Goodwill And Other Intangible Assets (Narrative) (Details) (USD $)	9 Months Ended		12 Months Ended			36 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011	Dec. 31, 2010	Dec. 31, 2012 Scenario, Forecast [Member]	Dec. 31, 2012 Scenario, Forecast [Member] Y
Goodwill	$ 29,707,100		$ 29,707,100
Projected term of rebranding process, years						3
Additional charge to amortization expense			266,667	266,667	266,667
Amortization expense related to the definite-lived intangible assets	$ 1,557,564	$ 1,557,564