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Segment Information
3 Months Ended
Jun. 30, 2015
Segment Reporting [Abstract]  
Segment Information
(14) SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations. Our CODM currently reviews total company operating results to assess overall performance and allocate resources.
The following table summarizes the financial performance of our current segment operating profit and a reconciliation to our consolidated operating income for the three months ended June 30, 2015 and 2014.  
 
Three Months Ended
June 30,
 
2015
 
2014
Segment:
 
 
 
Net revenue before revenue deferral
$
693

 
$
775

Depreciation
(30
)
 
(31
)
Other expenses
(603
)
 
(659
)
Segment operating profit
60

 
85

Reconciliation to consolidated operating income:
 
 
 
Other:
 
 
 
Revenue deferral
(495
)
 
(623
)
Recognition of revenue deferral
1,005

 
1,062

Amortization of intangibles
(13
)
 
(17
)
Acquisition-related contingent consideration

 
1

Stock-based compensation
(45
)
 
(29
)
Loss on licensed intellectual property commitment

 
(122
)
Other expenses

 
5

Consolidated operating income
$
512

 
$
362



Our segment profit differs from consolidated operating income primarily due to the exclusion of (1) the deferral of net revenue related to online-enabled games (see Note 8 for additional information regarding deferred net revenue (online-enabled games)), (2) certain non-cash costs such as stock-based compensation, (3) acquisition-related expenses such as amortization of intangibles and acquisition-related contingent consideration, and (4) other significant non-recurring costs that may not be indicative of the company’s core business, operating results or future outlook. Our CODM reviews assets on a consolidated basis and not on a segment basis.
Information about our total net revenue by revenue composition and by platform for the three months ended June 30, 2015 and 2014 is presented below (in millions): 
 
Three Months Ended
June 30,
 
2015
 
2014
Packaged goods and other
$
580

 
$
678

Digital
623

 
536

Net revenue
$
1,203

 
$
1,214


 
Three Months Ended
June 30,
 
2015
 
2014
Platform net revenue
 
 
 
Xbox One, PlayStation 4
$
487

 
$
293

Xbox 360, PlayStation 3
293

 
543

Other consoles
2

 
3

Total consoles
782

 
839

PC / Browser
253

 
231

Mobile
145

 
123

Other
23

 
21

Net revenue
$
1,203

 
$
1,214


Net revenue from unaffiliated customers in North America and internationally for the three months ended June 30, 2015 and 2014 is presented below (in millions): 
 
Three Months Ended
June 30,
 
2015
 
2014
Net revenue from unaffiliated customers
 
 
 
North America
$
506

 
$
522

International
697

 
692

Net revenue
$
1,203

 
$
1,214



Long-lived assets in North America and internationally as of June 30, 2015 and March 31, 2015 is presented below (in millions):  
 
As of
June 30, 2015
 
As of
March 31, 2015
Long-lived assets
 
 
 
North America
$
1,782

 
$
1,809

International
473

 
474

Total
$
2,255

 
$
2,283


We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated by our Swiss legal entities includes digital revenue from consumers who reside outside of Switzerland, including consumers who reside outside of Europe. Revenue generated by our Swiss legal entities during the three months ended June 30, 2015 and 2014 represented $532 million and $440 million, or 44 percent and 36 percent, of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
Our direct sales to Microsoft, Sony and Apple represented approximately 15 percent, 14 percent and 12 percent of total net revenue, respectively, during the three months ended June 30, 2015. Our direct sales to GameStop Corp. represented approximately 11 percent of total net revenue during the three months ended June 30, 2014, respectively.