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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Ji5T+TGCRUZJbyR2JVVmrNOm0tCrDuGci+fRBbTwCCRpdmJb2URuo+sa8T/aHxo3
 shrhf5cbt/aSR0AGA39miA==

<SEC-DOCUMENT>0001242865-10-000003.txt : 20100628
<SEC-HEADER>0001242865-10-000003.hdr.sgml : 20100628
<ACCEPTANCE-DATETIME>20100628125354
ACCESSION NUMBER:		0001242865-10-000003
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100621
FILED AS OF DATE:		20100628
DATE AS OF CHANGE:		20100628

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DREIBELBIS MARTIN L
		CENTRAL INDEX KEY:			0001240839

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-13232
		FILM NUMBER:		10919383

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			JUNIATA VALLEY FINANCIAL CORP
		CENTRAL INDEX KEY:			0000714712
		STANDARD INDUSTRIAL CLASSIFICATION:	STATE COMMERCIAL BANKS [6022]
		IRS NUMBER:				232235254
		STATE OF INCORPORATION:			PA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		2 SOUTH MAIN ST
		STREET 2:		P O BOX 66
		CITY:			MIFFLINTOWN
		STATE:			PA
		ZIP:			17059-0066
		BUSINESS PHONE:		7174368211

	MAIL ADDRESS:	
		STREET 1:		BRIDGE AND MAIN STREETS
		STREET 2:		P O BOX 66
		CITY:			MIFFLINTOWN
		STATE:			PA
		ZIP:			17059-0066
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2010-06-21</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000714712</issuerCik>
        <issuerName>JUNIATA VALLEY FINANCIAL CORP</issuerName>
        <issuerTradingSymbol>JUVF</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001240839</rptOwnerCik>
            <rptOwnerName>DREIBELBIS MARTIN L</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1></rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity></rptOwnerCity>
            <rptOwnerState></rptOwnerState>
            <rptOwnerZipCode></rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2010-06-21</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>2000</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>16.8</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>11166</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>Jo Ann N. McMinn, SVP/CFO</signatureName>
        <signatureDate>2010-06-28</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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