Business Segment and Geographic Data (Tables)

6 Months Ended

Jun. 30, 2012

Business Segment and Geographic Data [Abstract]

Results of operations from business segments

The following tables reflect results of operations from our business segments for the periods indicated below:

Three Months Ended June 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	50,464		$	5,274		$	3,168		$	58,906
Costs of revenues		8,169			2,605			1,581			12,355
Gross profit		42,295			2,669			1,587			46,551
Gross profit %		83.8	%		50.6	%		50.1	%		79.0	%
Allocated operating expenses:
Engineering and product development		240			275			245			760
Selling and marketing expenses		27,544			2,421			1,103			31,068
Unallocated operating expenses		-			-			-			9,243
		27,784			2,696			1,348			41,071
Income (loss) from operations		14,511			(27	)		239			5,480
Interest  and other financing income (expense), net		-			-			-			(401	)
Net income (loss) before taxes	$	14,511		$	( 27	)	$	239		$	5,079

Three Months Ended June 30, 2011

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	32,459		$	-		$	1,388		$	33,847
Costs of revenues		5,206			-			484			5,690
Gross profit		27,253			-			904			28,157
Gross profit %		84.0	%		-	%		65.1	%		83.2	%
Allocated operating expenses:
Engineering and product development		207			-			42			249
Selling and marketing expenses		14,853			-			537			15,390
Unallocated operating expenses		-			-			-			28,926
		15,060			-			579			44,565
Income (loss) from operations		12,193			-			325			(16,408	)
Interest and other financing income (expense), net		-			-			-			161
Net income (loss) before taxes	$	12,193		$	-		$	325		$	(16,247	)

Six Months Ended June 30, 2012

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	92,665		$	10,347		$	6,167		$	109,179
Costs of revenues		14,941			5,284			3,364			23,589
Gross profit		77,724			5,063			2,803			85,590
Gross profit %		83.9	%		48.9	%		45.4	%		78.4	%
Allocated operating expenses:
Engineering and product development		477			585			456			1,518
Selling and marketing expenses		49,693			4,950			2,260			56,903
Unallocated operating expenses		-			-			-			16,362
		50,170			5,535			2,716			74,783
Income (loss) from operations		27,554			(472	)		87			10,807
Interest  and other financing income (expense), net		-			-			-			(631	)
Net income (loss) before taxes	$	27,554		$	( 472	)	$	87		$	10,176

Six Months Ended June 30, 2011

	CONSUMER			PHYSICIAN RECURRING			PROFESSIONAL			TOTAL
Revenues	$	66,086		$	-		$	2,502		$	68,588
Costs of revenues		11,002			-			910			11,912
Gross profit		55,084			-			1,592			56,676
Gross profit %		83.4	%		-	%		63.6	%		82.6	%
Allocated operating expenses:
Engineering and product development		339			-			80			419
Selling and marketing expenses		29,058			-			979			30,037
Unallocated operating expenses		-			-			-			31,739
		29,397			-			1,059			62,195
Income (loss) from operations		25,687			-			533			(5,519	)
Interest and other financing income (expense), net		-			-			-			192
Net income (loss) before taxes	$	25,687		$	-		$	533		$	(5,327	)

Net revenues and long-lived assets by geographical area

For the three and six months ended June 30, 2012 and 2011, net revenues by geographic area were as follows:

	Three Months Ended June 30,				Six Months Ended June 30,
	2012		2011		2012		2011
North America 1	$	43,948	$	23,312	$	82,636	$	47,848
Asia Pacific 2		8,466		8,174		13,773		16,812
Europe (including Israel)		6,245		1,685		11,453		2,983
South America		247		676		1,317		945
	$	58,906	$	33,847	$	109,179	$	68,588
1 United States	$	37,470	$	19,980	$	70,093	$	41,936
2  Japan	$	6,847	$	7,510	$	10,174	$	15,556

For the three and six months ended June 30, 2012 and 2011, long-lived assets by geographic area were as follows:

	Three Months Ended June 30,
	2012		2011
North America	$	4,531	$	1
Asia Pacific		-		-
Europe (including Israel)		813		718
South America		-		-
	$	5,344	$	719