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Note 15 - Segment Information
 12 Months Ended
Dec. 31, 2018
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
(
15
)
Segment Information
 
The Company’s
six
operating segments are aggregated into
one
reporting segment because they have similar economic characteristics and meet the other aggregation criteria from the FASB guidance on segment disclosure. The
six
operating segments are Experience, The Governance Institute, Market Insights, Transparency, National Research Corporation Canada and Transitions, which offer a portfolio of solutions that address specific needs around market insight, experience, transparency and governance for healthcare providers, payers and other healthcare organizations.

The table below presents entity-wide information regarding the Company’s revenue and assets by geographic area:
 
   
2018
    
2017
    
2016
  
   
(In thousands)
  
Revenue:
                        
United States
   $
115,451
     $
112,885
     $
104,445
  
Canada
    
4,235
      
4,674
      
4,939
  
Total
   $
119,686
     $
117,559
     $
109,384
  
Long-lived assets:
                        
United States
   $
77,330
     $
72,562
     $
71,192
  
Canada
    
2,291
      
2,495
      
2,367
  
Total
   $
79,621
     $
75,057
     $
73,559
  
Total assets:
                        
United States
   $
91,080
     $
110,785
     $
106,288
  
Canada
    
16,952
      
16,531
      
14,336
  
Total
   $
108,032
     $
127,316
     $
120,624