-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Ob2lkzk942ziIqcMMCq5MLfFzoTpFi6AaMhGsdEsfFq0f9v968WOSRrSu+5hccBZ a7bssVGQ+k+LYXsqNDfdlA== 0001157523-08-004231.txt : 20080513 0001157523-08-004231.hdr.sgml : 20080513 20080513125457 ACCESSION NUMBER: 0001157523-08-004231 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20080505 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20080513 DATE AS OF CHANGE: 20080513 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PHOTOMEDEX INC CENTRAL INDEX KEY: 0000711665 STANDARD INDUSTRIAL CLASSIFICATION: ELECTROMEDICAL & ELECTROTHERAPEUTIC APPARATUS [3845] IRS NUMBER: 592858100 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-11635 FILM NUMBER: 08826624 BUSINESS ADDRESS: STREET 1: 147 KEYSTONE DRIVE CITY: MONTGOMERYVILLE STATE: PA ZIP: 18936 BUSINESS PHONE: 2156193600 MAIL ADDRESS: STREET 1: 147 KEYSTONE DRIVE CITY: MONTGOMERYVILLE STATE: PA ZIP: 18936 FORMER COMPANY: FORMER CONFORMED NAME: LASER PHOTONICS INC DATE OF NAME CHANGE: 19920703 8-K 1 a5684181.htm PHOTOMEDEX, INC. 8-K


UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

Current Report

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934


May 5, 2008
Date of Report (Date of earliest event reported)

PhotoMedex, Inc.
(Exact name of Registrant as specified in its charter)

Delaware

0-11635

59-2058100

(State or other jurisdiction

of incorporation)

(Commission File Number)

(I.R.S. Employer

Identification No.)

147 Keystone Drive, Montgomeryville, Pennsylvania 18936

(Address of principal executive offices)

(Zip Code)

(215) 619-3600
Registrant’s telephone number, including area code

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Item 8.01.     Other Events.

Regulation FD Disclosure. On May 13, 2008, the Registrant announced that Blue Cross Blue Shield of Massachusetts has adopted a medical policy approving payment for medically necessary treatment of vitiligo and mild to moderate psoriasis using the PhotoMedex XTRAC® laser system. Registrant first learned of this policy on May 9, 2008.

The Information contained herein and in the accompanying exhibit shall not be incorporated by reference into any filing of the Registrant, whether made before or after the date hereof, regardless of any general incorporation language in such filing, unless expressly incorporated by specific reference to such filing. The information in this report, including the exhibit hereto, shall not be deemed to be “filed” for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section or Sections 11 and 12 (a) (2) of the Securities Act of 1933, as amended.

A copy of the press release issued by the Registrant concerning the announcement is furnished herewith as Exhibit 99.1.


Item 9.01.     Financial Statements and Exhibits.

(c) Exhibits.

         99.1        Press Release, dated May 13, 2008.


Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

PHOTOMEDEX, INC.

 

 

Dated:

May 13, 2008

By:

/s/ Jeffrey F. O'Donnell

Jeffrey F. O'Donnell

Chief Executive Officer


EXHIBIT INDEX

Exhibit Number

  Description
 
99.1

Press release, dated May 13, 2008.

EX-99.1 2 a5684181ex991.htm EXHIBIT 99.1

Exhibit 99.1

PhotoMedex Receives Positive Reimbursement Decision from BlueCross BlueShield of Massachusetts for XTRAC Laser System

Decision Covers Treatment of Psoriasis and Vitiligo

MONTGOMERYVILLE, Pa.--(BUSINESS WIRE)--PhotoMedex, Inc. (NASDAQ:PHMD), a leader in the development of proprietary excimer laser and fiber optic systems as well as techniques directed toward dermatological applications, today announced that BlueCross BlueShield of Massachusetts has adopted a medical policy effective May 5, 2008 approving payment for medically necessary treatment of psoriasis and vitiligo using the PhotoMedex XTRAC® Excimer laser system. BlueCross BlueShield of Massachusetts is the state’s largest health insurance company, covering more than 3 million lives.

Jeff O’Donnell, CEO of PhotoMedex, commented, “This positive coverage decision from Massachusetts BlueCross BlueShield is a major milestone for PhotoMedex and for psoriasis and vitiligo patients in that state. The XTRAC treatment for psoriasis is now effectively covered by all of the major insurance companies in the United States, and reimbursement should no longer be a hindrance for patients seeking treatment.”

Mr. O’Donnell continued, “PhotoMedex is committed to hiring the additional personnel needed to roll-out XTRAC in Massachusetts. We will also pursue expansion of vitiligo reimbursement in all major markets across the U.S. The XTRAC excimer system is the only laser licensed under U.S. Patent No. 6,979,327 for the treatment of vitiligo by an excimer laser.”

BlueCross BlueShield of Massachusetts covers the XTRAC Excimer laser system in patients with a variety of indications, including the following:

  • Moderate-to-severe localized psoriasis (i.e., comprising less than 20% body area) for which NB-UVB or PUVA are indicated
  • Mild-to-moderate psoriasis that is unresponsive to conservative treatment
  • Vitiligo on the face, neck and hands

The complete BlueCross BlueShield of Massachusetts medical policy covering the XTRAC can be found at www.bcbsma.com.


About PhotoMedex:

PhotoMedex provides contract medical procedures to hospitals, surgi-centers and doctors' offices, offering a wide range of products and services across multiple specialty areas, including dermatology, urology, gynecology, orthopedics, and other surgical specialties. The Company is a leader in the development, manufacturing and marketing of medical laser products and services.

SAFE HARBOR STATEMENT

Some paragraphs of this press release, particularly those describing PhotoMedex' strategies, contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While PhotoMedex is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of factors, including difficulties in marketing its products and services, need for capital, competition from other companies and other factors, any of which could have an adverse effect on the business plans of PhotoMedex, its reputation in the industry or its expected financial return from operations. Factors such as these could have an adverse effect on PhotoMedex' results of operations. In light of significant uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by PhotoMedex and its subsidiaries that they will achieve such forward-looking statements.

CONTACT:
PhotoMedex, Inc.
Dennis McGrath, CFO, 215-619-3287
info@photomedex.com
or
Investor Contacts:
Lippert/Heilshorn & Associates, Inc.
Kim Sutton Golodetz, 212-838-3777
Kgolodetz@lhai.com
Bruce Voss, 310-691-7100
Bvoss@lhai.com

-----END PRIVACY-ENHANCED MESSAGE-----