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Goodwill and Other Intangible Assets
9 Months Ended
Sep. 30, 2011
Goodwill and Other Intangible Assets [Abstract] 
Goodwill and Other Intangible Assets
Note 6
Goodwill and Other Intangible Assets:
 
As discussed in Note 13, Business Segments and Geographic Data, the Company reorganized its business into four operating units which resulted in a change in reportable segments effective January 1, 2010. Goodwill has been reallocated among the new reportable segments and consisted of the following:
 
   
September 30, 2011
  
December 31, 2010
 
   
(unaudited)
    
Physician Domestic segment
 $12,793,455  $12,793,455 
Physician International segment
  4,037,934   4,037,934 
Other Channels segment
  2,737,811   2,737,811 
Total goodwill
 $19,569,200  $19,569,200 
 
Set forth below is a detailed listing of other intangible assets, which were acquired from Photo Therapeutics and ProCyte and were recorded at their appraised fair market values at the date of their respective acquisitions:
 
   
September 30, 2011
  
December 31, 2010
 
   
(unaudited)
    
Customer Relationships, at gross cost of $2,200,000, net of accumulated amortization of $1,829,167 and $1,791,667, respectively.
 $ 370,833  $ 408,333 
Tradename, at gross cost of $2,100,000, net of accumulated amortization of $977,484 and $819,981, respectively.
  1,122,516   1,280,019 
   $1,493,349  $1,688,352 
  
Related amortization expense was $195,002 and $267,269 for the nine months ended September 30, 2011 and 2010, respectively. Estimated amortization expense for amortizable intangible assets for the next five years is $65,000 in the remaining three months of 2011, $260,000 in 2012, $260,000 in 2013, $260,000 in 2014, $173,000 in 2015 and $475,000 thereafter. Customer Relationships embody the value to the Company of relationships that ProCyte and Photo Therapeutics had formed with their customers, as well as the value of a non-compete covenant agreed to by Photo Therapeutics Group Ltd. Tradename includes the name of “ProCyte” and various other trademarks associated with ProCyte products (e.g. “Neova”). It also includes the various trademarks associated with Photo Therapeutics products (e.g. “Omnilux” and “Lumiere”).