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Segment Information
 6 Months Ended
Sep. 30, 2013
Segment Reporting [Abstract]  
Segment Information
(16) SEGMENT INFORMATION
Our reporting segment is based upon: our internal organizational structure; the manner in which our operations are managed; the criteria used by our Chief Executive Officer, our Chief Operating Decision Maker (“CODM”), to evaluate segment performance; the availability of separate financial information; and overall materiality considerations.

Our business is organized around our five labels, EA Games, EA SPORTS, Maxis, PopCap and All Play. Our CODM regularly reviews the aggregated results of the five labels to assess overall performance and allocate resources. All five of the labels comprise our operating segment (the “EA Labels” segment) as shown below. To a lesser degree, our CODM also reviews results based on geographic performance.
The following table summarizes the financial performance of the EA Labels segment and a reconciliation of the EA Labels segment’s income to our consolidated operating loss for the three and six months ended September 30, 2013 and 2012 (in millions):
 
Three Months Ended
September 30,
 
Six Months Ended
September 30,
 
2013
 
2012
 
2013
 
2012
EA Labels segment:
 
 
 
 
 
 
 
Net revenue before revenue deferral
$
1,023

 
$
1,059

 
$
1,505

 
$
1,526

Depreciation and amortization
(10
)
 
(13
)
 
(23
)
 
(29
)
Other expenses
(702
)
 
(792
)
 
(1,144
)
 
(1,253
)
EA Labels segment profit
311

 
254

 
338

 
244

Reconciliation to consolidated operating loss:
 
 
 
 
 
 
 
Other:
 
 
 
 
 
 
 
Revenue deferral
(879
)
 
(880
)
 
(1,234
)
 
(1,195
)
Recognition of revenue deferral
534

 
511

 
1,343

 
1,290

Other net revenue
17

 
21

 
30

 
45

Depreciation and amortization
(40
)
 
(37
)
 
(76
)
 
(71
)
Acquisition-related contingent consideration
44

 
—

 
37

 
20

Restructuring and other charges
2

 
2

 
1

 
(25
)
Stock-based compensation
(38
)
 
(44
)
 
(71
)
 
(83
)
Other expenses
(203
)
 
(191
)
 
(387
)
 
(374
)
Consolidated operating loss
$
(252
)
 
$
(364
)
 
$
(19
)
 
$
(149
)

EA Labels segment profit differs from consolidated operating income primarily due to the exclusion of (1) certain corporate and other functional costs that are not allocated to EA Labels, (2) the deferral of certain net revenue related to online-enabled games (see Note 10 for additional information regarding deferred net revenue (online-enabled games)), and (3) our Switzerland distribution revenue and expenses that is not allocated to EA Labels. Our CODM reviews assets on a consolidated basis and not on a segment basis.
Information about our total net revenue by revenue composition for the three and six months ended September 30, 2013 and 2012 is presented below (in millions): 
 
Three Months Ended
September 30,
 
Six Months Ended
September 30,
 
2013
 
2012
 
2013
 
2012
Publishing and other
$
223

 
$
365

 
$
675

 
$
957

Wireless, Internet-derived, advertising (digital)
450

 
324

 
932

 
666

Distribution
22

 
22

 
37

 
43

Net revenue
$
695

 
$
711

 
$
1,644

 
$
1,666


Information about our operations in North America and internationally as of and for the three and six months ended September 30, 2013 and 2012 is presented below (in millions): 
 
Three Months Ended
September 30,
 
Six Months Ended
September 30,
 
2013
 
2012
 
2013
 
2012
Net revenue from unaffiliated customers
 
 
 
 
 
 
 
North America
$
303

 
$
329

 
$
698

 
$
779

International
392

 
382

 
946

 
887

Net revenue
$
695

 
$
711

 
$
1,644

 
$
1,666


 
 
As of September 30,
 
2013
 
2012
Long-lived assets
 
 
 
North America
$
1,981

 
$
2,109

International
493

 
509

Total
$
2,474

 
$
2,618


We attribute net revenue from external customers to individual countries based on the location of the legal entity that sells the products and/or services. Note that revenue attributed to the legal entity that makes the sale is often not the country where the consumer resides. For example, revenue generated in Switzerland includes revenue derived from Internet game downloads by consumers who reside outside of Switzerland, and some of these consumers reside outside of Europe. Revenue generated in Switzerland during the three and six months ended September 30, 2013 represented $136 million and $539 million, or 20 percent and 33 percent, of our total net revenue, respectively. Revenue generated in Switzerland during the three and six months ended September 30, 2012 represented $92 million and $365 million, or 13 percent and 22 percent, of our total net revenue, respectively. Revenue generated in the United States represents over 99 percent of our total North America net revenue. There were no other countries with net revenue greater than 10 percent.
Our direct sales to GameStop Corp. represented approximately 16 percent and 12 percent of total net revenue during the three and six months ended September 30, 2013, respectively. Our direct sales to GameStop Corp. represented approximately 17 percent and 15 percent of total net revenue for the three and six months ended September 30, 2012, respectively.