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Segment Information
 12 Months Ended
Mar. 31, 2013
Segment Reporting [Abstract]  
Segment Information
(18)  SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations.
Prior to the third quarter of fiscal 2014, our “EA Labels” operating segment was comprised of our five labels: EA Games, EA SPORTS, Maxis, PopCap and All Play. Our CODM regularly reviewed the aggregated results of the five labels to assess overall performance and allocate resources.
In September 2013, we announced the appointment of a new Chief Executive Officer. Our new Chief Executive Officer subsequently made a number of changes to our internal organizational structure and the manner in which our operations are managed. In addition, we redefined our definition of segment profit for management reporting. Our CODM currently reviews total company operating results to assess overall performance and allocate resources.
The following table summarizes the financial performance of our current segment operating profit and a reconciliation to our consolidated operating income for the fiscal years ended March 31, 2014, 2013 and 2012. Our current segment operating profit differs from the prior “EA Labels” segment profit primarily due to the inclusion of (1) our Switzerland distribution revenues and expenses and (2) certain corporate and other functional costs such as our Global Publishing and Marketing organization expenses, which were previously not allocated to the EA Labels. Prior periods below have been restated to reflect our current reporting segment structure (in millions): 
 
Year Ended March 31,
 
2014
 
2013
 
2012
Segment:
 
 
 
 
 
Net revenue before revenue deferral
$
4,021

 
$
3,793

 
$
4,186

Depreciation
(126
)
 
(118
)
 
(102
)
Other expenses
(3,178
)
 
(3,308
)
 
(3,687
)
Segment operating profit
717

 
367

 
397

Reconciliation to consolidated operating income:
 
 
 
 
 
Other:
 
 
 
 
 
Revenue deferral
(3,350
)
 
(3,022
)
 
(3,142
)
Recognition of revenue deferral
2,904

 
3,026

 
3,099

Amortization of intangibles
(76
)
 
(123
)
 
(95
)
Acquisition-related contingent consideration
35

 
64

 
(11
)
Restructuring and other charges
1

 
(27
)
 
(16
)
Stock-based compensation
(150
)
 
(164
)
 
(170
)
Other expenses
(48
)
 
—

 
(27
)
Consolidated operating income
$
33

 
$
121

 
$
35



Our segment profit differs from consolidated operating income primarily due to the exclusion of (1) the deferral of certain net revenue related to online-enabled games (see Note 10 for additional information regarding deferred net revenue (online-enabled games)), (2) certain non-cash costs such as stock-based compensation, (3) acquisition-related expenses such as amortization of intangibles and acquisition-related contingent consideration, and (4) other significant non-recurring costs that may not be indicative of the company’s core business, operating results or future outlook. Our CODM reviews assets on a consolidated basis and not on a segment basis.
Information about our total net revenue by revenue composition for the fiscal years ended March 31, 2014, 2013 and 2012 is presented below (in millions): 
 
Year Ended March 31,
 
2014
 
2013
 
2012
Packaged goods and other
$
1,663

 
$
2,255

 
$
2,761

Digital
1,833

 
1,440

 
1,159

Distribution
79

 
102

 
223

Net revenue
$
3,575

 
$
3,797

 
$
4,143


Information about our operations in North America and internationally as of and for the fiscal years ended March 31, 2014, 2013 and 2012 is presented below (in millions): 
 
Year Ended March 31,
 
2014
 
2013
 
2012
Net revenue from unaffiliated customers
 
 
 
 
 
North America
$
1,510

 
$
1,701

 
$
1,991

International
2,065

 
2,096

 
2,152

Total
$
3,575

 
$
3,797

 
$
4,143


 
As of March 31,
 
2014
 
2013
Long-lived assets
 
 
 
North America
$
1,940

 
$
2,024

International
470

 
498

Total
$
2,410

 
$
2,522


We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated by our Swiss legal entities includes digital revenue from consumers who reside outside of Switzerland, including consumers who reside outside of Europe. Revenue generated by our Swiss legal entities during fiscal years 2014, 2013, and 2012 represents $1,171 million, $885 million and $589 million or 33 percent, 23 percent and 14 percent of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
Our direct sales to GameStop Corp. represented approximately 13 percent, 13 percent, and 15 percent of total net revenue in fiscal years 2014, 2013, and 2012, respectively.