13F-HR 1 aic13f2qtr12.txt 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: June 30, 2012 Check here if Amendment [ ]; Amendment Number: ________ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Argus Investors' Counsel, Inc. Address: Holly Pond Plaza, 1281 E. Main St. 1st fl Stamford, Connecticut 06902 13F Filing Number: 28-542 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all requirements, statements, schedules, lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Sharon D. Wagoner Title: Chairman, President, Secretary and Chief Compliance Officer Phone: (203) 316-9000 Signature, Place and Date of Signing: /s/Sharon D. Wagoner Stamford, Connecticut August 7, 2012 [Signature] [City, State] [Date] Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: None FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: None Form 13F Information Table Entry Total: 52 Form 13F Information Table Value Total: 211904 (thousands) List of Other Included Managers: None Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co Com COM 88579Y101 4372 48790 SH Sole 44950 3840 Abbott Labs Com COM 002824100 786 12185 SH Sole 11660 525 Air Prods & Chems Inc Com COM 009158106 3986 49380 SH Sole 45040 4340 Alcoa Inc Com COM 013817101 3528 403200 SH Sole 369800 33400 American Express Co Com COM 025816109 4919 84510 SH Sole 77900 6610 Amgen Inc Com COM 031162100 4676 64135 SH Sole 58835 5300 Apple Inc Com COM 037833100 5530 9470 SH Sole 8700 770 Archer Daniels Midland Com COM 039483102 3862 130830 SH Sole 119505 11325 Automatic Data Process Com COM 053015103 4767 85645 SH Sole 78895 6750 Becton Dickinson & Co Com COM 075887109 3883 51940 SH Sole 47590 4350 Caterpillar Inc Del Com COM 149123101 3401 40060 SH Sole 39760 300 Chubb Corp Com COM 171232101 4421 60710 SH Sole 55850 4860 Cisco Sys Inc Com COM 17275R102 3927 228685 SH Sole 210610 18075 Coca-Cola Co Com COM 191216100 588 7520 SH Sole 7520 Corning Inc Com COM 219350105 4139 320100 SH Sole 295000 25100 Costco Whsl Corp Com COM 22160K105 4832 50860 SH Sole 46690 4170 Disney Walt Co Com COM 254687106 4853 100055 SH Sole 92305 7750 Emerson Elec Co Com COM 291011104 3243 69620 SH Sole 69020 600 Exxon Mobil Corp Com COM 30231G102 4983 58235 SH Sole 53885 4350 Fedex Corp Com COM 31428X106 4382 47830 SH Sole 44305 3525 General Dynamics Corp Com COM 369550108 4061 61570 SH Sole 56920 4650 General Elec Co Com COM 369604103 4325 207550 SH Sole 205900 1650 Google Inc Cl A COM 38259P508 4148 7150 SH Sole 6600 550 Halliburton Co Com COM 406216101 511 18000 SH Sole 8000 10000 Home Depot Inc Com COM 437076102 4620 87185 SH Sole 80060 7125 Illinois Tool Wks Inc Com COM 452308109 4243 80225 SH Sole 73625 6600 Ingersoll-Rand PLC COM G47791101 4172 98905 SH Sole 91125 7780 Intel Corp Com COM 458140100 4689 175940 SH Sole 162640 13300 International Bus Mach Com COM 459200101 4519 23105 SH Sole 21445 1660 International Paper Co Com COM 460146103 3505 121240 SH Sole 120240 1000 JPMorgan Chase & Co Com COM 46625H100 3153 88245 SH Sole 87495 750 Johnson & Johnson Com COM 478160104 4333 64140 SH Sole 58640 5500 Kimberly Clark Corp Com COM 494368103 5121 61135 SH Sole 56535 4600 McDonalds Corp Com COM 580135101 4380 49480 SH Sole 45830 3650 Microsoft Corp Com COM 594918104 4661 152375 SH Sole 140500 11875 Morgan Stanley Com COM 617446448 3713 254500 SH Sole 232900 21600 Nucor Corp Com COM 670346105 3748 98900 SH Sole 90000 8900 Occidental Pete CP Com COM 674599105 4503 52500 SH Sole 48250 4250 Pepsico Inc Com COM 713448108 4176 59095 SH Sole 53645 5450 Pfizer Inc Com COM 717081103 4890 212625 SH Sole 196225 16400 Procter & Gamble Co Com COM 742718109 3953 64540 SH Sole 59265 5275 Qualcomm Inc Com COM 747525103 4182 75100 SH Sole 69430 5670 Schlumberger Ltd Com COM 806857108 3617 55730 SH Sole 55380 350 Staples Inc Com COM 855030102 3892 298200 SH Sole 273900 24300 Stryker Corp Com COM 863667101 4219 76565 SH Sole 70865 5700 Time Warner Inc Com COM 887317303 4587 119135 SH Sole 109860 9275 US Bancorp DE Com COM 902973304 4838 150425 SH Sole 138375 12050 Unilever NV NY COM 904784709 3356 100620 SH Sole 99820 800 Union Pac Corp Com COM 907818108 5089 42650 SH Sole 39425 3225 Verizon Communications Com COM 92343V104 5172 116385 SH Sole 107385 9000 Wal-Mart Stores Inc Com COM 931142103 4668 66960 SH Sole 61660 5300 Walgreen Co Com COM 931422109 3783 127890 SH Sole 116915 10975