EX-99.2 6 file003.htm ADVERTISING REVENUE PRESS RELEASE DATED JULY 15, 2003

Press Release


Contact:	Catherine J. Mathis, 212-556-1981; E-mail: mathis@nytimes.com This press release can be downloaded from www.nytco.com

THE NEW YORK TIMES COMPANY REPORTS JUNE
AD REVENUE AND VOLUME FOR ITS NEWSPAPER GROUP

NEW YORK, July 15, 2003 – The New York Times Company announced today that advertising revenue for the Company's Newspaper Group in June 2003 increased 4.6% compared with the results for the same month last year.

Including the results of the International Herald Tribune (IHT), which was acquired by the Company on January 1, 2003, advertising revenue for the Newspaper Group rose 6.6% for the month.

Advertising results for June were as follows:

•

The New York Times
Advertising revenue for The New York Times, excluding the IHT, increased 3.5% for June 2003 compared with June 2002. National advertising revenue rose on strength in transportation and telecommunications advertising. Retail advertising was on a par with last year as growth in department store and home manufacturer store advertising offset softness in the fine arts and mass market/chain store categories. Classified advertising revenue decreased due to weakness in help wanted, which offset growth in automotive and real estate advertising.

•

New England Newspaper Group
Advertising revenue for the New England Newspaper Group increased 8.9% for June 2003 compared with June 2002. National advertising revenue was unusually strong with increases in most major categories including travel, telecommunications, technology, entertainment and national automotive advertising. Retail advertising revenue increased because of strength in sporting goods and home-related store advertising. Preprint revenue rose due to increased volume in retail preprints. Classified advertising revenue increased as gains in real estate offset continued softness in the help-wanted category.

•

Regional Newspaper Group
Advertising revenue for the Regional Newspaper Group increased 2.1% for June 2003 compared with June 2002. National advertising revenue increased as a result of additional telecommunications and national automotive advertising. Preprint revenue rose on growth in retail preprints in the drug store, home improvement, department store and discount store categories, and national preprints. Retail advertising revenue declined in large part due to softness in department store, telecommunications and food advertising at the Group's Alabama and California newspapers. Classified advertising revenue decreased as growth in real estate advertising was offset by weakness in automotive and higher rate help-wanted advertising.

The New York Times Company (NYSE: NYT), a leading media company with 2002 revenues of $3.1 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the third consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2002 list of America's Most Admired Companies. In 2003 the Company was named by Fortune as one of the 100 Best Companies to Work For. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

# # #


Attachments:	June 2003 Advertising Revenue June 2003 Advertising Volume

THE NEW YORK TIMES COMPANY
2003 ADVERTISING REVENUE ^(a)
JUNE AND YEAR TO DATE

Newspaper Group
Total Advertising Revenue

($ 000's)


	June						Year to Date
					%						%
	2003		2002		Change		2003		2002		Change
The New York Times	$	84,535	$	81,668		+3.5	$	550,341	$	535,807		+2.7
New England Newspapers^(b)		37,228		34,184		+8.9		220,295		216,629		+1.7
Regional Newspapers		24,464		23,972		+2.1		163,645		160,754		+1.8
Sub-Total	$	146,228	$	139,824		+4.6	$	934,281	$	913,190		+2.3
International Herald Tribune^(c)		2,780		N/A		N/A		15,824		N/A		N/A
Total Newspaper Group	$	149,007	$	139,824		+6.6	$	950,105	$	913,190		+4.0


(a)	Numbers may not add due to rounding.


(b)	The Boston Globe and the Worcester Telegram & Gazette.


(c)	On January 1, 2003, The Times Company, which had owned 50% of the IHT, became its sole owner. Accordingly, advertising revenue of the IHT is included in the results of the Newspaper Group. Based on full-year 2002 unaudited financial statements, IHT total revenues were approximately $80 million, about half of which were advertising revenue.

THE NEW YORK TIMES COMPANY
2003 ADVERTISING REVENUE ^(a)
SECOND QUARTER

Newspaper Group
Total Advertising Revenue

($ 000's)


	Second Quarter
					%
	2003		2002		Change
The New York Times	$	273,604	$	269,773		+1.4
New England Newspapers(b)		116,013		113,052		+2.6
Regional Newspapers		82,656		81,649		+1.2
Sub-Total	$	472,273	$	464,474		+1.7
International Herald Tribune(c)		7,611		N/A		N/A
Total Newspaper Group	$	479,884	$	464,474		+3.3


(a)	Numbers may not add due to rounding.


(b)	The Boston Globe and the Worcester Telegram & Gazette.


(c)	On January 1, 2003, The Times Company, which had owned 50% of the IHT, became its sole owner. Accordingly, advertising revenue of the IHT is included in the results of the Newspaper Group. Based on full-year 2002 unaudited financial statements, IHT total revenues were approximately $80 million, about half of which were advertising revenue.

