
Stock Unit Awards and Grant Date Fair Value under ASC 718	63
Additional Information about the Compensation Paid to the Named Executive Officers	63
2016 Outstanding Equity Awards at Fiscal Year-End	64
2016 Option Exercises and Stock Units Vested/Converted	64
Discussion of Post-Employment Payments	65
Non-Employee Director Compensation	66
Additional Information about Non-Employee Director Compensation	66
Certain Relationships and Related Transactions	67
Compensation Committee Report On Executive Compensation	68
Item 2. An Advisory Vote to Approve Executive Compensation (Say on Pay)	69
Item 3. An Advisory Vote on the Frequency of Say on Pay Votes	70
Item 4. Ratification of Appointment of Independent Registered Public Accounting Firm	71
Beneficial Ownership	73
Ownership of Directors, Nominees, and Executive Officers	73
Ownership of Certain Beneficial Owners	74
Section 16(a) Beneficial Ownership Reporting Compliance	74
Questions  & Answers about the Annual Meeting and Voting	75
Other Matters	78

         Proxy Statement 2017     2                

NOTICE OF 2017 ANNUAL MEETING OF SHAREHOLDERS

TIME AND DATE:	Tuesday, June 6, 2017, at 9:30 a.m., Central Time
PLACE:	Stifel Financial Corp. offices located at One Financial Plaza, 2nd Floor, 501 North Broadway, St. Louis, Missouri 63102
	•	Election of 4 Directors, each as nominated by the Board of Directors
	•	An advisory vote to approve executive compensation (Say on Pay)
ITEMS OF BUSINESS:	•	An advisory vote on the frequency of Say on Pay votes (Say on Frequency)
	•	Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for 2017
	•	Transaction of such other business as may properly come before our 2017 Annual Meeting of Shareholders
RECORD DATE:	You are entitled to vote only if you were a Company shareholder at the close of business on April 18, 2017
VOTING BY PROXY:	Your vote is very important. By Wednesday, April 26, 2017, we will have sent to certain of our shareholder a Notice of Internet Availability of Proxy Materials (Notice). The Notice includes instructions on how to access our Proxy Statement and 2016 Annual Report to Shareholders and vote online or by telephone, no later than close of business on June 5, 2017. If you received a paper copy of the proxy card, you may mail your proxy vote in the provided envelope.

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to be held on June 6, 2017: Our proxy statement and 2016 annual report are available at: www.investorvote.com/sf

By Order of the Board of Directors,

Mark P. Fisher, Corporate Secretary

April 26, 2017

         Proxy Statement 2017     3                

EXECUTIVE SUMMARY

This summary highlights certain information contained elsewhere in our Proxy Statement. You should read the entire Proxy Statement carefully before voting.

2017 Annual Meeting Information

WHEN:	WHERE:	RECORD DATE:
	Stifel Financial Corp. offices,
Tuesday, June 6, 2017,	One Financial Plaza, 2nd Floor,	April 18, 2017
9:30 a.m., Central Time	501 North Broadway,
	St. Louis, Missouri 63102

For additional information about our Annual Meeting, see the Questions & Answers about the Annual Meeting and Voting,

beginning on page 75.

Matters to be voted on at our 2017 Annual Meeting

		Board Recommendation	Page Reference
1.	Election of 4 Directors	FOR each director	14
2.	Advisory vote to approve executive compensation (say on pay)	FOR	69
3.	Advisory vote on the frequency of Say on Pay	Every 1, 2 or 3 years.	70
4.	Ratification of Ernst & Young LLP as our independent registered public accounting firm for 2017	FOR	71

         Proxy Statement 2017     4                

PERFORMANCE HIGHLIGHTS

We encourage you to read the following Performance Highlights as background to this Proxy Statement.

· Record annual net revenues of $2.6 billion, an increase of 11% from 2015.

· 21st consecutive annual increase in net revenues.

· Record Global Wealth Management net revenue of $1.6 billion, an increase of 14% from 2015.    

· Record Global Wealth Management operating contribution of $430 million, an increase of 13% from 2015.

· Record Institutional Group net revenue of $1.0 billion, an increase of 4% from 2015.

· Record assets of $19.1 billion, an increase of 44% from 2015.

· Record client assets of $237 billion, an increase of 8% from 2015.

· Record book value per share of $38.84, an increase of 4% from 2015.

  A History of Growth – Net Revenues, in Millions

  A History of Growth – Increased Depth and Breadth through Acquisitions

         Proxy Statement 2017     5                

  A History of Growth – Assets, in Millions

  Extending our History of Growth – Stifel Financial Corp. 2016 GAAP Net Revenue of $2.6 billion

Global Wealth Management (GWM)	Institutional Group (IG)
Net Revenue - $1.6 billion	Net Revenue - $1.0 billion

·       Private Client	·       Equity & Fixed Income Capital Raising
·       Stifel Bank & Trust	·       M&A Advisory / Restructuring
·       Margin and Securities-based Lending	·       Institutional Equity and Fixed Income Brokerage
·       Asset Management	·       Independent Research

$3.7b	34%	7,000		2,282	1,300
Low leverage (7x),(1) $2.7 billion shareholders’ equity and $3.7 billion market capitalization(2, 3)	34% Insider ownership aligns employees’ interests with other shareholders (3)	Over 7,000 associates	Balanced business mix ·      61% GWM   ·      39% IG From 2016 net revenues	National presence with over 2,282 financial advisors	Largest U.S. equity research platform with approximately 1,300 stocks under coverage	Broad investment banking and institutional sales and trading capabilities – domestic and international

(1) Assets / equity

(2) As of April 18, 2017

(3) Insider ownership percentage includes all fully diluted shares, units outstanding and options outstanding, as of April 18, 2017

         Proxy Statement 2017     6                

  A Stable Track Record through Multiple Business Cycles

Non-GAAP Net Revenues, in millions	Total Equity, in millions
Total Client Assets, in billions	Book Value per Share

Notes:

Non-GAAP Net Revenues reflect operating results from continuing operations;

Excludes impact of sale of Sterne Agee Independent Contractor & Correspondent Clearing businesses;

Book Value Per Share adjusted for April 2011 three-for-two stock split (2006-2010) and represents common equity per shares outstanding

         Proxy Statement 2017     7                

COMPENSATION HIGHLIGHTS

(See Compensation Matters beginning on page 26.)

We provide highlights of our compensation program below. It is important that you review our CD&A, beginning on page 26, and compensation-related tables, beginning on page 61, in this Proxy Statement for a complete understanding of our compensation program.

  2016 Named Executive Officer Compensation Determinations

This table summarizes our Compensation Committee’s compensation decisions for 2016 for our Named Executive Officers. This table is different from the SEC-required Summary Compensation Table on page 61.

	Fixed Compensation		Annual Incentive Compensation, Variable				Subtotal	2016
Executive							At-Risk	Total Comp.
Officer		Stock- Based Salary
and Position	Base Salary		Cash Bonus	RSUs	Debentures	PRSUs	Percent At-Risk	Change from 2015
Ronald J. Kruszewski	$200,000	$700,000	$2,250,000	$750,000	$750,000	$750,000	$2,250,000	$5,400,000
Chairman and CEO							42%	ò7%
James M. Zemlyak	$250,000	$460,000	$1,380,000	$306,667	$306,667	$306,667	$920,000	$3,010,000
President and CFO							31%	ò 6%
Victor J. Nesi	$250,000	$465,000	$1,620,000	$360,000	$360,000	$360,000	$1,080,000	$3,415,000
President and Co-Director of the Institutional Group							32%	ò 6%
Thomas P. Mulroy	$250,000	$460,000	$1,380,000	$306,667	$306,667	$306,667	$920,000	$3,010,000
President and Co-Director of the Institutional Group							31%	ò 6%
Thomas B. Michaud	$250,000	$205,000	$1,320,000	$293,333	$293,333	$293,333	$880,000	$2,655,000
President and CEO of Keefe, Bruyette & Woods							33%	ò 7%
	Realized Compensation			At-Risk Compensation

Note: Table excludes grants of future stock-based salary, which are described in more detail on page 50.

This table does not substitute for the Summary Compensation Table required by SEC rules. The Summary Compensation Tables begin on page 61.

         Proxy Statement 2017     8                

  Compensation Committee Rationale for 2016 Named Executive Officer Compensation

The Compensation Committee determined the pay of the named executive officers utilizing the Committee’s process for decision making and assessments as outlined beginning on page 37. The Committee took into consideration 2016 firm performance as outlined beginning on page 39, individual named executive officer performance relative to their unique goals as well as their individual contribution to overall company achievements, leadership, and other factors, as outlined beginning on page 32, and input from the CEO.

The Committee determined that each named executive officer’s total annual 2016 compensation should be reduced by approximately 6-7%. Historically, named executive officer compensation has broadly tracked the performance of three primary performance goals that were in 2016, up approximately 9% on average (non-GAAP Net Revenue was up 10.5%, non-GAAP Pre-Tax Net Income was up 10.2% and non-GAAP EPS was up 6.5%). See “Use of Non-GAAP Measures” on page 58 for a description of how and why these measures differ from GAAP measures.

Mr. Kruszewski recommended the Committee exercise its discretion to reduce Named Executive Officer total compensation for 2016, notwithstanding strong economic performance, in recognition of the following: (1) the difficulty experienced in the operating businesses during 2016, (2) the fact that many Stifel employees were experiencing declines in total compensation and (3) the fact that, while normal operating metrics displayed strength, there had been an overall decline in the business that was offset by an increase in net-interest income.

The Committee agreed and exercised its discretion to reduce the CEO’s and other Named Executive Officers’ total compensation for 2016, as described in more detail beginning on page 26, for the CEO, and beginning on page 30, for the other Named Executive Officers. In exercising its discretion, the Committee noted that this was not a permanent reduction in relative compensation, as the Committee intended to evaluate 2017 compensation against a benchmark that would not reflect its exercise of negative discretion in respect of 2016 compensation.

2016 Primary Performance Goal Results and Named Executive Officer Aggregate Incentive and Total Named Executive Officer Compensation Decisions

         Proxy Statement 2017     9                

SHAREHOLDERS’ SAY ON PAY: OUTREACH AND SHAREHOLDER INPUT

Last year, our compensation program received support from over 91% of shareholders. This was a dramatic increase in support over the prior year, and followed a year in which senior management and the Committee greatly expanded its shareholder outreach and responded more directly to shareholder input. We have continued to build on that strength. In 2016 and 2017, our outreach to shareholders concerning our executive compensation has enabled us both to obtain fuller shareholder input and also to communicate and to build on the enhancements we have made to the program in the last year. In addition to our ongoing dialogue with shareholders throughout the year, our outreach regarding our Named Executive Officer compensation encompassed 15 of our top 20 institutional shareholders representing over 51% of outstanding shares. Of the 15 institutional shareholders we reached out to, we received input on our say on pay plans from 12 that represented more than 43% of our shares outstanding. We also communicate regularly with our employees, who hold approximately 16% of outstanding shares. Our Committee has responded with commitment and action to shareholder feedback received through direct interactions and previous years’ “say on pay” advisory votes. These actions have included but are not limited to: greater utilization of performance-based awards, clearly articulated goals, and fuller disclosure. In addition to implementing “Say on Pay” feedback we have received from shareholders, we have also implemented additional feedback such as declassifying our board and improving its diversity. Our Board has also responded with a decision to reduce the Board’s size and increase its independence, as described further on page 14.

A number of our institutional shareholders publish proxy voting guidelines. Below are some typical guidelines on executive compensation, our corresponding response, and a cross reference to the section of this CD&A in which we provide additional information.

Institutional Shareholder   Guidelines	Stifel Response	Cross-Reference
Incentive plans should reflect strategy and incorporate long- term shareholder value drivers, including metrics and timeframes.	Our Committee has developed a facts-based, performance-focused framework by which it assesses Executive Officer performance and sets compensation against clearly stated and measured company and business goals. Our Performance-Based Restricted Stock Units (PRSUs) are primarily based on three primary financial performance metrics: (1) non-GAAP ROE, (2) non-GAAP pre-tax net income and (3) non-GAAP EPS.	Page 38, 2016 Incentive Assessment Framework Results Page 52, Performance-Based Restricted Stock Units, PRSUs
Performance results should generally be achieved over a 3-5 year time horizon.	PRSUs are measured over a 4-year period and vested over a 5-year period.	Page 52, Performance-Based Restricted Stock Units, PRSUs
Peer group evaluation should be used to maintain awareness of pay levels and practices.	Our peer group was established by Compensation Advisory Partners LLC (CAP), our independent compensation consultant. CAP provided the Committee with market data on executive compensation trends and Executive Officer compensation levels, and assisted the Committee with evaluation of pay-for-performance alignment.	Page 48, Compensation Committee Consultant Page 48, Identification of Peer Group
Disclose the rationale behind the selection of pay vehicles and how these fit with intended incentives.	Our key executive compensation program elements include fixed and variable compensation, and we have disclosed the rationale behind the selection of pay vehicles and how they fit with intended incentives in detail in the sections referenced to the right.	Page 49, Key Executive Compensation Program Elements Page 50, Committee’s Perspective on Compensation Elements Page 26, Committee Determinations of 2016 Annual Incentive Compensation

         Proxy Statement 2017     10                

CORPORATE GOVERNANCE HIGHLIGHTS

  Key Facts about our Board

We strive to maintain a well-rounded and diverse Board that balances financial industry expertise with independence, and that balances the institutional knowledge of longer-tenured directors with the fresh perspectives brought by newer directors. As summarized below, our directors bring to our Board a variety of skills and experiences developed across a broad range of industries, both in established and growth markets, and in each of the public, private and not-for-profit sectors.

  Continuing and Incoming Board Members’ Skills & Experiences

9	7	9	8	9	11	7	9
Financial       Services Industry	Other Complex   & Regulated Industries	Risk    Management	Talent     Development	Technology	Public   Company   Governance	Audit, Tax &     Accounting	Global

Key Board Statistics
	Continuing and Incoming	Independence of
	Directors	Continuing and Incoming Directors
Board	12	10 of 12
Executive Committee	5	3 of 5
Audit Committee	4	All
Compensation Committee	3	All
Risk Management / Corporate Governance Committee	3	All

8	3	4	19
Board Meetings in 2016	Executive Committee Meetings in 2016	Meetings without Management Present in 2016	Audit, Risk Mgt./Corp Gov. and Comp Committee Meetings in 2016

83%	10 years	66	25%	4
Independence,   Continuing and Incoming Directors	Average Tenure, Continuing and Incoming Directors	Average Age,     Continuing     and Incoming Directors	Independent Continuing   and Incoming Directors       Diverse by Race, Gender        or Sexual Orientation	Continuing and Incoming     Directors with Fewer than 5     Years’ Tenure

         Proxy Statement 2017     11                

  Continuing and Incoming Directors

Name Age		Independent (Yes/No) Director Commencing	Occupation & Career Highlights	Committee Membership	Other Public     Boards
	Kathleen Brown 71	Yes 2016	Partner, Manatt, Phelps and Phillips, LLP	Risk/Governance	1
	Michael W. Brown 71	Yes 2010	Vice President & CFO, Microsoft Corporation	Audit	3
	John P. Dubinsky 73	Yes 2003	Chairman, Stifel Bank & Trust President & CEO, Westmoreland Associates, LLC	Compensation, Executive	0
	Robert E. Grady 59	Yes 2010	Partner, Gryphon Investors Former Partner, The Carlyle Group	Executive, Risk/Governance (Chair)	1
	Frederick O. Hanser 75	Yes 2003	Director & Chairman, Stifel Bank & Trust Retired, Director, SLC Holdings, LLC	Compensation	0
	Ronald J. Kruszewski 58, Chairman	No 1997	Chairman & CEO, Stifel Financial Corp.	Executive (Chair)	0
	Maura A. Markus 59	Yes 2016	Retired, President, COO & Board Director, Bank of the West	Audit	1
	James M. Oates 70	Yes 1996	Managing Director, The Wydown Group	Executive, Compensation (Chair)	0
	David A. Peacock 48	Yes 2017	President, Anheuser-Busch		0
	Thomas W. Weisel 76, Co-Chairman	No 2010	Retired, Chairman & CEO, Thomas Weisel Partners Group, Inc.	Executive	0
	Kelvin R. Westbrook 61	Yes 2007	President & CEO, KRW Advisors, LLC	Risk/Governance	3
	Michael J. Zimmermann, 66	Yes 2013	Vice Chairman, Continental Grain Company	Audit	0

         Proxy Statement 2017     12                

  A Foundation of Sound Governance and Shareholder Outreach

·   ·   ·     ·     · Independent Lead Director   Executive sessions of independent, non-employee directors   Annual CEO evaluation by our all-independent Compensation Committee   Ongoing shareholder engagement and demonstrated responsiveness to shareholder input   The Board and its committees may engage independent advisors in their discretion ·     ·       · Ongoing transition to annual election of directors, as approved by shareholders in 2016   Substantial shareholding by each our Named Executive Officers well in excess of our share ownership requirements   Robust risk control, led by the board and senior executives, buttressed by processes and committees, embraced throughout the firm

  Board Tenure of Continuing Directors

         Proxy Statement 2017     13                

ITEM 1. ELECTION OF DIRECTORS

OUR DIRECTORS

Recent Changes to Our Board – Reduced Size and Increased Independence

Our Board of Directors has unanimously determined to reduce its size and bolster its independence by recommending to its non-independent members, other than the Chairmen and the Chief Executive Officer, that these members either resign from or not stand for reelection to the board, effective on the date of the 2017 shareholders’ meeting.

Each of these current non-insider members of the board has agreed to do so. Accordingly, Messrs. Himelfarb, Michaud, Mulroy, Nesi, Plotkin and Zemlyak will cease to be members of the board effective on the date of the 2017 shareholders’ meeting.

The collective wisdom and experience of this group will, however, remain available to the Board of Directors, and it is anticipated that each of these individuals will remain actively involved in board conversations and advise the board in most matters on which the board deliberates for as long as they remain part of the Company’s leadership. Accordingly, in addition to the CEO, the Board may determine to include up to three insiders on the Board in the future.

The Board of Directors believes that a reduction in board size from 18 to 12 and the resulting anticipated increase in the proportion of independent board members from 56% to 83% will result in leaner, more independent and effective board leadership.

Board of Director Nominees’ Qualifications and Experience

Our 4 director nominees have a great diversity of experience and bring to our Board a wide variety of skills, qualifications and viewpoints that strengthen their ability to carry out their oversight role on behalf of shareholders.

Core Qualifications and Experience		Diversity of Skills and Experiences
·             ·         ·         ·         ·         ·         ·	Integrity, business judgment and commitment Demonstrated management ability Extensive experience in the public, private or not-for-profit sectors Leadership and expertise in their respective fields Financial literacy Strategic thinking Reputational focus	·             ·         ·         ·         ·         ·         ·         ·         ·         ·	Financial services industry Complex & regulated industries Risk management Public company / corporate governance Global experience Technology Audit, tax, accounting and financial statements Compliance Operations Established & growth markets
		·	Credit evaluation
		·	Talent Development
		·	Government, public policy & regulatory affairs

         Proxy Statement 2017     14                

OUR DIRECTOR NOMINEES

  Frederick O. Hanser

  Director since 2003, age 75 Director nominee and Class I director with term ending in 2017   Committee Service Compensation Committee Career Highlights     ●      Stifel Bank & Trust, a subsidiary of Stifel  Financial Corp.      ●  Chairman of the Audit Committee
  (2010 – present)      ●  Director and Vice Chairman
  (2007 – present)   ●      Director, SLC Holdings, LLC, the manager  and holding company for the St. Louis  Cardinals, LLC (1996 – 2013)   ●      Chairman and Vice Chairman, St. Louis  Cardinals, LLC, a professional baseball  team  (1996 – 2010)   ●      Attorney, Fordyce and Mayne, a law firm   ●      Attorney, Armstrong, Teasdale LLP, a law firm Other Professional Experience and Community Involvement     ●    One of three principal organizers and Member, Board  of Directors, of Mississippi Valley  Bancshares, Inc., a  bank holding company for  Southwest Bank of St.  Louis (NASDAQ: MVBI)  (Purchased by Southwest  Bank of St. Louis in  1984)   ●    Practiced law for 29 years, focused in banking,  corporate and estate taxation, medical law, venture  capital, and closely held businesses   ●    B.A., Yale University   ●    J.D., Washington University   ●    Former Member, Board of Directors, CrimeStoppers  – St. Louis Region   ●    Former Member, Board of Directors, and President,  BackStoppers, Inc.

Experience and Qualifications: Mr. Hanser has extensive legal and managerial background, as well as experience as a director of other financial services companies.

  Ronald J. Kruszewski

Director since 1997, age 58 Director nominee and Class I director with term ending in 2017   Committee Service Executive Committee Chairman of the Board of Directors and Chief Executive Officer of Stifel Financial Corp.   Career Highlights     ●    Stifel Financial Corp.   ●    Chairman (2001 – present)   ●    Chief Executive Officer
 (September 1997 –  present)   ●    President (September 1997 –  June 2014)   ●    Stifel, Nicolaus & Company, Incorporated   ●    Chairman (2001 – present)   ●    President (2011 – present)   ●    Chief Executive Officer
 (1997 – present) Other Professional Experience and Community Involvement       ●     Member, Board of Directors, Securities Industry     and Financial Markets Association (SIFMA)     ●     Member, Federal Advisory Council, St. Louis     Federal Reserve Board of Directors     ●     Member, U.S. Ski and Snowboard Team     Foundation Board     ●     Chairman of Downtown Now!     ●     Member, Board of Directors, St. Louis Regional     Chamber     ●     Member, Regional Business Council in St. Louis     ●     Member, World Presidents’ Organization -     St. Louis Chapter     ●     Former Chairman, Downtown St. Louis     Partnership, Inc.

Experience and Qualifications: Mr. Kruszewski has extensive managerial and leadership experience in the financial services industry in addition to a comprehensive understanding and knowledge of the Company’s day-to-day operations and strategy.

