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Identifiable Intangible Assets and Goodwill
 9 Months Ended
Sep. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]  
Identifiable Intangible Assets and Goodwill
NOTE 6: IDENTIFIABLE INTANGIBLE ASSETS AND GOODWILL

The Company's identifiable intangible assets represent intangible assets acquired from acquisitions and software development costs. The Company capitalizes certain costs related to the development of its software platform and other software applications for internal use in accordance with ASC Topic 350-40, Intangibles - Goodwill and Other - Internal - Use Software. The Company begins to capitalize its costs to develop software when preliminary development efforts are successfully completed, management has authorized and committed project funding, and it is probable that the project will be completed and the software will be used as intended. The Company stops capitalizing these costs when the software is substantially complete and ready for its intended use, including the completion of all significant testing. These costs are amortized on a straight-line basis over the estimated useful life of the related asset, generally estimated to be three to seven years. The Company also capitalizes costs related to specific upgrades and enhancements, when it is probable the expenditure will result in additional functionality, and expense costs incurred for maintenance and minor upgrades and enhancements. Costs incurred prior to meeting these criteria together with costs incurred for training and maintenance are expensed as incurred and recorded within research and development expenses in the Company's consolidated statements of operations.

The Company exercises judgment in determining the point at which various projects may be capitalized, in assessing the ongoing value of the capitalized costs, and in determining the estimated useful lives over which the costs are amortized. To the extent the Company can change the manner in which new features and functionalities are developed and tested related to its software platform, assessing the ongoing value of capitalized assets or determining the estimated useful lives over which the costs are amortized, the amount of internal-use software development costs the Company capitalizes and amortizes could change in future periods.

Included in identifiable intangible assets are approximately $3.0 million and $6.5 million of costs related to software products that have not satisfied the general release threshold as of September 30, 2021 and December 31, 2020, respectively. These software products will be ready for their intended use within the next 12 months. Software costs placed into service during the three months ended September 30, 2021 and 2020 were $1.6 million and $2.4 million, respectively. Software costs placed into service during the nine months ended September 30, 2021 and 2020 were $9.1 million and $6.7 million, respectively. Annual
amortization charged to cost of sales is computed using the straight-line method over the remaining estimated economic life of the product, generally three to seven years.

Amortization of acquired developed technology for the three months ended September 30, 2021 and 2020 were $3.7 million and $0.9 million, respectively. Amortization of internally developed software costs for the three months ended September 30, 2021 and 2020 were $1.3 million and $0.8 million, respectively. 

Amortization of acquired developed technology for the nine months ended September 30, 2021 and 2020 were $8.3 million and $2.6 million, respectively. Amortization of internally developed software costs for the nine months ended September 30, 2021 and 2020 were $3.8 million and $2.3 million, respectively. 

The components of identifiable intangible assets are:
(in thousands)September 30, 2021December 31, 2020Estimated
useful life
Acquired developed technology $109,100 $24,500 
3 - 7 years
Internally developed software costs24,735 15,670 3 years
Customer relationships12,360 4,860 7 years
Trade names1,410 1,410 
2 - 5 years
Non-competition agreements30 30 1 year
 147,635 46,470  
Less accumulated amortization(33,756)(20,265) 
 113,879 26,205  
Internally developed software costs not yet ready for its intended use2,978 6,516 
Trademarks, trade names (non-amortizable)6,200 400 
 $123,057 $33,121 

The expected future amortization of intangible assets, assuming straight-line amortization of capitalized software development costs and acquisition related intangibles, excluding software costs not meeting the general release threshold, is as follows (in thousands):
2021, remaining$6,043 
202221,796 
202319,800 
202417,056 
202516,343 
Thereafter32,841 
Total$113,879 

The Company operates in two reporting segments, Restaurant/Retail and Government, which are also the Company's identified reporting units for purposes of evaluating goodwill impairment. The Company tests goodwill for impairment on an annual basis, or more often if events or circumstances indicate that there may be impairment of goodwill. Goodwill is assigned to a specific reporting unit at the date the goodwill is initially recorded; once assigned, goodwill no longer retains its association with a particular acquisition and all of the activities within the reporting unit, whether acquired organically or from a third-party, are available to support the value of the goodwill. 

Goodwill carried by the Restaurant/Retail and Government segments is as follows:

(in thousands)
Beginning balance - December 31, 2020$41,214 
Punchh Acquisition417,559 
ASC 805 measurement period adjustment422 
Ending balance - September 30, 2021$459,195 
Refer to “Note 3 — Acquisition”, for additional information on goodwill from the Punchh Acquisition.