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Proc-Type: 2001,MIC-CLEAR
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ____________________________ FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Date of report (Date of earliest event reported): A.G. EDWARDS, INC
Securities Exchange
Act of 1934
September
25, 2003
(Exact Name of
Registrant as Specified in Charter)
Delaware |
001-08527 |
43-1288229 |
(State or Other Jurisdiction |
(Commission File Number) |
(IRS Employer |
One North Jefferson Avenue, |
|
(Address of Principal Executive Offices) |
(Zip Code) |
Registrant's telephone number, including area code:
(314) 955-3000
Item 5. Other Events.
Filed herewith is an announcement of A.G. Edwards' "Marketing Initiative" to reach out to investors with the firm's new logo, tagline, a stepped-up advertising presence and continued client-first philosophy, as contained in a press release dated September 24, 2003. While a definite amount has not been determined, A. G. Edwards expects this initiative to cost approximately $20 million on an annual basis.
Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.
(c) Exhibit
99 "Gateway Initiative" press release dated September 24, 2003.
Signature
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
Date: September 25, 2003
A.G. Edwards, Inc.
Registrant
By: /s/ Douglas L. Kelly
Exhibit Index
Exhibit No. Description
99 "Gateway Initiative" press release dated September 24, 2003.