         Proxy Statement 2017     15                

  Thomas W. Weisel

Director since 2010, age 76 Director nominee and Class I director with term ending in 2017       Committee Service Executive Committee Co-Chairman of the Board of Directors of Stifel Financial Corp.   Career Highlights     ●      Chairman and Chief Executive  Officer, Thomas Weisel  Partners  Group, Inc.           (NASDAQ: TWPG)           (1999 –  2010)   ●      Founder, Chairman, and Chief  Executive Officer, Montgomery  Securities (1971 – 1997)   ●      Lifetime Achievement Award,  National Venture Capital  Association (2006)   ●      George Steinbrenner Sport  Leadership Award, US Olympic  Foundation (2011) Other Professional Experience and Community Involvement     ●      Member and former Chairman, U.S. Ski and  Snowboarding Team Foundation (1977 – present)   ●      Chairman, USA Cycling Foundation Board (2000 –  present)   ●      Member, Board of Trustees, San Francisco  Museum of Modern Art (1982 – present)   ●      Chairman and Board Member, Empower America  (1994 – 2002)   ●      Chairman, Capital Campaign for California School  of Arts & Crafts (1996 – 1997)   ●      Member, Board of Directors, Stanford Endowment  Management Board (2001 – 2009)   ●      Member, Advisory Board, Harvard Business School  (2007 – 2009)   ●      Board Member, NASDAQ (2002 – 2006)   ●      Trustee, Museum of Modern Art in New York           (1996 – 2011)   ●      M.B.A., Harvard Business School   ●      B.A., Stanford University

Experience and Qualifications: Mr. Weisel has extensive entrepreneurial and operational experience in the financial services industry, as evidenced by his founding and development of the investment firms of Thomas Weisel Partners Group, Inc. (“TWPG”) and Montgomery Securities prior to joining the Company.

  Kelvin R. Westbrook

Director since 2007, age 61 Director nominee and Class I director with term ending in 2017       Committee Service Risk Management / Corporate Governance Committee Other Current Public Company Directorships: Archer-Daniels Midland Company (NYSE: ADM), Camden Property Trust (NYSE: CPT), and T-Mobile US, Inc. (NYSE: TMUS)   Career Highlights     ●      President and Chief Executive Officer,  KRW Advisors, LLC, a privately held  telecommunications and media  consulting and advisory services firm  (October 2007 – present)   ●      Broadstripe, LLC (formerly known as  Millennium Digital Media Systems,  LLC), broadband services company ⁽¹⁾ ●   Chairman and Chief Strategic      Officer (September 2006 – October      2007) ●   President and Chief Executive      Officer (May 1997 – September      2006)   ●      Partner of a national law firm Other Professional Experience and Community Involvement     ●      Chairman, Board of Directors, BJC  HealthCare   ●      Chairman, Board of Directors, St. Louis  Children’s Hospital   ●      Member, Board of Directors, National Cable  Satellite Corporation, better known as  C-SPAN (2002 – 2011)   ●      J.D., Harvard Law School   ●      B.A., University of Washington

Experience and Qualifications: Mr. Westbrook brings legal, media, and marketing expertise to the Board of Directors. In addition, through his service on the boards of directors and board committees of other public companies and not-for-profit entities, Mr. Westbrook has gained an in-depth knowledge and expertise in corporate governance.

(1) Broadstripe, LLC and certain of its affiliates filed voluntary petitions for reorganization under Chapter 11 of the U.S. Bankruptcy Code in January 2009, approximately 15 months after Mr. Westbrook resigned from the firm.

         Proxy Statement 2017     16                

OUR CORPORATE GOVERNANCE PRINCIPLES

The Board of Directors has adopted Corporate Governance Guidelines (‘‘Principles’’), which are available in the corporate governance section of the Company’s web site at www.stifel.com. The Principles set forth the practices the Board of Directors follows with respect to, among other matters, the role and duties of the Board, size and composition of the Board, director responsibilities, Board committees, director access to officers, employees and independent advisors, director compensation and performance evaluation of the Board.

As described in the Principles, the role of the Board of Directors is to oversee management of the Company in its efforts to enhance shareholder value and conduct the Company’s business in accordance with its mission statement. In that connection, the Board of Directors helps management assess long-range strategies for the Company, and evaluates management performance.

It is a responsibility of the Board of Directors to regularly assess each director’s independence and to take appropriate actions in any instance in which the requisite independence has been compromised. The Board of Directors has determined that Directors Beda, K. Brown, M. Brown, Dubinsky, Grady, Hanser, Markus, Oates, Westbrook and Zimmerman are independent directors under the rules of the NYSE and the SEC, including NYSE rules regarding the independence of the Compensation Committee, and reviewed information provided by the directors in questionnaires concerning the relationships that we may have with each director.

BOARD OF DIRECTORS – LEADERSHIP, RISK OVERSIGHT AND MEETINGS

Leadership: Our Board of Directors is presently composed of 10 independent directors and 8 employee directors. Subsequent to this year’s shareholder’s meeting, our Board of Directors will be composed of 10 independent directors and 2 employee directors. The Board strategically considers the combination or separation of the Chairman and Chief Executive Officer roles as an integral part of its planning process and corporate governance philosophy. Ronald J. Kruszewski concurrently serves as both the Chairman of the Board and Chief Executive Officer. Thomas W. Weisel serves as Co-Chairman of the Board.

Mr. Kruszewski currently serves as Chairman of the Board and Chief Executive Officer; the Board believes that this structure serves the Company well because it provides consistent leadership and accountability for managing Company operations. However, our Board of Directors also holds regularly scheduled executive sessions without management, at which a non-management director presides in compliance with the NYSE Corporate Governance Standards; such sessions occurred quarterly in 2016.

Lead Director: Mr. Beda has been elected by the Board of Directors to serve as the Independent Lead Director of Stifel Financial Corp. Upon Mr. Beda’s retirement, the Board will select a new Independent Lead Director. The Board has determined that the Lead Director will: have authority to call meetings of the independent directors; chair meetings of the independent directors; liaise between management and independent directors; and, with the chair of the Compensation Committee, lead CEO performance evaluation and succession planning. The Board believes that the Lead Director role should be filled by an independent director selected by the independent directors in order to promote independence of oversight and development of the independent directors’ overall contribution to the Board.

Risk Oversight: Our Board of Directors has responsibility for the oversight of risk management. Our Board of Directors, either as a whole or through its Committees, regularly discusses with Company management our major risk exposures, their potential impact, and the steps we take to monitor and control such exposures.

While our Board is ultimately responsible for risk oversight, each of our Committees assists the full Board in fulfilling its oversight responsibilities in certain areas of risk. In particular, the Audit Committee focuses on the management of financial and accounting risk exposures. The Compensation Committee assists our Board in fulfilling its oversight responsibilities with respect to the management of risks arising from our compensation policies and programs. Finally, the Risk Management/Corporate Governance Committee focuses on the management of risks associated with Board organization, membership, and structure, and the organizational and governance structure of our Company.

As described further below under “Risk Management/Corporate Governance Committee Report”, we have an Enterprise Risk Management program under the direction of our Chief Risk Officer, who coordinates with five management committees: the Asset Liability Management Committee, the Products & Services Committee, the Conflicts of Interest Committee, the Operational Risk Committee, and the Disclosure Committee.

Meetings: During 2016, our Board of Directors met 8 times, including both regularly scheduled and special meetings. During the year, each of the incumbent directors attended at least 81% of all meetings held by the Board of Directors and all Committees on which they serve. It is our policy to encourage the members of our Board of Directors to attend the Annual Meeting of shareholders. At the last Annual Meeting,  ¹⁄₃ of the then-current directors were in attendance.

         Proxy Statement 2017     17                

BOARD OF DIRECTORS – COMMITTEES

The standing committees of our Board of Directors are the Audit Committee, Compensation Committee, Executive Committee, and Risk Management/Corporate Governance Committee. The Audit Committee, Compensation Committee, and Risk Management/Corporate Governance Committee each operates pursuant to a written charter approved by the Board of Directors. The full text of each such charter and our corporate governance guidelines are available in the “Corporate Governance” section of our web site located at www.stifel.com, or may be obtained by any shareholder, without charge, upon request by contacting Mark Fisher, our Corporate Secretary, at (415) 364-2500 or by e-mail at investorrelations@stifel.com.

Audit Committee
The Audit Committee met 5 times during 2016.
Committee Chair:   ·    Beda Members:   ·    M. Brown   ·    Markus   ·    Zimmerman Committee members are independent directors as defined by the NYSE, the SEC, and as determined by our Board of Directors.	Committee Role & Responsibilities:		Committee Notes:
	·	Recommending to the Board of Directors a public accounting firm to be placed in nomination for shareholder ratification as our independent auditors and compensating and terminating the auditors as deemed necessary;	Each member of the Audit Committee is financially literate, knowledgeable, and qualified to review financial statements. The “audit committee financial expert” designated by our Board of Directors is Mr. Beda.
	·	Meeting periodically with our independent auditors and financial management to review the scope of the proposed audit for the then-current year, the proposed audit fees, and the audit procedures to be utilized, reviewing the audit and eliciting the judgment of the independent auditors regarding the quality of the accounting principles applied to our financial statements; and
	·	Evaluating on an annual basis the qualification, performance, and independence of the independent auditors, based on the Audit Committee’s review of the independent auditors’ report and the performance of the independent auditors throughout the year.

Compensation Committee
The Compensation Committee met 7 times during 2016.
Committee Chair:   ·    Oates	Committee Role & Responsibilities:		Committee Notes:
Members:   ·    Dubinsky   ·    Hanser Committee members are independent directors as defined by the NYSE, the SEC, and as determined by our Board of Directors.	·	Reviewing and recommending to our Board of Directors the salaries of all of our executive officers;	During 2016, there were no interlocks or insider participation on the part of the members of the Compensation Committee.
	·	Reviewing market data to assess our competitive position for the components of our executive compensation;
	·	Making recommendations to our Board of Directors regarding the adoption, amendment, and rescission of employee benefit plans; and
	·	Reviewing the Company’s compensation policies and practices with respect to the Company’s employees to ensure that they are not reasonably likely to have a material adverse effect on the Company.

         Proxy Statement 2017     18                

Risk Management / Corporate Governance Committee
The Risk Management / Corporate Governance Committee met 4 times during 2016.
	Committee Role & Responsibilities:		Committee Notes:
Committee Chair:   ·    Grady Members:   ·    K. Brown   ·    Westbrook Committee members are independent directors as defined by the NYSE, the SEC, and as determined by our Board of Directors.		·    Regularly reviewing our aggregate risk exposures and risk management processes with management, including our Chief Executive Officer, Chief Financial Officer, Chief Risk Officer and Chief Compliance Officer; ·    Overseeing the Company’s Enterprise Risk Management program and the Company’s responsiveness to and discussions and compliance with the Federal Reserve Bank of St. Louis and other regulators’ input, reviews and rules; ·    Overseeing the Company’s response to cybersecurity risks; ·    Overseeing the management of risks associated with Board organization, membership, and structure; ·    Overseeing the search for individuals qualified to become members of our Board of Directors and selecting director nominees to be presented for election at the Annual Meeting of our shareholders; ·    Considering nominees for directors recommended by our shareholders; and ·    Reviewing our corporate governance guidelines at least annually and recommending changes to our Board of Directors as necessary.	The Committee has substantially increased its Enterprise Risk Management and cybersecurity oversight in recent years. In fulfilling its new-director nomination responsibilities, the Committee considers, among other things, each candidate’s strength of character, judgment, career specialization, relevant technical skills, experience, diversity, and the extent to which the candidate would fill a need on the Board of Directors.

Executive Committee
The Committee met 3 times during 2016.
	Committee Role & Responsibilities:		Committee Notes:
Committee Chair:   ·    Kruszewski Members:   ·    Dubinsky   ·    Grady   ·    Oates   ·    Weisel		·    The Executive Committee, which consists of our board and board committee chairmen, together with the independent chairmen of affiliated boards, specifically Stifel Bank & Trust. ·    Except to the extent limited by law, between meetings of the full Board, the Executive Committee performs the same functions and has the same authority as the full Board.	The independent members of the executive committee met 4 times in 2016 outside the presence of the non- independent members of the committee.

         Proxy Statement 2017     19                

OTHER GOVERNANCE MATTERS

Director Nominations by Shareholders

In accordance with the Risk Management/Corporate Governance Committee’s charter and our corporate governance guidelines, the Risk Management/Corporate Governance Committee considers nominees recommended by shareholders and reviews the qualifications and contributions of the directors standing for election each year.

Shareholders may recommend individuals to the Risk Management/Corporate Governance Committee for consideration as potential director nominees by giving written notice to Mark Fisher, our Corporate Secretary, at least 90 days, but not more than 120 days, prior to the anniversary of our preceding year’s annual meeting, along with the specific information required by our By-Laws, including, but not limited to, the name and address of the nominee; the number of shares of our common stock beneficially owned by the shareholder (including associated persons) nominating such nominee; and a consent by the nominee to serve as a director, if elected, that would be required for a nominee under the SEC rules. If you would like to receive a copy of the provisions of our By-Laws setting forth all of these requirements, please send a written request to Stifel Financial Corp., Attention: Mark P. Fisher, Corporate Secretary, One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102-2102. The Risk Management/Corporate Governance Committee has not adopted any specific procedures for considering the recommendation of director nominees by shareholders, but will consider shareholder nominees on the same basis as other nominees. Please also see the procedures described in the section entitled “How can I make a Shareholder Proposal for the 2018 Annual Meeting?” on page 77 of this Proxy Statement.

Code of Ethics and Corporate Governance

In accordance with the requirements of the NYSE and the Sarbanes-Oxley Act of 2002, we have adopted Corporate Governance Guidelines as well as charters for the Audit Committee, Compensation Committee, and Risk Management/Corporate Governance Committee. These guidelines and charters are available for review under the “Corporate Governance” section of our web site at www.stifel.com. We have also adopted a Code of Ethics for Directors, Officers, and Associates. The Code of Ethics is also posted in the “Corporate Governance” section of our web site, located at www.stifel.com, or may be obtained by any shareholder, without charge, upon request by contacting Mark P. Fisher, our Corporate Secretary, at (415) 364-2500 or by e-mail at investorrelations@stifel.com.

We have established procedures for shareholders or other interested parties to communicate directly with our Board of Directors, including the presiding director at the executive sessions of the non-management directors or the non-management directors as a group. Such parties can contact our Board of Directors by mail at: Stifel Financial Corp., Attention: Ronald J. Kruszewski/Thomas W. Weisel, Chairmen of the Board, One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102-2102. All communications made by this means will be received by the Chairmen of the Board and relayed promptly to the Board of Directors or the individual directors, as appropriate.

Relationship of Risk Management to Compensation

The Board of Directors, with the assistance of management, has evaluated our compensation policies and practices for all employees and has concluded that such policies and practices do not create risks that are reasonably likely to have a material adverse effect on the Company. In reaching this conclusion, we undertook the following process:

· We conducted an analysis of our incentive compensation programs by an interdisciplinary team led by our CRO and our outside independent compensation consultant. Other members of the team consisted of employees in risk management, accounting/payroll, legal, internal audit and human resources.

· This team conducted an initial evaluation of our compensation programs and policies across six elements: (i) performance measures, (ii) funding, (iii) performance period and pay mix, (iv) goal setting, (v) leverage, and (vi) controls and processes, focusing on significant risk areas.

· The team found that formula-based funding of bonus pools is utilized consistently across the firm. Those formulas varied; most are based on gross revenue, and allocation of the pools is aligned with the employee’s span of control and level of potential contribution. The team also determined that most bonus pools are not distributed on a purely formula basis, but instead based on subjective factors, including longer term performance and ongoing consideration by the employee of the risks involved in the business.

· The team also noted the risk mitigation effect of our stock bonus plan allocation formula, which imposes the requirement that a portion of bonus amounts be delivered not in present cash but in the form of restricted stock units and debentures that vest over time.

         Proxy Statement 2017     20                

In light of the above, our Board continues to conclude that our compensation policies in general, and our incentive programs in particular, remain well aligned with the interests of our shareholders and do not create risks that are reasonably likely to result in a material adverse impact on the Company.

Age

The Board of Directors has adopted a policy, on the recommendation of its Executive Committee, that each Director, shall not stand for reelection in any year if he or she shall have reached the age of 75 as of the first day of that year and shall transition responsibilities and resign no later than the date of the annual meeting. Accordingly, Mr. Beda will retire from the Board of Directors on the date of our 2017 Annual Meeting. The Board of Directors may make exceptions to this policy if it determines such exception would be in the firm’s best interest. The Board of Directors has determined, in the desire for an orderly transition, that Mr. Weisel should continue to serve as Co-Chairman of the Board of Directors for the time being.

Declassification of the Board

Each of the 4 director nominees are presently Class I members of the Board. However, in 2016, shareholders approved the Board’s proposal to declassify the board. Accordingly, if elected, each of the 4 members presently nominated will be elected to unclassified one-year terms, rather than to classified three-year terms, as had been the case in previous years. All other directors will complete their existing terms before standing for election for one-year terms.

Experience and Diversity

The Risk Management/Corporate Governance Committee of the Board of Directors actively seeks directors who provide the Board with a diversity of perspectives and backgrounds.

The composition of our Board of Directors reflects diversity in business and professional experience, skills, gender and ethnic background.

When considering whether directors and nominees have the experience, qualifications, attributes, and skills, taken as a whole, to enable the Board of Directors to satisfy its oversight responsibilities effectively in light of the Company’s business and structure, the Risk Management/Corporate Governance Committee and the Board of Directors focused primarily on the information discussed in each of the individual biographies set forth below. These biographies briefly describe the business experience during the past five years or longer, if material, of each of the nominees for election as a director and our other directors whose terms of office will continue after the Annual Meeting, including, where applicable, positions held with us or our principal subsidiary, Stifel, Nicolaus & Company, Incorporated, and information as to the other directorships held by each of them during such five-year period. These biographies also include the specific individual attributes considered by the Risk Management/Corporate Governance Committee and the Board of Directors in coming to the conclusion that each such nominee or current director should serve as a director of the Company.

         Proxy Statement 2017     21                

CONTINUING AND INCOMING DIRECTORS

Kathleen Brown
Director as of June 15, 2016, age 71 Class II director with term ending in 2018 Committee Service Risk Management / Corporate Governance Committee	Other Current Public Company Directorships: Sempra Energy (NYSE:SRE) Career Highlights ●      Partner, Manatt, Phelps and Phillips, LLP, focused on business counseling, government and regulatory affairs, particularly as they relate to the healthcare, energy, real estate and financial services industries (2013 – present). ●      Goldman Sachs, Inc. (2001 – 2013): ●     Chairman, Midwest Investment Banking (2010 – 2013) ●     Managing Director and Head, Western Region Public-Sector and Infrastructure Group (2003 – 2010) ●      Bank of America (1995 – 2000), numerous positions, including National Co-President, Private Bank and President, Southern California, Private Bank. ●      State of California, State Treasurer (1990 – 1994)	Other Professional Experience and Community Involvement ●      Forestar Group, Director (2007 – 2016) ●      Presidential Commission on Capital Budgeting, Co-Chair (1996 – 1997) ●      CALPERS, Trustee and CALSTRS, Trustee (1990 – 1995) ●      Los Angeles Board of Public Works, Commissioner (1987 – 1989) ●      Los Angeles Board of Education, Member (1975 – 1980) ●      J.D., Fordham University Law School ●      B.A., Stanford University

Experience and Qualifications: Ms. Brown brings 18 years of experience as a senior executive in the banking and financial services industry and 16 years of public-sector experience to the Board of Directors. Through her public service and service as an executive and director of leading financial service companies, Ms. Brown brings substantial knowledge and expertise to the Board of Director’s deliberations.

Michael W. Brown
Director since 2010, age 71 Class III director nominee with term ending in 2019 Committee Service Audit Committee	Other Current Public Company Directorships: EMC Corporation (NYSE: EMC), VMWare, Inc. (NYSE: VMW), and Insperity, Inc. (NYSE: NSP), formerly known as Administaff, Inc. Career Highlights ●     Microsoft Corporation, a global software company (NASDAQ: MSFT) ●    Vice President and Chief Financial Officer (August 1994 – July 1997) ●    Vice President – Finance and Treasurer (1989 – August 1994) ●     Deloitte & Touche LLP, a provider of assurance, tax, and business consulting services (1971 – 1989)	Other Professional Experience and Community Involvement ●     Former Chairman, NASDAQ Stock Market Board of Directors ●     Former Governor, National Association of Securities Dealers

Experience and Qualifications: Mr. Brown has considerable financial and accounting expertise, including eight years of financial leadership with a leading technology company and directorships at other publicly held companies. Mr. Brown also has considerable experience as a director and governor of self-regulatory organizations within the financial services industry.

         Proxy Statement 2017     22                

John P. Dubinsky
Director since 2003, age 73 Class III director nominee with term ending in 2019 Committee Service Compensation Committee Executive Committee	Other Public Company Directorships Within the Past 5 Years: Aegion Corporation (NASDAQ: AEGN) Career Highlights ●      Chairman, Stifel Bank & Trust (April 2007 – present) ●      President and Chief Executive Officer, Westmoreland Associates, LLC, a financial consulting company (1995 – present) ●      CORTEX (Center of Research, Technology, and Entrepreneurial Expertise) ●    Board Member (2008 – present) ●    Chairman (2008 – 2016) ●    President and Chief Executive Officer (2003 – 2008) ●      President Emeritus, Firstar Bank (1999 – 2001) ●      Chairman, President, and Chief Executive Officer, Mercantile Bank (1997 – 1999) (until the merger with U.S. Bank National Association, formerly, Firstar Bank, N.A.) ●      President and Chief Executive Officer, Mark Twain Bancshares, Inc. ●      Board Member, Drury Hotels	Other Professional Experience and Community Involvement ●      Trustee Emeritus, Barnes-Jewish Hospital ●      Trustee Emeritus, Washington University ●      Trustee and Chairman, St. Louis Public Library ●      Trustee, National Public Radio Foundation, Washington, D.C.

Experience and Qualifications: Mr. Dubinsky is a leader in the financial consulting industry and has extensive experience in managing financial institutions. Mr. Dubinsky also has strong experience as a director of other publicly held and large private companies as well as not-for-profit entities.

Robert E. Grady
Director since 2010, age 59 Class III director nominee with term ending in 2019 Committee Service Executive Committee Risk Management/Corporate Governance Committee (Chairman)	Other Current Public Company Directorships: Maxim Integrated Products, Inc. (NASDAQ: MXIM) Other Public Company Directorships Within the Past 5 Years: AuthenTec, Inc. (NASDAQ: AUTH), and Blackboard, Inc. (NASDAQ: BBBB) Career Highlights ●     Partner, Gryphon Investors, a private equity investment firm (2015 – present) ●     Partner and Managing Director, Cheyenne Capital Fund, a private equity investment firm (2009 – 2014) ●     Partner and Managing Director, Carlyle Group, a global alternative asset management firm (2000 – 2009) ●    Member, Management Committee ●    Chairman and Fund Head, Carlyle Venture Partners ●     Partner and Managing Director, Robertson Stephens & Co. (1993-2000)	Other Professional Experience and Community Involvement ●      Director, Jackson Hole Mountain Resort ●      Chair, St. John’s Hospital (Jackson, WY) Foundation ●      Steering Committee Member, Wyoming Business Alliance ●      Former Chairman, New Jersey State Investment Council, which oversees the state’s $78 billion pension system ●      Former Chair, National Venture Capital Association ●      Former Deputy Assistant to President George H.W. Bush, The White House ●      Former Executive Associate Director, Office of Management and Budget (“OMB”), Executive Office of the President ●      Former Lecturer in Public Management, Stanford Graduate School of Business ●      M.B.A., Stanford Graduate School of Business ●      A.B., Harvard College

Experience and Qualifications: Mr. Grady has extensive leadership experience in the private equity investment and the broker-dealer segments of the financial services industry. Mr. Grady also has substantial federal and state governmental experience as well as strong academic experience. Finally, Mr. Grady has considerable experience as a director of other publicly and privately held companies.

