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4. Fair Value Measurement (Tables)
12 Months Ended
Dec. 31, 2017
Fair Value Measurement Tables  
Changes in fair value of all financial assets and liabilities
    Kingsway Warrant     Conversion Feature     Warrants     Placement Agent Warrants     Total  
Balance December 31, 2016   $ 68,335     $ 435,672     $ 93,387     $ 48,684     $ 646,078  
Issuance     -       447,586       106,363       54,650       608,599  
Change in Fair Value of Derivative Liabilities     126,153       42,303       4,077       2,202       174,735  
Balance – December 31, 2017   $ 194,488     $ 925,561     $ 203,827     $ 105,536     $ 1,429,412  
Weighted average assumptions
    Kingsway Warrant     Conversion Feature     Warrants     Placement Agent Warrants  
Dividend Yield     0 %     0 %     0 %     0 %
Expected Volatility     73 %     75 %     75 %     75 %
Risk Free Interest Rate     1.9 %     1.9 %     1.9 %     1.9 %
Remaining Contractual Term (Years)     2.5       1.9       1.9       1.9