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Exhibit 23

Consent of Independent Registered Public Accounting Firm

        We consent to the incorporation by reference in the registration statements listed below pertaining to the Aaron Rents, Inc. Employees Retirement Plan and Trust of our report dated June 1, 2004, with respect to the financial statements and supplemental schedule of the Aaron Rents, Inc. Employees Retirement Plan and Trust included in this Annual Report (Form 11-K) for the year ended December 31, 2003.

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Registration Statement No. 33-9026 on Form S-8 pertaining to the Aaron Rents, Inc. Retirement Plan and Trust



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Registration Statement No. 33-62538 on Form S-8 pertaining to the Aaron Rents, Inc. Retirement Plan and Trust

/s/ Ernst & Young                        

Atlanta, Georgia
June 28, 2004

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Consent of Independent Registered Public Accounting Firm