         Proxy Statement 2017     23                

Maura A. Markus
Director as of June 15, 2016, age 59 Class II director with term ending in 2018 Committee Service Audit Committee	Other Current Public Company Directorships: Broadridge Financial Solutions, Inc. (NYSE: BR) Career Highlights ●     Bank of the West, President, Chief Operating Officer and Board Director (2010 – 2014) ●     Citigroup (1987 – 2009) ●     Executive Vice President, Head of International Retail Banking (2007 – 2009) ●     President, Citibank N.A. (2000 – 2007) ●     European Sales and Marketing Director (1994 – 1997) ●     President, Citibank Greece (1997 – 2000)	Other Professional Experience and Community Involvement ●     College of Mount St. Vincent in New York, Trustee ●     Catholic Charities San Francisco, Board Member ●     Year Up San Francisco Bay Area Talent and Opportunity Board, Member ●     Financial Services Roundtable, Former Member ●     M.B.A., Harvard Business School ●     B.A., Boston College, summa cum laude

Experience and Qualifications: Ms. Markus brings over twenty-five years of experience in banking to the Board of Directors, including as a senior executive. Ms. Markus has been named one of American Banker’s Most Powerful Women in Banking multiple times. Through her proven service as an executive and director of leading financial service companies, Ms. Markus brings substantial knowledge and expertise to the Board of Director’s deliberations.

James M. Oates
Director since 1996, age 70 Class III director nominee with term ending in 2019 Committee Service Compensation Committee (Chairman) Executive Committee	Other Public Company Directorships Within the Past 5 Years: Duff & Phelps Select Energy MLP Fund Inc. (NYSE:DSE) Career Highlights ●     Managing Director, The Wydown Group, a financial consulting firm (1994 – present) ●     Chairman, Hudson Castle Group, Inc. (formerly IBEX Capital Markets, Inc.), a financial services company (1997 – 2011) ●     Chief Executive Officer, Neworld Bank Corp. (1985 – 1994)	Other Professional Experience and Community Involvement ●     Board Member, Virtus Funds ●     Board Member and former Chairman, John Hancock Funds ●     Chairman of the Board, Emerson Investment Management, Inc. (1995– 2016) ●     Trustee Emeritus of Middlesex School, Concord, Massachusetts ●     Chairman, Connecticut River Bank (2000 – 2014) ●     Board Member, New Hampshire Trust Company (2000 – 2014) ●     Board member, Connecticut River Bancorp (2000 – 2014) (PK: CORB.PK) ●     M.B.A., Harvard Business School ●     B.A , Harvard College

Experience and Qualifications: Mr. Oates has led several financial services and consulting firms and has substantial investment experience serving on public company, mutual fund, and private investment boards and committees.

         Proxy Statement 2017     24                

David A. Peacock
Director as of June 6, 2017, Age 48 Class III director with term ending in 2019	Career Highlights ●     Anheuser-Busch (1992-2012), President (2008-2012) ●     Chairman, Vitaligent, LLC (Jamba Juice Corp.’s largest franchisee in California, Missouri and Kansas) ●     Investor and Board Member, Ronnoco Coffee, LLC ●     Director, Schnucks Markets, Inc.	Other Professional Experience and Community Involvement ●     Chairman, St. Louis Sports Commission ●     Board of Trustees, Pro Football Hall of Fame ●     Board of Directors, CityArchRiver

Experience and Qualifications: Mr. Peacock will bring entrepreneurial, corporate, manufacturing, and marketing expertise to the Board of Directors. In addition, through his service as president of a global consumer brand, Mr. Peacock will bring an in-depth knowledge and expertise in corporate governance, branding, marketing and market presence.

Michael J. Zimmerman
Director since 2013, age 66 Class II director with term ending in 2018 Committee Service Audit Committee	Other Public Company Directorships Within the Past 5 Years: KBW, Inc. (NYSE: KBW), Financial Federal Corporation (NYSE: FIF), Overseas Shipholding Group, Inc. (FINRA OTC: OSGIQ), and Smithfield Foods, Inc. (NYSE: SFD) Career Highlights ●     Continental Grain Company, a diversified international agribusiness and investment firm ●     Vice Chairman (2012 - present) ●     Executive Vice President and Chief Financial Officer (1999 – 2012) ●     Senior Vice President, Investments and Strategy (1996 – 1999) ●     Managing Director, Salomon Brothers, Inc. (1976 – 1996)	Other Professional Experience and Community Involvement ●     Investment Committee Member, Arlon Group LLC, an investment subsidiary of Continental Grain Company ●     Board Member and Chairman, Audit Committee, of Castleton Commodities, Inc., a leading merchant energy company ●     Trustee, Mount Sinai Health System, a non-profit health care organization ●     Chairman, FOJP Service Corporation, a non-profit insurance company ●     Chairman, Investment Committee, U.S. Holocaust Memorial Museum

Experience and Qualifications: Mr. Zimmerman’s experience within the financial services industry and his broad understanding of investment banking both as an industry and a culture provide valuable judgment and insights, including those relevant to the recent economic climate. This background, together with the perspectives applied from his past and present service on other boards, including as an independent director and audit committee member of a publicly held company, brings knowledge and a skill set that are integral to our Board.

         Proxy Statement 2017     25                

COMPENSATION DISCUSSION & ANALYSIS

2016 CEO COMPENSATION DETERMINATIONS

The Compensation Committee determined the pay of Mr. Kruszewski utilizing the Committee’s process for decision making and assessments as outlined beginning on page 37. The Committee took into consideration 2016 firm performance as outlined beginning on page 39, Mr. Kruszewski’s performance relative to his unique goals as well as his individual contribution to overall company achievements, leadership, and other factors as outlined on page 27, and input from the CEO.

The following table shows our Committee’s determinations regarding our CEO’s 2016 annual compensation as well as corresponding 2015 and 2014 information. This table is different from the SEC-required Summary Compensation Table on page 61. An explanation of the reasons for the differences between these and our Summary Compensation Tables are described beginning on page 59.

		Fixed Compensation		Annual Incentive  Compensation
Name	Year	Base Salary	Stock- Based Salary	Cash Bonus	RSUs and Debentures(1)	PRSUs	Subtotal At-Risk	Total   Compensation(2)
Ronald J. Kruszewski	2016	$200,000	$700,000	$2,250,000	$1,500,000	$750,000	$2,250,000	$5,400,000
	2015	$200,000	$600,000	$0	$2,000,000	$3,000,000	$5,000,000	$5,800,000
	2014	$200,000	$600,000	$4,200,000	$1,800,000	$0	$1,800,000	$6,800,000

  Realized Compensation   At-Risk Compensation

(1) Does not include grants of future stock-based salary, which are reflected under Stock-based salary.

(2) For differences between this table and the 2016 Summary Compensation Table, see page 58, Use of Non-GAAP Measures.

		Realized Compensation			At-Risk Compensation
CEO	Year	Amount	% of       Total	Year-on-Year     % Change	Amount	% of       Total	Year-on-Year     % Change
Ronald J. Kruszewski	2016	$3,150,000	58%	294%	$2,250,000	42%	(55%)
	2015	$800,000	14%	(84)%	$5,000,000	86%	178%
	2014	$5,000,000	74%	8%	$1,800,000	26%	16%

In determining Mr. Kruszewski’s variable compensation for 2016, the Committee specifically noted that:

· Historically, CEO compensation had broadly tracked the performance of the three primary goals established by the Committee. In 2016, those primary goals were, on average, up approximately 9% (non-GAAP Net Revenue was up 10.5%, non-GAAP Pre-Tax Net Income was up 10.2% and non-GAAP EPS was up 6.5%). Of the three primary goals, the Committee focused most upon the performance of non-GAAP Pre-Tax Net Income and non-GAAP EPS, which were up approximately 8.4% on average.

· Mr. Kruszewski’s total compensation in 2015 was at the 35th percentile in comparison to CEOs in our core peer group.

· In the prior year, the Committee emphasized the amount of At-Risk compensation. As such, Mr. Kruszewski didn’t receive a cash bonus in 2015. For 2016, the Committee decided to award a cash incentive bonus and At-Risk compensation at a level of 50% Realized and 50% At-Risk, which is consistent with years other than 2015.

· Mr. Kruszewski recommended the Committee exercise its discretion to reduce total compensation for 2016, notwithstanding strong economic performance, in recognition of the difficulty experienced in the operating businesses during 2016, the fact that many Stifel employees were experiencing declines in total compensation and the fact that, while normal operating metrics displayed strength, there had been an overall decline in the business that was offset by an increase in net-interest income.

Based on the above observations, the Committee exercised its discretion in determining that:

· The Committee awarded the CEO $4,500,000 in incentive compensation in the form of $2,250,000 in cash bonus, plus $2,250,000 in deferred compensation, composed of $750,000 in debentures, $750,000 of RSUs, and $750,000 of PRSUs. This is a decrease of 10% in aggregate incentive compensation from 2015.

· As a result of awarding incentive compensation, total compensation for the CEO was $5,400,000, consisting of a salary of $200,000, stock-based salary of $700,000, and incentive compensation of $4,500,000. This is a decrease of 7% in total compensation from 2015.

         Proxy Statement 2017     26                

  Ronald J. Kruszewski, Chairman and CEO

  Ronald J. Kruszewski is Chairman of the Board of Stifel Financial Corp. and Stifel, Nicolaus & Company, Incorporated. He joined the firm as Chief Executive Officer in September 1997. Mr. Kruszewski serves on the Board of Directors of SIFMA (Securities Industry and Financial Markets Association) and was appointed by the St. Louis Federal Reserve Board of Directors to serve a one-year term on the Federal Advisory Council for 2016.

  Compensation Mix

Financial		Strategic Achievements
	✓    $2.6 billion in net revenues, the 21st consecutive year of   record non-GAAP net revenues, despite a challenging   environment.   ✓    Stock price up 18% for the year.   ✓    $5.8 billion in asset growth on balance sheet.		✓    Repurchased 3.4 million shares at an average price of    $33.22.   ✓    Refinanced $150 million of existing secured notes.   ✓    Issued $150 million of non-cumulative perpetual    preferred stock.   ✓    Issued $200 million of senior notes.
Leadership		Risk Management
	✓    Led successful acquisitions of City Securities, Eaton Partners    and ISM.   ✓    Led firm culture initiative, in partnership with Stifel’s senior    leadership and Stifel’s regulators.   ✓    Continued drive to reduce costs firm-wide to improve operating    margins.		✓    Assets nearly doubled since 3Q 2015, while maintaining    targeted leverage and risk-weighted capital ratios.   ✓    Continued strengthening of enterprise risk management,    compliance and infrastructure in support of strong asset    growth.

         Proxy Statement 2017     27                

  Year-On-Year CEO Compensation Comparison

CEO Compensation Mix: 2016 versus 2015

Our Compensation Committee reallocated the forms of compensation used as annual incentive compensation in 2016 for our CEO and other Named Executive Officers. This allocation corresponds to, but is higher than that for other highly compensated Company employees, for whom annual incentive bonuses are 20% to 35% deferred. For Mr. Kruszewski, 50% of annual incentive compensation has been deferred. For the company’s other named executive officers, 40% of annual incentive compensation has been deferred. The Committee believes that this reallocation for Named Executive Officers blends the best of 2015’s Named Executive Officer pay mix, which introduced PRSUs, with the incentive benefits of a reasonable component of cash and traditional RSUs.

2016 CEO Compensation, by Form, Type and Amount:

	Type	2016	% of   Comp.	2015	% of   Comp.	2014	% of     Comp.
Cash Salary		$200,000	3%	$200,000	3%	$200,000	3%
Stock-Based Salary		$700,000	13%	$600,000	10%	$600,000	9%
Total Fixed Compensation		$900,000	16%	$800,000	13%	$800,000	12%
Cash Bonus		$2,250,000	42%	$0	0%	$4,200,000	62%
Time-Based Deferred (RSUs, Debentures)		$1,500,000	28%	$2,000,000	35%	$1,800,000	26%
Performance-Based Deferred (PRSUs)		$750,000	14%	$3,000,000	52%	$0	0%
Total Variable Annual Incentive Comp		$4,500,000	84%	$5,000,000	87%	$6,000,000	88%
Total Compensation		$5,400,000	100%	$5,800,000	100%	$6,800,000	100%
Total Realized Compensation		$3,150,000	58%	$800,000	14%	$5,000,000	74%
Total At-Risk Compensation		$2,250,000	42%	$5,000,000	86%	$1,800,000	27%

         Proxy Statement 2017     28                

The CEO compensation shown below includes annual incentives (both cash and deferred components) granted for the performance years 2014-2016, together with base salary and the portion of previously-granted LTIA awards automatically vesting in the year. Beginning in the performance year 2015, the Committee has adopted a new equity vehicle – Performance-Based Restricted Stock Units (PRSUs) as a key long-term incentive plan for the CEO and other named executive officers. The PRSUs granted in 2016 represent over 10% of the CEO’s and other named executive officers’ total compensation. For further description of PRSUs see page 52.

CEO Compensation, 2016, 2015 and 2014, by Form and Amount:

  Alignment of CEO Compensation with Key Performance Measures

CEO pay increases are generally highly correlated with growth in non-GAAP pre-tax income, revenue and EPS. The below illustrates the growth in each component over the last 5 years. CEO compensation has increased by approximately 23.6% since 2011. By contrast, the average growth since 2011 in non-GAAP pre-tax income, net revenue and EPS was over 70%, approximately 3 times more than the growth in CEO compensation during that period. (See “Use of Non-GAAP Measures” on page 58.)

Annual CEO Aggregate Income Changes and Changes in Non-GAAP Net Revenue, Non-GAAP Pre-Tax Income and Non GAAP EPS:

  

         Proxy Statement 2017     29                

2016 COMPENSATION DETERMINATIONS FOR NAMED EXECUTIVE OFFICERS OTHER THAN THE CEO

The Compensation Committee determined the pay of the named executive officers other than the CEO utilizing the Committee’s process for decision making and assessments as outlined beginning on page 37. The Committee took into consideration 2016 firm performance as outlined beginning on page 39, individual named executive officer performance relative to their unique goals as well as their individual contribution to overall company achievements, leadership, and other factors as outlined beginning on page 32, and input from the CEO.

The Committee determined that each named executive officer’s total annual 2016 compensation should be reduced by approximately 6-7%. Historically, CEO and other named executive officer compensation has broadly tracked the performance of three primary performance goals that were in 2016, up approximately 9% on average (non-GAAP Net Revenue was up 10.5%, non-GAAP Pre-Tax Net Income was up 10.2%, and non-GAAP EPS was up 6.5%). See “Use of Non-GAAP Measures” on page 58 for a description of how and why these measures differ from GAAP measures.

Mr. Kruszewski recommended the Committee exercise its discretion to reduce Named Executive Officer total compensation for 2016, notwithstanding strong economic performance, in recognition of the following: (1) the difficulty experienced in the operating businesses during 2016, (2) the fact that many Stifel employees were experiencing declines in total compensation and (3) the fact that, while normal operating metrics displayed strength, there had been an overall decline in the business that was offset by an increase in net-interest income.

The Committee agreed with Mr. Kruszewski and exercised its discretion to reduce the CEO’s and other Named Executive Officers’ total compensation for 2016. In exercising its discretion, the Committee noted that this was not a permanent reduction in relative compensation, as the Committee intended to evaluate 2017 compensation against a benchmark that would not reflect its exercise of negative discretion in respect of 2016 compensation.

The ability of the Committee to exercise its judgment to make those determinations is one of the benefits afforded by a structure that is not simply formula-driven, as described in “Benefits of Discretionary Elements within our Compensation Program”.

The following tables show our Compensation Committee’s determinations regarding 2016 annual compensation for our Named Executive Officers other than the CEO as well as corresponding 2015 and 2014 information. These tables are different from the SEC-required Summary Compensation Table on page 61. An explanation of the reasons for the differences between these and our Summary Compensation Tables are described beginning on page 59.

         Proxy Statement 2017     30                

		Fixed Compensation		Annual Incentive Compensation			Subtotal At-Risk	Total                      Compensation    (1)
Name	Year	Base      Salary	Stock-Based Salary	Cash Bonus	RSUs and   Debentures	PRSUs
James M.      Zemlyak	2016	$250,000	$460,000	$1,380,000	$613,333	$306,667	$920,000		$3,010,000
	2015	$175,000	$420,000	$405,000	$880,000	$1,320,000	$2,200,000		$3,200,000
	2014	$175,000	$420,000	$2,100,000	$1,025,000	$0	$1,025,000		$3,720,000
Victor J.      Nesi	2016	$250,000	$465,000	$1,620,000	$720,000	$360,000	$1,080,000		$3,415,000
	2015	$250,000	$400,000	$350,000	$1,060,000	$1,590,000	$2,650,000		$3,650,000
	2014	$250,000	$400,000	$2,550,000	$1,100,000	$0	$1,100,000		$4,300,000
Thomas P.      Mulroy	2016	$250,000	$460,000	$1,380,000	$613,333	$306,667	$920,000		$3,010,000
	2015	$250,000	$400,000	$350,000	$880,000	$1,320,000	$2,200,000		$3,200,000
	2014	$250,000	$400,000	$2,137,500	$962,500	$0	$962,500		$3,750,000
Thomas B.      Michaud	2016	$250,000	$205,000	$1,320,000	$586,667	$293,333	$880,000		$2,655,000
	2015	$250,000	$150,000	$350,000	$840,000	$1,260,000	$2,100,000		$2,850,000
	2014	$250,000	$150,000	$2,212,500	$770,500	$0	$770,500		$3,383,000
		Realized Compensation			At-Risk Compensation

   (1)    Does not include grants of future stock-based salary, which are reflected under Stock-based salary.

Name	Year	Realized Compensation					At-Risk Compensation
		Amount	% of Total		Year-on-Year   % Change		Amount	% of Total		Year-on-Year       % Change
James M.      Zemlyak	2016	$2,090,000		69%		109%	$920,000		31%		(58)%
	2015	$1,000,000		31%		(63)%	$2,200,000		69%		115%
	2014	$2,695,000		72%			$1,025,000		28%
Victor J.      Nesi	2016	$2,335,000		68%		134%	$1,080,000		32%		(59)%
	2015	$1,000,000		27%		(69)%	$2,650,000		73%		141%
	2014	$3,200,000		74%			$1,100,000		26%
Thomas P.      Mulroy	2016	$2,090,000		69%		109%	$920,000		31%		(58)%
	2015	$1,000,000		31%		(64)%	$2,200,000		69%		129%
	2014	$2,787,500		74%			$962,500		26%
Thomas B.      Michaud	2016	$1,775,000		67%		137%	$880,000		33%		(58)%
	2015	$750,000		26%		(71)%	$2,100,000		74%		173%
	2014	$2,612,500		77%			$770,500		23%

         Proxy Statement 2017     31                

  James M. Zemlyak President and CFO

  James M. Zemlyak has served as Chief Financial Officer of Stifel Financial Corp. since February 1999 and was named Co- President in June 2014. Mr. Zemlyak was Treasurer of Stifel Financial Corp. from February 1999 to January 2012. Mr. Zemlyak has been Chief Operating Officer of Stifel, Nicolaus & Company, Incorporated since August 2002 and Executive Vice President since December 2005. In addition, he served as Chief Financial Officer of Stifel, Nicolaus & Company, Incorporated from February 1999 to October 2006.

  Compensation Mix

Key Responsibilities		Performance & Achievements
Financial Results:		Strategic Achievement:
✓	Global Wealth Management reported record net revenues of $1.6 billion, an increase of 13.5% for the year.	✓	Maintenance of performance while managing to a slight reduction in compensation ratio in 2016.
✓	Global Wealth Management reported record operating contribution of $430.3 million, an increase of 12.6% for the year.	✓	Successfully sold Sterne Agee brokerage, as planned.
✓	Brokerage revenues up by 6% for the year, to $1.21 billion	Leadership:
✓	Global wealth management brokerage up 3%, to $670.6 million.	✓	Achieved strong Global Wealth Management performance with an essentially unchanged number of financial advisors.

         Proxy Statement 2017     32                

  Victor J. Nesi, President and Co-Director of the Institutional Group

  Victor J. Nesi joined Stifel in 2009 and was named Co-President of Stifel Financial Corp. in 2014. In addition, he is Co- Director of the firm’s Institutional Group and a member of the Board of Directors of Stifel Financial Corp. In his 25-year investment banking career, Mr. Nesi has worked closely with clients on strategic advisory projects totaling in excess of $200 billion, including exclusive sales, cross-industry mergers, restructurings, and domestic and cross-border acquisitions. On the financing side, Mr. Nesi has advised clients on investment-grade and non-investment-grade debt, as well as on numerous equity and equity-linked transactions, including the then largest IPO in U.S. history, the AT&T $10.6 billion carve-out of AT&T Wireless.

  Compensation Mix

Key Responsibilities		Performance & Achievements
Financial Results:		Strategic Achievement:
✓	Institutional Group reported recorded record net revenues of $1.0 billion, an increase of 4.0% for the year.	✓	Successfully integrated Eaton Partners.
✓	Institutional Group reported operating contribution of $164.1 million, an increase of 16.4% for the year.	Leadership:
✓   ✓	Investment banking revenues of $513.0 million, an increase of 2.0% for the year. Strong growth in investment banking advisory income in 2016.	✓	Improved integration of investment banking across multiple broker-dealers within Stifel, resulting in substantial investment banking fees from cross-Stifel banking teams.

         Proxy Statement 2017     33                

  Thomas P. Mulroy, President and Co-Director of the Institutional Group

  Thomas P. Mulroy joined Stifel in 2005 as part of the firm’s acquisition of Legg Mason Capital Markets. He was named Co- President of Stifel Financial Corp. in 2014 and has served as a Director of Stifel Financial Corp. and Executive Vice President and Director of Stifel, Nicolaus & Company, Incorporated since December 2005. As Co-Director of Stifel’s Institutional Group, a position he’s held since July 2009, Mr. Mulroy is responsible for overseeing institutional equity and fixed income sales, trading, and research. From December 2005 through July 2009, he served as Executive Vice President and Head of Equity Capital Markets. Mr. Mulroy is Chairman of the Board of Stifel Nicolaus Europe Limited.

