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Goodwill and Intangible Assets
12 Months Ended
Sep. 30, 2013
Goodwill and Intangible Assets  
Goodwill and Intangible Assets

9.    Goodwill and Intangible Assets

Goodwill

        The changes in the carrying amount of goodwill by segment for the fiscal years ended September 30, 2013 and 2012 are as follows:

 
  Wholesale/
US Nutrition
  European
Retail
  Direct
Response/
E-Commerce
  North
American
Retail
  Consolidated  

Balance at September 30, 2011

  $ 608,974   $ 277,496   $ 317,985   $ 7,744   $ 1,212,199  

Foreign currency translation

    4,587     3,529             8,116  
                       

Balance at September 30, 2012

    613,561     281,025     317,985     7,744     1,220,315  
                       

Reassignment of goodwill(1)

        35,000     (53,000 )   18,000      

Acquisitions

    35,500     4,147             39,647  

Foreign currency translation

    (3,841 )   4,681             840  
                       

Balance at September 30, 2013

  $ 645,220   $ 324,853   $ 264,985   $ 25,744   $ 1,260,802  
                       

(1)
Goodwill was reassigned based on the relative fair values of the elements transferred and the elements remaining in the respective segment. (See Note 23)

Other Intangible Assets

        The carrying amounts of acquired other intangible assets are as follows at September 30:

 
  2013   2012    
 
 
  Gross
carrying
amount
  Accumulated
amortization
  Gross
carrying
amount
  Accumulated
amortization
  Amortization
period
(years)
 

Definite lived intangible assets

                               

Brands and customer relationships

  $ 913,972   $ 116,330   $ 885,866   $ 76,893     17–25  

Tradenames and other

    177,903     16,677     151,745     10,686     20–30  
                         

 

    1,091,875     133,007     1,037,611     87,579        

Indefinite lived intangible asset

                               

Tradenames

    1,001,484         1,001,772            
                         

Total intangible assets

  $ 2,093,359   $ 133,007   $ 2,039,383   $ 87,579        
                         

        Aggregate amortization expense of other definite lived intangible assets included in the consolidated statements of income in selling, general and administrative expenses in fiscal 2013, 2012 and 2011 was $45,753, $43,960 and $44,086, respectively.

        Assuming no changes in our other intangible assets, estimated amortization expense for each of the five succeeding years will be approximately $46,000 per year.