13F-HR 1 aic13f3qtr12.txt 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: September 30, 2012 Check here if Amendment [ ]; Amendment Number: ________ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Argus Investors' Counsel, Inc. Address: Holly Pond Plaza, 1281 E. Main St. 1st fl Stamford, Connecticut 06902 13F Filing Number: 28-542 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all requirements, statements, schedules, lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Sharon D. Wagoner Title: Chairman, President, Secretary and Chief Compliance Officer Phone: (203) 316-9000 Signature, Place and Date of Signing: /s/Sharon D. Wagoner Stamford, Connecticut August 7, 2012 [Signature] [City, State] [Date] Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: None FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: None Form 13F Information Table Entry Total: 52 Form 13F Information Table Value Total: 220161 (thousands) List of Other Included Managers: None Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co Com COM 88579Y101 4509 48790 SH Sole 44950 3840 Air Prods & Chems Inc Com COM 009158106 4084 49380 SH Sole 45040 4340 Alcoa Inc Com COM 013817101 3407 384700 SH Sole 351300 33400 American Express Co Com COM 025816109 4392 77235 SH Sole 71125 6110 Amgen Inc Com COM 031162100 4715 55935 SH Sole 51735 4200 Apple Inc Com COM 037833100 5827 8735 SH Sole 8095 640 Archer Daniels Midland Com COM 039483102 4187 154050 SH Sole 142550 11500 Automatic Data Process Com COM 053015103 4995 85145 SH Sole 78895 6250 Becton Dickinson & Co Com COM 075887109 4080 51940 SH Sole 47590 4350 Caterpillar Inc Del Com COM 149123101 3935 45730 SH Sole 42830 2900 Chubb Corp Com COM 171232101 4621 60585 SH Sole 55725 4860 Cisco Sys Inc Com COM 17275R102 4367 228685 SH Sole 210610 18075 Coach Inc Com COM 189754104 4507 80455 SH Sole 73855 6600 Coca-Cola Co Com COM 191216100 457 12040 SH Sole 12040 Corning Inc Com COM 219350105 4034 306780 SH Sole 281680 25100 Costco Whsl Corp Com COM 22160K105 4284 42775 SH Sole 39090 3685 Disney Walt Co Com COM 254687106 4539 86830 SH Sole 79080 7750 Emerson Elec Co Com COM 291011104 3409 70620 SH Sole 70020 600 Exxon Mobil Corp Com COM 30231G102 4887 53435 SH Sole 49085 4350 Fedex Corp Com COM 31428X106 3794 44830 SH Sole 41305 3525 General Dynamics Corp Com COM 369550108 3939 59570 SH Sole 54920 4650 General Elec Co Com COM 369604103 4633 204000 SH Sole 202350 1650 Google Inc Cl A COM 38259P508 5108 6770 SH Sole 6220 550 Halliburton Co Com COM 406216101 586 17400 SH Sole 7400 10000 Home Depot Inc Com COM 437076102 4862 80535 SH Sole 74110 6425 Illinois Tool Wks Inc Com COM 452308109 4390 73825 SH Sole 67225 6600 Ingersoll-Rand PLC COM G47791101 4247 94755 SH Sole 86975 7780 Intel Corp Com COM 458140100 4106 181240 SH Sole 167040 14200 International Bus Mach Com COM 459200101 4793 23105 SH Sole 21445 1660 International Paper Co Com COM 460146103 4097 112790 SH Sole 111790 1000 JPMorgan Chase & Co Com COM 46625H100 3572 88245 SH Sole 87495 750 Johnson & Johnson Com COM 478160104 4375 63490 SH Sole 58490 5000 Kimberly Clark Corp Com COM 494368103 4601 53635 SH Sole 49635 4000 McDonalds Corp Com COM 580135101 4528 49355 SH Sole 45705 3650 Microsoft Corp Com COM 594918104 4556 153075 SH Sole 141200 11875 Morgan Stanley Com COM 617446448 4277 255500 SH Sole 233900 21600 Nucor Corp Com COM 670346105 3815 99700 SH Sole 90800 8900 Occidetnal Pete COM 674599105 4510 52400 SH Sole 48150 4250 Pepsico Inc Com COM 713448108 4136 58445 SH Sole 53495 4950 Pfizer Inc Com COM 717081103 4768 191875 SH Sole 176475 15400 Procter & Gamble Co Com COM 742718109 4476 64540 SH Sole 59265 5275 Qualcomm Inc Com COM 747525103 4691 75100 SH Sole 69430 5670 Schlumberger Ltd Com COM 806857108 3742 51730 SH Sole 51380 350 Staples Inc Com COM 855030102 3632 315300 SH Sole 288400 26900 Stryker Corp Com COM 863667101 4139 74365 SH Sole 68665 5700 Time Warner Inc Com COM 887317303 4775 105335 SH Sole 96460 8875 US Bancorp DE Com COM 902973304 4852 141460 SH Sole 130410 11050 Unilever NV NY COM 904784709 3613 101820 SH Sole 101020 800 Union Pac Corp Com COM 907818108 4879 41100 SH Sole 38075 3025 Verizon Communications Com COM 92343V104 4921 107985 SH Sole 99685 8300 Wal-Mart Stores Inc Com COM 931142103 4890 66260 SH Sole 60960 5300 Walgreen Co Com COM 931422109 4624 126890 SH Sole 116915 9975