  Compensation Mix

Key Responsibilities		Performance & Achievements
Financial Results:		Strategic Achievement:
✓	Institutional Group reported recorded record net revenues of $1.0 billion, an increase of 4.0% for the year.	✓	Successfully integrating ISM and Sterne Agee’s fixed income business.
✓	Institutional Group reported operating contribution of $164.1 million, an increase of 16.4% for the year.	Leadership:
✓   ✓	Institutional brokerage revenues of $534.8 million, an increase of 10.0% for the year. Strong Equity and Fixed Income capital raising growth in 2016.	✓	Improved integration of investment banking across multiple broker-dealers within Stifel, resulting in substantial investment banking fees from cross-Stifel banking teams.

         Proxy Statement 2017     34                

  Thomas B. Michaud, Senior Vice President, President and CEO of Keefe, Bruyette & Woods

  Thomas B. Michaud has been with Keefe, Bruyette & Woods for more than three decades. He was named President and Chief Executive Officer of KBW in October 2011, having served as Vice Chairman and Chief Operating Officer since September 2001. KBW became a wholly-owned subsidiary of Stifel Financial Corp. In February 2013 and Mr. Michaud joined the Board of Directors. Under Mr. Michaud’s leadership, KBW has become one of the leading investment banking firms to the financial services industry in both the United States and Europe. The company is regularly recognized for its leadership in the areas of equity research, mergers & acquisitions, capital rising, and equity trading. Mr. Michaud maintains strong personal relationships with leading industry executives and has been instrumental in executing many of KBW’s largest transactions.

  Compensation Mix

Key Responsibilities		Performance & Achievements
Financial Results:		Strategic Achievement:
✓	Institutional Group reported recorded record net revenues of $1.0 billion, an increase of 4.0% for the year.	✓	Oversaw a market-leading 7 of 18 publicly announced bank offerings from November 8, 2016 through the end of 2016.
✓	Institutional Group reported operating contribution of $164.1 million, an increase of 16.4% for the year.	✓	Reinforced and extended industry recognition of KBW’s market-leading financial services specialist sales force, capital markets team and M&A practice.
✓	Capitalized on strong postelection results in the financial industry.
		Leadership:
		✓	KBW continued to maintain its leadership in US financial services investment banking and US equity brokerage for financial services companies.
		✓	Improved integration of KBW capabilities with Stifel affiliate capabilities.

         Proxy Statement 2017     35                

COMMITTEE PROCESS AND 2016 DETERMINATIONS

  Committee Views of Proportion and Form of Compensation

The Committee continued to emphasize “At-Risk” (deferred) compensation in determining the annual incentive compensation of the CEO the other named executive officers.

The Committee divides the various elements of compensation described above in “Key Executive Compensation Program Elements” into two categories: compensation that is “Realized” because it is not subject to forfeiture and compensation that is “At-Risk” because it is subject to forfeiture. As described above, the Committee considers At-Risk compensation to include grants of PRSUs, RSUs and debentures, which are all the forms of deferred compensation granted to named executive officers. The Committee considers Realized compensation to include all fixed compensation (base salary and stock-based salary), as well as variable compensation that is not deferred (namely, cash bonuses).

The Committee believes that At-Risk compensation is valuable as a retention tool for the straightforward reason that it is subject to time vesting. By contrast, cash does not have a retention component. The Committee believes that the retention component of variable compensation is important in the case of named executive officers, and particularly with respect to the CEO. Accordingly, the Committee has determined that the allocation of variable compensation among Realized and At-Risk compensation for the CEO and other named executive officers in respect of 2016 will be as shown in the following table:

2016 Allocation of Deferred and “At-Risk” Annual Incentive Compensation:

Named Executive Officer	Cash	At-Risk (Deferred) Compensation
CEO	50% of Annual Incentive Compensation	50% of Annual Incentive Compensation
Other Executive Officers	60% of Annual Incentive Compensation	40% of Annual Incentive Compensation
Committee Assessment:	Realized and Not Retentive	At-Risk and Retentive

All deferred compensation is valuable as a retention tool for the straightforward reason that it is subject to time vesting. RSUs and PRSUs additionally align incentives because their value ultimately reflects fluctuations in the share price of Company stock. PRSUs reinforce this alignment because their value is linked not only to share price but also to the attainment of certain performance metrics.

The Committee believes that those attributes of RSUs and PRSUs make those awards more At-Risk from the perspective of the Executive Officer, with PRSUs being the most At-Risk. By comparison, the Committee determined that debentures are, by contrast, least At-Risk from the perspective of the Executive Officer because their value is determined at the grant date and does not vary based on the future performance of the firm, although their realization is contingent on additional years of service. Accordingly, the Committee has determined that the allocation of deferred compensation among PRSUs, RSUs and debentures for the CEO and other Executive Officers in respect of 2016 will be in even thirds.

PRSUs	RSUs	Debentures
1⁄3	1⁄3	1⁄3
Most At-Risk	More At-Risk	At-Risk

Note: the “RSUs” does not include grants of future stock-based salary. Future stock-based salary grants are described in more detail on page 50.

         Proxy Statement 2017     36                

  The Committee’s Process for Decision Making

Our Roadmap for Compensation
1. Identify Key Metrics (Quant. & Qual.)	2. Establish Peer Group, Gather Market Pay and Shareholder Input	3. Review of Performance and Market	4. Make Year-End Pay   and Performance Decisions	5. Determine Form and Allocate Awards
Financial Objectives: growth in earnings; net income and revenue Long-Term Objectives: increase ROE and book value; enhance return to shareholders Strategic Objectives: integration of acquisitions; organic growth	Ongoing solicitation of shareholder input and incorporation of shareholder compensation priorities Independent consultant assisted the Committee with: ●   identifying peer companies; ●   gathering peer and supplemental market pay data for Committee reference.	Periodic updates during the year ●   from the CEO: ●   firm performance; ●   segment performance; ●   individual Executive Officer performance. Yearly updates from independent consultant: ●   relative performance; ●   competitive pay levels; ●   alignment of pay and performance ●   and market trends.	Committee decisions based on results of the incentive framework (see below) that include an in depth review of company, CEO and other Executive Officer performance across multiple factors. Pay for Executive Officers other than the CEO recommended by CEO, subject to Committee approval.	Committee awarded 2016 incentive compensation in the form of cash and deferred bonus. For the CEO, the bonus was 50% “at-risk” and 50% cash; for the other named executive officers, 40% “at-risk” and 60% cash. At-Risk Compensation:  1⁄3 RSUs,  1⁄3 PRSUs and  1⁄3 debentures, for all Named Executive Officers.

         Proxy Statement 2017     37                

  Incentive Assessment Framework

The committee evaluates Named Executive Officer incentive compensation based on various factors. The following is an assessment based upon primary goals, additional considerations, strategic goals and overall company performance. See “Use of Non-GAAP Measures” on page 58 for a description of how and why the Non-GAAP measures differ from GAAP measures.

2016 Results of Incentive Assessment Framework
Primary Goals	2016 Result	Year-Over-Year Change
·     Non-GAAP Net Revenue	$2.58bn	ñ 10.5%
·     Non-GAAP Pre-Tax Net Income	$334M	ñ 10.2%
·     Non-GAAP EPS	$2.62	ñ 6.5%
Company Performance on Primary Goals	Below	Meets
Additional Considerations	2016 Result	Year-Over-Year Change
·     Non-GAAP Return on Common Equity	8.1%	ñ 2.4%
·      Change in Stock Price/TSR	18%	ñ 35%
·     Non-GAAP Pre-Tax Margin on Net Revenues	13%	No change
·      Book Value Per Share	$38.84	ñ 4.4%
·     Non-GAAP Comp to Revenue Ratio	62.8%	ò 0.2%
·      Total Capitalization of Stifel Financial Corp.	$3.87bn	ñ 16.4%
Company Performance on Additional Considerations	Below		Exceeds
Performance Categories	Achievements
·      Financial Results	See pages 27 to 35 for detailed description of achievements in these four categories in relation to each named executive officer.
·      Strategic Achievement
·      Leadership
·      Risk Management
Company Performance on Strategic Goals	Below	Meets
Overall Company Performance	Below	Meets

         Proxy Statement 2017     38                

2016 FIRM PERFORMANCE

We Continue to grow and invest in our future
21 Years	+18%	3 Acquisitions	Expense Control	+44%
2016 was our 21st consecutive year of record net revenues, with near-record non-GAAP pre-tax net income and record revenues both in our Global Wealth Management segment and in our Institutional segment.	Our stock price was $49.95 at the end of 2016, up 18% for the year.	During 2016, we announced or consummated acquisitions of City Securities, Eaton Partners and ISM.	We successfully controlled our compensation and non-compensation expenses.	We grew our assets to $19.1 billion, up over 44% for the year.

   See Use of Non-GAAP Measures at page 58.

  2016 Segment Performance, Balance Sheet and Infrastructure Highlights

         Proxy Statement 2017     39                

(1) Operating results are from continuing operations. Non-GAAP measures reflect adjustments for: acquisition-related charges, including duplicative expenses, certain litigation-related expenses and certain tax benefits. See Use of Non-GAAP Measures at page 58.

  Relative Performance of Common Stock

We have delivered strong financial performance over a sustained period of time. Over the last 10 years, Stifel has significantly outperformed peer companies and the S&P 500 Financials Index. Our stock exhibited very strong relative and absolute performance during the 2008 through 2010 period, which is a factor in some of our relative performance against peers and benchmarks over the last 5 years, 2012 through 2016. The Committee considers the Company’s return to shareholders as part of the incentive assessment framework described here.

         Proxy Statement 2017     40                

10-year relative performance of SF Common Stock, Peer Group, and S&P 500 Index:

5-year relative performance of SF Common Stock, Peer Group, and S&P 500 Index:

The peer group reflected in the charts above is as described in our 10-K, filed on February 23, 2017.

Relative Performance	10-Year  Growth	CAGR	5-Year   Growth		CAGR
SF Common Stock	186.4%	11.1%		55.9%		9.3%
Peer Group(1)	22.4%	2.0%		96.2%		14.4%
S&P 500 Index	57.9%	4.7%		78.0%		12.2%
(1) The peer group is described on page 48.

Additional Performance Indicators	2016	2015	2014
Non-GAAP Return on Equity	8.1%	18.4%	9.5%
Change in Stock Price/TSR	17.9%	(17.0)%	6.5%
Non-GAAP Pre-Tax Margin on Net Revenues	13.0%	13.0%	15.2%
Book Value Per Share	$38.84	$37.19	$35.00
Non-GAAP Compensation to Revenue Ratio	62.8%	63.0%	62.3%

         Proxy Statement 2017     41                

  2016 Strategic Execution

Stifel continued in 2016 to execute on its strategy of building a premier wealth management and investment banking firm by means of organic growth and opportunistic acquisition. Each acquisition in 2016 has fit Stifel’s differentiated value proposition of growth, scale and stability that blends many of the advantages, but avoids most of the weaknesses, of larger bulge bracket and smaller boutique firms. We execute strategic opportunities only when accretive:

Strategic Opportunity Evaluation

Accretive to our Shareholders	Accretive to our Associates	Accretive to our Clients	Accretive to our Partners
To our shareholders, through expected revenue and EPS growth in a reasonable timeframe.	To our associates, through additional capabilities and new geographies.	To our clients, through greater relevance and expanded product offerings.	To our new partners, through the stability of Stifel’s size and scale, coupled with a significant retention of their own ability to direct their own businesses.

Our Board of Directors and the Committee understand that Stifel executes on strategic opportunities to maximize retention and tax benefits. The result is non-GAAP charges to earnings, as opposed to an increase of goodwill on our balance sheet. All of those elements of our acquisition strategy result in tangible benefits to Stifel. Conversely, we do not structure our acquisitions to improve GAAP treatment in the absence of other, compelling tangible benefits. This strategy for executing acquisitions is the most important reason we describe both GAAP and non-GAAP results: the non-GAAP results illuminate how we structure and view our strategic acquisitions.

Stifel’s acquisitions are a catalyst for organic growth. Consistent with our approach to a balanced business model, acquisitions and organic expansion of our existing businesses are roughly equal sources of our growth since 2005. We position Stifel to take advantage of opportunities to add talented professionals, services, products and capabilities, whether the vehicle is an acquisition or organic hiring.

         Proxy Statement 2017     42                

  Significant Progress in Strengthening Controls and our Culture

We are a firm that has grown tremendously over the past decade and anticipate continued growth through the next decade. We believe that a strong and sustainable control environment is integral to achieve this end. And we have committed the effort and resources to build a platform for growth by enhancing on an ongoing basis our risk and control practices.

· Ongoing Risk Management.  Stifel continued to conservatively manage its balance sheet, capital, liquidity and overall risk in 2016. The Board’s Risk Management / Corporate Governance Committee oversees major risk exposures, including market, credit, capital & liquidity, operational, regulatory, strategic and reputational risks. Our Enterprise Risk Management program, under the direction of our Chief Risk Officer, and other members of the firm’s management have prepared a series of risk appetite statements that articulate our overall risk culture. The Board’s Risk Committee reviews and approves risk appetite statements at least annually and receives at least quarterly updates on the firm’s adherence to them. Further, the Board’s Risk Committee receives quarterly risk assessments that identify, measure, and monitor existing and emerging risks, in addition to any changes to internal controls.

· Investing in our infrastructure.  We have continued to build out the infrastructure that enables us to continue to execute on our growth strategies, by bolstering our risk management, compliance, and internal audit functions, and ensuring that we fully comply with new and existing regulatory requirements. For example, we have made significant additions to our staff who stress-test risk exposures and monitor compliance with rules and regulations. We have also significantly augmented the tools available to this staff. Likewise, we developed a number of new oversight capabilities to carefully manage risk in select Private Client Group business areas. And in the Technology and Operations areas we developed a number of new cross team communication capabilities as well as enhanced system monitoring tools and procedures. In addition, building on our in-depth risk assessment in late 2014, our internal audit team performed more than 100 internal audits in 2016.

· Investing in Process Improvements and Controls.  We continued to enhance our overall control environment by implementing new capabilities, policies and procedures that ensure effective management of our systems. A new set of internal committees and task forces have been formed to evaluate areas for improvement across the operational platform on an ongoing basis. Similarly, a number of procedures have been implemented to periodically review existing business controls in addition to the implementation of new controls. Management supports the necessary investments required to continuously improve the Company’s systems and controls.

· Building on our strong relationships with regulators.  Stifel recognizes the critical importance to the safety and soundness of our firm, and the value to our growth strategy, of building on the strong relationships we maintain with our regulators. Our history of growth in the heavily-regulated financial services industry, both organically and through acquisitions, is evidence of this commitment.

  Enhancing the Customer Experience to Deliver Sustained Performance

Stifel has invested significantly to integrate wealth management capabilities, including enhanced client reporting and financial and estate planning to the Global Wealth Management segment. These investments help our financial advisors provide transparency and deliver solutions to clients that are tailored to their particular needs. Likewise, through prudence, training and relationship building, we are bringing lending solutions to clients seeking liquidity.

In 2016 Stifel’s client portal and mobile applications were enhanced to improve the client experience and increase account accessibility, functionality, and ongoing monitoring. The firm also installed a fully-integrated alternative investment program to help manage and report alternative investments alongside more traditional custody assets. The firm is committed to going further: enhancing reporting tools to satisfy client demand for deeper insight into their portfolios and introducing new technologies to improve the client proposal and on-boarding experience.

         Proxy Statement 2017     43                

  Investment in our People

Much of the value of our franchise and brand is a direct result of the quality and effectiveness of our employees. Our ability to maintain our franchise and financial performance over the long-term depends upon our ability to continue to attract and retain high-quality employees.

Strengthening our Associates

Employee Development	Management Development	Succession Planning	Diversity
In 2016, as in prior years, we have invested in cross-training and continuing education for our team.	Several departments in 2016 established management development programs that identify and prepare leaders within our firm for wider institutional responsibilities. These programs are part of our formal annual performance appraisal process.	The Board has established the Office of the President and developed a succession plan. The Board discusses succession planning in its executive sessions.	Stifel nurtures a culture which values the diversity of its work force and encourages independent thinking by all our associates, regardless of background or role within our firm. By listening to our associates from our various acquisitions, Stifel integrates best practices and strengthens the firm.

KEY PAY PRACTICES

Our Compensation Committee considers the design of our executive compensation program to be integral to furthering our Compensation Principles, including paying for performance and effective risk management. The following chart summarizes certain of our key pay practices.

What We Do and Don’t Do
	P       Emphasize annual incentive compensation tied to company and individual performance P       Encourage stock ownership by deferring a portion of annual compensation in the form of RSUs and awarding long-term incentives with multi-year vesting periods of three, five or ten years P       Maintain stock ownership guidelines; currently, all executives exceed guideline P       Focus Executive Officers on our long-term performance with the award of PRSUs based on ROE performance P       Utilize a formal process and incentive framework to set Executive Officer compensation P       “Clawback” policy P      “Double trigger” on equity awards P      Retain an independent consultant P       Conduct annual risk review P      Engage with shareholders	No Excise tax “gross-ups”     No CIC severance     No employment agreements     No SERPs     No hedging, short selling, or use of derivatives     Pledging by insiders requires Committee approval     No excessive perquisites     No repricing of options     No option timing or pricing manipulation

         Proxy Statement 2017     44                

THE COMMITTEE’S COMMITMENTS AND PRINCIPLES

During 2016 the Committee further reviewed its process for setting goals, evaluating performance and making pay decisions, building on its significant improvements in 2015. The review and articulation of our pay purposes, commitments and process is in direct response to comments and other input from our shareholders that have asked us to provide greater transparency by describing in more detail the quantitative and qualitative factors and the evaluation process used to determine awards.

Our executive compensation practices are designed to advance Stifel’s goal of being a leading wealth management and investment banking company that is entrepreneurial and appropriately manages risk. We grow and take advantage of opportunities, whether they present themselves as organic growth prospects, as talent to attract or as businesses to acquire. To this end, our executive compensation program emphasizes annual incentive compensation that aligns our executives’ compensation to Stifel’s long-term performance. This program is overseen by the Committee. This overarching purpose of driving long-term value creation is supported by the following commitments:

  Committee Commitments

Transparency

· The Committee identifies the compensation principles that determine the compensation decision process and makes the specific decisions that result from that process.

Alignment

· The Committee determines the forms and proportions of compensation to align named executive officer compensation to Stifel’s long-term performance.

· The process by which the Committee makes its decisions includes consideration of the entire factual framework, including both:

· Quantitative factors, such as those used in the formula for realization of PRSUs and

· Non-quantitative factors such as stewardship of risk controls.

Orderly Decision-Making

· The Committee’s annual decision making process is structured to yield orderly, timely, individual executive compensation decisions.

· The Committee requires a full, enumerated factual basis be put before it prior to making its annual compensation decisions.

· The Committee consults with an outside compensation consultant to provide market data in connection with its compensation determinations for our CEO and other named executive officers and for other guidance in compensation process decision making.

· The Committee obtains data on peer practices and uses such data as reference material to assist it in maintaining a general awareness of industry compensation standards and trends. The market data does not formulaically determine the Committee’s compensation decisions for any particular executive officer. The Committee does not target a particular percentile of the peer group with respect to total pay packages or any individual component of pay.

· The Committee disciplines its exercise of judgement by use of these facts, principles and process and framework, in order to set compensation in the best interest of the Company and its stakeholders.

         Proxy Statement 2017     45                

Balancing Role Relevance with Cultural Cohesion

· The Committee sets the mix of forms of compensation to be relevant to the role of each executive.

· For example, a front-line financial professional is often paid primarily on revenue produced.

· By contrast, senior executives must also ensure conversion of revenues to net income, which the Committee takes into account for senior executive compensation.

· But the Committee also strives to foster to the cohesive culture that remains essential to Stifel’s success by constraining these role-prompted differences to those essential to maintain relevance.

· To the extent role differences do not compel compensation differences, the mix of forms of compensation should be kept similar across the organization.

Responsibility

· The Committee has ultimate responsibility for compensation decisions.

· The Committee will not duck its responsibility, whether by excessive delegation or through simplistic weighting or excessively formulaic approaches, which can have unintended consequences, fail to capture vital non-quantitative factors, and lead to potential misalignment of interests between the firm and its executives.

· No single metric or formula can substitute for the Committee’s informed exercise of judgment.

· The Committee’s process for analyzing facts and making considered determinations, including its decision to continue using formula-based PRSUs as a component of compensation, has kept true to its responsibility to align executive pay with firm performance and foster long-term value creation, proper risk management and firm values.

Prudence

· The Committee expects Stifel’s executives to act prudently on behalf of shareholders and clients, regardless of day-to-day market conditions and other events.

· This expectation could be undermined by a strictly formulaic program, which could encourage executives to place excessive weight on achieving a narrow metric at the expense of other goals, and at the expense of balancing goals in tension.

· The Committee instead remains determined to set compensation informed both by quantifiable, formula-driven factors and by less quantifiable factors, such as risk management, disparities between absolute and relative performance levels and recognition of key individual achievements.

         Proxy Statement 2017     46                

  Committee Principles

The Committee’s determinations of pay and assessments of performance are governed by stated principles, a defined process and an objective framework.
We pay for performance, with a focus on long-term shareholder interests	Our pay practices foster the entrepreneurial, meritocratic culture that attracts the talent to sustain our demonstrated success.	We provide pay decision transparency and alignment pay to a framework of internal and external facts.	Stated, objective criteria are the basis for assessing Company and named executive officer performance and making pay decisions.

Our executive compensation strategy is designed to advance Stifel’s goal of being a premier wealth management and investment banking company. Stifel is an entrepreneurial meritocracy that manages its risks conservatively. We take advantage of opportunities, whether they present themselves as organic growth prospects, as talent to attract or as businesses to acquire. Accordingly, the Committee’s executive compensation program emphasizes compensation that is aligned with our company’s performance.

