The following table summarizes the Company’s acquisitions of lease contracts, merchandise and the related assets of sales and lease ownership stores, none of which was individually material to the Company’s consolidated financial statements, during the three months ended March 31:


(In Thousands, except for store data)	2013			2012
Number of stores acquired, net		1			4
Aggregate purchase price (primarily cash consideration)	$	1,295		$	5,913
Purchase price allocation:
Lease Merchandise		608			2,056
Property, Plant and Equipment		66			151
Other Current Assets and Current Liabilities		(15	)		(4	)
Identifiable Intangible Assets ¹:
Customer Relationships		82			394
Non-Compete Agreements		59			240
Acquired Franchise Development Rights		24			126
Goodwill²		471			2,950

The Company amortizes customer relationship intangible assets on a straight-line basis over a two-year estimated useful life. The Company amortizes non-compete intangible assets on a straight-line basis over a three-year estimated useful life. The Company amortizes acquired franchise development rights on a straight-line basis over the unexpired life of the franchisee’s ten year area development agreement.

Goodwill recognized from acquisitions primarily relates to the future strategic benefits expected to be realized upon integrating the businesses. All goodwill resulting from the Company’s 2013 and 2012 acquisitions is expected to be deductible for tax purposes.and 2012 acquisitions is expected to be deductible for tax purposes. During the three months ended March 31, 2013, goodwill of approximately $471,000 was assigned to the Company’s Sales and Lease Ownership operating segment. During the three months ended March 31, 2012, goodwill of approximately $2.7 million and $216,000 was assigned to the Company’s Sales and Lease Ownership and HomeSmart operating segments, respectively.