Revenue Revenue

12 Months Ended

Dec. 29, 2019

Revenue from Contract with Customer [Abstract]

We generate revenues principally from subscriptions and advertising. Subscription revenues consist of revenues from subscriptions to our print and digital products (which include our news product, as well as our Crossword and Cooking products) and single-copy and bulk sales of our print products. Subscription revenues are based on both the number of copies of the printed newspaper sold and digital-only subscriptions, and the rates charged to the respective customers.

Advertising revenues are primarily derived from offerings sold directly to marketers by our advertising sales team. A significantly smaller and diminishing proportion of our total advertising revenues is generated through programmatic auctions run by third-party ad exchanges. Advertising revenues are primarily determined by the volume, rate and mix of advertisements. Display advertising revenue is principally from advertisers promoting products, services or brands. Display advertising also includes advertisements that direct viewers to branded content on The Times’s platforms. Other advertising primarily represents, for our print products, classified advertising revenue. Digital other advertising revenue primarily includes creative services fees, including those associated with our branded content studio; advertising revenue from our podcasts; and advertising revenue generated by Wirecutter, our product review and recommendation website.

Other revenues primarily consist of revenues from licensing, commercial printing, the leasing of floors in the Company Headquarters, affiliate referrals, television and film (primarily from our television series, “The Weekly”), NYT Live (our live events business) and retail commerce.

Subscription, advertising and other revenues were as follows:



	Years Ended
(In thousands)	December 29, 2019		December 30, 2018		December 31, 2017
	(52 weeks)		(52 weeks)		(53 weeks)
Subscription	$	1,083,851	$	1,042,571	$	1,008,431
Advertising	530,678		558,253		558,513
Other ⁽¹⁾	197,655		147,774		108,695
Total ⁽²⁾	$	1,812,184	$	1,748,598	$	1,675,639

⁽¹⁾ Other revenue includes building rental revenue, which is not under the scope of Topic 606. Building rental revenue was approximately $31 million, $23 million and $17 million for the years ended December 29, 2019, December 30, 2018 and December 31, 2017, respectively.

⁽²⁾ Total revenue includes digital revenue of approximately $801 million, $709 million and $620 million for the years ended December 29, 2019, December 30, 2018 and December 31, 2017, respectively.

The following table summarizes print and digital subscription revenues, which are components of subscription revenues above, for the years ended December 29, 2019, December 30, 2018 and December 31, 2017:



	Years Ended
(In thousands)	December 29, 2019		December 30, 2018		December 31, 2017
	(52 weeks)		(52 weeks)		(53 weeks)
Print subscription revenues	$	623,399	$	641,951	$	668,088
Digital-only subscription revenues:
News product subscription revenues⁽¹⁾	426,125		378,484		325,956
Other product subscription revenues⁽²⁾	34,327		22,136		14,387
Total subscription revenues	$	1,083,851	$	1,042,571	$	1,008,431
⁽¹⁾Includes revenues from subscriptions to the Company’s news product. News product subscription packages that include access to the Company’s Crossword and Cooking products are also included in this category.
⁽²⁾Includes revenues from standalone subscriptions to the Company’s Crossword and Cooking products.

Advertising revenues (print and digital) by category were as follows:



	Years Ended
	December 29, 2019						December 30, 2018						December 31, 2017
(In thousands)	(52 weeks)						(52 weeks)						(53 weeks)
	Print		Digital		Total		Print		Digital		Total		Print		Digital		Total
Display	$	240,723	$	189,102	$	429,825	$	269,160	$	202,038	$	471,198	$	285,679	$	198,658	$	484,337
Other	29,501		71,352		100,853		30,220		56,835		87,055		34,543		39,633		74,176
Total advertising	$	270,224	$	260,454	$	530,678	$	299,380	$	258,873	$	558,253	$	320,222	$	238,291	$	558,513

Performance Obligations

We have remaining performance obligations related to digital archive and other licensing and certain advertising contracts. As of December 29, 2019, the aggregate amount of the transaction price allocated to the remaining performance obligations for contracts with a duration greater than one year was approximately $144 million. The Company will recognize this revenue as performance obligations are satisfied. We expect that approximately $46 million, $32 million, and $66 million will be recognized in 2020, 2021 and thereafter, respectively.

Contract Assets

As of December 29, 2019 and December 30, 2018, the Company had $3.4 million and $2.5 million, respectively, in contract assets recorded in the Consolidated Balance Sheet related to digital archiving licensing revenue. The contract asset is reclassified to Accounts receivable when the customer is invoiced based on the contractual billing schedule. The increase in the contract assets balance of $0.9 million for the year ended December 29, 2019, is primarily driven by new contract assets of $1.9 million offset by $1.0 million of consideration that was reclassified to Accounts receivable when invoiced based on the contractual billing schedules for the period ended December 29, 2019.