Pay for Performance	Focus on Long-Term Shareholder Interests	Pay to Retain and Attract	Maintain Compensation Governance
Over 80% of named executive officer pay is based on performance and delivered through cash and equity vehicles tied to annual or multiple-year future performance that align our interests with the interests of our shareholders Over 40% of named executive officer pay is delivered in equity CEO pay reflects firm performance	Our program encourages share ownership and includes performance measures that enhance long- term shareholder value Since 1997, a significant portion of named executive officer pay is deferred and, in combination with our stock ownership guidelines, has led to significant share ownership (2.8% of total shareholding)	Financial services is a highly competitive industry; we work to configure and size pay prudently to attract and retain top talent The Committee reviews pay among competitors, but does not target a specific percentile when approving compensation for named executive officers	Committee is composed of five independent directors and met 4 times and held 3 telephonic meetings in 2016 Committee utilizes the services of an independent compensation consultant Independent consultant gathers competitive information on pay and performance so that the Committee is aware of current market developments and practices Committee monitors and assesses named executive officer performance in making year-end pay decisions In evaluating executive compensation program, the Committee annually considers shareholder advisory vote and feedback from its meetings with shareholders

         Proxy Statement 2017     47                

Balancing Short- and Long-Term Incentives with “Realized” and “At-Risk” Compensation

The Committee recognizes importance of striking a balance between long-term incentives linked to shareholder returns and short-term incentives linked to the annual performance of the Company. The Committee considers such factors as the level of cash salary, stock-based salary, annual incentive compensation, long-term incentive compensation, and the overall equity ownership of the Company’s CEO and other named executive officers. On balance, the Committee strives to emphasize long-term incentives linked to shareholder returns while recognizing the importance of annual performance compensation. In doing so, the Committee assesses each component of compensation as to its emphasis on short-term verses long-term incentives. In addition, when assessing the incentive of various components of compensation, the committee considers whether the compensation is “Realized” (meaning that it is not forfeitable) or “At-Risk” (meaning that it is potentially forfeitable because it is subject to time- or performance-based vesting).

The Importance of Stock Ownership

The Committee considers the overall level of equity ownership maintained by an executive officer as important indicia of the alignment of that individual with shareholders. The Committee understands the importance to shareholders of total stock returns and, therefore, takes into consideration the stock ownership of the CEO and the other named executive officers when determining the compensation system. More generally, the Committee views share ownership as an important factor that, even before compensation decisions for a particular year are made, aligns the senior management with shareholders.

Independent Compensation Committee Consultant and Identification of Peer Group

In 2016, the Committee continued to retain Compensation Advisory Partners LLC (“CAP”) as the Committee’s independent Compensation Consultant. CAP reports directly to the Committee, attends Committee meetings, and provides executive compensation related services. These services include reviewing this compensation discussion and analysis, advising on compensation program design such as the new PRSUs and peer company selection, providing market data on executive compensation trends and named executive officer compensation levels, and assisting Committee with evaluation of pay-for-performance alignment.

As in the prior year, the Committee considered the conflicts-of-interest related considerations for retention of a compensation consultant set out in the NYSE’s listing standards.

In 2016, CAP identified and the Committee adopted a “core” peer group as a reference group for the Committee’s review of pay and performance and market practices. Our “core” peer group is based on similarly-sized companies operating in the investment banking, brokerage and asset management businesses. In addition to the “core” peer group, the Committee reviewed executive compensation practices of a “corporate” peer group of select other financial services firms in reference to compensation decisions for Mr. Kruszewski, which included compensation information for similar positions in companies with characteristics comparable to Stifel. The following table lists the companies that make up each of those peer groups:

Core Peer Group	Corporate Peer Group
Affiliated Managers Group Inc.	Ameriprise Financial Inc.
Eaton Vance Corp.	Charles Schwab Corp.
Evercore Partners Inc.	Comerica
Greenhill & Co., Inc.	E Trade Financial Corp.
Lazard Ltd.	Edward Jones
Legg Mason Inc.	Franklin Resources Inc.
LPL Financial Holdings Inc.	Invesco Ltd.
Oppenheimer Holdings Inc.	Leucadia National Corp. (Jeffries)
Piper Jaffray Companies	Northern Trust Corp.
Raymond James Financial, Inc.	Robert W. Baird
T. Rowe Price Group, Inc.	State Street Corp.
	TD Ameritrade Holding Corp.

         Proxy Statement 2017     48                

KEY EXECUTIVE COMPENSATION PROGRAM ELEMENTS

The Committee seeks to utilize a balanced mix of compensation elements to achieve its goals, with total compensation for our executive officers heavily weighted towards variable elements that reward performance. The following table describes each component of our executive compensation program, how it is determined, and the purpose or purposes we believe it accomplishes. “Realized” compensation is paid (or vests) to the Executive Officer either during or on account of the year and is of fixed realizable value and ordinarily available to the Executive Officer. “At-Risk” compensation, by contrast, is delayed and subject to future conditions. An executive officer risks losing this compensation on account of these conditions not being met.

Fixed Compensation & Benefits
Base Salary	Stock-Based Salary	Retirement Plans	Other Benefits
Provides a base level of fixed pay. Consistent with our compensation principles, Stifel maintains modest salary levels and provides most of its compensation in the form of variable incentive compensation. Base salary for CEO and most Executive Officers has not increased in recent years.	Stock-based salary is the annually vesting portion of time-based RSUs with a 10- year vesting period (generally LTIAs), which are periodically granted. Vesting for LTIAs may accelerate to 5 years based on predetermined EPS goals, furthering alignment with shareholder interests.	401(k) facilitates tax- advantaged retirement savings Named executive officers participate in the same retirement plans available to employees generally. Profit sharing plan with a match of up to 50% of the first $2,000 in employee contribution to 401(k) plan.	Maintains alignment between named executive officers and other employees by limiting additional perquisites. Benefits provided to named executive officers are generally in line with those available to other employees. Limited Executive Officer perquisites.
Annual Variable Compensation
Cash Bonus	Debentures	RSUs	PRSUs
Provides a competitive annual incentive. Aligns executive with shareholder interests in annual performance.	Aligns executive with shareholder interests in annual performance. Encourages retention by vesting over 5 years.	Aligns executive with shareholder interests in both annual performance and share value growth. Encourages retention by vesting over 5 years.	Aligns executive with shareholder interests in both annual performance and share value growth. Encourages retention by vesting over 5 years. Performance depends on achievement of pre-set 4-year goals.
Varies annually based on Company and individual performance. Structured to better align total pay with overall Company performance. Tied to incentive framework, which includes key corporate, strategic and individual performance indications. Decisions also based on individual goals and performance of business segment. Capped by the shareholder approved Executive Incentive Performance Plan (“EIPP”).			Performance based: directly tied to achievement of specific goals over a 4-year period. Metrics are Non-GAAP ROE, Non-GAAP Pre-Tax Income and Non-GAAP EPS.

         Proxy Statement 2017     49                

  The Committee’s Perspective on the Compensation Elements

The following section describes the Committee’s views on how each element of compensation fits within the Committee’s perspective on short-term vs. long-term incentives and within the Committee’s framework of “Realized” vs. “At-risk” compensation.

Base Salary

The Committee views base salary as a short-term incentive and a component of Realized annual compensation. As such, we pay relatively low levels of base salary compared to the market due to our variable pay-for-performance philosophy. The Committee does not emphasize base salary as indicated by the fact that there has been no change to CEO’s or to the other named executive officers’ base salary since the year in which each of them joined Stifel (Ronald J. Kruszewski in 1997, James M. Zemlyak in 1999, Victor J. Nesi in 2009, Thomas P. Mulroy in 2005 and Thomas B. Michaud in 2013), with the exception that Mr. Zemlyak’s base salary was increased in 2016 to align it with the other named executive officers other than the CEO. The following table presents the base salary of the named executive officers:

  Named Executive Officers Base Salary

Stock-Based Salary

The Committee views stock-based salary as a long-term incentive that is both “Realized” (in the sense that it is not subject to further vesting in the year it is counted as stock-based salary) and “At-Risk” (in the sense that it is forfeitable between the date it is granted and the date on which it vests). Furthermore, the value of stock-based salary is tied to the performance of Stifel stock between the grant date and the vesting date, which serves the purpose of further aligning named executive officers’ incentives with shareholders. As such, this component of compensation balances the objectives of both short-term and long-term incentives. The amount of stock-based compensation in 2016 and 2015 are as follows:

  Named Executive Officers Stock-Based Salary

         Proxy Statement 2017     50                

Annual Incentive Compensation

The Committee has established an annual incentive compensation program for the named executive officers that provide a significant portion of the total annual compensation paid to each of the named executive officers. The objective of the annual incentive compensation portion of the executive compensation program is to provide cash and deferred compensation (RSUs and debentures) that is variable based upon (i) the financial performance for our Company and the business units in which the executive officer serves and (ii) a qualitative evaluation of the individual executive officer’s performance for the year.

Components of Annual Compensation
Cash	Time-based deferred compensation	Performance-based deferred compensation
Cash, which the Committee views as a short-term incentive and a component of Realized annual compensation.	Time-based deferred compensation, which the Committee views as a long-term incentive and a component of At-Risk annual compensation. Generally, time-based deferred compensation has been a combination of restricted stock units and debentures.	Performance-based deferred compensation, which the Committee views as a long-term incentive and a component of At-Risk annual compensation. This third component was first introduced in 2016 as part of compensation for 2015.

Collectively, the above three compensation elements comprise Annual Incentive Compensation, which is the most important part of Compensation determined by the Committee each year. In making that annual determination, the Committee has developed a facts-based, performance-focused framework by which it assesses named executive officer performance and sets compensation against clearly stated and measured company and business goals. At the beginning of each year, the Committee identifies key objectives and goals that will be used to determine overall company performance as well as individual goals for our named executive officers.

For 2016, these objectives include the quantitative and qualitative criteria identified in the table on page 38 in the section “2016 Incentive Assessment Framework Results”, which reflect financial performance, operating performance and strategic achievements. These criteria were informed by the Committee’s review of overall progress for the firm periodically during the past year. The Committee made its final determinations at year-end when information for each factor was available. Individual performance for each named executive officer was also reviewed in this context of overall performance.

Primary goals – achievement of revenue, pre-tax income, and EPS goals – are generally more heavily weighted in the Committee’s decisions. Taking into consideration all factors, the Committee then evaluated each major category – primary, other considerations, strategic – and assigned an overall evaluation to company performance in making final awards. The Committee understands the importance to shareholders of total stock returns and, therefore, takes into consideration the stock ownership of the CEO and the other named executive officers when determining the compensation system because the Committee views share ownership as an important factor that already aligns the senior management with shareholders. Accordingly, the Committee has determined that it is unnecessary to make total stock return one of the primary goals, because the Committee wants to strike the appropriate balance between short-term and long-term shareholder value.

Historically, CEO and other named executive officer compensation has broadly tracked the performance of those primary goals. In 2016, the primary goals were, on average, up approximately 9% (non-GAAP Net Revenue was up 10.5%, non-GAAP Pre-Tax Net Income was up 10.2% and non-GAAP EPS was up 6.5%). (See “Use of Non-GAAP Measures” on page 58 for a description of how and why these measures differ from GAAP measures.) Of the three primary goals, the Committee focused most upon the performance of non-GAAP Pre-Tax Net Income and non-GAAP EPS, which were up approximately 8.4% on average and determined that compensation levels for the CEO in respect of 2016 and other named executive officers’ compensation should be down between 6% and 7%. Mr. Kruszewski recommended the Committee exercise its discretion to reduce Named Executive Officer total compensation for 2016, notwithstanding strong economic performance, in recognition of the following: (1) the difficulty experienced in the operating businesses during 2016, (2) the fact that many

         Proxy Statement 2017     51                

Stifel employees were experiencing declines in total compensation and (3) the fact that, while normal operating metrics displayed strength, there had been an overall decline in the business that was offset by an increase in net-interest income. The Committee agreed with Mr. Kruszewski and exercised its discretion to reduce the CEO’s and other Named Executive Officers’ total compensation for 2016. The ability of the Committee to exercise its judgment to make those determinations is one benefit afforded by a structure that is not simply formula-driven, as described further in “Our Compensation Principles and Practices – Why We Don’t Use a Formula”. In exercising its discretion, the Committee noted that its 2016 pay decisions were not a permanent reduction in relative compensation, as the Committee intended to evaluate 2017 compensation against a benchmark that would not reflect its exercise of negative discretion in respect of 2016 compensation.

Benefits

The Committee provides executives with only limited perquisites and other personal benefits. The Committee periodically reviews the dollar amount of perquisites provided and may make adjustments as it deems necessary. Other benefits, including retirement plans and health and welfare plans, are made available to the CEO and other named executive officers on the same basis as they are made available to other employees.

HOW THE COMPENSATION COMMITTEE STRUCTURES PAY AND MITIGATES RISK

Named Executive Officer Compensation is linked to risk management and other controls.
Our emphasis on deferred compensation links named executive officer pay directly to share price and shareholder value over time.	Our PRSUs link named executive officer compensation to future non- GAAP pre-tax net income, EPS and ROE performance metrics.	We evaluate each named executive officer’s contribution to Company risk control in setting annual pay.	We maintain control over pay through ownership requirements, anti-hedging rules and double triggers.

  Deferred Compensation

Most of the compensation we award our named executive officers is in the form of deferred compensation. Our deferred compensation is in the form of deferred equity and debentures. The types of long-term incentives granted to executive officers include:

· Restricted Stock Units (RSUs)

· Performance-based Restricted Stock Units (PRSUs)

· Debentures

· Stock-Based Salary, which consists of the annually vesting amount of previously awarded Long Term Incentive Awards (LTIAs). (LTIAs Long Term Incentive Awards (LTIAs) are stock units that are granted from time to time based on the company’s performance.)

All stock units, including RSUs and the new PRSUs, are issued under the 2001 Incentive Stock Plan (Restatement) approved by our shareholders in 2011 and the Stifel, Nicolaus and Company, Incorporated Wealth Accumulation Plan (the “SWAP”) approved in 2015. All debentures are granted under the SWAP.

  Performance-Based Restricted Stock Units, PRSUs

Performance-based Restricted Stock Units (PRSUs), the company’s metrics-based equity vehicle, are awarded periodically. PRSUs are earned over a four-year performance period based on achieving pre-determined performance objectives. Any resulting delivery of shares for PRSUs granted as part of 2016 compensation will occur in early 2021 for 80% of the earned award, and in early 2022 for the remaining 20% of the earned award. Similar to ordinary RSUs, PRSUs are granted based on the share price on the date of grant.

         Proxy Statement 2017     52                

For the 2017-2020 performance cycle used for the 2017 awards of PRSUs as part of our Named Executive Officers’ 2016 compensation, the Committee selected the following three performance criteria for all Executive Officers:

· Non-GAAP Pre-Tax Net Income,

· Non-GAAP EPS and

· Non-GAAP Return on Common Equity.

For additional discussion on non-GAAP measures, see the discussion of “Use of Non-GAAP Measures” on page 58. The Committee uses non-GAAP results as described in that discussion because the Committee intends PRSUs to measure relative performance over time and the Committee concluded non-GAAP results are the better relative measure. To illustrate, if the baseline performance for a PRSU were a GAAP measure, in the absence of future acquisitions, that measure would likely show improvement over time based simply on the merger related charges of previous acquisitions rolling off. Accordingly, the Committee determined that non-GAAP measures were a more appropriate measurement tool for measuring relative improvement of the underlying business results and, more specifically, the Committee determined that the above three criteria would best align management incentives with long-term shareholder objectives and accord with how the market assesses long-term performance of similar financial service firms. The Committee further determined that the use of multiple metrics would reinforce those objectives and discourage excessive focus on any single metric to the detriment of long-term shareholder objectives, long-term performance of the company or achievement of the company’s stated objectives.

The three performance criteria are equally weighted. These measures will be fixed, for purposes of calculating any PRSU awards, for the duration of the performance period, except to neutralize the effect of intervening changes in accounting or other applicable rules and subject to the Committee’s final authority to confirm the appropriate calculation of any of the non-GAAP measures for purposes of determining any PRSU award received.

For each criterion, there is a “Target”, approximately equal to the corresponding 2016 performance level. Associated with each Target is a lower “Threshold” and a higher “Maximum”, approximately 50% below and above the Target. Performance under each criterion is evaluated by constructing the arithmetic average of four years of the relevant annual performance results (the “realized performance”). For each year, the result is taken over (measured from beginning to end of) the calendar year. The realized performance is then compared to the Threshold, Target and Maximum associated with that criterion and scored as follows:

· Realized performance equal to or below the Threshold is scored as 0.

· Realized performance between the Target and the Threshold is interpolated on a straight line basis between the Target (scored as 1) and the Threshold (scored as 0).

· Realized performance equal to the Target is scored as 1.

· Realized performance between the Target and the Maximum is interpolated on a straight line basis between the Target (scored as 1) and the Maximum (scored as 2).

· Realized performance equal to or above the Maximum is scored as 2.

The scores for the criteria for each Executive Officer are averaged, with equal weighting, to produce a single, composite score, which when expressed as a percentage determines the final award where “1” corresponds to 100% of the target award, “0” corresponds to 0% of the target award and “2” corresponds to 200% of the target award. The table below indicates the various performance levels associated with the scoring of each criterion:

This description of PRSU calculations is a summary. PRSU results are determined in accordance with Stifel’s policy governing calculation of Non-GAAP measures, and are reviewed by the Compensation Committee on a quarterly basis.

2016 PRSU Performance Measures and Scoring:

Measures	Threshold	Target	Maximum
4-Year Average Annual Non-GAAP Pre-Tax Net Income (“PNTI”)	$165,000,000	$330,000,000	$495,000,000
4-Year Average Annual Non-GAAP EPS (“EPS”)	$1.30	$2.60	$3.90
4-Year Average Annual Non-GAAP Return on Common Equity (“ROE”)	4.4%	8.7%	13.1%
Score:	0	1	2

         Proxy Statement 2017     53                

Performance Levels Associated with Each Non-GAAP PRSU Metric’s Average Four-Year Performance:

	Threshold		Target		Maximum
Award Targets	0%	50%	100%	150%	200%
ROE	4.4%	6.6%	8.7%	10.8%	13.1%
EPS ($)	1.30	1.96	2.60	3.24	3.90
PTNI ($)	165,000,000	248,875,000	330,000,000	411,125,000	495,000,000

PRSU Non-GAAP Performance Requirements, Assuming Level Growth Rates:

		Base   Case	2017	2018	2019	2020	Average 2017-20	Annual     Growth %
	200% Award		10.1%	11.7%	13.6%	15.8%	12.8%	16%
ROE	150% Award	8.7%	9.5%	10.3%	11.3%	12.3%	10.8%	9%
	50% Award		7.7%	6.9%	6.1%	5.5%	6.6%	-11%
	0% Award		6.4%	4.6%	3.4%	2.5%	4.2%	-27%
	200% Award		382,800	444,048	515,096	597,511	484,864	16%
PTNI ($000s)	150% Award	330,000	359,700	392,073	427,360	465,822	411,239	9%
	50% Award		293,700	261,393	232,640	207,049	248,696	-11%
	0% Award		240,900	175,857	128,376	93,714	159,712	-27%
	200% Award		3.02	3.50	4.06	4.71	3.82	16%
EPS ($)	150% Award	2.60	2.83	3.09	3.37	3.67	3.24	9%
	50% Award		2.31	2.06	1.83	1.63	1.96	-11%
	0% Award		1.90	1.39	1.01	0.74	1.26	-27%

In designing the PRSUs, the Committee uses the word “Target” to express the base case and to simplify understanding of the midpoint award, but is not setting a limit to the goals for which PRSU recipients should reach. The Committee further noted that in order to achieve the Maximum for any given metric, an average annual growth rate of approximately 16% would be required for the four-year measurement period. Assuming linear growth of approximately 16% our entire measurement period results in the company achieving the following performance metrics in 2020: Non-GAAP ROE of 15.8% Non-GAAP PTNI pf $597,511,000 and Non-GAAP EPS of $4.71. If the company does sustain a 16% average annual growth rate through 2020 and the CEO and other named executive officers achieve the maximum payout possible, an incremental approximately $2.0 million worth of compensation (valued at the grant date) will have been received over that four-year performance period through the PRSUs granted to them in respect of 2016.

2016 PRSU Awards:

Named Executive Officer	PRSU Award	Stock Price on Grant Date	PRSUs Awarded
Ronald J. Kruszewski	$750,000	$54.24	13,827
James M. Zemlyak	$306,667	$54.24	5,654
Victor J. Nesi	$360,000	$54.24	6,637
Thomas P. Mulroy	$306,667	$54.24	5,654
Thomas B. Michaud	$293,333	$54.24	5,408

         Proxy Statement 2017     54                

  RSUs, Debentures and Stock-Based Salary

RSUs granted as part of the annual incentive vest ratably over 5 years. Debentures also vest ratably over five years and accumulate interest at a rate of 3%. RSUs are eligible to receive dividend equivalents at the same time and amount as shareholders if Stifel pays dividends.

PRSUs vest ratably over 5 years, but are not calculated or delivered until the 4th year, when 80% of total earned shares, if any, are delivered, with the remaining 20% delivered after 5 years, in each case measuring from the initial grant date. Accordingly, this vesting results in no value to the Executive Officer except through the described calculation and delivery that occurs in the fourth and fifth year.

Stock-Based Salary consists of the annually vesting amount of previously awarded Long Term Incentive Awards (LTIAs) and other 10-year awards. LTIAs take the form of restricted stock units have been made periodically to the CEO and other Executive Officers to recognize strong performance, provide opportunities for executives to accumulate stock ownership, further align their interests with shareholders and to provide retention in this highly competitive industry. LTIAs are subject to acceleration if the company meets predetermined EPS goals. Through 2017, no LTIA has been accelerated. Assuming the stock-based salary awards are not forfeited, the Committee will count any stock-based compensation awards as part of compensation for the individual receiving the benefits of such vesting in the year that the stock-based salary vests. Importantly, the Committee will consider the value of that consideration equal to the grant date value (not the then vesting date value) when evaluating a particular individual’s mix of total compensation.

Named Executive Officer	Stock-Based Salary Grant	Vesting Period		Annual Stock- Based Salary	Cumulative Stock-       Based Salary
Ronald J. Kruszewski	$1,000,000		10 years	$100,000		$700,000
James M. Zemlyak	$400,000		10 years	$40,000		$460,000
Victor J. Nesi	$650,000		10 years	$65,000		$465,000
Thomas P. Mulroy	$600,000		10 years	$60,000		$460,000
Thomas B. Michaud	$550,000		10 years	$55,000		$205,000

RSUs and debentures received as part of annual incentive compensation vest ratably over 5 years of continued employment but vest upon death or disability or one year after retirement if the participant meets certain non-competition, non-solicitation and other requirements. PRSUs, to the extent of total shares earned, if any, vest immediately upon death, disability or termination not for cause, but do not continue to vest following retirement. LTIAs vest in the event of death or disability, but do not continue to vest following retirement.

