0000007195-11-000002.txt : 20110425 0000007195-11-000002.hdr.sgml : 20110425 20110425115242 ACCESSION NUMBER: 0000007195-11-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110425 DATE AS OF CHANGE: 20110425 EFFECTIVENESS DATE: 20110425 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ARGUS INVESTORS' COUNSEL, INC. CENTRAL INDEX KEY: 0000007195 IRS NUMBER: 131931123 FISCAL YEAR END: 1031 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-00542 FILM NUMBER: 11776758 BUSINESS ADDRESS: STREET 1: HOLLY POND PLAZA STREET 2: 1281 E. MAIN STREET, FIRST FLOOR CITY: STAMFORD STATE: CT ZIP: 06902 BUSINESS PHONE: 2033169000 MAIL ADDRESS: STREET 1: HOLLY POND PLAZA STREET 2: 1281 E. MAIN STREET, FIRST FLOOR CITY: STAMFORD STATE: CT ZIP: 06902 FORMER COMPANY: FORMER CONFORMED NAME: ARGUS INVESTORS COUNSEL INC DATE OF NAME CHANGE: 19920929 13F-HR 1 aic13f1qtr11.txt 13F HOLDINGS REPORT UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: March 31, 2011 Check here if Amendment [ ]; Amendment Number: ________ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Argus Investors' Counsel, Inc. Address: Holly Pond Plaza, 1281 E. Main St. 1st fl Stamford, Connecticut 06902 13F Filing Number: 28-542 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all requirements, statements, schedules, lists and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Sharon D. Wagoner Title: Chairman, President, Secretary and Chief Compliance Officer Phone: (203) 316-9000 Signature, Place and Date of Signing: /s/Sharon D. Wagoner Stamford, Connecticut April __, 2011 [Signature] [City, State] [Date] Report Type (Check only one.): [x] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: None FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: None Form 13F Information Table Entry Total: Form 13F Information Table Value Total: (thousands) List of Other Included Managers: None Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M Co Com COM 88579Y101 4227 48750 SH Sole 42110 6640 Abbott Labs Com COM 002824100 3469 66405 SH Sole 64605 1800 Air Prods & Chems Inc Com COM 009158106 4122 49765 SH Sole 44225 5540 Alcoa Inc Com COM 013817101 3373 278500 SH Sole 243700 34800 American Express Co Com COM 025816109 3740 88975 SH Sole 75475 13500 Amgen Inc Com COM 031162100 3701 67160 SH Sole 58060 9100 Apple Inc Com COM 037833100 5465 19260 SH Sole 16755 2505 Archer Daniels Midland Com COM 039483102 4499 140950 SH Sole 122350 18600 Automatic Data Process Com COM 053015103 3719 88475 SH Sole 75500 12975 Becton Dickinson & Co Com COM 075887109 3859 52080 SH Sole 44630 7450 Caterpillar Inc Del Com COM 149123101 4001 50850 SH Sole 49150 1700 Chubb Corp Com COM 171232101 1721 30200 SH Sole 25900 4300 Cisco Sys Inc Com COM 17275R102 3483 159050 SH Sole 136030 23020 Coca-Cola Co Com COM 191216100 497 8500 SH Sole 8500 Corning Inc Com COM 219350105 3178 173825 SH Sole 147525 26300 Costco Whsl Corp Com COM 22160K105 4150 64350 SH Sole 55850 8500 Disney Walt Co Com COM 254687106 3571 107880 SH Sole 94080 13800 Emerson Elec Co Com COM 291011104 3491 66300 SH Sole 64500 1800 Exxon Mobil Corp Com COM 30231G102 3823 61865 SH Sole 54015 7850 Fedex Corp Com COM 31428X106 3909 45725 SH Sole 39100 6625 General Dynamics Corp Com COM 369550108 3361 53515 SH Sole 45715 7800 General Elec Co Com COM 369604103 3247 199816 SH Sole 193025 6791 Google Inc Cl A COM 38259P508 3920 7455 SH Sole 6390 1065 Home Depot Inc Com COM 437076102 4125 130200 SH Sole 110500 19700 Illinois Tool Wks Inc Com COM 452308109 4063 86400 SH Sole 75000 11400 Ingersoll-Rand PLC COM G47791101 3733 104550 SH Sole 91550 13000 Intel Corp Com COM 458140100 3501 182350 SH Sole 154900 27450 International Bus Mach Com COM 459200101 4035 30080 SH Sole 25880 4200 International Paper Co Com COM 460146103 2660 122300 SH Sole 118500 3800 JPMorgan Chase & Co Com COM 46625H100 2856 75032 SH Sole 72410 2622 Johnson & Johnson Com COM 478160104 3860 62300 SH Sole 53200 9100 Kimberly Clark Corp Com COM 494368103 4235 65110 SH Sole 56885 8225 McDonalds Corp Com COM 580135101 4435 59525 SH Sole 51425 8100 McGraw-Hill Cos Inc COM 580645109 3761 113750 SH Sole 97350 16400 Microsoft Corp Com COM 594918104 3428 139990 SH Sole 119190 20800 Morgan Stanley Com COM 617446448 3169 128400 SH Sole 110150 18250 Nucor Corp Com COM 670346105 3180 83250 SH Sole 72150 11100 Oracle Corp Com COM 68389X105 207 7700 SH Sole 7700 Pepsico Inc Com COM 713448108 3636 54725 SH Sole 45875 8850 Pfizer Inc Com COM 717081103 4008 233450 SH Sole 202900 30550 Procter & Gamble Co Com COM 742718109 3876 64632 SH Sole 55932 8700 Qualcomm Inc Com COM 747525103 3730 82650 SH Sole 71350 11300 Schlumberger Ltd Com COM 806857108 3099 50300 SH Sole 48675 1625 Staples Inc Com COM 855030102 3413 163150 SH Sole 139450 23700 Stryker Corp Com COM 863667101 3513 70190 SH Sole 60440 9750 Time Warner Inc Com COM 887317303 3684 120196 SH Sole 102080 18116 US Bancorp DE Com COM 902973304 3480 160949 SH Sole 139099 21850 Unilever NV NY COM 904784709 3453 115550 SH Sole 111850 3700 Union Pac Corp Com COM 907818108 4217 51550 SH Sole 44350 7200 Valero Energy Corp Com COM 91913Y100 543 31000 SH Sole 10000 21000 Verizon Communications Com COM 92343V104 4418 135575 SH Sole 117875 17700 Visa Inc Com COM 92826C839 3682 49585 SH Sole 42905 6680 Wal-Mart Stores Inc Com COM 931142103 3913 73120 SH Sole 63120 10000 Walgreen Co Com COM 931422109 4176 124655 SH Sole 106555 18100