THE NEW YORK TIMES COMPANY
2003 ADVERTISING REVENUE ¹
(Inches in thousands, Preprints in thousands of copies)
JUNE AND YEAR TO DATE

The New York Times²


	June						Year to Date
	2003		2002		% Change		2003		2002		% Change
Retail		27.9		30.4		-8.3		187.0		200.5		-6.7
National		97.3		101.7		-4.4		651.9		663.9		-1.8
Classified		57.2		59.0		-3.0		333.1		359.9		-7.4
Total ROP		182.4		191.1		-4.6		1,172.0		1,224.3		-4.3

Part Run/ Zoned		64.5		63.0		+2.4		421.7		447.7		-5.8
Total		246.9		254.1		-2.8		1,593.8		1,672.0		-4.7

Preprints		34,147		38,638		-11.6		241,007		241,450		-0.2

New England Newspaper Group³


	June						Year to Date
	2003		2002		% Change		2003		2002		% Change
Retail		59.6		64.7		-7.7		370.9		396.2		-6.4
National		64.7		60.7		+6.6		374.4		402.8		-7.1
Classified		126.4		129.6		-2.5		787.9		806.4		-2.3
Total ROP		250.7		255.0		-1.7		1,533.2		1,605.4		-4.5

Part Run/ Zoned		106.3		85.3		+24.7		630.1		501.2		+25.7
Total		357.0		340.3		+4.9		2,163.3		2,106.6		+2.7

Preprints		76,448		75,486		+1.3		506,407		461,558		+9.7

Regional Newspaper Group


	June						Year to Date
	2003		2002		% Change		2003		2002		% Change
Retail		400.6		419.0		-4.4		2,653.6		2,770.1		-4.2
National		25.1		20.2		+24.2		160.8		114.8		+40.0
Classified		571.4		565.8		+1.0		3,638.1		3,544.2		+2.6
Legal		23.5		23.8		-1.3		223.3		244.2		-8.6
Total		1,020.6		1,028.8		-0.8		6,675.8		6,673.3		0.0

Preprints		82,000		78,841		+4.0		590,532		537,355		+9.9

International Herald Tribune (IHT)⁴: For June, linage was 9,181 inches and for the YTD, linage was 54,776 inches.

THE NEW YORK TIMES COMPANY
2003 ADVERTISING VOLUME¹
(Inches in thousands, Preprints in thousands of copies)
SECOND QUARTER

The New York Times²


	Second Quarter
	2003		2002		% Change
Retail		99.4		107.6		-7.7
National		316.4		330.7		-4.3
Classified		173.1		185.8		-6.8
Total ROP		588.9		624.1		-5.6

Part Run/ Zoned		210.5		218.2		-3.5
Total		799.4		842.4		-5.1

Preprints		121,625		124,583		-2.4

New England Newspaper Group³


	Second Quarter
	2003		2002		% Change
Retail		199.3		214.4		-7.0
National		194.8		198.7		-2.0
Classified		400.3		419.8		-4.7
Total ROP		794.4		832.9		-4.6

Part Run/ Zoned		350.0		282.8		+23.8
Total		1,144.4		1,115.7		+2.6

Preprints		264,125		254,813		+3.7

Regional Newspaper Group


	Second Quarter
	2003		2002		% Change
Retail		1,328.5		1,393.2		-4.6
National		84.0		60.3		+39.4
Classified		1,853.8		1,847.0		+0.4
Legal		150.7		167.2		-9.9
Total		3,417.0		3,467.7		-1.5

Preprints		292,377		270,797		+8.0

International Herald Tribune (IHT)⁴: For the second quarter, linage was 26,523 inches.

Footnotes:


1	Advertising volume is based on preliminary internal data, which may be updated in subsequent reports and may not be indicative of advertising revenue or operating profit. Numbers may not add due to rounding.


2	The New York Times sells advertising by category. It defines Retail, National and Classified as follows:

Retail - Coupon Advertising, Department Stores, Fashion/Jewelry Stores, Fine Arts, Home Furnishings Stores, Mass Market Stores and Restaurants

National - Advocacy, Alcoholic Beverages, American Fashion, Banking, Books, Corporate, Cosmetics, Direct Response, Education, Entertainment, Financial, Healthcare/Pharmaceuticals, Home Furnishing Manufacturers, Hotels/Resorts, International Country Advertorial, International Fashion, Live Entertainment, Media, Packaged Goods, Technology Products, Telecommunications and Transportation/Travel

Classified - Automotive, Help Wanted, Real Estate and General


	Zoned - The New York Times also offers advertisers multiple zoned buying options primarily in its New York metropolitan market. This includes Retail, National or Classified advertising that is purchased by zip code or by a defined geographic area (Connecticut/Westchester, Long Island, Manhattan or New Jersey).


3	The Boston Globe and Worcester Telegram & Gazette.


4	On January 1, 2003, The New York Times Company, which had owned 50% of the IHT, became its sole owner. Accordingly, advertising revenue of IHT is included in the results of the Newspaper Group. Based on full-year 2002 unaudited financial statements, IHT total revenues were approximately $80 million, about half of which were advertising revenue.