  Employee Ownership Requirements

We maintain stock ownership guidelines for our officers to further align their interests with the interests of the shareholders. The table below illustrates the target stock ownership levels for named executive officers contained in our guidelines. Target ownership is expressed as a multiple of the officer’s current base cash salary. All of our named executive officers have met their target ownership levels.

Stock Ownership Levels and Values, as of December 31, 2016 (Based on Closing Share Price on that Date):

Named Executive Officer	Target Cash Salary Multiple	Shares Beneficially Owned on Dec. 31, 2016	Value of Vested Shares Held	Vested       Ownership       Multiple
Ronald J. Kruszewski	10x	846,840	$42,299,658	211x
James M. Zemlyak	7x	728,105	$36,368,845	145x
Victor J. Nesi	7x	143,461	$7,165,877	29x
Thomas P. Mulroy	7x	139,954	$6,990,702	28x
Thomas B. Michaud	7x	86,574	$4,324,371	17x

There is no minimum time period required to achieve the target ownership level. Our guidelines restrict future sales of shares if ownership is below the required levels. Exceptions to the guidelines may be granted on a case-by-case basis if a hardship situation exists.

         Proxy Statement 2017     55                

  Named Executive Officer Stock Ownership

The Committee considers the overall level of equity ownership maintained by an executive officer, both beneficial ownership and unvested units, as important indicia of the alignment of that individual with shareholders. In considering the overall level of equity ownership, the Committee noted that in 2016, the Company’s stock price increased from $42.36 to $49.95. As of December 31, 2016, the amount of common stock beneficially owned, totaled approximately 2.0 million shares, including 0.8 million shares beneficially owned by the CEO.

The following table shows the change in number during 2016 to the beneficially owned shares held by each of the CEO and the other named executive officers.

Share activity in 2016:

Named Executive Officer	Beneficially Owned on Dec. 31, 2015		Additions to Beneficially Owned Shares and Units		Shares Sold or Units Settled		Shares or Units Surrendered for Taxes		Beneficially     Owned on     Dec. 31, 2016
Ronald J. Kruszewski		1,016,037		81,113		(213,277)		(37,033)		846,840
James M. Zemlyak		743,655		42,979		(40,169)		(18,360)		728,105
Victor J. Nesi		168,461		43,826		(47,018)		(21,808)		143,461
Thomas P. Mulroy		181,344		41,954		(49,997)		(33,347)		139,954
Thomas B. Michaud		124,622		12,887		(20,586)		(30,349)		86,574
Total		2,234,119		222,759		(371,047)		(140,897)		1,944,934

  Other Compensation Policies

Clawback and Recoupment Policies

The Company’s restricted stock units, debentures and share grants are subject to provisions that could result in forfeiture as a result of engaging in conduct detrimental to Stifel, which includes any action that results in a restatement of the financial statements of Stifel.

Risk Input to Executive Officer Pay Decisions

The Committee solicits input from the CFO and the Company’s Enterprise Risk Management group in the course of making its pay decisions. This enables the Committee, when appropriate, to hold executives accountable for material actions or items that harm current or future performance, or put performance at undue risk.

The Company’s Enterprise Risk Management group conducts wide-ranging risk identification, mitigation, monitoring and management functions within the Company, and is well placed to inform the Committee as to the relevance of Executive Officer actions to the risk profile of the business lines of the Company.

At-Will Employment of Executive Officers

None of our executive officers, including our chief executive officer and our chief financial officer, currently has a written employment agreement with the company, and each is thus employed by us on an ‘‘at will’’ basis.

         Proxy Statement 2017     56                

Use of Compensation Consultants

The Committee retains an independent compensation consultant, which reports directly to the Committee, attends Committee meetings, and provides executive compensation related services. The compensation consultant’s services include reviewing this compensation discussion and analysis, advising on compensation program and peer company selection, providing market data on executive compensation trends and Executive Officer compensation levels, and assisting Committee with evaluation of pay-for-performance alignment.

Deferred Compensation Grids

The Committee used the following grid in setting deferrals of incentive compensation for employees, other than Executive Officers, in 2016:

Value	Percentage
$0 - $199,999	0%
$200,000 - $499,999	20%
$500,000 - $749,999	25%
$750,000 - $999,999	30%
$1,000,000 and more	35%
35% restricted stock units (5 year, ratable vesting)
65% deferred cash (5 year, ratable vesting)

Anti-Hedging and Anti-Pledging Policies

Our insider trading policy prohibits our executive officers from short selling or dealing in publicly-traded options in our common stock. Additionally, the Company maintains a policy under which any new pledging of our common stock by such persons will require the approval of the Committee. Our directors and executive officers hold no shares held in margin accounts have pledged no shares to third parties.

Double Triggers

Our award agreements with Executive Officers for deferred compensation issued since 2010 maintain the requirement of “double triggers” on the accelerated vesting of awards in the event of a change in control, meaning that an Executive Officer must actually be terminated following the change in control before vesting will be accelerated unless the Committee grants exceptions in individual cases. None of our Executive Officer deferred compensation vests automatically upon a change in control, nor does any Executive Officer have an agreement providing for guaranteed payments, severance, or “golden parachute” payments.

Perquisites and Personal Benefits

Our insider trading policy prohibits our executive officers from short selling or dealing in publicly-traded options in our common stock. Additionally, the Company maintains a policy under which any new pledging of our common stock by such persons will require the approval of the Committee. Our directors and executive officers hold no shares held in margin accounts have pledged no shares to third parties.

Retirement Plans and Health and Welfare Plans

We sponsor a profit sharing plan, the 401(k) Plan, in which all eligible employees, including the named executive officers, may participate. We currently match up to 50% of the first $2,000 of each employee’s contribution to the 401(k) Plan. In addition, employees, including the named executive officers, also participate in our employee stock ownership plan and trust. Employee stock ownership contributions for a particular year are based upon each individual’s calendar year earnings up to a maximum prescribed by the Internal Revenue Code.

         Proxy Statement 2017     57                

Full-time employees, including the named executive officers, participate in the same broad-based, market-competitive health and welfare plans (including medical, prescription drug, dental, vision, life, and disability insurance). These benefits are available to the named executive officers on the same basis as they are made available to all other full-time employees.

Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code provides that compensation in excess of $1 million paid to the chief executive officer and the other most highly compensated executive officers of a public company will generally be non-deductible for federal income tax purposes, subject to certain exceptions. Our annual incentive compensation programs and PRSUs operate under the 2015 shareholder approved EIPP that is in compliance with Section 162(m) of the Internal Revenue Code, and deferred compensation is structured so as to comply with the deferred compensation rules under Section 409A of the Internal Revenue Code. The Committee intends to structure compensation arrangements in a manner that complies with Section 162(m). The Committee also believes that it is important and necessary that the Committee retain flexibility to revise compensation arrangements so they are in our best interests and the best interests of our shareholders.

USE OF NON-GAAP MEASURES

The Company utilizes non-GAAP calculations of presented net revenues, income before income taxes, net income, and diluted earnings per share as additional measures to aid in understanding and analyzing the Company’s financial results, as well as calculating PRSUs. Additionally, the Compensation Committee utilizes certain non-GAAP calculations in considering named executive officer performance and setting named executive officer compensation. The Company believes that the non-GAAP measures provide useful information by excluding certain items that may not be indicative of the Company’s core operating results. The Company believes that these non-GAAP measures will allow for a better evaluation of the operating performance of the business and facilitate a meaningful comparison of the Company’s results in the current period to those in prior and future periods. Reference to these non-GAAP measures should not be considered as a substitute for results that are presented in a manner consistent with GAAP. These non-GAAP measures are provided to enhance investors’ overall understanding of the Compensation Committee’s decision making related to named executive officer compensation and Company’s current financial performance.

These non-GAAP amounts exclude compensation expense related to the granting of stock awards with no continuing service requirement issued as retention as part of acquisitions, certain compensation and non-compensation operating expenses associated with the acquisitions, including duplicative expenses, and litigation-related expenses associated with previously disclosed legal matters.

Acquisition-related expenses, including duplicative expenses, are akin to the cost of entry in consummating a transaction and will not continue as part of ongoing operating expenses. The Company excludes litigation-related expenses associated with previously disclosed legal matters because the underlying allegations to which those litigations relate generally precede the 2008 financial crisis.

PRSU results are determined in accordance with Stifel’s policy governing calculation of Non-GAAP measures, and reviewed by the Compensation Committee on a quarterly basis. For purposes of determining PRSUs, adjusted non-GAAP net income is computed by utilizing a normalized effective tax rate of 37.5% applied against non-GAAP pre-tax net income.

A limitation of utilizing the non-GAAP measures described above is that the GAAP accounting effects of these merger-related charges do in fact reflect the underlying financial results of the Company’s business and these effects should not be ignored in evaluating and analyzing its financial results. Therefore, the Company believes that GAAP measures of net revenues, income before income taxes, net income, compensation expense ratios, pre-tax margin and diluted earnings per share and the same respective non-GAAP measures of the Company’s financial performance should be considered together.

         Proxy Statement 2017     58                

HOW OUR RECENT EXECUTIVE COMPENSATION STRUCTURE IMPROVEMENTS APPEAR IN THE SUMMARY COMPENSATION TABLES

This year’s Summary Compensation Tables (“SCTs”) display a large year-on-year difference in total executive compensation that is not the result of a significant change in the amount of Named Executive Officer compensation per performance year, but is instead results from the interaction of:

· the Company’s shift from cash to deferred, at-risk compensation of its Named Executive Officers, which were paid in 2016 for 2015 performance,

· the cash and debenture components of performance compensation to Named Executive Officers for 2016, and

· the SEC’s rules requiring allocation to different years of equity-based and other forms of performance compensation in the summary compensation tables, even if these differing forms of performance compensation have the same grant date.

Pursuant to SEC rules, the SCT must account for equity-based awards during the year of grant, even if awarded for services in the prior year. But SEC rules require the SCT to include other incentive compensation to be included in the year earned, even if granted during the next year. By contrast, the Compensation Committee, as reflected in this CD&A, considers all performance-based executive compensation to be compensation for the year of performance.

Generally, we grant equity-based awards and debentures, and pay any cash incentive compensation for a particular year shortly after that year’s end. As a result, annual equity-based awards, debentures and cash incentive compensation are disclosed in each row of the Summary Compensation Table as follows:

2016

· “Salary” displays the Cash Salaries of our Named Executive Officers for 2016.

· “Bonus” displays the Cash Bonuses and Debentures of our Named Executive Officers for 2016.

· “Stock Awards” displays the PRSUs and RSUs of our Named Executive Officers for 2015.

2015

· “Salary” displays the Cash Salaries of our Named Executive Officers for 2015.

· “Bonus” displays the Cash Bonuses of our Named Executive Officers for 2015.

· “Stock Awards” displays the PRSUs and RSUs of our Named Executive Officers for 2014.

2014

· “Salary” displays the Cash Salaries of our Named Executive Officers for 2014.

· “Bonus” displays the Cash Bonuses of our Named Executive Officers for 2014.

· “Stock Awards” displays the PRSUs and RSUs of our Named Executive Officers for 2013.

Over 90% of compensation to the Company’s Named Executive Officers granted in 2016 on account of 2015 performance was equity based. Less than 10% was cash. Accordingly, under the SEC rules for the SCT, nearly all of Named Executive Officer pay for 2015 performance is counted to 2016 rather than 2015.

For 2016, the Compensation Committee has determined that performance-based compensation for 2016 granted in 2017 for Named Executive Officers, including Mr. Kruszewski, will have an allocation of debentures and RSUs that corresponds to, but is higher than that of other highly compensated Company employees, for whom annual incentive bonuses are 20% to 35% deferred. For Mr. Kruszewski, 50% of annual incentive compensation has been deferred. For the company’s other Named Executive Officers, 40% of annual incentive compensation has been deferred. Accordingly, the bulk of each Named Executive Officer’s compensation for 2016 performance will be counted in the SCT to 2016 rather than 2017, because cash and debentures are not equity based.

If, as anticipated, the Company continues to emphasize at-risk, equity-based compensation for its senior executives, subsequent SCT totals for executive compensation will stabilize, and will also differ less from the totals provided in the CD&A. However, the mix of cash and debentures versus equity-based deferred compensation will continue to cause more limited fluctuations in the SCT display of compensation. These fluctuations are not related to the performance year and accordingly not displayed in the CD&A.

         Proxy Statement 2017     59                

The following tables display the changes in total annual compensation amounts for our CEO and average total annual compensation amounts for our other Named Executive Officers, as described in the CD&A. As explained above, these changes are substantially less dramatic than those displayed in the SCT.

CEO Total Compensation and 2012-16 Average Compensation, in millions:

Non-CEO Named Executive Officer Average Total Compensation and 2012-16 Average Compensation, in millions:

         Proxy Statement 2017     60                

2016 SUMMARY COMPENSATION TABLE

The following table presents summary information concerning compensation earned in the 2014, 2015, and 2016 fiscal years by our Chief Executive Officer, our Chief Financial Officer, and each of our other three most highly compensated executive officers for services rendered to us and our subsidiaries.

Pursuant to SEC rules, the 2016 Summary Compensation Table is required to include for a particular year only those equity-based awards granted during that year, rather than awards granted after year-end, even if awarded for services in that year. SEC rules require disclosure of cash incentive compensation to be included in the year earned, even if payment is made after year-end. This and other reasons for the transitional differences in yearly changes in pay reflected in our CD&A and in our Summary Compensation Tables are described beginning on page 59.

A summary of the Compensation Committee’s decisions on the compensation awarded to our named executive officers for 2016 performance (which, in accordance with SEC rules, are in large part not reflected in the 2016 Summary Compensation Table) can be found in the “Compensation Discussion and Analysis.”

Name and Principal Position	Year	Salary ($)	Bonus             ($) (1)	Stock Awards         ($) (2)	All Other     Compen- sation (3)	Total ($)
Ronald J. Kruszewski Chairman and Chief Executive Officer	2016	200,000	3,021,000	6,000,000	92,235	9,313,235
	2015	200,000	26,250	925,000	86,026	1,237,276
	2014	200,000	5,075,000	1,550,000	133,987	6,958,987
James M. Zemlyak President and Chief Financial Officer	2016	250,000	1,697,167	2,827,500	11,000	4,785,667
	2015	175,000	418,125	587,500	11,000	1,191,625
	2014	175,000	2,537,500	925,000	14,687	3,652,187
Victor J. Nesi President and Co-Director, Institutional Group	2016	250,000	1,992,750	3,300,000	11,000	5,553,750
	2015	250,000	365,938	568,750	11,000	1,195,688
	2014	250,000	3,581,250	875,000	11,000	4,717,250
Thomas P. Mulroy President and Co-Director, Institutional Group	2016	250,000	1,697,355	2,800,000	11,000	4,758,355
	2015	250,000	363,359	517,187	11,000	1,141,546
	2014	250,000	2,582,813	875,000	11,000	3,718,813
Thomas B. Michaud Senior Vice President	2016	250,000	1,622,183	2,650,000	1,000	4,523,183
	2015	250,000	361,063	401,750	1,000	1,013,813
	2014	250,000	2,581,250	729,500	1,000	3,561,750

(1) For the year ended December 31, 2016, Messrs. Kruszewski, Zemlyak, Nesi, Mulroy, and Michaud received $2,250,000, $1,380,000, $1,620,000, $1,380,000, and $1,320,000 in cash; $750,000, $306,667, $360,000, $306,667, and $293,333 in debentures; and $21,000, $10,500, $12,750, $10,688, and $8,850 in interest earned on debentures, respectively. For the year ended December 31, 2015, Messrs. Kruszewski, Zemlyak, Nesi, Mulroy, and Michaud received $0, $405,000, $350,000, $350,000, and $350,000 in cash; and $26,250, $13,125, $15,938, $13,359, and $11,062 in interest earned on debentures, respectively. For the year ended December 31, 2014, Messrs. Kruszewski, Zemlyak, Nesi, Mulroy, and Michaud received $4,200,000, $1,960,000, $3,050,000, $1,995,000, and $2,082,500 in cash and $875,000, $437,500, $531,250, $445,313, and $368,750 in debentures, and elected to receive $0, $140,000, $0, $142,500, and $130,000 in stock units in lieu of cash bonus, respectively. For more information regarding the material terms of the debentures, see “Additional Information About the Compensation Paid to the Named Executive Officers” on page 63.

(2) Amounts included for 2016 represent the grant date fair value of restricted stock units granted in March 2016 for services in 2015. Amounts included for 2015 represent the grant date fair value of restricted stock units granted in February 2015 for services in 2014. Amounts included for 2014 represent the grant date fair value of restricted stock units granted in March 2014 for services in 2013. The grant date fair value of these awards, for all years presented, were determined in accordance with the Financial Accounting Standards Board’s Accounting Standards Codification 718, Compensation – Stock Compensation (“ASC 718”). The restricted stock units were granted under our 2001 Incentive Stock Plan (2011 Restatement), discussed in further detail in the section entitled “Compensation Discussion and Analysis,” including units granted as long-term incentive awards. The restricted stock units are valued at the closing price of our common stock on the date of grant.

         Proxy Statement 2017     61                

(3) All Other Compensation for 2016 includes the following aggregate perquisites:

Name	Non- Accountable Expense Allowance  ($)		Contribution to Profit Sharing 401(k) Plan ($)		Personal  and Family  Trans-  portation  ($)		Medical Reimburse- ment ($)		Life Insurance ($)		Total       Benefits ($)
Ronald J. Kruszewski		25,000		1,000		44,960*		—		21,275		92,235
James M. Zemlyak		10,000		1,000		—		—		—		11,000
Victor J. Nesi		10,000		1,000		—		—		—		11,000
Thomas P. Mulroy		10,000		1,000		—		—		—		11,000
Thomas B. Michaud		—		1,000		—		—		—		1,000

*   Reflects personal use of Company-owned aircraft. The value was calculated for 2016 based on the incremental cost of personal travel, including: landing, parking, and flight planning expenses; crew travel expenses; supplies and catering; aircraft fuel and oil expenses per hour of flight; maintenance, parts, and external labor per hour of flight; and customs, foreign permits, and similar fees; but does not include the fixed costs of owning or operating the aircraft.

2016 GRANTS OF PLAN-BASED AWARDS

The Company did not grant formulaic performance-based awards during the fiscal year ended December 31, 2016. The following table sets forth information concerning other grants of plan-based awards earned during the fiscal year ended December 31, 2016, for the named executive officers.

Name	All Other Stock Awards: Number of Shares of Stock  or Units (#) (1)		All Other Option Awards: Number of Securities Underlying Options (#)		Exercise Price or Base Price of Option Awards ($/Share)		Grant Date         Fair Value         ($) (2)
Ronald J. Kruszewski		224,466		—		—		6,000,000
James M. Zemlyak		105,778		—		—		2,827,500
Victor J. Nesi		123,455		—		—		3,300,000
Thomas P. Mulroy		104,749		—		—		2,800,000
Thomas B. Michaud		99,139		—		—		2,650,000

(1) Represents the total number of stock units allocated to each named executive officer during the 2016 fiscal year. The stock units were granted on February 25, 2016 and were part of the named executive officers’ annual and long-term incentive compensation. The components of the total stock unit awards and associated fair values are set forth below.

(2) The grant date fair values are calculated in accordance with ASC 718. For Mr. Kruszewski, this figure is composed of $3,000,000 in PRSUs, $2,000,000 in RSUs, and $1,000,000 in Stock-Based Salary. For Mr. Zemlyak, this figure is composed of $1,320,000 in PRSUs, $880,000 in RSUs, and $627,500 in Stock-Based Salary. For Mr. Nesi, this figure is composed of $1,590,000 in PRSUs, $1,060,000 in RSUs, and $650,000 in Stock-Based Salary. For Mr. Mulroy, this figure is composed of $1,320,000 in PRSUs, $880,000 in RSUs, and $600,000 in Stock-Based Salary. For Mr. Michaud, this figure is composed of $1,260,000 in PRSUs, $840,000 in RSUs, and $550,000 in Stock-Based Salary.

         Proxy Statement 2017     62                

STOCK UNIT AWARDS AND GRANT DATE FAIR VALUE UNDER ASC 718

Name	Asset Category	Vesting Period  (1)		Units (#)	Grant Date Fair Value ($) (4)
	Mandatory Deferral (2)		5 years	187,055	5,000,000
Ronald J. Kruszewski	Annual Incentive Compensation (3)		10 years	37,411	1,000,000
	Total			224,466	6,000,000
	Mandatory Deferral (2)		5 years	82,303	2,200,000
James M. Zemlyak	Annual Incentive Compensation (3)		10 years	23,475	627,500
	Total			105,778	2,827,500
	Mandatory Deferral (2)		5 years	99,138	2,650,000
Victor J. Nesi	Annual Incentive Compensation (3)		10 years	24,317	650,000
	Total			123,455	3,300,000
	Mandatory Deferral (2)		5 years	82,303	2,200,000
Thomas P. Mulroy	Annual Incentive Compensation (3)		10 years	22,446	600,000
	Total			104,749	2,800,000
	Mandatory Deferral (2)		5 years	78,563	2,100,000
Thomas B. Michaud	Annual Incentive Compensation (3)		10 years	20,576	550,000
	Total			99,139	2,650,000

(1) The mandatory deferrals vest ratably over a five-year period. Elective deferrals vest immediately.

(2) Composed of PRSUs and RSUs, as detailed in note 2 to the 2016 Grants of Plan-Based Awards chart on page 62.

(3) On February 25, 2016, the Compensation Committee awarded stock units to Messrs. Kruszewski, Zemlyak, Nesi, Mulroy and Michaud, as part of their annual incentive compensation. These stock units will vest ratably over a ten-year period.

(4) The grant date fair values are calculated in accordance with ASC 718.

ADDITIONAL INFORMATION ABOUT THE COMPENSATION PAID TO THE NAMED EXECUTIVE OFFICERS

Pursuant to the SWAP (2015 Restatement), participants in the plan receive and are required to defer a portion of their annual incentive compensation. For incentive compensation received in 2016, the mandatory deferral is at least 25% of each participant’s annual incentive compensation. In addition, each participant can electively defer up to an additional 5% of their annual compensation. The maximum amount of incentive compensation earned during a year that can be issued in stock units is 35%. All stock units are issued to participants based upon the fair market value of our common stock on the date of issuance. Stock units received on a mandatory basis after 2011 vest ratably over a five-year period of continued employment following the date of issuance. Vesting based on continued employment may be eliminated, however, upon a termination without cause if the holder of the award refrains from engaging in a competitive activity or a soliciting activity prior to the relevant vesting date of such award. Stock units that the participant elects to receive are fully vested on the date of issuance. Except in 2015, the deferred portion of annual incentive compensation was in the form of restricted stock units and debentures. In 2015, the deferred portion of annual incentive compensation was in a combination of restricted stock units and debentures. The debentures vest ratably over a five-year period of continued employment after the grant and accumulate interest at a rate of 3% per annum. The debentures are shown in the Bonus column in the 2015 Summary Compensation Table.

