Our operating segments are consistent with our internal organizational structure, the manner in which our operations are reviewed and managed by our Chief Executive Officer, who is our Chief Operating Decision Maker (“CODM”), the manner in which operating performance is assessed and resources are allocated, and the availability of separate financial information. We do not aggregate operating segments.

Activision Publishing, Inc. (“Activision”) is a leading international developer and publisher of interactive software products and content. Activision develops games based on both internally-developed and licensed intellectual property. Activision markets and sells games it develops and, through our affiliate label program, games developed by certain third-party publishers. We sell games both through retail channels and by digital download. Activision currently offers games that operate on the Sony Computer Entertainment, Inc. (“Sony”) PlayStation 3 (“PS3”), Nintendo Co. Ltd. (“Nintendo”) Wii (“Wii”), and Microsoft Corporation (“Microsoft”) Xbox 360 (“Xbox 360”) console systems; the Nintendo Dual Screen (“DS”) handheld game systems; the PC; the Apple iOS devices and other handheld and mobile devices.

Blizzard Entertainment, Inc. (“Blizzard”) develops, markets and sells role-playing action and strategy PC-based computer games, including games in the multiple-award winning Diablo and StarCraft franchises. Blizzard also develops, hosts, and supports its online subscription-based games in the massively multi-player online role-playing game (“MMORPG”) category in which it is a leader in terms of both subscriber base and revenues generated through its World of Warcraft franchise. Blizzard also maintains a proprietary online-game related service, Battle.net. Blizzard distributes its products and generates revenues worldwide through various means, including: subscriptions (which consist of fees from individuals playing World of Warcraft, prepaid cards and other value-added service revenues such as realm transfers, faction changes, and other character customizations within the World of Warcraft gameplay); retail sales of physical “boxed” products; online download sales of PC products; and licensing of software to third-party or related party companies that distribute World of Warcraft and StarCraft II.

Activision Blizzard Distribution (“Distribution”) consists of operations in Europe that provide warehousing, logistical and sales distribution services to third-party publishers of interactive entertainment software, our own publishing operations, and manufacturers of interactive entertainment hardware.

The CODM reviews segment performance exclusive of the impact of the change in deferred net revenues and related cost of sales with respect to certain of our online-enabled games, stock-based compensation expense, restructuring expense, amortization of intangible assets, and impairment of intangible assets. The CODM does not review any information regarding total assets on an operating segment basis, and accordingly, no disclosure is made with respect thereto. Information on the operating segments and reconciliations of total segment net revenues and total segment income (loss) from operations to consolidated net revenues and income before income tax expense from external customers for the three and six months ended June 30, 2011 and 2010 are presented below (amounts in millions):

			Three months ended June 30,
			2011		2010		2011		2010

							Income from operations
			Net revenues				before income tax expense
	Activision		$	323	$	333	$	31	$	(53)
	Blizzard			313		299		135		155
	Distribution			63		51		(1)		(1)
		Operating segments total		699		683		165		101

Reconciliation to consolidated net revenues / operating
income and consolidated income before income tax
expense:
	Net effect from deferral of net revenues and
		related cost of sales		447		284		332		227
	Stock-based compensation expense			---		---		(20)		(17)
	Restructuring			---		---		(3)		(1)
	Amortization of intangible assets			---		---		(7)		(10)
Consolidated net revenues / operating income			$	1,146	$	967		467		300
	Investment and other income, net							2		1
Consolidated income before income tax expense							$	469	$	301


			Six months ended June 30,
			2011		2010		2011		2010

							Income from operations
			Net revenues				before income tax expense
	Activision		$	646	$	670	$	78	$	(46)
	Blizzard			671		605		306		313
	Distribution			137		122		---		(1)
		Operating segments total		1,454		1,397		384		266

Reconciliation to consolidated net revenues / operating
income and consolidated income before income tax
expense:
	Net effect from deferral of net revenues and
		related cost of sales		1,141		878		838		637
	Stock-based compensation expense			---		---		(43)		(60)
	Restructuring			---		---		(22)		(4)
	Amortization of intangible assets			---		---		(16)		(28)
Consolidated net revenues / operating income			$	2,595	$	2,275	$	1,141	$	811
	Investment and other income, net							5		1
Consolidated income before income tax expense							$	1,146	$	812

Geographic information for the three and six months ended June 30, 2011 and 2010 is based on the location of the selling entity. Net revenues from external customers by geographic region were as follows (amounts in millions):

		Three months ended June 30,				Six months ended June 30,
		2011		2010		2011		2010
Net revenues by platform:
	Online subscriptions*	$	359	$	291	$	754	$	602
	Console		611		507		1,436		1,346
	Hand-held		33		39		63		78
	PC and Other		80		79		205		127
Total platform net revenues			1,083		916		2,458		2,153
Distribution			63		51		137		122
Total consolidated net revenues		$	1,146	$	967	$	2,595	$	2,275

*Revenue from online subscriptions consists of revenue from all World of Warcraft products, including subscriptions, boxed products, expansion packs, licensing royalties, and value-added services.

We did not have any single external customer that accounted for 10% or more of net revenues for the three or six months ended June 30, 2011 and 2010.