The following table summarizes the Company’s acquisitions of lease contracts, merchandise and the related assets of sales and lease ownership stores, none of which was individually material to the Company’s consolidated financial statements, during the six months ended June 30:



(In Thousands, except for store data)	2013			2012
Number of stores acquired, net	3			16
Aggregate purchase price (primarily cash consideration)	$	2,378		$	23,130
Purchase price allocation:
Lease Merchandise	1,195			8,688
Property, Plant and Equipment	78			579
Other Current Assets and Current Liabilities	(35		)	(4		)
Identifiable Intangible Assets¹
Customer Relationships	130			1,255
Non-Compete Agreements	111			881
Acquired Franchise Development Rights	66			578
Goodwill²	833			11,153

The Company amortizes customer relationship intangible assets on a straight-line basis over a two-year estimated useful life. The Company amortizes non-compete intangible assets on a straight-line basis over a three-year estimated useful life. The Company amortizes acquired franchise development rights on a straight-line basis over the unexpired life of the franchisee’s ten year area development agreement.

Goodwill recognized from acquisitions primarily relates to the future strategic benefits expected to be realized upon integrating the businesses. All goodwill resulting from the Company’s 2013 and 2012 acquisitions is expected to be deductible for tax purposes. During the six months ended June 30, 2013, goodwill of approximately $833,000 was assigned to the Company’s Sales and Lease Ownership operating segment. During the six months ended June 30, 2012, goodwill of approximately $10.6 million and $476,000 was assigned to the Company’s Sales and Lease Ownership and HomeSmart operating segments, respectively.