         Proxy Statement 2017     63                

2016 OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

The following table sets forth information concerning the number of exercisable and unexercisable stock options and stock awards at December 31, 2016, held by the individuals named in the 2016 Summary Compensation Table.

Name	Number of Securities Underlying Unexercised   Options (#)		Equity Incentive   Plan Awards:	Option Exercise		Stock Units That Have       Not Vested (1)(2)
Ronald J. Kruszewski	—	—	—	—	—		364,559		18,209,722
James M. Zemlyak	—	—	—	—	—		179,803		8,981,160
Victor J. Nesi	—	—	—	—	—		194,846		9,732,558
Thomas P. Mulroy	—	—	—	—	—		177,350		8,858,633
Thomas B. Michaud	—	—	—	—	—		113,598		5,674,220

(1) These units vest over a three-to ten-year period. In addition to the amounts listed, as of December 31, 2016, based on our common stock closing stock price at year-end of $49.95, Mr. Kruszewski held 25,762 units, which were fully vested and were valued at $1,286,812; Mr. Zemlyak held 21,017 units, which were fully vested and were valued at $1,049,799; Mr. Nesi held 15,545 units, which were fully vested and were valued at $776,473; Mr. Mulroy held 18,309 units, which were fully vested and were valued at $914,535; and Mr. Michaud held 2,521 units, which were fully vested and were valued at $125,924.

(2) Based on the closing price of $49.95 per share of our common stock on December  31, 2016.

2016 OPTION EXERCISES AND STOCK UNITS VESTED/CONVERTED

The following table sets forth certain information concerning stock vested/converted during the year ended December 31, 2016. None of the named executive officers hold stock options.

Name	Number of Shares Acquired on     Vesting/Conversion (#)		Value Realized on Vesting/Conversion ($)  (1)
Ronald J. Kruszewski		140,890		6,195,216
James M. Zemlyak		78,296		3,413,281
Victor J. Nesi		81,180		3,528,626
Thomas P. Mulroy		78,713		3,413,799
Thomas B. Michaud		70,169		2,516,556

(1) These figures represent the dollar value of gross units converted into our common stock by the named executive officers. Executives realize ordinary income and have a resulting tax liability equal to the current market price value of the shares received when vested stock units are converted into common stock. As a result, executives are given the ability to surrender shares in order to pay tax liabilities. During 2016, Messrs. Kruszewski, Zemlyak, Nesi, Mulroy and Michaud surrendered 37,033, 18,360, 21,808, 33,347 and 31,758 shares, respectively, as payment for tax liabilities. Shares surrendered are valued at fair market value on the date of conversion.

         Proxy Statement 2017     64                

2016 Post-Retirement Benefits

Nonqualified Deferred Compensation. The following table sets forth information concerning contributions, earnings, and balances under nonqualified deferred contribution plans for the named executive officers:

Name	Aggregate Balance at Beginning of Year ($)	Executive Contribution in Last FY  ($) (1)	Registrant Contribution in Last FY ($) (2)	Aggregate Earnings / (Losses) in Last FY ($) (3)	Aggregate Withdrawals/ Distributions ($) (4)			Aggregate Balance at End of Year ($)
Ronald J. Kruszewski	12,993,762	5,000,000	1,000,000	6,697,989		(6,195,216	)	19,496,535
James M. Zemlyak	7,342,598	2,200,000	627,500	3,274,142		(3,413,281	)	10,030,959
Victor J. Nesi	7,121,225	2,650,000	650,000	3,616,432		(3,528,626	)	10,509,031
Thomas P. Mulroy	7,185,103	2,200,000	600,000	3,201,864		(3,413,799	)	9,773,168
Thomas B. Michaud	3,691,547	2,100,000	550,000	1,975,153		(2,516,556	)	5,800,144

(1) The amounts listed in this column represent the annual incentive compensation paid to our named executive officers, which are either mandatorily or electively deferred under the SWAP and are included within the “Stock Awards” column of the Company’s 2016 Summary Compensation Table.    

(2) The amounts listed in this column represent long-term incentive awards granted to our named executive officers, the value of which has been included within the “Stock Awards” column of the Company’s 2016 Summary Compensation Table.

(3) The amounts in this column represent (1) the change in market value of the Company’s common stock during the last fiscal year and (2) the difference between closing price of our common stock on December 31, 2016 and the fair value of incentive stock awards on the date of conversion.

(4) The amounts in this column represent the fair value of incentive stock awards on the date of conversion.

DISCUSSION OF POST-EMPLOYMENT PAYMENTS

Annual and Long-Term Incentive Awards. The annual and long-term incentive awards made to the named executive officers vest upon the death, disability, or retirement of the executive officer. Assuming any of these events had occurred at December 31, 2016, each named executive officer would have received full vesting of some or all of their outstanding units, and these units would have been converted into common stock as set forth in the following table.

Name	Number of Shares Acquired if Vesting     Upon a Change in Control (#)	Value Realized if Vesting Upon a Change in Control ($)     (1)	Number of Shares Acquired if Vesting     Upon Death, Disability, or Retirement (#)	Value Realized if Vesting Upon Death,       Disability, or Retirement ($) (1)
Ronald J. Kruszewski	—	—	258,440		12,909,078
James M. Zemlyak	—	—	126,743		6,330,813
Victor J. Nesi	—	—	141,777		7,081,761
Thomas P. Mulroy	—	—	124,281		6,207,836
Thomas B. Michaud	—	—	113,598		5,674,220

(1) Based on the closing price of $49.95 per share of our common stock on December 31, 2016.    

The stock units granted to the named executive officers are subject to forfeiture prior to vesting if the named executive officer is terminated for cause, as set forth in more detail in the SWAP.

         Proxy Statement 2017     65                

NON-EMPLOYEE DIRECTOR COMPENSATION

The following table sets forth information concerning compensation earned by our non-employee directors in fiscal year 2016. Directors who also serve as our employees, inside directors, do not receive additional compensation for their service as directors of either the Company or any of its subsidiaries, although we do reimburse them for their expenses for attendance at Board meetings. This policy applies to Messrs. Kruszewski, Zemlyak, Himelfarb, Michaud, Mulroy, Nesi, Plotkin and Weisel, who have served as both directors and executive officers of the Company. Information about the 2016 compensation earned or paid to Messrs. Kruszewski, Zemlyak, Nesi, Mulroy, and Michaud in their capacity as executive officers of the Company is disclosed in the 2016 Summary Compensation Table because they are named executive officers for purposes of this proxy statement.

Name	Fees Earned or Paid in Cash ($) (1)	Stock Unit Awards ($)  (2)		Total ($) (3)
Bruce A. Beda	—		197,450		197,450
Kathleen Brown	—		128,700		128,700
Michael W. Brown	—		128,700		128,700
John P. Dubinsky	52,000		128,700		180,700
Robert E. Grady	—		143,700		143,700
Frederick O. Hanser	46,500		128,700		175,200
Maura A. Markus	—		128,700		128,700
James M. Oates	—		143,700		143,700
Kelvin R. Westbrook	—		128,700		128,700
Michael J. Zimmerman	—		128,700		128,700

(1) Stated amounts include cash compensation paid to Messrs. Dubinsky and Hanser in 2016 for their service as the non-executive Chairman and the non-executive Vice Chairman, respectively, of the Board of Directors of Stifel Bank & Trust during 2016.

(2) In lieu of an annual cash retainer, each non-employee director was issued 3,750 stock units on June 15, 2016. Additionally, the various committee chairs and the lead independent director were issued additional stock units valued at the closing price of our common stock on the day prior to the grant of the award as follows: Lead Independent Director, $43,750; Audit Committee, $25,000; Compensation Committee, $15,000; and Risk Management/Corporate Governance Committee, $15,000. The units vest on a quarterly basis over a one-year period. Amounts stated reflect the aggregate grant date fair value of $1,385,750 computed in accordance with ASC 718. As of December 31, 2016, each director held the following number of stock units outstanding: Mr. Beda, 27,096; Ms. K. Brown, 3,750; Mr. M. Brown, 18,751; Mr. Dubinsky, 18,757; Mr. Grady, 20,566; Mr. Hanser, 18,757; Ms. Markus, 3,750, Mr. Oates, 29,197; Mr. Westbrook, 18,751; and Mr. Zimmerman, 15,938.

(3) Total amounts stated reflect the aggregate grant date fair value computed in accordance with ASC 718. As of December 31, 2016, directors held the following number of options outstanding: Mr. Brown, 7,496.

ADDITIONAL INFORMATION ABOUT NON-EMPLOYEE DIRECTOR COMPENSATION

Non-employee directors of the Company are required to defer all director fees into stock units pursuant to the Equity Incentive Plan for Non-Employee Directors (2008 Restatement). These stock units are generally granted annually in May and vest on a quarterly basis over a one-year period.

As approved by the Board of Directors, the annual stock retainer payable to each non-employee director includes an award of 3,750 stock units. The chair of each of the Audit Committee, Compensation Committee, and Risk Management/Corporate Governance Committee, and the Lead Independent Director, will continue to receive additional common stock units valued in the approximate amounts of $25,000, $15,000, $15,000 and $43,750, respectively, for services in such capacity based upon the fair market value of our common stock on the date of approval.

Thus, for 2016, the stock units awarded to the non-employee directors on June 15, 2016, were as follows: Mr. Beda, 5,753; Ms. K. Brown, 3,750; Mr. M. Brown, 3,750; Mr. Dubinsky, 3,750; Mr. Grady, 4,187; Mr. Hanser, 3,750; Ms. Markus, 3,750, Mr. Oates, 4,187; Mr. Westbrook, 3,750; and Mr. Zimmerman, 3,750. The closing price of our common stock on the day of the award grant was $34.32.

Additionally, non-employee directors who also serve on the Board of Directors of Stifel Bank & Trust receive cash compensation as approved by the Stifel Bank & Trust Board of Directors. See footnote (1) to the director compensation chart above.

         Proxy Statement 2017     66                

Directors who are also our employees do not receive any compensation for their service as directors of the Company or its subsidiaries, but we pay their expenses for attendance at meetings of the Board of Directors.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The Sarbanes-Oxley Act of 2002 generally prohibits loans by an issuer and its subsidiaries to its executive officers and directors. However, the Sarbanes-Oxley Act contains a specific exemption from such prohibition for loans to its executive officers and directors in compliance with federal banking regulations. Federal regulations require that all loans or extensions of credit to executive officers and directors of insured financial institutions must be made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with other persons and must not involve more than the normal risk of repayment or present other unfavorable features.

From time to time, Stifel Bank & Trust makes loans and extensions of credit to our directors and executive officers. Outstanding loans made to our directors and executive officers, and members of their immediate families, were made in the ordinary course of business, were made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable loans with persons not related to the Company and its subsidiaries, and did not involve more than the normal risk of collectability or present other unfavorable features. As of December 31, 2016, all such loans were performing to their original terms.

Certain of our officers and directors maintain margin accounts with Stifel, Nicolaus & Company, Incorporated pursuant to which Stifel, Nicolaus & Company, Incorporated may make loans for the purchase of securities. All margin loans are made in the ordinary course of business on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with other persons and do not involve more than normal risk of collectability or present other unfavorable features.

Related party transactions are approved by the Board of Directors on a case-by-case basis. As such, no formal policies or procedures have been adopted for the approval of related party transactions.

We maintain various policies and procedures relating to the review, approval, or ratification of transactions in which our Company is a participant and in which any of our directors and executive officers or their family members have a direct or indirect material interest. Our Company Code of Ethics, which is available on our web site at www.stifel.com, prohibits our directors and employees, including our executive officers and, in some cases, their family members, from engaging in certain activities without the prior written consent of management or our General Counsel, as applicable. These activities typically relate to situations where a director, executive officer, or other employee and, in some cases, an immediate family member, may have significant financial or business interests in another company competing with or doing business with our Company, or who stands to benefit in some way from such a relationship or activity. Specifically, our Code of Ethics includes prohibitions against engaging in outside business or other activities that might create a conflict of interest with or compete against the Company’s interests, including ownership of privately held stock or partnership interests without prior written approval, using Company property, information, or positions for improper personal gain or benefit, and receiving bonuses, fees, gifts, frequent or excessive entertainment, or any similar form of consideration above a nominal value from any person or entity with which the Company does, or seeks to do, business. It is also against Company policy to give certain gifts or gratuities without receiving specific approval.

Airplane Usage and Allowance.  In May 2011, the Compensation Committee approved the use by Mr. Weisel, Chairman, and certain of our other employees from time to time, of an airplane owned by Thomas Weisel Investment Management, Inc., an entity wholly owned by Mr. Weisel, for business and other travel. In connection with the airplane usage, the Company approved an airplane allowance payable to Thomas Weisel Investment Management, Inc. in the fixed amount of $300,000 covering the period from January 1, 2016 through December 31, 2016. Based on historical and anticipated usage of the airplane by Mr. Weisel and such other employees, the Compensation Committee approved the payment of the airplane allowance on the condition that any personal flight activity attributable to a Company employee would be included in such employee’s annual compensation.

Each year, we require our directors and executive officers to complete a questionnaire which identifies, among other things, any transactions or potential transactions with the Company in which a director or an executive officer or one of their family members or associated entities has an interest. We also require that directors and executive officers notify our Company of any changes during the course of the year to the information provided in the annual questionnaire as soon as possible.

We believe that the foregoing policies and procedures collectively ensure that all related party transactions requiring disclosure under applicable SEC rules are appropriately reviewed.

         Proxy Statement 2017     67                

COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

The responsibilities of the Committee are provided in its charter, which has been approved by our Board of Directors. In fulfilling its oversight responsibilities with respect to the Compensation Discussion and Analysis included in this Report, the Committee, among other things, has:

· Reviewed and discussed the Compensation Discussion and Analysis with our management; and

· Following such review, the Committee has recommended the inclusion of such Compensation Discussion and Analysis in this proxy statement.

Compensation Committee of the Board of Directors of Stifel Financial Corp.

James M. Oates, Chairman

John P. Dubinsky

Frederick O. Hanser

* * *

         Proxy Statement 2017     68                

ITEM 2.  AN ADVISORY VOTE TO APPROVE EXECUTIVE COMPENSATION (SAY ON PAY)

In deciding how to vote on this proposal, you are encouraged to consider the description of the Committee’s executive compensation philosophy and its decisions in the “Compensation Discussion and Analysis” section of this proxy statement beginning on page 26 and the 2016 Summary Compensation Tables beginning on page 61.

Our Board recognizes the fundamental interest our shareholders have in executive compensation. Our say on pay vote gives our shareholders the opportunity to cast an advisory vote to approve the compensation of all of our named executive officers. We will include this advisory vote at a frequency that takes into account the advisory vote on the frequency of our say on pay votes (say on frequency), Item 3.

2016 Say on Pay Vote

As required by the Dodd-Frank Wall Street Reform and Consumer Protection Act, we are required by Section 14A of the Exchange Act to provide shareholders with an advisory vote on executive compensation on an annual basis. Although the vote is advisory and is not binding on the Board of Directors, the Compensation Committee, or the Company, the Compensation Committee will take into account the outcome of the vote when considering future executive compensation decisions. For these reasons, the Board unanimously recommends that shareholders vote in favor of the following resolution:

RESOLVED, that the shareholders approve, on an advisory basis, the compensation of the named executive officers, as disclosed in the proxy statement for the Company’s Annual Meeting of shareholders to be held on June 6, 2017, pursuant to Item 402 of Regulation S-K (the compensation disclosure rules of the SEC), which disclosure includes the Compensation Discussion and Analysis, the compensation tables, and other related information.

Approval of the advisory (non-binding) resolution on the Company’s executive compensation will require the affirmative vote of the shares cast, in person or by proxy on this resolution. As this is an advisory vote, the result will not be binding, although our Compensation Committee will consider the outcome of the vote when evaluating the effectiveness of our compensation principles and practices and in connection with its compensation determinations.

         Proxy Statement 2017     69                

ITEM 3.  AN ADVISORY VOTE ON THE FREQUENCY OF SAY ON PAY VOTES

We are seeking a vote, on an advisory basis, from our shareholders as to whether an advisory vote on executive compensation (“say on pay”) should occur every one, two or three years. We are required by applicable law to seek shareholder input on “say on pay” frequency – sometimes referred to as “say on frequency” – this year.

After careful consideration of this agenda item, the Board has determined that the best use of this statutorily required agenda item is to solicit shareholder input without making a specific recommendation of annual, biennial or triennial frequency of “say on pay” votes. The Board notes that significant and respected institutional shareholders and shareholder advisors have reached different conclusions as to whether an annual or less frequent “say on pay” vote is preferable.

Reasons that a shareholder might conclude a MORE FREQUENT “say on pay” vote is preferable include the following:

· Company performance is reported primarily on an annual basis, and compensation decisions are also primarily made on an annual basis, such that it is natural for an annual advisory vote on named executive officer compensation also to occur annually.

· If the “say on pay” vote is not annual, then shareholder advisory groups may recommend withholding support for reelection of directors on the Compensation Committee as a substitute for what would otherwise have been a negative “say on pay” recommendation.

· A more frequent “say on pay” vote provides more granular shareholder advisory input on Company compensation decisions.

Reasons that a shareholder might conclude an LESS FREQUENT “say on pay” vote is preferable include the following:

· Company performance should be evaluated by shareholders using a long-term approach. Our compensation program emphasizes long-term goals and our Compensation Committee, in considering executive performance, gives significant weight to long-term results, including growth and business trends. For example, a large portion of our executive’s compensation is in the form of long-term equity awards that vest in three- to five-year cycles.

· An annual advisory vote may lead to an over-emphasis on short-term developments, good and bad, that does not encourage the shareholders to engage in long-term analysis.

· A less frequent advisory vote schedule permits shareholders sufficient time to review and draw conclusions on significant executive compensation issues, long-term compensation strategies and performance trends.

· Shareholders have the opportunity, and actually do take the opportunity, to communicate with the Company throughout the year on their concerns, including concerns regarding executive compensation. The frequency of the “say on pay” vote does not affect this direct communication.

While the results of voting on this item are advisory, the Board values the opinions of our shareholders and will take the results of the vote into account when determining the frequency of an advisory vote on executive compensation.

         Proxy Statement 2017     70                

ITEM 4.  RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee of our Board of Directors has selected Ernst & Young LLP to serve as our independent auditor for the year ending December 31, 2017. While it is not required to do so, our Board of Directors is submitting the selection of Ernst & Young LLP for ratification in order to ascertain the views of our shareholders with respect to the choice of audit firm. If the selection is not ratified, the Audit Committee will reconsider its selection. Representatives of Ernst & Young LLP are expected to be present at the Annual Meeting, will be available to answer shareholder questions, and will have the opportunity to make a statement if they desire to do so.

Audit Committee Report

The primary function of our Audit Committee is oversight of our financial reporting process, publicly filed financial reports, internal accounting and financial controls, and the independent audit of the consolidated financial statements. The consolidated financial statements of the Company for the year ended December 31, 2016 were audited by Ernst & Young LLP, independent auditor for the company. The Audit Committee operates pursuant to a written charter which was approved and adopted by the Board of Directors. Our Board of Directors has determined that each of the members of the Audit Committee is independent within the meaning of the listing standards of the SEC and the NYSE.

As part of its activities, the Audit Committee has:

· Reviewed and discussed with management and the independent auditor the Company’s audited financial statements;

· Discussed with the independent auditor the matters required to be communicated under Statement on Auditing Standards No. 61, Communications with Audit Committees, as amended (AICPA, Professional Standards, Vol. 1 AU Section 380), as adopted by the Public Company Accounting Oversight Board in Rule 3200T; and

· Received the written disclosures and letter from the independent auditor required by applicable requirements of the Public Company Accounting Oversight Board in Rule 3200T regarding the independent auditor’s communications with the Audit Committee concerning independence, and has discussed with the independent auditor the independent auditor’s independence.

Management is responsible for the Company’s system of internal controls and financial reporting process. Ernst & Young LLP is responsible for performing an independent audit of the consolidated financial statements in accordance with the standards of the Public Company Accounting Oversight Board and for issuing a report thereon. The Audit Committee’s responsibility is to monitor and oversee these processes. Based on the foregoing review and discussions and a review of the report of Ernst & Young LLP with respect to the Company’s consolidated financial statements, and relying thereon, we have recommended to the Board of Directors inclusion of the audited consolidated financial statements in the Company’s Annual Report on Form 10-K for the year ended December 31, 2016, for filing with the Securities and Exchange Commission.

Audit Committee of the Board of Directors of Stifel Financial Corp

Bruce A. Beda, Chairman

Michael W. Brown

Maura A. Markus

Michael J. Zimmerman

* * *

         Proxy Statement 2017     71                

Auditor Fees

Ernst & Young LLP served as our independent auditor for 2016 and 2015. The following table presents fees for professional audit services for the audit of our annual consolidated financial statements for 2016 and 2015, as well as fees for the review of our interim consolidated financial statements for each quarter in 2016 and 2015 and for all other services performed for 2016 and 2015 by Ernst & Young LLP.

Type of Fee	Fiscal Year Ended December 31, 2016	Fiscal Year Ended December 31, 2015
Audit Fees (1)	$3,916,200	$4,608,000
Audit-Related Fees (2)	$347,500	$549,000
Tax Fees (3)	$81,100	$29,400
All Other Fees (4)	$18,400	$14,000
Total	$4,363,200	$5,200,400

(1) Audit Fees include fees for professional services rendered in connection with the audits of our annual consolidated financial statements, including associated out-of-pocket expenses, reviews of unaudited quarterly financial statements, SEC registration statement services, and services that are normally provided by independent auditors in connection with required statutory and regulatory filings.

(2) Audit-related Fees include fees principally related to third-party service organization internal control attestation services, reviews of internal controls not related to the audit of our consolidated financial statements, and agreed upon procedures engagements.

(3) Tax Fees include fees for services principally related to tax compliance and other tax services.

(4) All Other Fees include investment banking accounting consultation and an annual license fee for access to Ernst & Young’s web-based accounting research tool.

Auditor Services Pre-Approval Policy

The Audit Committee has adopted an auditor services pre-approval policy applicable to services performed for us by our independent auditor. In accordance with this policy, the Audit Committee’s practice is to approve annually all audit, audit-related, and permissible non-audit services to be provided by the independent auditor during the year. If a service to be provided is not pre-approved as part of the annual process or if it may exceed pre-approved fee levels, the service must receive a specific and separate pre-approval by the Audit Committee, which has delegated authority to grant such pre-approvals during the year to the chairperson of the Audit Committee. Any pre-approvals granted pursuant to this delegated authority are reported to the Audit Committee at its next regular meeting.

