ACQUISITIONS (Narrative) (Details)				12 Months Ended
	Dec. 31, 2008 USD ($)	Jan. 05, 2005 USD ($)	Jan. 05, 2005 USD ($)	Dec. 31, 2016 USD ($)	Dec. 31, 2015 USD ($)	Dec. 31, 2013 USD ($)	Dec. 31, 2010 USD ($)	Dec. 31, 2008 USD ($)	Dec. 31, 2007 USD ($) Book_of_Business	Dec. 31, 2011 USD ($)
Business Acquisition [Line Items]
Acquisition Date				Jan. 05, 2005
Contingent Consideration Payable		$ 3,000,000	$ 3,000,000							$ 338,000
Intangible asset amortization life				10 years
Length of period subsequent to acquisition subject to performance criteria to determine contingent consideration			3 years
Aggregate Purchase Price		$ 8,663,000
Purchase Price Classified as Goodwill				$ 6,308,000	$ 6,308,000
2007 Acquisition
Business Acquisition [Line Items]
Aggregate Purchase Price									$ 637,000
Number of books of business acquired | Book_of_Business									2
2008 Acquisition
Business Acquisition [Line Items]
Aggregate Purchase Price								$ 1,165,000
Marks Insurance & Associates, Inc.
Business Acquisition [Line Items]
Intangible asset amortization life	10 years
Aggregate Purchase Price	$ 1,853,000
Purchase Price Classified as Intangible Assets	1,300,000							1,300,000
Purchase Price Classified as Goodwill	$ 553,000							$ 553,000
2010 Acquisition
Business Acquisition [Line Items]
Aggregate Purchase Price							$ 31,000
2013 Acquisition
Business Acquisition [Line Items]
Aggregate Purchase Price					104,395	$ 77,000
Final purchase payment					27,395
2015 Acquisition
Business Acquisition [Line Items]
Aggregate Purchase Price					$ 145,925