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Goodwill and Intangible Assets
3 Months Ended
Dec. 31, 2012
Goodwill and Intangible Assets  
Goodwill and Intangible Assets

5. Goodwill and Intangible Assets

        The change in the carrying amount of goodwill by segment for the three months ended December 31, 2012 is as follows:

 
  Wholesale   European
Retail
  Puritan's
Pride
  Vitamin
World
  Consolidated  

Balance at September 30, 2012

  $ 613,561   $ 281,025   $ 317,985   $ 7,744   $ 1,220,315  

Acquisitions

   
33,190
   
   
   
   
33,190
 

Reassignment of goodwill(1)

        35,000     (53,000 )   18,000      

Foreign currency translation

    (731 )   3,145             2,414  
                       

Balance at December 31, 2012

  $ 646,020   $ 319,170   $ 264,985   $ 25,744   $ 1,255,919  
                       

(1)
Goodwill was reassigned based on the relative fair values of the elements transferred and the elements remaining in the respective segment. (See Note 12)

        The carrying amounts of acquired other intangible assets for the periods indicated are as follows:

 
  December 31, 2012   September 30, 2012  
 
  Gross
carrying
amount
  Accumulated
amortization
  Gross
carrying
amount
  Accumulated
amortization
 

Definite lived intangible assets:

                         

Brands and customer relationships

  $ 915,757   $ 86,608   $ 885,866   $ 76,893  

Tradenames and other

    181,342     12,121     151,745     10,686  
                   

 

    1,097,099     98,729     1,037,611     87,579  

Indefinite lived intangible assets:

                         

Tradenames

    1,002,248         1,001,772      
                   

Total intangible assets

  $ 2,099,347   $ 98,729   $ 2,039,383   $ 87,579  
                   

        Aggregate amortization expense of definite lived intangible assets included in the consolidated statements of income in selling, general and administrative expenses in the three months ended December 31, 2012, and 2011 was approximately $11,101 and $11,022, respectively.

        Assuming no changes in our intangible assets, estimated amortization expense for each of the five succeeding years will be approximately $46,000 per year.