Our Audit Committee has determined that the provision of the non-audit services described in the table above was compatible with maintaining the independence of our independent auditor. The Audit Committee reviews each non-audit service to be provided and assesses the impact of the service on the auditor’s independence. On February 6, 2017, the Audit Committee pre-approved certain services to be provided by our independent auditor relating to engagements occurring on or after that date.

         Proxy Statement 2017     72                

BENEFICIAL OWNERSHIP

OWNERSHIP OF DIRECTORS, NOMINEES, AND EXECUTIVE OFFICERS

The following table sets forth information regarding the amount of common stock beneficially owned, as of April 18, 2017, by each of our directors, each nominee for election as a director, the executive officers named in the 2016 Summary Compensation Table, and all of our directors and executive officers as a group.

Name	Number of Shares Beneficially         Owned (1) (2)	Percentage of Outstanding Common Stock (3)	Stock Units (4)	Total
Ronald J. Kruszewski (5)	825,776	1.21%	417,976	1,243,752
James M. Zemlyak (6)	728,105	1.06%	212,129	940,234
Victor J. Nesi (7)	143,574	*	223,664	367,238
Richard J. Himelfarb	134,166	*	34,595	168,761
Ben A. Plotkin	116,226	*	43,168	159,394
Thomas P. Mulroy	110,067	*	206,966	317,033
Thomas B. Michaud	92,855	*	115,287	208,142
Thomas W. Weisel (8)	58,788	*	54,250	113,038
James M. Oates	30,345	*	29,178	59,523
Frederick O. Hanser (9)	37,255	*	18,751	56,006
John P. Dubinsky	27,193	*	18,751	45,944
Michael W. Brown	17,316	*	18,751	36,067
Kelvin R. Westbrook	11,884	*	18,751	30,635
Robert E. Grady (10)	6,708	*	20,565	27,273
Michael J. Zimmerman	2,856	*	15,939	18,795
Kathleen Brown	—	*	3,751	3,751
Maura A. Markus	—	*	3,751	3,751
Directors and Executive Officers as a Group (20 persons, includes 3 persons not listed above)	2,465,698	3.60%	1,646,026	4,111,724

(*) Shares beneficially owned do not exceed 1% of the outstanding shares of our common stock.    

(1) Except as otherwise indicated, each individual has sole voting and investment power over the shares listed beside his name. These shares were listed on regulatory filings by each of the individual directors or executive officers.

(2) Includes the following shares that such persons and group have the right to acquire currently or within 60 days following April 18, 2017, upon the exercise of stock options: Mr. Brown – 7,496; and directors and executive officers as a group – 7,496. Also includes the following restricted stock awards: Mr. Michaud – 7,730; and directors and executive officers as a group – 7,730. Also includes the following shares which have been allocated to such persons under the 401(k) Plan, respectively: Mr. Kruszewski –1,278; Mr. Zemlyak – 13,805; Mr. Mulroy – 274; Mr. Nesi – 113 and directors and executive officers as a group – 17,977.

(3) Based upon 68,435,629 shares of common stock issued and outstanding as of April 18, 2017, and, for each director, officer or the group, the number of shares subject to options or stock units which the director, officer, or the group has the right to acquire currently or within 60 days following April 18, 2017.

(4) Includes vested and unvested stock units that will not be converted to shares and delivered within the 60-day period after April 18, 2017, and, therefore, under applicable SEC rules, are not deemed to be “beneficially owned” as of April 18, 2017. These include PRSUs, RSUs and stock-based salary that meet the condition stated in the preceding sentence. PRSUs are included in this column at the “Target” level, but may vest at between 0% and 200% of the “Target” level, as more full described beginning on page 52. The stock units generally will be transferred into common stock at the end of a three- to six-year period after the date of grant contingent upon the holder’s continued employment with us.

         Proxy Statement 2017     73                

(5) Includes (a) 426,936 shares held in a limited liability company as to which Mr. Kruszewski has sole voting power (but of which Mr. Kruszewski disclaims 183,000 shares) and (b) 1,500 shares held in a trust for the benefit of certain of Mr. Kruszewski’s children as to which he also has sole voting power.

(6) Includes (a) 606,930 shares held in a limited liability company as to which Mr. Zemlyak has sole voting power and (b) 4,892 shares held in a trust for the benefit of Mr. Zemlyak’s child as to which he also has sole voting power.

(7) Includes 28,383 shares held by the Nesi Family Foundation.

(8) Includes 58,679 shares held by the Thomas W. Weisel Trust.

(9) Includes 37,253 shares held by the Frederick O. Hanser Revocable Trust.

(10) Includes 5,372 shares held by the Robert E. Grady Revocable Trust.

OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

Based on filings made under Section 13(d) and Section 13(g) of the Securities Exchange Act of 1934, as of April 18, 2017, the persons identified below were the only persons known to us to be a beneficial owner of more than 5% of our common stock.

Name and Address	Number of Shares Beneficially Owned	Percent of Outstanding Common Stock (1)
BlackRock, Inc.
40 East 52nd Street	6,773,224 (2)	9.9%
New York, New York 10022
The Vanguard Group, Inc.
100 Vanguard Blvd.	4,984,293 (3)	7.3%
Malvern, PA 19355

(1) Based upon 68,435,629 shares of common stock issued and outstanding as of April 18, 2017.

(2) The information shown is based on a Schedule 13G/A filed with the Securities and Exchange Commission on January 9, 2017 by BlackRock, Inc. The amended Schedule 13G indicates that BlackRock, Inc. has sole voting power as to 6,632,133 shares and sole dispositive power as to 6,773,224 shares.

(3) The information shown is based on a Schedule 13G/A filed with the Securities and Exchange Commission on February 9, 2017 by The Vanguard Group, Inc. The amended Schedule 13G indicates that The Vanguard Group, Inc. has sole voting power as to 77,770 shares, sole dispositive power as to 4,902,526 shares, and shared dispositive power as to 81,767 shares.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934, as amended, requires that our officers and directors, and persons who own more than 10 percent of our outstanding stock, file reports of ownership and changes in ownership with the SEC. To our knowledge, all Section 16(a) filing requirements applicable to our officers, directors, and greater than 10% beneficial owners have been complied with during the year ended December 31, 2016, as of January 4, 2017.

         Proxy Statement 2017     74                

QUESTIONS & ANSWERS ABOUT THE ANNUAL MEETING AND VOTING

Who is soliciting my vote?

Our Board of Directors is soliciting your vote at the Annual Meeting.

What will I be voting on?

1. To elect 4 Directors, each as nominated by the Board of Directors;

2. To approve, on an advisory basis, the compensation of our named executive officers (say on pay);

3. To recommend, by an advisory vote, the frequency of future advisory votes on executive compensation (say on frequency);

4. To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for 2017; and

5. To consider and act upon other business as may properly come before the meeting and any adjournment or postponement thereof.

How many votes do I have?

You will have one vote for every share of Company common stock you owned on the record date, April 18, 2017, for each of the directors to be elected and on each other proposal presented at the Annual Meeting. Common stock is our only class of outstanding stock. There is no cumulative voting in the election of directors.

Who can vote at our annual meeting?

You can vote your shares of Common Stock at our Annual Meeting if you were a shareholder at the close of business on April 18, 2017, the record date for our Annual Meeting.

As of April 18, 2017, there were 68,435,629 shares of common stock outstanding, each of which entitles the holder to one vote for each matter to be voted on at our Annual Meeting.

How many votes must be present to hold the meeting?

34,217,815 votes, which represents a majority of the votes that can be cast at the Annual Meeting. We urge you to vote by proxy even if you plan to attend the Annual Meeting so that we will know as soon as possible that enough votes will be present for us to hold the meeting.

Does any single shareholder control as much as 5 percent of any class of Stifel’s common stock?

There are 2 shareholders that beneficially own over 5% of our common stock.

How do I vote?

You can vote either by proxy, with or without attending the Annual Meeting, or in person at the Annual Meeting.

To vote electronically via the Internet, please follow the instructions provided at www.investorvote.com/sf.

Alternatively, to vote via telephone, please call (800) 652-VOTE (8683).

If you requested that a proxy card be mailed to you, you may fill out your proxy card, date and sign it, and return it in the provided postage-paid envelope. We must receive your proxy card no later than the close of business on June 5, 2017, for your proxy to be valid and for your vote to count.

Our employees who participate in our employee benefit plans may vote those shares on our Intranet or may have their proxy card mailed to them.

If you want to vote in person at the Annual Meeting and you hold your stock through a securities broker or other nominee (that is, in street name), you must obtain a proxy from your broker or nominee and bring that proxy to the meeting.

         Proxy Statement 2017     75                

How many shares are held in the Stifel Financial, Incorporated Profit Sharing 401(k) Plan?

On April 18, 2017, the Stifel Financial, Incorporated Profit Sharing 401(k) Plan (the “401(k) Plan”) held 1,531,973 shares of our common stock in the name of Prudential, as trustee of the 401(k) Plan. If you are a participant in the 401(k) Plan, you may instruct Prudential how to vote shares of common stock credited to your 401(k) Plan account by indicating your instructions by voting on our Intranet or by requesting a proxy card and returning it to us by the close of business on June 5, 2017. A properly executed proxy card or Intranet instructions will be voted as directed. If no proper voting direction is received, Prudential, in its capacity as the 401(k) Plan trustee, will vote your shares held in the 401(k) Plan in the same proportion as votes received from other participants in the 401(k) Plan.

How are broker non-votes handled?

Under the rules of the NYSE, your shares cannot be voted without your specific voting instructions on Items 1, 2, 3 and 4. See the section entitled “Can My Shares Be Voted If I Don’t Vote Electronically, Don’t Vote By Telephone, Don’t Return My Proxy Card, and Don’t Attend the Annual Meeting?” below for additional information. Accordingly, in order for your shares to be voted on all matters, please return your instructions promptly through any of the above-noted means. Please vote; your vote is important. Voting on matters presented at shareholders meetings, particularly the election of directors, is the primary method for shareholders to influence the direction taken by a publicly traded company. We urge you to participate in the election through any of the above-noted means. Please understand that if you vote electronically, vote by telephone, or return a proxy card without specifying your vote on a particular proposal, then this will be construed as an instruction to vote the shares as recommended by the Board on all matters to be considered at the meeting.

Can I change my vote?

Yes. Prior to the meeting date, you may cast a new vote by telephone, Internet, or Intranet, or request and return a proxy card with a later date, or send a written notice of revocation to Mark Fisher, our Corporate Secretary, at One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102, or e-mail us at investorrelations@stifel.com. If you attend the Annual Meeting and want to vote in person, you can request that your previously submitted proxy not be used.

What are the votes required for these items?

· In an uncontested election, as is the case in this election, each nominee for director shall be elected to the Board of Directors if the votes cast “for” such nominee’s election exceed the “withhold” votes cast against such nominee’s election. Shares represented by your proxy will be voted in accordance with your direction as to the election of directors from the persons listed below as nominees. In the absence of direction, the shares represented by your proxy will be voted “FOR” the election of each nominee. In the event any person listed as a nominee becomes unavailable as a candidate for election, it is intended that the shares represented by your proxy will be voted for the remaining nominees and any substitute nominee recommended by the Board of Directors.

· The affirmative vote of a majority of the shares of our common stock cast at the meeting in person or by proxy is required for approval of each other item.

What if I don’t vote for some of the matters listed in these proxy materials or on my proxy card?

If you vote for some, but not all, matters electronically or by telephone, or return a proxy card without indicating your vote with regard to a particular matter, your shares will be voted “FOR” all of the nominees listed on the card, “FOR” the advisory approval of the compensation of our named executive officers, “FOR” the advisory approval of annual say on pay votes, and “FOR” the ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for 2017, and in the discretion of the proxy holders as to any other matters that may properly come before the Annual Meeting or any postponement or adjournment of the Annual Meeting.

How are broker non-votes and abstentions treated?

Broker non-votes and abstentions are counted for purposes of determining whether a quorum is present. When tabulating the voting results for any particular proposal, shares that constitute broker non-votes and, pursuant to our By-Laws, abstentions are not considered votes cast on that proposal. Accordingly, broker non-votes and abstentions will not affect the outcome of any matter being voted on at the Annual Meeting, except for Item 4, for which under NYSE rules abstentions must be treated as a vote cast and therefore, a vote “AGAINST.” In order to minimize the number of broker non-votes, the Company encourages you to provide voting instructions to the organization that holds your shares by carefully following the instructions provided in the Notice.

         Proxy Statement 2017     76                

Can my shares be voted if I don’t vote electronically, don’t vote by telephone, don’t return my proxy card, and don’t attend the annual meeting?

Items 1, 2 and 3 are not considered routine matters under the NYSE rules, and therefore, brokerage firms and nominees that are members of the NYSE will not be able to vote the shares that they hold for you in nominee name if they have not received your voting instructions with regard to these proposals. For Items 1, 2 and 3, shares that constitute broker non-votes and abstentions are not considered votes cast on that proposal. Accordingly, broker non-votes and abstentions will not affect the outcome of the votes under either proposal. For Item 4, under NYSE rules abstentions must treated as votes cast and therefore, an abstention will be treated as a vote “AGAINST” the proposal. Item 4, the ratification of our independent registered public accounting firm, is considered a routine matters under the NYSE rules for voting purposes. Accordingly, brokerage firms and nominees that are members of the NYSE have the authority under those rules to vote the shares that they hold for you in nominee name even if you have not furnished voting instructions within a specified period of time prior to the Annual Meeting.

Could other matters be decided at the annual meeting?

We do not know of any other matters that will be considered at the Annual Meeting. If any other matters arise at the Annual Meeting, the proxies will be voted at the discretion of the proxy holders.

What happens if the meeting is adjourned or postponed?

Your proxy will still be valid and may be voted at the adjourned or postponed meeting.

Why did I receive a one-page notice of internet availability of proxy materials instead of a full set of proxy materials?

As permitted by the SEC rules, we have elected to provide access to our proxy materials over the Internet, which reduces our costs and the environmental impact of our Annual Meeting. Accordingly, we mailed a Notice of Internet Availability of Proxy Materials to our shareholders of record and beneficial owners who have not previously requested a printed or electronic set of proxy materials. The Notice contains instructions on how to access our Proxy Statement and annual report and vote online, as well as instructions on how to request a printed set of proxy materials.

How can I access Stifel’s proxy materials and annual report electronically?

To vote electronically via the Internet, you will need your control number, which was provided to you in the Notice or the proxy card included in your printed or electronic set of proxy materials. Once you have your control number, you may go to www.investorvote.com/sf and enter your control number when prompted to vote. To request the proxy materials electronically, you may either call (800) 652-VOTE (8683) or send an e-mail requesting electronic delivery of the materials to investorrelations@stifel.com. Additionally, the proxy materials are available at www.investorvote.com/sf and at www.stifel.com/investorrelations.

How can I make a Shareholder Proposal for the 2018 Annual Meeting?

In order to be considered for inclusion in the proxy statement for the 2018 Annual Meeting of shareholders, the written proposal must be received at our principal executive offices on or before January 1, 2018. The proposal should be addressed to Stifel Financial Corp., Attention: Mark P. Fisher, Corporate Secretary, One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102-2102. The proposal must comply with SEC regulations regarding the inclusion of shareholder proposals in company-sponsored proxy materials. Upon receipt of any such proposal, we will determine whether to include such proposal in the proxy statement and proxy card in accordance with regulations governing the solicitation of proxies.

Shareholder proposals not intended to be included in the Company’s proxy statement may be brought before an annual meeting in accordance with the advance notice procedures detailed in our By-Laws. For the 2018 Annual Meeting, we must receive information relating to such proposal by March 8, 2018, but not before February 6, 2018, which is not less than 90 days or more than 120 days prior to the anniversary date of the immediately preceding annual meeting. Shareholder proposals must also be in proper written form and meet the detailed disclosure requirements set forth in our By-Laws. If you would like to receive a copy of the provisions of our By-Laws setting forth all of the requirements, you should write to Stifel Financial Corp., Attention: Mark P. Fisher, Corporate Secretary, One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102-2102. Any proposals that we receive that are not in accordance with the above standards will not be voted on at the 2018 Annual Meeting. A shareholder may nominate candidates for election as directors at shareholder meetings by following the procedures set forth in this proxy statement on page 20.

         Proxy Statement 2017     77                

OTHER MATTERS

Householding

The SEC has adopted rules that permit companies and intermediaries, such as brokers, to satisfy delivery requirements for proxy statements, annual reports, and other deliverables with respect to two or more shareholders sharing the same address by delivering a single proxy statement or annual report, as applicable, addressed to those shareholders. This process, which is commonly referred to as “householding,” potentially provides extra convenience for shareholders and cost savings for companies. We household our deliverables to multiple shareholders sharing an address unless contrary instructions have been received from the affected shareholders.

If, at any time, you no longer wish to participate in householding and would prefer to receive a separate copy of distributed materials, or if you are receiving multiple copies of distributed materials and wish to receive only one, please contact us in writing or by telephone at Stifel Financial Corp., Attention: Mark P. Fisher, Corporate Secretary, One Financial Plaza, 501 North Broadway, St. Louis, Missouri 63102-2102, (415) 364-2500. We will deliver promptly upon written or oral request a separate copy of our annual report and/or proxy statement to a shareholder at a shared address to which a single copy of either document was delivered.

Other Business

Management knows of no business to be brought before the Annual Meeting other than that set forth herein. However, if any other matters properly come before the meeting, it is the intention of the persons named in the proxy to vote such proxy in accordance with their judgment on such matters. Even if you plan to attend the meeting in person, we urge you to promptly vote your shares over the Internet, by telephone, or if you requested printed copies of the proxy materials, you can vote by dating, signing, and returning the proxy card in the postage-paid return envelope. Your cooperation in giving this your prompt attention is appreciated.

Miscellaneous

The Company will bear the cost of solicitation of proxies. Proxies will be solicited by mail, telephone, Internet, or other electronic means. They also may be solicited by officers and regular employees of us and our subsidiaries personally or by telephone, but such persons will not be specifically compensated for such services. Brokerage houses, custodians, nominees, and fiduciaries will be requested to forward the soliciting material to the beneficial owners of stock held of record by such persons and will be reimbursed for their reasonable expenses incurred in connection therewith.

By Order of the Board of Directors,

Mark P. Fisher, Corporate Secretary

April 26, 2017

St. Louis, Missouri

         Proxy Statement 2017     78                

Important Notice Regarding Availability of Proxy Materials for the Annual Meeting of Stockholders to be Held on June 6,

2017

The Proxy Statement and 2016 Annual Report are available at www.investorvote.com/SF.

Please contact the corporate secretary at 1-314-342-2000 or email us at investorrelations@stifel.com if you have any questions about accessing these materials.

IF YOU HAVE NOTE VOTED VIA THE INTERNET OR TELEPHONE, FOLD ALONG THE PERFORATION, DETACH AND RETURN THE

BOTTOM PORTION IN THE ENCLOSED ENVELOPE.

Proxy - STIFEL FINANCIAL CORP.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned, revoking all prior proxies, hereby appoints Ronald J. Kruszewski and Mark P. Fisher (or such other person as is designated by the board of directors of Stifel Financial Corp. (“Stifel”), (the “Proxies”), or either of them (with full power to act alone), true and lawful attorney(s), with full power of substitution, for the undersigned and in the name, place and stead of the undersigned to vote as designated on the reverse side all of the shares of common stock, $0.15 par value, of Stifel entitled to be voted by the undersigned at the Annual Meeting of Stockholders to be held on June 6, 2017 and at any adjournments or postponements thereof. Should a nominee be unable to serve, this proxy may be voted for a substitute selected by the board of directors. In their discretion, the Proxies are authorized to vote upon such other business as may properly come before the meeting and any adjournment or postponement thereof.

The undersigned acknowledges receipt of the Notice of the Annual Meeting, the Proxy Statement and the 2016 Annual Report.

This proxy when properly executed will be voted in the manner directed herein by the undersigned stockholder. If no direction is made, this proxy will be voted “FOR” all the named nominees for director, “FOR” Proposals 2 and 4, and “FOR” the advisory approval of annual say on pay votes.

IMPORTANT ANNUAL MEETING INFORMATION

Electronic Voting Instructions
You can vote by Internet or telephone!
Available 24 hours a day, 7 days a week!
Instead of mailing your proxy, you may choose one of the two voting methods outlined below to vote your proxy.
VALIDATION DETAILS ARE LOCATED IN THE TITLE BAR.
Proxies submitted by the Internet or telephone must be received by 11:59 p.m., Eastern Daylight Time, on June 5, 2017.
		Vote by Internet
	•	Go to www.investorvote.com/SF
	•	Or scan the QR code with your smartphone
	•	Follow the steps outlined on the secure website
		Vote by telephone
	•	Call toll free 1-800-652-VOTE (8683) within the USA, US territories & Canada on a touch tone telephone
	•	Follow the instructions provide by the recorded message

Using a black ink pen, mark you votes with an X as shown in this example. Please do not write outside the designated areas.

  Annual Meeting Proxy Card

PLEASE FOLD ALONG THE PERFORATION, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.

Proposals – The Board of Directors recommends a vote FOR all the nominees listed and FOR Proposals 2 and 4. The Board of Directors has refrained from making a recommendation on Proposal 3.

1. Election of Directors

Nominees for terms ending in 2018	For	Withhold
01 – Frederick O. Hanser	☐	☐
02 – Ronald J. Kruszewski	☐	☐
03 – Thomas W. Weisel	☐	☐
04 – Kelvin R. Westbrook	☐	☐

	For	Against	Abstain
2. Proposal to approve an advisory resolution relating to the compensation of our named executive officers (say on pay).	☐	☐	☐

	Every Year	Every 2 Years	Every 3 Years	Abstain
3. To recommend, by an advisory vote, the frequency of future advisory votes on executive compensation (say on frequency).	☐	☐	☐	☐

	For	Against	Abstain
4. Ratify the appointment of Ernst &Young LLP as our independent public accounting firm for 2017.	☐	☐	☐

Non-Voting Items

Change of Address – Please print new address below.

Authorized Signatures - This section must be completed for your vote to be counted. - Date and Sign Below

Please sign this proxy card exactly as your shares are registered. When signing as attorney, executor, administrator, trustee or guardian, please give your full title. If more than one person holds the power to vote the same, any one of them may sign this proxy card. If the stockholder is a corporation, this proxy card must be signed by a duly authorized officer of the corporation.

Date (mm/dd/yyyy) - Please print date below.	Signature 1 - Please keep signature within the box.	Signature 2 -Please keep signature within the box.
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